Product Marketing Manager

Job Summary:

Tango is seeking an experienced and creative Product Marketing Manager to help drive our continued success.

In this role, you will be responsible for developing Ideal Customer Profiles (ICPs) and buyer personas, crafting compelling product positioning and messaging, and supporting go-to-market product launches. You will report to the VP of Marketing and work closely with our product management team to scope target verticals, build unique messaging, and launch new products and features.

As a successful candidate, you’ll be an expert at crafting outstanding value propositions and differentiated product messages. You’ll have experience in keeping up with product marketing trends, best practices, and new approaches, and will be skilled in collaborating with all levels of stakeholders. You’ll be a skilled project manager, adept at using tools like Monday.com and Trello to keep everything organized, assigned, and delivered on time. You’ll be able to keep up with aggressive goals and timelines while providing accurate and impactful work.

Reports To: VP of Marketing

As Product Marketing Manager at Tango, you will:

• Responsible for marketing-related activities related to product management and product launches
• Identifies target audiences, creates buyer personas and develops Ideal Customer Profiles in target verticals, and sizes of revenue opportunities for each segment
• Analyzes and measures results of product launches and other product marketing initiatives
• Coordinates with another Product Marketing Manager, who is responsible for competitive intelligence, influencing product direction, sales support materials, pricing, and go-to-market product launches
• Works closely with marketing team members on content marketing, marketing automation, paid advertising, creative, and event marketing
• Manages creative deliverables, project management boards, and launch calendars
• Skilled collaborator with the rest of the marketing department, product team, customer success managers, sales leadership, and individual sales reps

To be effective in our Product Marketing Manager role, you must have:

• Experience in keeping up with product marketing trends, best practices, and new approaches
• Ability to directly conduct and dive into research on target verticals, customers, and prospects
• Honed skills in ideal customer profile development, clear and concise writing, and aligning with other departments
• Work with the product management team to create product market fit, generate differentiated messaging, and identify marketing channels to deliver that messaging
• Expertise in tracking campaign performance in terms of marketing analytics and pipeline/sales activity
• Gifted in collaborating with all levels of customer success, sales and Sales Development Representives (SDRs)
• Skilled in project management tools like Monday.com and Trello to keep everything organized, assigned, and delivered on time. The creative team should LOVE getting tickets from you
• Capacity to keep up with aggressive goals and timelines while providing accurate and impactful work

Our ideal Product Marketing Manager at Tango will have most of the following skills and experience:

• Bachelor’s degree in business, marketing, advertising, or a related field preferred, but not required
• 5-8 years of experience in product marketing, content marketing, customer marketing, market research
• The gift card industry or payments experience is highly desirable.
• Demonstrated success in meeting and exceeding product launch performance goals

Salary: The targeted pay range for this position is between $105,000 – $115,000. Please note that the actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience. Certain positions are eligible for additional forms of compensation such as bonus.

Please note: visa sponsorship is not available for this position.

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Tango