***Please provide a link to a current and relevant portfolio of YOUR work inside your resume or cover letter. Please ensure that work includes examples of recent video content produced solely by you. Applications without a portfolio will not be reviewed.***
POSITION OVERVIEW:
We are looking for an exceptional social media pro who is an enthusiastic and energetic leader, one who deeply values and actively champions connecting with people through brand building, influence, innovative content, and storytelling via social media. With a genuine passion for thinking outside of the box and staying ahead of trends, this seasoned social media expert will lead, grow and continue to evolve both the Gameday Couture and Shop The Soho brand’s social media presence.
The Senior Manager, Social Media + Content will be responsible for developing the strategy and execution for all organic social media channels. You will be tasked with developing best-in-class programs that grow key channels, engage our community and achieve key brand and business metrics.
The ideal candidate comes with extensive social media experience across all major organic social channels, a proven track record in creating and implementing innovative campaigns and a proven track record in driving results. Including managing planning, strategy, content execution, and implementing first class community management strategy.
RESPONSIBILITIES
Social Media Strategy & Execution – Be the Social Quarterback (40%)
- Own the Organic social success and growth plan – Lead the overall management, execution, and growth of both brands across all social media platforms nationally.
- Develop and execute a multi-channel content calendar and help shape the overall organic social media strategy, community management, platform tone of voice, audience growth plan, content creation and calendar, and measurement with a focus on TikTok, Instagram, Facebook, Twitter, Pinterest, Youtube, and LinkedIn. Additionally, determine how ambassadors/influencers play a part in each platform strategy.
- Lead the creation, development, and execution of ownable best-in-class social media strategies for channels such as Instagram, TikTok, Facebook, Twitter, YouTube, and emerging platforms
- Strategize and collaborate with creative, copy and ambassador leads to produce premium content in line with brand standards, as well as the product and growth pillars.
- Lead copy editing for all social media copy
- Upload all owned/earned content and copy through a social media scheduling and management tool.
- Work in lock steps with the Buying and Paid Media teams to ensure a 360-degree approach to marketing + execute cohesive social campaigns that drive awareness about new product launches, new retail launches, and events.
- Engage with consumers, micro-influencers, and peer brands on social media platforms. Provide a top level, authentic brand experience in these moments
- Ensure best-in-class community management, providing responsive answers and assistance to the brand’s loyal followers, while partnering with Customer Service, Supply Chain, Buying Team, and Quality to resolve problems quickly. This role requires some community management.
- Present comprehensive strategies and campaign plans to gain senior management alignment and partner buy-in. Communicate out to cross-functional teams.
- Maintain up-to-date knowledge of all platform trends, social media tools, applications, channels, design, and strategy and implement ongoing education for the team.
Content Creation – Bring the Brand to Life (40%)
- Lead and execute daily channel operations: content planning and execution, copywriting, and guidance on community management, outreach, and initiatives across all platforms
- Orchestrate day-to-day content in the form of photos, videos, and GIFs to publish across our social media channels, but also on our website, app and other digital properties
- Manage content creation and curation process, including photo and video shoots, as well as partnering with the Influencer Manager to ideate and collaborate on paid partner content.
- Manage the flow of content creation to ensure content is developed in a timely manner, proactively finding opportunities and efficiencies to maximize content opportunities.
- Scheduling photoshoots, building shot lists and arranging needed resources in regard to talent and necessary environments and accessories to create ideal content captures – collaborating with the Design, Video and Athletes and Influencers Teams where necessary
- Curate photos, videos, behind-the-scenes footage, and other supporting assets for our editorial shoots and campaigns – You will support product launches, brand partnerships, store events, and influencer activations
- Develop and maintain an elevated and cohesive social media aesthetic, persona and creative voice that is ownable to the brand
- Comfortably works with a wide range and quality of video and static imagery (a collection of photographs, short video clips, animations) to create dynamic assets built for specific social media platforms and audiences
- Create compelling, engaging, useful, and delightful content across all formats and channels, with a strong focus on video
Analytics + Growth: (20%)
- Drive growth, engagement, and performance through social media strategy and content while expanding social media reach and maintaining favorable consumer sentiment (views, engagement, impressions, sales)
- Become a consumer expert – Establish and manage social listening efforts, including working with internal/external teams and consumers to crowdsource insights about products, campaigns, and general content.
- Measure and analyze to establish ROI determined by KPIs (Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback, etc.)
- Develop and manage annual organic social budget, resources, and timelines; make recommendations and optimize spend based on business objectives
- Establish and monitor effective benchmarks best practices for analyzing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media strategy.
