Talent Casting Calls and Auditions

Influencer Manager (Amazing Agency – Sustainable Beauty/Cosmetics)

• Remote/Hybrid (London office once per week)
• Up to £38,000 per annum
• Amazing Benefits including…
• Wellness monthly allowance
• Bonus
• 25 days holiday (plus the bank holidays)
• Early finish Fridays!

Cranberry Panda are exclusively working with an amazing award winning social agency, who are looking to hire an Influencer Manager to join their newly created Social Media, Influencer & Content team. Ideally an extremely passionate individual, that has agency influencer experience, ideally having run campaigns for beauty, cosmetics, skincare, haircare, wellness & nutrition brands, and have a genuine passion for partnering with sustainable brands!

As Influencer Manager, you will be partnering with the co-founders, running exciting end2end execution & delivery of influencer campaigns for some of the biggest purpose-led sustainable brands in the universe!

A little about the role

• From an Influencer perspective, manage & lead the delivery of the day-to-day client campaign strategy, as well as managing all relationships with relevant influencers, ensuring you exceed all expectations on the clients deliverables.
• Responsible for the influencer talent selection, where this is driven by data & insights, as well as having a solid understanding of the clients’ needs and expectations.
• Create insightful & comprehensive data reports for their clients, using the relevant tools to support your decision making, whilst being creative in your thinking.
• Work alongside the Influencer Lead, developing forward-thinking content strategies, showcasing your vast experience on what will exceed expectations from a delivery perspective, most importantly, having a comprehensive understanding of your clients, their brand & product offerings, with a natural ability to build outstanding relationships.

A little about you

• Ideally someone that has worked for a startup social agency, with a focus on sustainable brands within beauty, cosmetics, skincare, haircare, wellness & nutrition!
• Have a minimum of 2-3 years’ in the influencer space, be a social & digital native, with an exceptional understanding of the influencer landscape & ever changing social trends!
• Enjoy being creative in your ideas and influencer campaigns!!

If this sounds like the role you’ve been looking for in 2023, then please do click apply or send your CV to [email protected]

Cranberry Panda

Job Title: Athlete Marketing Manager

Client Location: Virginia Beach

This is an ONSITE role (Fridays are REMOTE)

Job Description:

Athlete Marketing Manager

Location: Virginia Beach, VA

Position: Full Time

Hours: Monday – Friday, 9:00am – 5:00pm (Remote on Fridays)

Position Summary/Objective:

The Athlete Marketing Manager (AMM) oversees the influencer and athlete

marketing program. In this role, the AMM enables our athletes and influencers to progress in

their programs by setting clear expectations and goals. It is the AMM’s task to bring

brand voice to life through our athlete projects, influencer content, campaigns, and

partnerships. They will create and communicate the strategic vision for the program, including

establishing KPI’s for major categories: Brand Awareness, Personnel Management, Revenue,

and Content.

Essential Job Functions:

(Athlete Marketing Manager will spend most of each shift on these essential duties)

• Develop the overall athlete and influencer marketing strategy for all company

athletes and influencers

• Develop the vision for finding new talent, and work with the Athlete Marketing

Specialists to expand the influencer and athlete programs domestically and

internationally

• Oversee the Athlete Marketing Specialist and Brand Ambassador Specialist

Influencer Management:

• Set expectations for the influencer program. This includes personnel management,

campaign management, content, brand expectations, communication of brand voice

and influencer expectations

• Establish KPI’s to review program performance, both individually and as a whole

program.

• Stay apprised of new influencer trends and adjust program periodically

Athlete Management:

• Set individual athlete goals and target outcomes. This includes creating a marketing,

communication, and performance plan for each managed athlete

• Track, evaluate, and manage performance and marketing goals for each athlete
• Create realistic performance parameters for the term of each athlete agreement, track

and analyze results

• Ensure each managed athlete is knowledgeable about the brand, its products, and

contract expectations

• Negotiate athlete agreements and contracts – including performance expectations and

goals, retainer, bonus, branding rights, availability, schedule, and usage rights.

Required Minimum Qualifications/Job Knowledge:

-Bachelor’s Degree

-5+ Years’ Experience in Athlete Management/Athlete Marketing Management

-Ability to work in a fast-paced environment and remain flexible to constant changes

-Ability to have strategic oversight and executional abilities regarding the program is a

must

– Ability to set clear expectations and uphold the expectations with athletes and

influencers

-Good communication skills and ability to work with a team

Aquent Talent

About Tata Harper

Adored by celebrities, beauty editors and consumers globally, Tata Harper is revolutionizing luxury skincare with high-performance formulas that are 100% natural and non-toxic. From start to finish, we produce everything on our 1,200-acre certified-organic Vermont farm with an in-house team of green beauty engineers. No outsourcing. No shortcuts. No synthetics, ever.

