There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.
Role Summary
The Product Marketing Director for Global Product Marketing leads and manages all aspects of go-to-market planning and implementation for Separately Managed Account (SMA) products distributed through T. Rowe Price’s U.S. Intermediary (USI) business; including Manager Traded, Model Delivery, Dual Contract SMAs, as well as Asset Allocation Model Portfolios. The Product Marketing Director will be responsible for formulating and defining the marketing strategy, positioning, content development, and measurement with the goal of improving and enhancing our ability to grow, win and retain assets in this space. The Product Marketing Director is responsible for developing and maintaining a USI holistic Go-To Market Plan for the SMA Product Set and its connectivity to the USI Wealth Strategy and Enterprise Promotional Plans for Equity and Fixed Income products as applicable.
The role collaborates with Global Product, USI Advisor Marketing, USI Sales Leadership, Global Marketing peers, and the Head of Global SMA Platform to identify marketing strategies and initiatives. The role oversees the execution of the product content, including the deliverables produced by other groups such as Global Client Investment Reporting (GCIR) and coordinates matrixed resources from other departments, such as investment management and shared services. The objective is to produce and disseminate sophisticated, intermediary and segment relevant content, including presentations, which will be curated by other groups, such as USI Advisor Marketing, for custom client programs. In addition, this role will serve as the subject matter expert for Global Marketing for advertising, digital and public relations material that positively position and differentiate T. Rowe Price in the marketplace to increase awareness, consideration, and selection by intermediary investors.
Responsibilities:
Oversee and Lead the Product Marketing Strategy for SMA and Asset Allocation Model Portfolios Â
Establishes the strategic approach for product marketing and monitoring a suite of products based on business unit goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop campaign plans and may also execute on these plans. Takes ownership of business unit results for asset class or product suite, managing budget, setting explicit performance goals for priority products, and incorporating constructive feedback into work processes.
Develop and Maintain the Investment Product Marketing System for USI – Collaborates with internal stakeholders to define and develop investment product and model content working with Global Marketing, Global Product Asset Class Managers, GCIR, and internal and external agencies. Also serves as the point person with Investment Professional (IP) usage. Coordinates with PMs and Portfolio Specialist teams on IP usage and speaking opportunities.
Manage product launches and internal messaging – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary source content that will drive development of the sales story, the support collateral and promotions. This includes positioning documents, features/benefits templates and source presentations. This includes obtaining legal approvals, investment approvals when needed, buy-in and training of client-facing associates and coordination with segment and sales to deliver on a go-to-market plan. Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.Â
Holistic GTM vehicle plan for SMAs – Develop a report/plan deliverable to represent ALL USI Distribution owned by Product Marketing Director, aligned to USI Business Management Planning, Global Marketing Planning and the needs of our Enterprise partners (Global Product and Investments)
Qualifications:
Required:
- Bachelor’s degree or the equivalent combination of education and relevant experience AND
- 10+ years of total relevant work experience.
- Deep investment product marketing experience focused on Separately Managed Accounts (SMA); including Manager Traded, Model Delivery and Dual Contract SMAs distributed in the US Intermediary market. Strong knowledge of other vehicles, such as Mutual Funds, ETF, and CITs.
Preferred:
- Thorough understanding of intermediary distribution strategy and financial advisors’ needs, challenges, and business process with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
- Excellent influencing skills as this position is primarily integrating and aligning the priorities, needs and requirements of the broader Global Marketing organization, Global Product organization, USI Sales organization, USI Advisor Marketing organization and the financial advisors whom these organizations serve; to enhance existing products/offers and develop/launch new products/offers that optimize sales and end-user (client) experience; to influence increased adoption of T. Rowe Price strategies resulting in increased sales, net new flows, client engagements and new producers for U.S. Intermediaries.
- Proven ability to partner with sales leadership and field sales associates as well as channel marketing leads to ensure financial advisor (client) feedback is continuously provided to the Product Marketing Director for the purpose of understanding the evolving needs of our clients across all channels (wealth, platforms, and retirement and variable annuity).
- Intellectually curious seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.
- Demonstrated ability to think critically and challenge stakeholders (Sales and Marketing Leadership, National Account and Field Sales Managers, Portfolio Construction Specialists, Investment Professionals, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the needs of financial advisors and the sales associates who activate the investment products overseen by Global Product.
- Analytical skills to study, analyze and synthesize competitor and industry research and reports and lead proprietary competitive research initiatives that result in actionable recommendations and considerations for optimization of existing products/offers and the development or new products/offers.
- Experience in advisor/intermediary distribution within asset management or insurance industry, ideally with product marketing of SMAs or asset allocation model portfolios.