- Drive weekly, monthly, and quarterly analytics reporting process for social media results and work closely with the Director of Digital Marketing to provide insights, recommendations, and track against KPIs
SKILLS & EXPERIENCE REQUIREMENTS:
- Bachelor’s Degree or equivalent experience
- 5-7 years in Social Media Marketing or equivalent experience preferred for an e-commerce brand
- Knowledge of College Sports teams + Passion for the fashion industry and strong interest in the digital space.
- Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest etc + proven track record an experience working across digital media and creative: drawing connections between the brand identity and marketing objectives
- Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (examples: Sprout Social, Listen First, Traackr, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
- Exceptional time and project management skills; able to toggle between creativity & execution. This role requires a lot of both.
- Strong project management skills including the ability to prioritize, manage, and execute complex projects across multiple initiatives, channels, workstreams and deadlines.
- Strong analytical skills, including the ability to develop/analyze KPIs and make data-driven decisions.
- Experience with community management, customer service, and social engagement.
- Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
- Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable business results.
- Budgeting and organizational skills
- Ability to manage up and communicate effectively on projects
- Capable and driven to quickly learn new technologies and continually upgrade current skill set.
- Understanding of startup mentality and willingness to deviate from stated workplan when needed.
COMPANY OVERVIEW:
Gameday Couture + Social House (GC + SOHO Brands, LLC) are two brands under one House playing a game-changing role in the online women’s apparel shopping and social experience.
GAMEDAY COUTURE – THE BRAND:
Gameday Couture is an independent brand steeped in the independent traditions of sports and its fans. We make premium, officially licensed apparel that defies seasons and represent some of the most iconic sports powerhouses. Proudly one of the first Female-owned and Female-Led companies to produce thoughtfully designed and ethically sourced female-focused fan apparel. Our highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team we represent. Premium fabrics, expert styling, and thoughtful design. Gameday Couture – Modern Sports Fashion.
SHOP THE SOHO – THE BRAND:
Style strategy is the cornerstone of a curated closet. But we believe a curated style should be inspiring, not overwhelming. At ShopTheSoho.com, it’s our never ending pursuit to provide access to a community driven, social marketplace of curated style that reflects your personal experiences, your passions, your taste, and personality.
We design for authenticity and for style that’s effortless with collections that help people make more reflected decisions with confidence. We are committed to offering thoughtful choices, thoughtful design, responsible sourcing, and fostering the connection of both our online and offline communities.
Gameday Couture, LLC
Related jobs:
Job Description:
Join the creative team behind Something Greater, a hybrid drama/music video student thesis project by director Brett Kilheffer, featuring music from Josh Kain. This 8-minute short film blends cinematic storytelling with music video aesthetics and explores themes of redemption, addiction, fatherhood, and second chances.
The production takes place in the LA area and is looking for passionate, collaborative crew members interested in working on an emotionally resonant, visually rich student film.
Job Responsibilities:
-
Production Designer: Provide vision and create environments that reflect the mood and story.
-
BTS Photographer: Capture high-quality behind-the-scenes content.
-
Set Dresser: Help build and dress sets for each scene.
-
Grips: Assist with rigging, setup, and support for the camera and lighting departments.
-
Production Assistant (PA): Support all departments and help ensure smooth operations on set.
Requirements:
-
Availability from June 18 to 22
-
Based in or able to work locally in the LA area
-
Resume and/or reel required for Production Designer and BTS Photographer roles
-
Enthusiastic team player with a collaborative spirit
Compensation:
-
Copy/Credit/Meals
-
Unpaid (Student Thesis)
Job Description
A mini-documentary rooted in a powerful family history is seeking passionate crew members to join a meaningful low-budget project. The film will explore the legacy of Dr. James Still, a Black doctor known as “the doctor of the pines,” and William Still, a pivotal figure in the Underground Railroad and a supporter of Harriet Tubman. This intimate and historical storytelling piece needs creative collaborators who are eager to bring depth and authenticity to Black history through documentary filmmaking.
Job Responsibilities
-
Set up and operate cameras for on-location interviews and B-roll
-
Manage lighting equipment to ensure proper tone and mood for various scenes
-
Execute color correction and grading to achieve consistent visual storytelling
-
Edit raw footage into cohesive and emotionally resonant segments
Requirements
-
Prior experience in documentary production preferred
-
Strong interest in historical and cultural storytelling
-
Ability to work with minimal resources and maintain quality
-
Collaborative spirit and creative problem-solving skills
-
Access to personal equipment is a plus
Compensation
-
Low-budget production (passion project)
-
Meals and credit provided
-
Ideal for individuals looking to build a meaningful portfolio
Job Description
A surreal, festival-driven psychological horror short film is seeking dedicated crew members to help bring an intense, symbolic story to life. Titled Lost in Nightmares, this indie project explores grief, obsession, and fractured reality through striking visual storytelling. Ideal for creatives looking to gain IMDb credit, portfolio material, and experience with meaningful, genre-defying work.