Job Overview

We are looking for a proactive, experienced, and hands-on Director of Social Media with a track record of building and growing successful social platforms and influencer communities. Reporting directly to the SVP, Digital and working closely with our Founder and SVP of Brand Marketing, this individual will translate the ideation and vision of the company into content and a highly engaged community that help fuel our growth. This key role will lead the charge in defining and executing the strategy, monitoring performance, and helping to supercharge the Brand’s awareness and buzz.

This role is remote, but requires approximately 25% travel to NY, CT, VT and other locations nationally and internationally as business requires and to get to know our business and team.

Qualifications & Requirements

• Minimum 8-10 years’ proven experience in influencer/social/PR/communications for a brand or agency in the beauty/wellness/lifestyle space
• A passion for beauty brands and the digital/social landscape; forward-thinking with a trend-hunting mindset
• Expertise in managing and growing social media on platforms with an emphasis on Tiktok and Instagram; well-versed in social media tools and analytics
• Able to thrive in a fast-paced business environment while working effectively and collaboratively with team members
• Detailed-oriented, highly organized with the ability to manage multiple initiatives and deadlines
• A natural ability to use data, intuition, and creativity to make business decisions
• Proactive self-starter, resourceful and strong follow-through skills
• A high-level of aesthetic taste and demonstrated ability to grow a luxury brand
• Excellent communication and interpersonal skills
• Bachelor’s degree with a major or concentration in communications/marketing or a relevant subject matter
• Ability to work in the U.S.

Job Responsibilities – Social Content

• Envision and implement a strategy for organic social, specifically TikTok, Instagram and YouTube in partnership with Brand and Digital Marketing
• Serve as a thought leader; audit our current process and creative/editorial direction; provide direction for internal partners; lead monthly content brainstorms
• Develop campaigns and ongoing cadence informed by brand strategy, pillars and Brand calendar; translate the Brand’s rich storytelling opportunities into engaging content
• Collaborate with Brand and Product development teams to create exciting and informative social ‘buzz’ regarding new product launches
• Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
• Review grid/posts on a weekly basis and give final top approval on all posts
• Stay current with social media best practices and new digital technologies
• Work in lock steps with paid media team to ensure a 360-degree approach to marketing
• Guide community management best practices and establish a process for generating and amplifying testimonials and transformational stories from our community
• Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement

Influencer Community Building

• Create our influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
• Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, Youtube, and other platforms
• Partner with VP of Communications and PR on successful execution of in-person brand events including launches and beauty classes with our team and Founder
• Bring and develop a solid network of influencer talent, agents, and other gatekeepers; maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
• Oversee all outreach, onboarding, sampling, gifting, and management of the influencer community; create an unparalleled experience for influencers that supports their sustained excitement and engagement
• Work with internal partners and external vendors to effectively implement relationship management tools and processes

Leadership

• Build a nascent social and influencer strategy into an awareness and traffic driver for the Brand; develop strategy, processes, and performance evaluation from scratch
• Manage and mentor a junior team to support the overall team mission and objectives
• Spearhead market and industry research to inform social media and other strategies
• Develop and manage social media budgets, resources and timelines; optimize resources effectively across content creation and amplification to meet goals

Tata Harper Skincare

Integral member of small marketing team, executing multi-pronged strategy that spans supporting the campaign photoshoots, creative project management, sample trafficking, gifting, social-media, brand activations and public relations. This role will be hybrid and will require being physically in office or store 3-4 days per week.

CONTENT SUPPORT:

Photo Shoots:

·       Assist and support in the planning and pre-production of look book, content and ecommerce shoots, including casting of talent, studio, styling, etc.

·       Manage sample coordination between LA/NY offices

·       Be on-set at all shoots to support with production needs

·       Be on-set at all shoots to either take or manage social content creation

·       Image asset distribution in partnership with creative team on a seasonal basis

·       Manage invoice reconciliation post shoot

·       Support with the list of asset needs from each shoot (detail shots, videos, bts, etc)

SOCIAL MEDIA:

·       Assist and support in the planning, sample tracking and production of social-first content creation in collaboration with creative team

·       Support the execution of social posting, community management as needed

MARKETING SUPPORT:

Retail:

·       Partner with Brand Marketing Manager on store styling initiatives and events

·       Support any retail traffic driving initiatives including partnership launches, parties, dinners, etc.

