Marketing Manager

At Bullard, we don’t create just products. We create life-saving solutions and experiences that turn customers into raving fans. Be part of a team that dreams up what’s next and does everything necessary to make it happen. Bring your passion, dedication and focus to help shape the future of Personal Protective Equipment!

We question the norm. Collaborate and learn from each other. Innovate based on end user customer insights and are not afraid to do differently. We deliver value to our end user and distributor customers. Our vision is to advance human safety to enable long, healthy, productive lives through innovative solutions.

Job Summary

The Marketing Manager – [Vertical] will have a growth mindset and solve market problems using the right products and the right messaging that reaches the right people. You’ll thrive in developing, implementing and overseeing strategies that communicate a product’s value to your markets. You’ll lead but collaborate with a talented team of sales professional, Product Portfolio Managers, and the Brand Activation Manager to create user personas, define the brand tone and voice, optimize our brand positioning with our channel partners and be an advocate for the customer journey and overall experience. The Marketing Manager – [Vertical] will drive sales enablement and own the overall promotion and channel for the Company.

• You own the marketing budget and P&L for your market and will be responsible for working with the Brand Activation Manager to prioritize the Brand Activation Teams resources to maximize opportunities.
• Understand and articulate the market positioning of products, and their competitive advantages.
• Design and help deliver customer training while identifying and developing sales enablement tools and programs.
• Lead and drive the strategic development and execution of your industry marketing plan and provide leadership for all deliverables.
• Work with the sales organization to turn customer segmentation, persona development insights, and channel performance data into campaign messaging strategies that drive customer acquisition.
• Lead and provide creative solutions across multiple categories including, product launch support, digital advertising/social campaigns, seasonal campaigns, roadmap planning, and platform development.
• Partner with Product Portfolio Managers and the Brand Activation Manager to ensure a consistent brand voice and cohesive customer journey across marketing efforts.
• Share key findings with the brand activation team as well as broader organization to inform opportunities in other areas.
• Responsible for creating powerful and unique product positioning that clearly defines competitive value, including successfully executing program and launch initiatives.
• Work with the sales organization to develop strategic channel targets and growth plans. Capitalize on channel marketing partnerships to promote Bullard from both within the customer’s organization and to their end user customers.
• You are responsible for developing and managing the end-to-end operations of the Company’s influencer marketing, key opinion lead and distributor council programs to drive brand awareness, success stories, content, and market insights.   

·        Use Salesforce as a tool for segmentation and classification of all prospects, customers, and distributor partners.

• Conduct market research and analysis to utilize metrics and data to  drive decisions and support market growth.

Qualifications

• BA/BS in marketing, business or relatedtechnical or business discipline. Master of Business Administration strongly preferred.
• 4 years’ experience in marketing, product management, brand management or related field.
• Ability and willingness to travel up to 25% when needed is also required.
• Experience with Salesforce a plus
• Growth marketing experience and can balance both an analytical and creative approach.
• You are a results-oriented professional with proven experience in storytelling.
• Self-motivated, self-managed. Gets stuff done – on time, on budget.
• You have a high degree of intellectual curiosity.
• Ability to translate technical concepts into clear, business narratives.
• Ability to think differently and challenge the status quo.
• The possessor of a great sense of humor.

Bullard