Social Media Director

About Tata Harper

Adored by celebrities, beauty editors and consumers globally, Tata Harper is revolutionizing luxury skincare with high-performance formulas that are 100% natural and non-toxic. From start to finish, we produce everything on our 1,200-acre certified-organic Vermont farm with an in-house team of green beauty engineers. No outsourcing. No shortcuts. No synthetics, ever.

Job Overview

We are looking for a proactive, experienced, and hands-on Director of Social Media with a track record of building and growing successful social platforms and influencer communities. Reporting directly to the SVP, Digital and working closely with our Founder and SVP of Brand Marketing, this individual will translate the ideation and vision of the company into content and a highly engaged community that help fuel our growth. This key role will lead the charge in defining and executing the strategy, monitoring performance, and helping to supercharge the Brand’s awareness and buzz.

This role is remote, but requires approximately 25% travel to NY, CT, VT and other locations nationally and internationally as business requires and to get to know our business and team.

Qualifications & Requirements

• Minimum 8-10 years’ proven experience in influencer/social/PR/communications for a brand or agency in the beauty/wellness/lifestyle space
• A passion for beauty brands and the digital/social landscape; forward-thinking with a trend-hunting mindset
• Expertise in managing and growing social media on platforms with an emphasis on Tiktok and Instagram; well-versed in social media tools and analytics
• Able to thrive in a fast-paced business environment while working effectively and collaboratively with team members
• Detailed-oriented, highly organized with the ability to manage multiple initiatives and deadlines
• A natural ability to use data, intuition, and creativity to make business decisions
• Proactive self-starter, resourceful and strong follow-through skills
• A high-level of aesthetic taste and demonstrated ability to grow a luxury brand
• Excellent communication and interpersonal skills
• Bachelor’s degree with a major or concentration in communications/marketing or a relevant subject matter
• Ability to work in the U.S.

Job Responsibilities – Social Content

• Envision and implement a strategy for organic social, specifically TikTok, Instagram and YouTube in partnership with Brand and Digital Marketing
• Serve as a thought leader; audit our current process and creative/editorial direction; provide direction for internal partners; lead monthly content brainstorms
• Develop campaigns and ongoing cadence informed by brand strategy, pillars and Brand calendar; translate the Brand’s rich storytelling opportunities into engaging content
• Collaborate with Brand and Product development teams to create exciting and informative social ‘buzz’ regarding new product launches
• Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
• Review grid/posts on a weekly basis and give final top approval on all posts
• Stay current with social media best practices and new digital technologies
• Work in lock steps with paid media team to ensure a 360-degree approach to marketing
• Guide community management best practices and establish a process for generating and amplifying testimonials and transformational stories from our community
• Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement

Influencer Community Building

• Create our influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
• Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, Youtube, and other platforms
• Partner with VP of Communications and PR on successful execution of in-person brand events including launches and beauty classes with our team and Founder
• Bring and develop a solid network of influencer talent, agents, and other gatekeepers; maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
• Oversee all outreach, onboarding, sampling, gifting, and management of the influencer community; create an unparalleled experience for influencers that supports their sustained excitement and engagement
• Work with internal partners and external vendors to effectively implement relationship management tools and processes

Leadership

• Build a nascent social and influencer strategy into an awareness and traffic driver for the Brand; develop strategy, processes, and performance evaluation from scratch
• Manage and mentor a junior team to support the overall team mission and objectives
• Spearhead market and industry research to inform social media and other strategies
• Develop and manage social media budgets, resources and timelines; optimize resources effectively across content creation and amplification to meet goals

Tata Harper Skincare