There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.
Role Summary
The Product Marketing Director for Global Product Marketing leads and manages all aspects of go-to-market planning and implementation for Separately Managed Account (SMA) products distributed through T. Rowe Price’s U.S. Intermediary (USI) business; including Manager Traded, Model Delivery, Dual Contract SMAs, as well as Asset Allocation Model Portfolios. The Product Marketing Director will be responsible for formulating and defining the marketing strategy, positioning, content development, and measurement with the goal of improving and enhancing our ability to grow, win and retain assets in this space. The Product Marketing Director is responsible for developing and maintaining a USI holistic Go-To Market Plan for the SMA Product Set and its connectivity to the USI Wealth Strategy and Enterprise Promotional Plans for Equity and Fixed Income products as applicable.
The role collaborates with Global Product, USI Advisor Marketing, USI Sales Leadership, Global Marketing peers, and the Head of Global SMA Platform to identify marketing strategies and initiatives. The role oversees the execution of the product content, including the deliverables produced by other groups such as Global Client Investment Reporting (GCIR) and coordinates matrixed resources from other departments, such as investment management and shared services. The objective is to produce and disseminate sophisticated, intermediary and segment relevant content, including presentations, which will be curated by other groups, such as USI Advisor Marketing, for custom client programs. In addition, this role will serve as the subject matter expert for Global Marketing for advertising, digital and public relations material that positively position and differentiate T. Rowe Price in the marketplace to increase awareness, consideration, and selection by intermediary investors.
Responsibilities:
Oversee and Lead the Product Marketing Strategy for SMA and Asset Allocation Model Portfolios Â
Establishes the strategic approach for product marketing and monitoring a suite of products based on business unit goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop campaign plans and may also execute on these plans. Takes ownership of business unit results for asset class or product suite, managing budget, setting explicit performance goals for priority products, and incorporating constructive feedback into work processes.
Develop and Maintain the Investment Product Marketing System for USI – Collaborates with internal stakeholders to define and develop investment product and model content working with Global Marketing, Global Product Asset Class Managers, GCIR, and internal and external agencies. Also serves as the point person with Investment Professional (IP) usage. Coordinates with PMs and Portfolio Specialist teams on IP usage and speaking opportunities.
Manage product launches and internal messaging – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary source content that will drive development of the sales story, the support collateral and promotions. This includes positioning documents, features/benefits templates and source presentations. This includes obtaining legal approvals, investment approvals when needed, buy-in and training of client-facing associates and coordination with segment and sales to deliver on a go-to-market plan. Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.Â
Holistic GTM vehicle plan for SMAs – Develop a report/plan deliverable to represent ALL USI Distribution owned by Product Marketing Director, aligned to USI Business Management Planning, Global Marketing Planning and the needs of our Enterprise partners (Global Product and Investments)
Qualifications:
Required:
- Bachelor’s degree or the equivalent combination of education and relevant experience AND
- 10+ years of total relevant work experience.
- Deep investment product marketing experience focused on Separately Managed Accounts (SMA); including Manager Traded, Model Delivery and Dual Contract SMAs distributed in the US Intermediary market. Strong knowledge of other vehicles, such as Mutual Funds, ETF, and CITs.
Preferred:
- Thorough understanding of intermediary distribution strategy and financial advisors’ needs, challenges, and business process with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
- Excellent influencing skills as this position is primarily integrating and aligning the priorities, needs and requirements of the broader Global Marketing organization, Global Product organization, USI Sales organization, USI Advisor Marketing organization and the financial advisors whom these organizations serve; to enhance existing products/offers and develop/launch new products/offers that optimize sales and end-user (client) experience; to influence increased adoption of T. Rowe Price strategies resulting in increased sales, net new flows, client engagements and new producers for U.S. Intermediaries.
