Social Media Director

Our client in the oil and gas industry is looking for a Social Media Director to manage social media efforts for all brands within their portfolio. The selected candidate will own enterprise-wide social media strategy and closely collaborate with Brand Directors in the planning, development, and deployment of social media campaigns. The successful candidate will be engaged across the newly formed Brand Marketing Center of Excellence and across the enterprise to drive a compelling narrative supporting business objectives. The Social Media Director will partner closely with Brand Directors to define social media objectives and oversee the creation/review of social media content. In addition, the role will develop and monitor enterprise wide KPI’s and measurement tools to assess performance.

What you will do:

• Develop multi-brand social media strategies that drive brand awareness and reputation and link products back to the parent company.
• Manage and track paid social media campaigns across multiple brands and platforms.
• Partner with Brand Managers to monitor production spend and optimize agency burn against social media campaigns and creative, linking social media strategy into marketing campaigns.
• Build audience growth and engagement across social channels.
• Drive a strategy to integrate all social media platforms, email campaigns and web properties across the enterprise.
• Create and then maintain a unified brand voice across social channels with a keen eye for creative excellence.
• Possess passion about the intersection of brand and digital communications with an emphasis on short-form storytelling and engaging “snackable” content.
• Assess demographics to define and target key audiences for our brands.
• Build and maintain a detailed multi-brand social media calendar.
• Develop and maintain client-agency relationships, timelines, and work agreements.
• Coordinate social media activations with business objectives.
• Analyze, review, and report on effectiveness of all social media activity and tie into overall brand marketing campaigns.
• Drive innovative solutions with insights from social listening via Sprinklr or other platforms based on the social strategy you design.
• Translate website and social performance data into actionable insights leading to optimization across platforms and processes.
• Lead monitoring efforts and online crisis support.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related discipline.
• 8+ years of experience developing a social media strategy for a family of brands or house of brands and would develop strategy across the enterprise and then work with tier one agencies to bring that strategy.
• 5+ years of performance based social media campaign management
• Expert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends, and best practices.
• Organization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationships.
• Brand: Strong knowledge of brand strategies, concepts, and activities that drive consumer behavior.
• Flexibility: Ability to change course quickly, does not get frustrated in a changing environment.
• Passionate about the Social Media landscape and constant iteration to stay ahead of trends.
• Experience building a house of brands concept across social media.
• Experience managing social media strategies in the oil and gas industry, manufacturing or heavy industry.
• Comprehensive understanding of all social media platform best practices for brand marketing.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

Kindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Kindred (formerly VentureWeb)