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Monterey Peninsula Foundation

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POSITION OVERVIEW

The Marketing Manager is responsible for creating and executing marketing campaigns; managing the Foundation’s social media platforms, including content creation; and managing systems that support the growth of the Monterey Peninsula Foundation and the tournaments we host – AT&T Pebble Beach Pro-Am and the PURE Insurance Championship. The position assists the VP of Marketing and Business Development in designing and executing all marketing and communications efforts, as well as tournament-related activations as needed.

 

ESSENTIAL FUNCTIONS:

  • Devise and execute advertising campaigns that increase ticket sales, sponsorship, and volunteer recruitment efforts including email marketing, digital advertising, television, radio and print campaigns
  • Project manage branding, advertising and promotional campaigns from beginning to end to ensure they meet targeted objectives
  • Oversee the creation of marketing materials and content to drive brand awareness
  • Manage marketing automation and CRM systems by designing and implementing programing and coaching others to use these platforms to their full potential
  • Report on campaign ROI and adjust as necessary along with recommendations for future campaigns
  • Create A/B testing to measure effectiveness of new ideas
  • Maintain updated customer databases
  • Actively engage social media followers through Facebook, Instagram, Twitter and other relevant platforms
  • Create and maintain monthly calendar of timely and engaging social media and website content
  • Analyze and report campaign results monthly and adjust efforts accordingly
  • Keep up with current industry news and relevant social media trends and measurement tools
  • Build relationships with key partners, social media content teams, and influencers
  • Oversee and direct efforts of external PR agency and media center for each tournament

 EXPECTED RESULTS:

  • Performance and timely completion of job responsibilities in a manner that is consistent with the Foundation’s expectations and standards
  • Work efficiently and effectively with a team in common pursuit of a high standard of excellence and success. Be a positive addition to a high performance team
  • Ensure, maintain and foster a positive relationship, effective communication and positive results with co-workers, vendors, sponsors, committee members, volunteers, staff and community
  • Represent Monterey Peninsula Foundation in the highest level of professionalism in all activities

 

ADDITIONAL RESPONSIBILITIES:

  • Assistance with tournament events, including spectator venues; involves evening and weekend work during tournament season. 

QUALIFICATIONS:

  • BS/BA in related field and 3-5 years comparable experience preferred
  • Strong technical ability including familiarity with graphic design, WordPress, and Mail Chimp or relevant marketing automation CRM
  • Ability to write concise and engaging content for social media, website, email marketing campaigns, newsletters, annual reports and client correspondence
  • Extensive experience working on a variety of marketing campaigns from inception to completion
  • Must have strong attention to detail and ability to deliver results within allotted time frames
  • Excellent written & verbal communication skills
  • Strong organizational skills, presentation abilities and the capacity to work independently and in teams
  • Flexibility, creativity and a strong work ethic
  • Ability to work in variable settings responding to many concurrent activities and needs
  • Familiarization with the game of golf

 

COMPENSATION & BENEFITS:

  • Salary range $70,000 – $85,000 annually; eligible for performance-based bonus
  • Medical, dental, vision insurance with employer paid premiums
  • Employer-funded Health Reimbursement Account
  • Holiday, vacation, sick and personal time off
  • Tournament uniforms provided by employer
  • Being part of a high-achieving team that impacts our region through the creation of world-class golf experiences that support over 200 local nonprofits each year

Monterey Peninsula Foundation

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