- Proven ability to partner with sales leadership and field sales associates as well as channel marketing leads to ensure financial advisor (client) feedback is continuously provided to the Product Marketing Director for the purpose of understanding the evolving needs of our clients across all channels (wealth, platforms, and retirement and variable annuity).
- Intellectually curious seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.
- Demonstrated ability to think critically and challenge stakeholders (Sales and Marketing Leadership, National Account and Field Sales Managers, Portfolio Construction Specialists, Investment Professionals, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the needs of financial advisors and the sales associates who activate the investment products overseen by Global Product.
- Analytical skills to study, analyze and synthesize competitor and industry research and reports and lead proprietary competitive research initiatives that result in actionable recommendations and considerations for optimization of existing products/offers and the development or new products/offers.
- Experience in advisor/intermediary distribution within asset management or insurance industry, ideally with product marketing of SMAs or asset allocation model portfolios.
- Excellent written and verbal skills, with an ab
ility to present to small and large groups of internal and external stakeholders. - Highly energized, detail oriented, creative thinker who drives business results in a dynamically changing environment.
- Relationship management experience (internal or with clients)
- Participation in financial services industry associations
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for remote work up to two days a week.
Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.
Benefits: We invest in our people through a wide range of programs and benefits, including:
- Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
- Flexible and remote work opportunities
- Health care benefits (medical, dental, vision)
- Tuition assistance
- Wellness programs (fitness reimbursement, Employee Assistance Program)
Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
T. Rowe Price
Related jobs:
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for the college football game between Ohio and Kentucky at Kroger Field in Lexington, KY. The selected individual will be responsible for setting up and operating pylon cameras, ensuring that key game moments are captured efficiently and effectively. This role is crucial for providing high-quality footage from unique angles during the live broadcast.
Job Responsibilities:
- Set up and operate pylon cameras around the football field to capture specific game moments.
- Ensure that all camera equipment is functioning properly throughout the game.
- Work closely with the production team to ensure proper camera positioning and coverage.
- Troubleshoot any technical issues that arise with the cameras during the game.
- Safely handle and transport camera equipment to and from the field.
Requirements:
- Experience in a similar utility or camera operation role, particularly in live sports production, is preferred.
- Must be physically fit to work on the field and handle camera equipment.
- Ability to troubleshoot technical issues and perform under pressure during live events.
- Familiarity with football and field layouts is beneficial.
- Strong team player with the ability to follow directions from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to assist in the production of a college football game between Bowling Green and Texas A&M at Kyle Field in College Station, TX. The chosen individual will be responsible for setting up and operating pylon cameras, ensuring smooth operation throughout the game to capture key moments on the field.
Job Responsibilities:
- Set up, operate, and manage pylon cameras positioned around the field.
- Ensure camera angles and equipment are correctly placed to capture essential game footage.
- Work closely with the production crew to troubleshoot and resolve any technical issues that may arise during the game.
- Assist in safely handling and transporting the pylon camera equipment.
- Follow all directions from the production team to ensure seamless operations.
Requirements:
- Prior experience in a utility or camera operation role, particularly in live sports production, is preferred.
- Physically capable of working on the field, setting up equipment, and managing camera operation for the duration of the event.
- Ability to troubleshoot technical problems quickly and efficiently.
- Familiarity with football field layouts and game dynamics is beneficial.
- Ability to work in a fast-paced environment and collaborate with a team.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to work at Williams-Brice Stadium in Columbia, SC, for the college football game between Akron and South Carolina. The selected individual will assist in setting up, managing, and operating pylon cameras on the field, ensuring proper coverage and performance throughout the game.
Job Responsibilities:
- Set up and operate pylon cameras around the field to capture key game moments.
- Ensure all pylon camera equipment is functioning properly throughout the event.
- Troubleshoot any technical issues that arise with the camera equipment.
- Work closely with the production crew to ensure all footage is captured accurately.
- Safely manage and transport equipment to and from the field.
Requirements:
- Experience working in a similar utility or camera operation role is preferred.