·       Manage asset production needs related to retail/events

WHOLESALE:

·       Work cross-functionally with wholesale team members to traffic samples for market needs, photo shoots, etc.

·       Attend and support seasonal Market meetings and Joor shoots as needed

·       Support co-op advertising asset needs in partnership with Brand Marketing Manager

CELEBRITY/INFLUENCER:

·       Support Brand Marketing Manager and Social Strategy by sourcing lists of key celebs/influencers for brand specific marketing initiations and collaborations

·       Support Brand Marketing Manager with influencer project management and day-to-day logistics and communication with talent teams

·       Manage ongoing gifting program for paid and organic ambassadors

·       Communicate daily with stylists, editors, influencers, and talent agents to fulfill sample and product requests

GIFTING/SAMPLES:

·       Partner with team to identify key gifting styles each season that are aligned with wholesale and DTC investments

·       Manage inventory and product gifting including packaging and send outs

·       Oversee and coordinate sample and gifting sending outs

PRESS:

·       Support in creation of seasonal and project specific press releases, work to identify key press outlets and pitch long / short lead press stories in partnership with Director of Digital Creative

·       Monitor press hits and distribute company-wideon a monthly basis

·       Coordinate press days and/or appointments to push seasonal collections in partnership with team

SKILLS:

·       Familiarity with sample trafficking and influencer databases such as Fashion GPS, Launchmetrics, and Dash Hudson

·       Proficient in Google Drive and Microsoft Office platforms

Must be vaccinted + boosted.

Salary Range – $60-65k annually

A.L.C.

About Us

Miss Circle is an innovative fashion brand based in New York City, founded in 2016 by Isabel Deng. With a focus on quality, every piece in the collection is designed in-house at the brand’s Soho showroom. The brand is dedicated to delivering the highest level of craftsmanship and attention to detail in every piece, from design, to production and packaging.

Visit Miss Circle’s flagship store at 417 West Broadway, Soho, New York! 

Tasks And Responsibilities

• Generate weekly press reports/press clippings for celebrity categories from both print and online publications
• Assist with fulfill dressing requests and coordinate fittings for womenswear
• Manage social media press reviews
• Sample trafficking for VIP requests for womenswear 
• Assist during PR events and fashion shows with RSVPs and putting together dressing lists for alignment and visibility
• Coordinate celebrity/influencer stylings and fittings (VIP)
• Maintain showroom/closet organization and presentation
• Coordinate and track international and domestic shipping of samples/gifts
• Coordinate gifting strategies and send-outs
• Track VIP placements for reports
• Manage logistics including shipping and receiving samples for editorials and celebrity fittings
• Research rising talent and influencers that fit within brand aesthetic and could be of interest for potential collaborations and seasonal activations.
• Assist PR Manager and Coordinator with seasonal gifting initiatives and brainstorming of talents to gift
• Monitor press coverage and clippings
• Maintain organization of sample closet and merchandising of current men’s and women’s collections in the showroom
• Updating of publication, VIP & influencer contacts lists in Launchmetrics
• Manage the ordering of offices supplies needed for shipping and packaging
• Oversee the day-to-day operations of all company social media channels, including posting and community engagement across Instagram, LinkedIn, TikTok & YouTube

Requirements

• Previous Press and Media Relations, 2+ years of marketing, social media, and/or PR related experience in the Fashion industry. With known consumer brands, ideally e-commerce or direct-to-consumer, in a fast growth environment. Beauty or the fashion industry is a plus.
• Strong communications skills, both verbal and written
• Excellent follow-through practices
• Excellent interpersonal skills with the ability to negotiate with both internal and external groups
• Strong time management skills and prioritization with the ability to work under specific timelines and fast-paced environments
• Ability to multitask and demonstrate flexibility
• Experience with rapid response strategies – for general engagement with the community and for navigating crises
• Proven experience with Instagram & TikTok content
• Excellent eye for content, basic editing, and photo skills
• Creative, innovative, and strategic
• Strong knowledge of Microsoft Office programs (ie; Excel, PowerPoint, Word, etc.)
• Research rising talent and influencers that fit within brand aesthetic and could be of interest for potential collaborations and seasonal activations.
• Assist PR Manager and Coordinator with seasonal gifting initiatives and brainstorming of talents to gift
• Monitor press coverage and clippings
• Extremely detail-oriented, with an organized manner of working
• A team player who works very well with others and communicates clearly and articulately
• Able to adapt and multitask in a fast-paced office environment with high-pressure situations, while possessing a strong sense of urgency
• High level of professionalism in emails and day-to-day correspondence
• Genuinely enthusiastic to learn and grow in a positive, collaborative work environment

MissCircle

House of Sillage is seeking a passionate E-Commerce Marketing Manager that stands out above and beyond their peers and can appreciate the exquisite quality of the process and the great end product.

