Job Title: Athlete Marketing Manager
Client Location: Virginia Beach
This is an ONSITE role (Fridays are REMOTE)
Job Description:
Athlete Marketing Manager
Location: Virginia Beach, VA
Position: Full Time
Hours: Monday – Friday, 9:00am – 5:00pm (Remote on Fridays)
Position Summary/Objective:
The Athlete Marketing Manager (AMM) oversees the influencer and athlete
marketing program. In this role, the AMM enables our athletes and influencers to progress in
their programs by setting clear expectations and goals. It is the AMM’s task to bring
brand voice to life through our athlete projects, influencer content, campaigns, and
partnerships. They will create and communicate the strategic vision for the program, including
establishing KPI’s for major categories: Brand Awareness, Personnel Management, Revenue,
and Content.
Essential Job Functions:
(Athlete Marketing Manager will spend most of each shift on these essential duties)
- Develop the overall athlete and influencer marketing strategy for all company
athletes and influencers
- Develop the vision for finding new talent, and work with the Athlete Marketing
Specialists to expand the influencer and athlete programs domestically and
internationally
- Oversee the Athlete Marketing Specialist and Brand Ambassador Specialist
Influencer Management:
- Set expectations for the influencer program. This includes personnel management,
campaign management, content, brand expectations, communication of brand voice
and influencer expectations
- Establish KPI’s to review program performance, both individually and as a whole
program.
- Stay apprised of new influencer trends and adjust program periodically
Athlete Management:
- Set individual athlete goals and target outcomes. This includes creating a marketing,
communication, and performance plan for each managed athlete
- Track, evaluate, and manage performance and marketing goals for each athlete
- Create realistic performance parameters for the term of each athlete agreement, track
and analyze results
- Ensure each managed athlete is knowledgeable about the brand, its products, and
contract expectations
- Negotiate athlete agreements and contracts – including performance expectations and
goals, retainer, bonus, branding rights, availability, schedule, and usage rights.
Required Minimum Qualifications/Job Knowledge:
-Bachelor’s Degree
-5+ Years’ Experience in Athlete Management/Athlete Marketing Management
-Ability to work in a fast-paced environment and remain flexible to constant changes
-Ability to have strategic oversight and executional abilities regarding the program is a
must
– Ability to set clear expectations and uphold the expectations with athletes and
influencers
-Good communication skills and ability to work with a team
Aquent Talent
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