Marketing Manager

POSITION OVERVIEW

The Marketing Manager is responsible for creating and executing marketing campaigns; managing the Foundation’s social media platforms, including content creation; and managing systems that support the growth of the Monterey Peninsula Foundation and the tournaments we host – AT&T Pebble Beach Pro-Am and the PURE Insurance Championship. The position assists the VP of Marketing and Business Development in designing and executing all marketing and communications efforts, as well as tournament-related activations as needed.

ESSENTIAL FUNCTIONS:

• Devise and execute advertising campaigns that increase ticket sales, sponsorship, and volunteer recruitment efforts including email marketing, digital advertising, television, radio and print campaigns
• Project manage branding, advertising and promotional campaigns from beginning to end to ensure they meet targeted objectives
• Oversee the creation of marketing materials and content to drive brand awareness
• Manage marketing automation and CRM systems by designing and implementing programing and coaching others to use these platforms to their full potential
• Report on campaign ROI and adjust as necessary along with recommendations for future campaigns
• Create A/B testing to measure effectiveness of new ideas
• Maintain updated customer databases
• Actively engage social media followers through Facebook, Instagram, Twitter and other relevant platforms
• Create and maintain monthly calendar of timely and engaging social media and website content
• Analyze and report campaign results monthly and adjust efforts accordingly
• Keep up with current industry news and relevant social media trends and measurement tools
• Build relationships with key partners, social media content teams, and influencers
• Oversee and direct efforts of external PR agency and media center for each tournament

 EXPECTED RESULTS:

• Performance and timely completion of job responsibilities in a manner that is consistent with the Foundation’s expectations and standards
• Work efficiently and effectively with a team in common pursuit of a high standard of excellence and success. Be a positive addition to a high performance team
• Ensure, maintain and foster a positive relationship, effective communication and positive results with co-workers, vendors, sponsors, committee members, volunteers, staff and community
• Represent Monterey Peninsula Foundation in the highest level of professionalism in all activities

ADDITIONAL RESPONSIBILITIES:

• Assistance with tournament events, including spectator venues; involves evening and weekend work during tournament season. 

QUALIFICATIONS:

• BS/BA in related field and 3-5 years comparable experience preferred
• Strong technical ability including familiarity with graphic design, WordPress, and Mail Chimp or relevant marketing automation CRM
• Ability to write concise and engaging content for social media, website, email marketing campaigns, newsletters, annual reports and client correspondence
• Extensive experience working on a variety of marketing campaigns from inception to completion
• Must have strong attention to detail and ability to deliver results within allotted time frames
• Excellent written & verbal communication skills
• Strong organizational skills, presentation abilities and the capacity to work independently and in teams
• Flexibility, creativity and a strong work ethic
• Ability to work in variable settings responding to many concurrent activities and needs
• Familiarization with the game of golf

COMPENSATION & BENEFITS:

• Salary range $70,000 – $85,000 annually; eligible for performance-based bonus
• Medical, dental, vision insurance with employer paid premiums
• Employer-funded Health Reimbursement Account
• Holiday, vacation, sick and personal time off
• Tournament uniforms provided by employer
• Being part of a high-achieving team that impacts our region through the creation of world-class golf experiences that support over 200 local nonprofits each year

Monterey Peninsula Foundation