The E-Commerce Marketing Manager works with the VP & Marketing team to perform ROI Reports of All Digital Ad Performance and Marketing/Design team to set strategies, create content for our social media platforms, and grow the House of Sillage digital community. The ideal candidate will be up-to-date with the latest e-commerce solutions that promote revenue growth, improve customer loyalty, streamline business processes, and enable cross-functional teams to contribute to the success of the e-commerce channel. Requires ability to translate quantitative information into creative strategies.

Job Responsibilities:

• Create, Initiate, and Monitor All Digital Ad Avenues (Facebook Instagram Ads / Google Retargeting Ads / Google Ads Experience Required)
• Oversee & Deliver ROI Reports on All Digital Ad Avenues Daily, Weekly, Monthly, Quarterly, Bi-Yearly, and Yearly on Ad Performance & Budget Spend
• Develop Content Materials For All Digital Ad Avenues From Copy / Imagery Direction / Concept
• Develop and execute a monthly content calendar for our Instagram, and Facebook accounts that tells the brands story and offerings in our aesthetic and voice.
• Leverage trending moments on social accounts regularly to drive audience growth, create brand moments, and build on viewership across all demographics
• Identify valuable new audiences that House of Sillage has yet to capture, and acquire them via partnership, targeted content, or other methods.
• Creation and execution of social influencer campaigns; proactively pitch new talent and concepts to expand House of Sillage’s reach
• Utilize Influencer Database as not only a means of outreach to new and existing Influencers, but also as a tracking system for ROI purposes
• Continue to develop brand voice on social platforms, and create best practices for different types of initiatives.
• Nurture community through continuous dialogue and engagement on social platforms.
• Curate user-generated content to support brand, community, events, and other business initiatives.
• Implement a proactive process for capturing loyal customer online reviews for social.
• Manage reporting and insights of weekly follower growth pacing, as well as analysis of content performance across all social accounts.
• Maintain monthly reports that look at quantitative and qualitative data for social media. Stay ahead of social trends, proposing tests and trial programs to expand our presence on new platforms as they gain traction
• Work with the Design team to create and develop new content surrounding campaigns and product launches.
• Assist with posting advertisements on social media platforms such as Google, Amazon, Facebook, Instagram, YouTube, etc
• Assist the VP & Marketing with items as directed

Skills & Experience:

• Minimum of 5 years of marketing experience
• Must have 5 years experience With Facebook/Instagram Ads, Google Ads, Google Retargeting Ads
• Must Have Experience In Influencer / Social Media Creator Talent Engagement
• Must Have Experience with Microsoft Excel & Powerpoint
• Self-motivated yet customer-focused
• Fluent in marketing research and statistical analysis
• Able to develop budgets, financial planning, and strategy
• Bachelor’s or Master’s degree in marketing, advertising or a related field
• Proven working experience in digital marketing, particularly within the Luxury cosmetics and/or fragrance industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with National & International Marketing & E-Commerce
• Experience with Instagram, Facebook, Google and Bing advertising, etc.
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Shopify, Influencer Database Program Managements, etc.)
• Strong knowledge of ad serving tools
• Strong knowledge of HTML, CSS, and JavaScript development and constraints

**This job description is not all-inclusive. The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. We reserve the right to amend this job description at any time. House of Sillage is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

• *Local candidates only – Fully On-site, non-remote – Orange County area (no relocation).*

House Of Sillage

An exciting opportunity has arisen to join one of the world’s most successful, purpose-led businesses, our client, a leading global FMCG company with Brands such as Dove, Knorr, Persil and Magnum, as a Digital CMI Manager based at their iconic Head Office in Blackfriars, London (will involve a mix of working from home and working from the office).

This is a full-time temporary role to last until the end of April 2024, working a 36.25-hour week, to start ASAP. This role is paying up to £63,000 per annum, pro rata, depending on experience.