- Must be physically fit and capable of working on the field, setting up equipment, and ensuring smooth operation during the game.
- Strong technical troubleshooting skills to address any equipment issues under pressure.
- Knowledge of football and field layouts is beneficial.
- Ability to work well within a team and take direction from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for an upcoming college football game between Vanderbilt and Missouri at Faurot Field in Columbia, MO. The selected candidate will assist with setting up and operating pylon cameras on the field, ensuring that all equipment is working correctly and capturing footage from specific angles.
Job Responsibilities:
- Set up, manage, and operate pylon cameras during the game.
- Ensure camera angles are properly positioned to capture key moments of the game.
- Collaborate with the production team to ensure all equipment is functioning smoothly.
- Troubleshoot any technical issues with the pylon cameras as they arise.
- Follow directions from the production crew and ensure timely setup and operation.
Requirements:
- Previous experience in a similar utility or camera operation role is preferred.
- Must be physically fit and able to work on the field, setting up equipment and ensuring smooth camera operation.
- Ability to troubleshoot technical issues under pressure during live events.
- Knowledge of football and field layouts is beneficial.
- Must be a team player and able to take direction well.
Compensation:
- Competitive daily rate based on industry standards.
Casting Call: Music Video Roles
Job Description:
We are casting for a variety of roles in an upcoming music video shoot. The shoot will take place over a period of up to 12 hours, and full availability is required. This is an excellent opportunity to be part of a dynamic music video production.
Roles Needed:
- White, Slim Male (Dressed as Alien, Must Act)
- Compensation: $400
- Requirements: Must be comfortable acting in an alien costume.
- Boy (Aged 7-8)
- Compensation: $200
- Requirements: A boy aged 7-8 to perform in various scenes.
- Girl (Aged 7-8)
- Compensation: $200
- Requirements: A girl aged 7-8 to perform in various scenes.
- 6 Tall, Muscular Men (Aged 25-35, Security Guard Look)
- Compensation: $300
- Requirements: Tall, muscular men to portray security guards.
- 4 Extras (Male/Female, Aged 21-60)
- Compensation: $240
- Requirements: Extras to perform in various background roles.
Job Responsibilities:
- Follow direction from the production team.
- Portray your assigned role professionally during filming.
- Be available for up to 12 hours of shooting (overtime paid if longer).
Requirements:
- Full availability for the shoot day.
- Must be punctual and professional.
- Ability to follow directions on set.
- No last-minute cancellations, please.
Compensation:
- Compensation ranges from $200 to $400 depending on the role.
- Overtime pay will be provided if the shoot exceeds 12 hours.
Casting Call: Real Soccer Players (Non-Union)
Job Description:
We are casting real soccer players, aged 18 and older, for an upcoming production in the DC/VA area. This is an exciting opportunity for experienced soccer players to showcase their skills on camera. The production requires athletic individuals who can accurately portray soccer players in action-packed scenes.
Job Responsibilities:
- Perform as a soccer player in various on-field action scenes.
- Follow the direction of the production team to ensure dynamic and engaging footage.
- Collaborate with other cast members and maintain a high level of professionalism.
- Display your soccer abilities, including dribbling, passing, shooting, and general play.
Requirements:
- Must be 18 years or older.
- Must have real soccer playing experience.
- Available for the full duration of the shoot.
- Must be able to work in the DC/VA area.
Compensation:
- $500 per day (Non-Union).
Casting Call: Actors for Upcoming Project in San Diego, CA
Job Description:
We are casting for a variety of roles in an upcoming project shooting in San Diego, CA. We are looking for actors of all ages and ethnicities. This is a great opportunity for local talent to gain experience in a professional production. Actors are not required to be available for all shoot days but should list their availability during the production window.
Job Responsibilities:
- Perform in various roles as assigned by the production team.
- Follow directions from the production team to ensure the scenes are executed smoothly.