Job Responsibilities
Grip:
-
Assist with camera support and lighting setup
-
Ensure safe and efficient execution of technical on-set operations
Assistant Director (AD):
-
Oversee on-set scheduling and crew coordination
-
Maintain workflow and ensure production stays on track
Script Supervisor:
-
Track continuity, script changes, and scene coverage
-
Work closely with the director to ensure script integrity during filming
Requirements
-
Passion for indie film and surreal storytelling
-
Collaborative and punctual team player
-
Previous experience preferred but not mandatory
-
Must be available for shoot dates (TBD)
-
Strong interest in building portfolio content and film festival exposure
Compensation
-
Unpaid role
-
IMDb credit
-
On-set meals provided
-
Portfolio-building opportunity on a stylized, cinematic short
Job Description
A stylized narrative short film production in Los Angeles is seeking a 1st Assistant Director and a Grip to join the overnight shoot crew. This unpaid opportunity offers valuable experience and creative collaboration with a passionate team on an artistic project. Ideal for crew members looking to build their portfolios and gain set hours.
Job Responsibilities
Assistant Director (1st AD):
-
Oversee shoot schedule and manage on-set coordination
-
Keep production on track and support communication between departments
-
Lead call times and ensure team readiness throughout the night
Grip:
-
Support camera and lighting departments with gear setup and movement
-
Ensure safety on set during technical operations
-
Assist with rigging, stands, and general production needs
Requirements
-
Available overnight June 10–11, from 6 PM to 3 AM
-
Based in or able to work in Los Angeles
-
Enthusiastic and collaborative mindset
-
Prior experience on set preferred
Compensation
-
Unpaid (credit and portfolio material provided)
-
Opportunity to work on a stylized narrative film project
-
Gain hands-on production experience with a dedicated crew
Job Description
A commercial production is hiring experienced, local crew members for a one-day shoot in Blacksburg, Virginia. The shoot will take place across two locations and is open only to local hires. This is a great opportunity for professionals in lighting, camera, and production to work on a fast-paced commercial set.
Job Responsibilities
-
Execute lighting setup and support on set (Gaffer/Lighting Technician)
-
Manage camera focus and assist with lens changes and gear (1st AC)
-
Support general production operations, errands, and crew coordination (PA)
-
Ensure timely arrival and efficient execution of tasks
Requirements
-
Local to Blacksburg, VA
-
Relevant on-set experience in assigned role
-
Production Assistants must have a personal vehicle
-
Availability for the full shoot day
-
Reel and gear list preferred (if applicable)
Compensation
-
Gaffer/Lighting Technician: $550/day
-
1st Assistant Camera (1st AC): $400/day
-
Production Assistant (PA): $375/day
Job Description
A captivating psychological horror short film is looking for three motivated and reliable Production Assistants to support various departments during filming. Titled LOST IN NIGHTMARES, the project explores themes of grief and obsession in a surreal and emotionally gripping story. This is an excellent entry-level opportunity for those looking to gain hands-on experience in film production and earn IMDb credit.
Job Responsibilities
-
Assist with on-set logistics including setup, takedown, and organization
-
Support crew members across departments (camera, art, wardrobe, etc.)
-
Help manage crowd control, background talent, and equipment
-
Run errands and perform general tasks as directed by AD or UPM
-
Maintain a positive, can-do attitude throughout the shoot
Requirements
-
No prior experience required, but on-set familiarity is a plus
-
Ability to follow instructions and adapt quickly to changing needs
-
Strong communication and teamwork skills
-
Must be punctual, dependable, and energetic
-
Available for filming in Miami, FL from August 8–10
Compensation
-
IMDb credit
-
Meals provided on set
-
Valuable on-set experience and networking opportunity
Job Description
A visually bold and emotionally intense psychological horror short film is seeking a skilled Grip to support the camera and lighting departments on set. Titled LOST IN NIGHTMARES, the project tells a chilling story of grief and obsession as reality unravels. This is a great opportunity to contribute to the visual impact of a high-concept indie film while gaining IMDb credit.
Job Responsibilities
-
Set up, adjust, and strike lighting and rigging equipment
-
Assist camera team with movement, stability, and support gear
-
Ensure safe handling of equipment throughout the shoot
-
Collaborate with the Director of Photography and Gaffer
-
Respond quickly to on-set technical and physical needs
Requirements
-
Previous experience as a Grip or strong familiarity with grip duties
-
Understanding of lighting rigs, flags, dollies, and grip tools
-
Ability to lift and move equipment safely and efficiently
-
Team player with a proactive attitude on set
-
Availability for filming in Miami, FL from August 8–10
Compensation
-
IMDb credit
-
Meals provided on set
-
Portfolio-building opportunity on a high-visual-impact film
Job Description
A gripping new psychological horror short film is now casting for a detail-oriented Script Supervisor. The project, LOST IN NIGHTMARES, explores the descent into obsession and fractured reality following a personal tragedy. The ideal candidate will ensure continuity, accuracy, and clear documentation across all scenes while supporting the director in tracking the story’s progression throughout production.