Dove is our biggest brand when we combine BW and PC, contributing significantly to the BPC turnover. It is the #1 brand in 8 out of the top 15 countries, and beyond the top 15, Dove is also #1 in another 19 countries.

In this role, you’ll partner with Dove Masterbrand teams working closely with (1) Dove Digital Team, (2) Dove Others Say-Influencer/ PR Comms Team, (3) Dove Media Team, (4) CMI BG and BU, PDC, Hive and D&A, (5) UL Data and PRM Teams, (6) DMC Teams, (7) Dove Digital /Others Says Agencies, (8) Best Practitioners (within and outside UL)

Key Accountabilities

Data Strategy & DDM

• Owning and executing Dove’s Global audiences, partnering with the Dove brand teams, category CMI, Media and DDM to land a consistent strategy across the brand.
• Building critical learning on Dove’s DDM Initiatives: furthering (and pioneering) audience segmentation, establishing KPIs, setting internal & external benchmarks, guiding content ‘big’ learning – partnering with categories and sub-brands directly

Digital Content & Performance

• Leading the full cycle of insights (qual, quant, advanced developmental research, and performance tracking) for our digital content
• Leading in-market tracking & performance for Dove digital campaigns (FB, YT and increasingly Instagram, TikTok) in partnership with research and media agencies, PDC towards optimization and creating a virtuous cycle of improvement
• Being an expert on both Seek and Interrupt Content for emerging channels & platforms; similarly lower funnel content for dComm conversion / social commerce performance marketing
• Understanding the role connected packaging has and exploring the earned media value of organic content on the brand

Influencer Marketing & New Models

• Leading insights, measurement and learning on Dove’s Others Say Pillar, looking at social influencers, brand as a publisher, iCommerce and online editorial with the objective of driving superior effectiveness and efficiency; and future proofing our Others Say program with next level spaces /platforms
• Identifying and driving funnel metrics and impact metrics for Others Say and PR
• Leading integration of media and digital learning and insight into the communication strategy planning/channel allocation process

Search & CXX

• Driving & supporting next level development and implementation of Dove’s Search framework
• Delivering and land CXX reporting & insights using a range of digital data sources across Dove’s key markets

Best Practices & Analytical Excellence

• Co-creating best practice on Dove and activate these into projects/campaigns and always-on programs, including forays into voice/ screenless future/ iCommerce
• Leading analyses using in-house tools like BGS, MTM/DMPT, CXX Dashboards, DDM Dashboards, Search Consoles, Google Analytics, Adobe Stack. FB Audience Insights etc.) to input into the Dove Digital Ecosystem for impact & efficiencies
• Synthesizing data and analysis into impactful, action-oriented deliverables for internal stakeholders, which includes creating a one-house dashboard for integrating data streams from agencies, media etc. towards a virtuous cycle of insights and action

Key Skills Required

• You have a wealth of CMI/research experience, as well as PRM/DDM/Digital Media.
• You have working understanding of online and offline advertising landscape; and are curiously engaged in Web1/ Web2 and Web 3 experiences for brands and marketing
• You understand media metrics & the application of golden media rules
• You bring a passion for content and media insight both, not one or the other
• You have a passion for the digital world and its implications for brands, from influencer marketing to dComm content to website & UX best practices
• You continuously ‘push the ceiling’ on your digital awareness and skills – & of CMI teams around you
• You are comfortable using a wide range of analytical tools (traditional and new) to inform campaign performance, brand equity and growth to inform campaign performance, and willing to get your hands dirty with dashboards and a wide pool of datasets
• You are well versed with traditional pre-testing methods for TV, Digital but are equally excited about using advanced learning, & analytical tools to fuel insights
• You excel at platform analytics for real time impact (Facebook, Instagram, Twitter, You Tube)
• You are able to use & connect data to drive compelling stories, but are not afraid to share your opinion based on experience, learning & inspiration
• You are as comfortable working with junior marketeers as presenting to a GBVP
• You display high levels of comfort with interdependence- working closely with /in collaboration/ partnership with Marketing, CMI, PRM, PDC, Media, Mindshare, External Agency Partners like MetrixLab, Kantar, Traackr and Cision
• You understand that ultimately all we do on digital needs to drive growth/return

Unilever

Manitoba Hydro is consistently recognized as one of Manitoba’s Top Employers!

Great Benefits

• Competitive salary and benefits package.
• Defined-benefit pension plan.
• Nine-day work cycle which normally results in every other Monday off, providing for a balanced approach to work, family life and community.
• Flex-time and partially remote work schedule (providing the option to work remotely 3 days per 2 week period), depending on nature of work, operational requirements and work location.