- Be punctual, professional, and collaborative with other cast members and crew.
Available Roles:
- Casting for Kids
- Boys and girls, aged 9-15, all ethnicities.
- Casting for Young Adults
- Males and females, aged 18-25, all ethnicities.
- Casting for Adults
- Males and females, aged 25 and up, all ethnicities.
Requirements:
- Must be local to San Diego, CA.
- All ethnicities are welcome.
- Provide your availability for the production dates in your submission.
Compensation:
- SAG rate: $216/8 hours.
- Non-union rate: $140/8 hours.
Casting Call: Little League Players for New Hulu Series
Job Description:
We are casting male minors aged 8-10 to work as “Little League Players” for an upcoming Hulu series. This role requires young actors who are comfortable playing baseball and have active work permits. The selected actors will participate in various scenes portraying young baseball players.
Job Responsibilities:
- Portray a Little League baseball player in various scenes.
- Participate in baseball-related actions and follow directions from the production team.
- Work professionally on set and collaborate with other young actors and crew members.
Requirements:
- Male minors, ages 8-10.
- Must have an active work permit.
- Must own baseball cleats.
- Open to both union and non-union talent.
- Must be able to work in the Los Angeles, CA area.
Compensation:
- SAG rate of $216 for 8 hours of work.
Casting Call: Lead Male for Music Video in Atlanta
Job Description:
We are seeking a Black male model/actor to portray the artist’s love interest in an upcoming music video shoot in Atlanta. This is a featured role that requires on-camera interaction with the artist, including a scene where the artist will be dancing on you. Confidence, charisma, and comfort in front of the camera are key.
Job Responsibilities:
- Portray the lead male character, the love interest of the artist, in various scenes.
- Participate in a scene where the artist will be dancing on you; must be comfortable with close interaction.
- Follow the direction of the production team and work closely with the artist to ensure a smooth performance.
- Maintain professionalism on set and collaborate effectively with the crew and other cast members.
Requirements:
- Black male, aged 21-35.
- Must be comfortable with the artist dancing on you during a scene.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Female Models for Music Video in Atlanta
Job Description:
We are casting a group of female models to portray the artist’s entourage in an upcoming music video shoot in Atlanta. This is a featured role that requires models who can bring style, confidence, and energy to the video while working alongside the artist.
Job Responsibilities:
- Portray members of the artist’s entourage in various scenes throughout the music video.
- Follow the direction of the production team to bring flair and attitude to the scenes.
- Collaborate professionally with the crew and other models for a smooth and dynamic shoot.
Requirements:
- Female, aged 18-30.
- Any ethnicity.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Athletic/Fit Male Models for Music Video in Atlanta
Job Description:
We are seeking athletic and fit male models for a music video shoot in Atlanta. These featured roles will appear in vignettes alongside the artist, requiring individuals who are confident, camera-ready, and physically fit.
Job Responsibilities:
- Portray athletic and fit characters in various vignettes for the music video.
- Follow the direction of the production team and artist to bring energy and style to each scene.
- Work professionally with the crew and other cast members to ensure the shoot runs smoothly.
Requirements:
- Male, aged 21-35.
- Any ethnicity.
- Must be athletic or physically fit.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $300 for the shoot.
Casting Call: Male Models Comfortable with Smoking for Music Video in Atlanta
Job Description:
We are casting two male models for an upcoming music video shoot in Atlanta. The role requires individuals who are comfortable smoking in a car while the artist walks by. This is a non-speaking role with simple action, perfect for male models looking to be part of a high-energy music video production.
Job Responsibilities:
- Portray a male model smoking in a car as the artist walks by in a scene.
- Follow direction from the production team to ensure smooth execution of the scene.
- Maintain professionalism on set and collaborate with the crew for an efficient shoot.
Requirements:
- Male, aged 18-30.
- Any ethnicity.
- Must be comfortable with smoking on camera.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $200 for the shoot.