- Excellent written and verbal skills, with an ab
ility to present to small and large groups of internal and external stakeholders. - Highly energized, detail oriented, creative thinker who drives business results in a dynamically changing environment.
- Relationship management experience (internal or with clients)
- Participation in financial services industry associations
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for remote work up to two days a week.
Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.
Benefits: We invest in our people through a wide range of programs and benefits, including:
- Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
- Flexible and remote work opportunities
- Health care benefits (medical, dental, vision)
- Tuition assistance
- Wellness programs (fitness reimbursement, Employee Assistance Program)
Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
T. Rowe Price
Related jobs:
Casting Call: Agency Assistant
Join an exciting opportunity in the entertainment industry as an Agency Assistant. This role is ideal for individuals passionate about working behind the scenes in a fast-paced agency environment. If you’re organized, proactive, and have a knack for supporting dynamic teams, this could be your next big career move.
Job Responsibilities
- Provide comprehensive administrative support to the agency team.
- Manage scheduling, correspondence, and general office duties.
- Coordinate communication between clients, agents, and external partners.
- Assist in the preparation and organization of meetings and events.
- Handle confidential information with professionalism and discretion.
Requirements
- Minimum 2 years of experience in an agency or assistant role.
- Strong organizational and multitasking skills.
- Must reside in Los Angeles for in-person duties.
- Excellent communication and interpersonal skills.
Compensation
- Competitive salary based on experience.
- Opportunities for professional growth within the agency.
- Collaborative and engaging work environment.
Studio Assistant for Creative Projects
Looking for a detail-oriented and organized Studio Assistant to support a dynamic creative team. This is an excellent opportunity to be part of exciting, high-profile projects and gain valuable industry experience.
Responsibilities
- Assist in day-to-day studio operations, including scheduling and organization.
- Maintain studio equipment and ensure all tools are ready for use.
- Support team members during creative sessions and project execution.
- Handle administrative tasks such as coordinating meetings and maintaining files.
- Foster a positive and efficient work environment.
Requirements
- Strong organizational skills and attention to detail.
- Ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Familiarity with creative processes and studio operations is a plus.
Compensation
- Competitive pay and potential growth opportunities within the team.
- Chance to work closely with industry professionals on innovative projects.
Designers for Creative Projects
Seeking innovative and skilled Designers to join a dynamic team working on cutting-edge creative projects. This is your chance to bring bold ideas to life and shape unique visual narratives in a collaborative environment.
Responsibilities
- Develop creative concepts and designs for a variety of high-profile projects.
- Collaborate with architects, engineers, and project leads to execute cohesive visions.
- Produce sketches, layouts, and final designs that align with project goals.
- Stay up-to-date on industry trends and integrate fresh ideas into projects.
Requirements
- Proven experience in design with a strong, diverse portfolio.
- Expertise in design software such as Adobe Creative Suite or equivalent tools.
- Ability to think creatively and deliver visually stunning results.
- Strong attention to detail and excellent communication skills.
Compensation
- Competitive pay based on skills and project contributions.
- Opportunity to work on influential, creative projects with a collaborative team.
Architects for Innovative Design Team
Seeking talented and visionary Architects to join a groundbreaking team working on high-profile creative projects. This is an opportunity to bring bold ideas to life in a collaborative and forward-thinking environment.
Responsibilities
- Design and develop architectural concepts for innovative projects.
- Collaborate with designers and project leads to execute creative visions.
- Prepare detailed drawings, plans, and models using industry-standard tools.
- Ensure designs align with project requirements, timelines, and regulations.
Requirements
- Proven experience in architecture with a strong portfolio of creative work.
- Proficiency in CAD software and architectural design tools.
- Strong understanding of design principles and construction processes.
- Ability to think critically and bring unique solutions to complex challenges.
Compensation
- Competitive pay based on experience and project contributions.
- Opportunity to work on impactful, innovative projects.
AI Engineers Wanted for Innovative Creative Projects
Join an elite creative team as an AI Engineer, contributing to cutting-edge projects across art, technology, and design. This role is perfect for AI specialists passionate about merging innovation with creativity.
Job Responsibilities
- Design and implement AI-driven solutions for creative and technical challenges.
- Collaborate with a multidisciplinary team, including designers, architects, and editors.
- Optimize algorithms for efficiency and scalability across various platforms.
- Stay updated on AI trends to implement innovative technologies into projects.
Requirements
- Strong background in AI development, machine learning, and programming.
- Experience in developing AI systems for creative applications is a plus.
- Excellent problem-solving and teamwork skills.
- Must provide a portfolio and CV showcasing past projects and achievements.
Compensation
- Competitive salary and opportunities to work on groundbreaking projects.
- Collaborate with industry leaders in an inspiring environment.
- Potential for long-term career growth in an innovative team.
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.