Manitoba Hydro is a leader among energy companies in North America, recognized for providing highly reliable service and exceptional customer satisfaction. Join our team of Manitoba’s best as we continue to build a company that supports innovation, commitment and customer service.

The Director of Digital is at the forefront of Manitoba Hydro’s digital ambition to enable the business, customers, and employees to adopt new digital practices and technologies that will deliver simpler, faster, and better services, enable insight-driven decision making and yield more efficient and effective operations. Reporting to the Vice President of Digital and Technology (D&T), the Digital Director is a key member of the D&T Executive Leadership Team. The Director of Digital is responsible for the Corporation’s data strategy and roadmap, leveraging digital innovation and new ways of working to enhance customer and employee experience.

The Digital Division includes three departments: (1) Data & Analytics Practice Department; (2) Digital Innovation Hub Department, and (3) Modern Digital Workplace Department.

Responsibilities:

• Leads the definition, creation and implementation of the enterprise data strategy and assures the ongoing relevance, of Manitoba Hydro’s data strategy.
• Works with Executives, Enterprise Excellence and Legal to enable enterprise data governance, and to create a culture that manages data as an enterprise asset. Using a federated style of data analytics, a key responsibility will be, influencing stakeholders to maintain accountability for their data and associated business outcomes and at the same time ensuring the development of technology, processes, capabilities, and data management practices are in alignment with key business outcomes.
• Responsible for enabling the business to improve data trust (quality) by establishing effective mechanisms to measure and monitor the quality of strategic, operational and production data.
• Responsible for putting into place a programmatic approach for enterprise information management to identify, prioritize and execute the enterprise data and analytic initiatives with clear line of sight to enterprise strategies and business outcomes.
• Responsible for leading the development and deployment of the enterprise’s data and analytics capabilities for digital business. In a federated style, the business will be developing data analytic products that drive insights and actions. This role will be a key enabler in influencing the business to develop self-service analytics capabilities, at the same time put in the processes, standards, and guidelines so that the integrity of the enterprise data estate is maintained.
• Collaborates with business stakeholders, the Director of IT and the Director of Cyber Security & Enterprise Architecture to design, solution, implement and ensure long-term sustainability of the enterprise data estate and associated strategy.
• Collaborates with business and Information Technology Division stakeholders to transition to a product-oriented IT operating model with cross-functional product teams that deliver both Change and Run using agile delivery methods.
• Build critical strategic partnerships across the enterprise that enables and encourages agile and innovation approaches to remove technical roadblocks, explore unseen opportunities and influence value-driven outcomes.
• Identifies, advocates, and builds consensus around digital solutions that support employee and customer experience.
• Responsible for managing the strategic relationship with Microsoft vendor, and the Microsoft platform strategies including M365, Power Platform, and Azure Data Platform and the SAP Analytics Stack.
• Responsible for leading a fast-follower information technology innovation approach with the appropriate processes, tools, and metrics to support new growth opportunities and overall business goals.
• Responsible for the development and sustainment of Digital Division performance management, in alignment with enterprise business priorities and outcomes.

Qualifications:

The successful applicant will possess:

• A University Degree in an appropriate discipline with ten years of related management experience demonstrating progressively greater responsibility or an equivalent combination of related education and experience.
• 10+ years relevant experience.
• Relevant work experience in the Utility industry would be an asset.
• Demonstrated experience with the following:
• ability to work in an agile, fast-paced environment, dynamic would be an asset.
• building formal and informal professional networks.
• maintaining and extending networks within, across and external to organizational boundaries.
• soliciting information on the enterprise’s direction and goals, as well as the industry’s competitive environment, to determine how the digital function can add value to the organization, employee experience, and customer satisfaction.
• guiding enterprise leadership to take an “outside-in” view of the digital possibilities for the future of its industry.
• employing sound judgment in determining how digital innovations will be deployed to produce business value.
• generating ideas, and critically evaluates future scenarios.

The successful applicant will also possess a demonstrated proficiency in all of Manitoba Hydro’s Executive Competencies including:

• Principled Leadership
• Agility
• Strategic Solution Builder
• Driving Execution
• Influence
• Optimizing Talent

Apply Now!

Visit www.hydro.mb.ca/careers to learn more about this position and to apply online. The deadline for applications is APRIL 3, 2023.

We thank you for your interest and will contact you if you are selected for an interview.

