POSITION OVERVIEW
The Marketing Manager is responsible for creating and executing marketing campaigns; managing the Foundation’s social media platforms, including content creation; and managing systems that support the growth of the Monterey Peninsula Foundation and the tournaments we host – AT&T Pebble Beach Pro-Am and the PURE Insurance Championship. The position assists the VP of Marketing and Business Development in designing and executing all marketing and communications efforts, as well as tournament-related activations as needed.
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ESSENTIAL FUNCTIONS:
- Devise and execute advertising campaigns that increase ticket sales, sponsorship, and volunteer recruitment efforts including email marketing, digital advertising, television, radio and print campaigns
- Project manage branding, advertising and promotional campaigns from beginning to end to ensure they meet targeted objectives
- Oversee the creation of marketing materials and content to drive brand awareness
- Manage marketing automation and CRM systems by designing and implementing programing and coaching others to use these platforms to their full potential
- Report on campaign ROI and adjust as necessary along with recommendations for future campaigns
- Create A/B testing to measure effectiveness of new ideas
- Maintain updated customer databases
- Actively engage social media followers through Facebook, Instagram, Twitter and other relevant platforms
- Create and maintain monthly calendar of timely and engaging social media and website content
- Analyze and report campaign results monthly and adjust efforts accordingly
- Keep up with current industry news and relevant social media trends and measurement tools
- Build relationships with key partners, social media content teams, and influencers
- Oversee and direct efforts of external PR agency and media center for each tournament
 EXPECTED RESULTS:
- Performance and timely completion of job responsibilities in a manner that is consistent with the Foundation’s expectations and standards
- Work efficiently and effectively with a team in common pursuit of a high standard of excellence and success. Be a positive addition to a high performance team
- Ensure, maintain and foster a positive relationship, effective communication and positive results with co-workers, vendors, sponsors, committee members, volunteers, staff and community
- Represent Monterey Peninsula Foundation in the highest level of professionalism in all activities
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ADDITIONAL RESPONSIBILITIES:
- Assistance with tournament events, including spectator venues; involves evening and weekend work during tournament season.Â
QUALIFICATIONS:
- BS/BA in related field and 3-5 years comparable experience preferred
- Strong technical ability including familiarity with graphic design, WordPress, and Mail Chimp or relevant marketing automation CRM
- Ability to write concise and engaging content for social media, website, email marketing campaigns, newsletters, annual reports and client correspondence
- Extensive experience working on a variety of marketing campaigns from inception to completion
- Must have strong attention to detail and ability to deliver results within allotted time frames
- Excellent written & verbal communication skills
- Strong organizational skills, presentation abilities and the capacity to work independently and in teams
- Flexibility, creativity and a strong work ethic
- Ability to work in variable settings responding to many concurrent activities and needs
- Familiarization with the game of golf
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COMPENSATION & BENEFITS:
- Salary range $70,000 – $85,000 annually; eligible for performance-based bonus
- Medical, dental, vision insurance with employer paid premiums
- Employer-funded Health Reimbursement Account
- Holiday, vacation, sick and personal time off
- Tournament uniforms provided by employer
- Being part of a high-achieving team that impacts our region through the creation of world-class golf experiences that support over 200 local nonprofits each year
Monterey Peninsula Foundation
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