Ecommerce Manager

Team Town is Canada’s newest and leading destination for Team Sports. Our commitment is to bring top-quality team sports equipment to Canadians across the country. We cater to the needs of athletes of all skill levels and ages by providing them with the best possible gear and equipment to enhance their performance on the field, court, or rink.

Whether you’re a seasoned athlete or a novice trying to get started in a new sport, Team Town has something for everyone. From beginner-level equipment to professional-grade gear, the company has it all. Our customers will be able to take advantage of expert advice from the knowledgeable authentic and friendly staff who are always on hand to help customers find the right products to suit their needs.

YOU are a coach, athlete, and player. You have in depth knowledge of the products we carry because you play in the arenas, courts, and fields of these sports. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best coaches, captains, teammates, and vendors in the business.

THE ROLE:

Reporting to the Director of eCommerce, the Manager is responsible for developing a team and leading all the tactical operations of specific eCommerce websites. The Manager will be comfortable operating at a strategic level and at a tactical level. The ideal candidate will have prior experience building websites, understanding user-experience, conversion rate optimization experience and the ability to analyze data to improve site merchandising. The role requires a candidate who is a natural leader, great communicator and able to influence cross-functional teams.

WHAT YOU’LL DO:

• Lead and develop an eCommerce team and agency to drive online sales and KPIs; focus on training and personal development plans
• Deliver on the development and execution of the e-merchandising annual operating plan; achieve objectives with a focus on core customer segments, retention and competitive landscapes.
• Responsible for the management of eCommerce operations including product onboarding process, inventory management, weekly promotions, online storytelling and U/X enhancements.
• Partner with cross-functional members to create marketing storytelling tiers, promotional analysis and site improvement initiatives in order to optimize the conversion rate (experience leading A/B tests an asset).
• Work collaboratively with key stakeholders to create necessary procedures and processes, while maintaining a customer-first mindset.
• Ability to analyze data/analytics and research to generate insights and new opportunities for growth. Opportunity to present recommendations to key stakeholders and lead approved opportunity from ideation to execution.
• Digital Product Tools; focus on improving tool capabilities, reporting on performance and tracking ROI.
• Partner with the eCommerce Director to create the annual operating plan and supporting budget recommendation. Accountable for owning the operating budget throughout the year.
• As required, participate in eCommerce special projects and new initiatives.

WHO YOU ARE:

• Bachelor’s degree in marketing, business, operations, and/or relevant field of study
• 3-5 years experience in leadership management roles with 3+ years experience working in an eCommerce related role (preferred experience building a website or strong site-merchandising background)
• 3+ years’ leading and maintaining a collaborative team environment
• Conversion rate optimization & A/B testing experience
• Experience working with content management systems and eCommerce backend systems
• Experience with analytic platforms. Able to analyze large amounts of data and create insights that improve the business.
• Strong understanding and expertise of SEO/SEM.
• Understanding of eCommerce P&L and forecasting considered an asset.

Team Town Sports