This document is available in accessible formats upon request. Please let us know if you require any accommodations during the recruitment process.

Manitoba Hydro

***Please provide a link to a current and relevant portfolio of YOUR work inside your resume or cover letter. Please ensure that work includes examples of recent video content produced solely by you. Applications without a portfolio will not be reviewed.***

POSITION OVERVIEW:

We are looking for an exceptional social media pro who is an enthusiastic and energetic leader, one who deeply values and actively champions connecting with people through brand building, influence, innovative content, and storytelling via social media. With a genuine passion for thinking outside of the box and staying ahead of trends, this seasoned social media expert will lead, grow and continue to evolve both the Gameday Couture and Shop The Soho brand’s social media presence.

The Senior Manager, Social Media + Content will be responsible for developing the strategy and execution for all organic social media channels. You will be tasked with developing best-in-class programs that grow key channels, engage our community and achieve key brand and business metrics. 

The ideal candidate comes with extensive social media experience across all major organic social channels, a proven track record in creating and implementing innovative campaigns and a proven track record in driving results. Including managing planning, strategy, content execution, and implementing first class community management strategy. 

RESPONSIBILITIES

Social Media Strategy & Execution – Be the Social Quarterback (40%)

• Own the Organic social success and growth plan – Lead the overall management, execution, and growth of both brands across all social media platforms nationally.
• Develop and execute a multi-channel content calendar and help shape the overall organic social media strategy, community management, platform tone of voice, audience growth plan, content creation and calendar, and measurement with a focus on TikTok, Instagram, Facebook, Twitter, Pinterest, Youtube, and LinkedIn. Additionally, determine how ambassadors/influencers play a part in each platform strategy.
• Lead the creation, development, and execution of ownable best-in-class social media strategies for channels such as Instagram, TikTok, Facebook, Twitter, YouTube, and emerging platforms
• Strategize and collaborate with creative, copy and ambassador leads to produce premium content in line with brand standards, as well as the product and growth pillars.
• Lead copy editing for all social media copy 
• Upload all owned/earned content and copy through a social media scheduling and management tool.
• Work in lock steps with the Buying and Paid Media teams to ensure a 360-degree approach to marketing + execute cohesive social campaigns that drive awareness about new product launches, new retail launches, and events.
• Engage with consumers, micro-influencers, and peer brands on social media platforms. Provide a top level, authentic brand experience in these moments
• Ensure best-in-class community management, providing responsive answers and assistance to the brand’s loyal followers, while partnering with Customer Service, Supply Chain, Buying Team, and Quality to resolve problems quickly. This role requires some community management.
• Present comprehensive strategies and campaign plans to gain senior management alignment and partner buy-in. Communicate out to cross-functional teams.
• Maintain up-to-date knowledge of all platform trends, social media tools, applications, channels, design, and strategy and implement ongoing education for the team.

Content Creation – Bring the Brand to Life (40%)

• Lead and execute daily channel operations: content planning and execution, copywriting, and guidance on community management, outreach, and initiatives across all platforms
• Orchestrate day-to-day content in the form of photos, videos, and GIFs to publish across our social media channels, but also on our website, app and other digital properties
• Manage content creation and curation process, including photo and video shoots, as well as partnering with the Influencer Manager to ideate and collaborate on paid partner content.
• Manage the flow of content creation to ensure content is developed in a timely manner, proactively finding opportunities and efficiencies to maximize content opportunities.
• Scheduling photoshoots, building shot lists and arranging needed resources in regard to talent and necessary environments and accessories to create ideal content captures – collaborating with the Design, Video and Athletes and Influencers Teams where necessary
• Curate photos, videos, behind-the-scenes footage, and other supporting assets for our editorial shoots and campaigns – You will support product launches, brand partnerships, store events, and influencer activations
• Develop and maintain an elevated and cohesive social media aesthetic, persona and creative voice that is ownable to the brand
• Comfortably works with a wide range and quality of video and static imagery (a collection of photographs, short video clips, animations) to create dynamic assets built for specific social media platforms and audiences
• Create compelling, engaging, useful, and delightful content across all formats and channels, with a strong focus on video

Analytics + Growth: (20%)

• Drive growth, engagement, and performance through social media strategy and content while expanding social media reach and maintaining favorable consumer sentiment (views, engagement, impressions, sales)
• Become a consumer expert – Establish and manage social listening efforts, including working with internal/external teams and consumers to crowdsource insights about products, campaigns, and general content. 
• Measure and analyze to establish ROI determined by KPIs (Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback, etc.)
• Develop and manage annual organic social budget, resources, and timelines; make recommendations and optimize spend based on business objectives
• Establish and monitor effective benchmarks best practices for analyzing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media strategy.
• Drive weekly, monthly, and quarterly analytics reporting process for social media results and work closely with the Director of Digital Marketing to provide insights, recommendations, and track against KPIs

SKILLS & EXPERIENCE REQUIREMENTS:

• Bachelor’s Degree or equivalent experience
• 5-7 years in Social Media Marketing or equivalent experience preferred for an e-commerce brand
• Knowledge of College Sports teams + Passion for the fashion industry and strong interest in the digital space.
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest etc + proven track record an experience working across digital media and creative: drawing connections between the brand identity and marketing objectives 
• Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (examples: Sprout Social, Listen First, Traackr, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
• Exceptional time and project management skills; able to toggle between creativity & execution. This role requires a lot of both.
• Strong project management skills including the ability to prioritize, manage, and execute complex projects across multiple initiatives, channels, workstreams and deadlines.
• Strong analytical skills, including the ability to develop/analyze KPIs and make data-driven decisions.
• Experience with community management, customer service, and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable business results.
• Budgeting and organizational skills
• Ability to manage up and communicate effectively on projects
• Capable and driven to quickly learn new technologies and continually upgrade current skill set.
• Understanding of startup mentality and willingness to deviate from stated workplan when needed.

COMPANY OVERVIEW:

Gameday Couture + Social House (GC + SOHO Brands, LLC) are two brands under one House playing a game-changing role in the online women’s apparel shopping and social experience.

GAMEDAY COUTURE – THE BRAND:

Gameday Couture is an independent brand steeped in the independent traditions of sports and its fans. We make premium, officially licensed apparel that defies seasons and represent some of the most iconic sports powerhouses. Proudly one of the first Female-owned and Female-Led companies to produce thoughtfully designed and ethically sourced female-focused fan apparel. Our highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team we represent. Premium fabrics, expert styling, and thoughtful design. Gameday Couture – Modern Sports Fashion.

SHOP THE SOHO – THE BRAND:

Style strategy is the cornerstone of a curated closet. But we believe a curated style should be inspiring, not overwhelming. At ShopTheSoho.com, it’s our never ending pursuit to provide access to a community driven, social marketplace of curated style that reflects your personal experiences, your passions, your taste, and personality.

We design for authenticity and for style that’s effortless with collections that help people make more reflected decisions with confidence. We are committed to offering thoughtful choices, thoughtful design, responsible sourcing, and fostering the connection of both our online and offline communities.

Gameday Couture, LLC

REQUIRES FULL RELOCATION TO DUBAI (financially covered)

We are seeking a highly motivated and experienced Brand Director to join our client in Dubai. The Brand Director will be responsible for developing and executing the brand strategy for the organization in order to increase brand awareness and drive growth. The successful candidate will be a strategic thinker with a proven track record in brand management, creative marketing, and business development.

Key Responsibilities:

• Develop and implement the brand strategy, including messaging, positioning, and visual identity, to ensure consistent and compelling branding across all channels and touch points
• Lead the development and execution of integrated marketing campaigns, including advertising, PR, events, and social media, to drive brand awareness and engagement
• Manage the brand budget and track performance metrics to ensure effective use of resources and ROI
• Collaborate with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and integration of brand messaging and positioning
• Conduct market research and competitive analysis to stay informed about market trends and customer preferences, and use insights to inform brand strategy and tactics
• Build and maintain relationships with key stakeholders, including customers, partners, and influencers, to drive brand advocacy and loyalty
• Recruit, manage, and develop a high-performing brand team to support the growth and success of the organization

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field
• 8+ years of experience in brand management and/or marketing in management consulting, with a track record of driving growth and achieving business objectives
• Experience leading cross-functional teams and managing budgets
• Strong strategic thinking and problem-solving skills, with an ability to develop and execute effective marketing strategies
• Excellent communication, collaboration, and leadership skills, with an ability to build relationships and influence stakeholders at all levels of the organization
• Demonstrated creativity and innovation in developing marketing campaigns and messaging
• Experience working in the Middle East market is preferred
• If you are a strategic thinker with a passion for brand management and a proven track record of driving growth and success, we encourage you to apply for this exciting opportunity.

NOTE: please know only relevant candidates will be contacted at this time.

MCG Talent