Job Responsibilities
-
Maintain detailed continuity notes on props, wardrobe, blocking, and timing
-
Track script changes and ensure consistency across takes
-
Record shot timings and take notes for the editor
-
Collaborate closely with the director, camera department, and editor
-
Create and maintain a daily script report for production
Requirements
-
Previous experience as a Script Supervisor or familiarity with the role
-
Strong attention to detail and organizational skills
-
Ability to work long hours on set and adapt quickly to changes
-
Effective communication and a collaborative attitude
-
Available for filming in Miami, FL from August 8–10
Compensation
-
IMDb credit
-
On-set meals provided
-
Access to footage for reel or portfolio building
Job Description
An upcoming psychological horror short film is seeking a driven and organized 1st Assistant Director (1st AD) and/or Unit Production Manager (UPM) to join the crew. The film, LOST IN NIGHTMARES, tells a dark and gripping story of grief, obsession, and fractured reality. This is an opportunity for a highly motivated individual to manage on-set logistics and support the director in executing a visually intense and emotionally powerful production.
Job Responsibilities
-
Break down the script and create a detailed shooting schedule
-
Coordinate daily shoot logistics, call sheets, and time management
-
Act as the primary liaison between the director and crew on set
-
Manage crew coordination and keep the production on track
-
Support pre-production planning and ensure smooth execution during filming
Requirements
-
Prior experience as a 1st AD, UPM, or similar role in film production
-
Excellent time management, communication, and leadership skills
-
Ability to work under pressure and problem-solve on the fly
-
Knowledge of Miami, FL locations is a plus
-
Must be available for filming August 8–10 in Miami
Compensation
-
IMDb credit
-
Meals provided on set
-
Access to footage for professional reel and portfolio
Job Description
A visionary short film titled LOST IN NIGHTMARES is searching for a talented and resourceful Production Designer / Art Director / Props Coordinator. This psychological horror project explores obsession and grief through a surreal lens. We’re looking for a creative collaborator who can help craft the film’s visual world—from eerie set pieces to emotionally charged spaces—supporting the director’s unique vision.
Job Responsibilities
-
Design and oversee the overall visual look of the film
-
Collaborate with the director and cinematographer to achieve a consistent tone and mood
-
Source, build, and manage props, set dressing, and design elements
-
Coordinate with wardrobe and makeup departments for cohesive styling
-
Work within budget constraints and creatively solve production design challenges
Requirements
-
Prior experience as a Production Designer or Art Director in film or theater
-
Strong eye for detail and understanding of horror/surreal aesthetics
-
Ability to work efficiently within a small, focused crew
-
Portfolio or images of past work (required)
-
Availability for on-location shoot in Miami, FL (August 8–10)
Compensation
-
IMDb credit
-
Meals provided on set
-
Portfolio footage for future opportunities
Job Description
A bold psychological horror short film is casting a creative and detail-driven Costume Designer / Wardrobe Stylist to develop the visual identity of its characters. LOST IN NIGHTMARES tells a chilling story of a man unraveling in grief and obsession. This is a unique opportunity to help shape the eerie tone and surreal aesthetic of a character-driven narrative.
Job Responsibilities
-
Design and coordinate costumes in line with the film’s emotional and psychological themes
-
Collaborate with the director and production designer to build cohesive character looks
-
Source, create, and alter wardrobe pieces as needed
-
Maintain costume continuity throughout the shoot
-
Oversee fittings and ensure wardrobe readiness each shooting day
Requirements
-
Experience as a costume designer or wardrobe stylist on film or theater projects
-
Strong creative eye and understanding of color, symbolism, and period styles
-
Ability to work within a limited budget and think resourcefully
-
Portfolio or previous work samples required
-
Available to work in Miami, FL from August 8–10
Compensation
-
IMDb credit
-
Meals provided on set
-
Footage for portfolio or reel enhancement
Job Description
A surreal psychological horror short film is now casting a skilled Makeup Artist with strong SFX experience to bring emotional and visual depth to its characters. Titled LOST IN NIGHTMARES, the story explores the unraveling psyche of a man haunted by grief and hallucination. If you’re passionate about creating character-defining looks and subtle-to-intense horror effects, this role is your canvas.
Job Responsibilities
-
Design and apply character-appropriate makeup looks for a range of emotional and physical states
-
Create subtle and dramatic SFX makeup to support the horror aesthetic
-
Collaborate with the director, costume designer, and production team on cohesive visuals
-
Maintain continuity and touch-ups throughout shooting days
-
Ensure cleanliness and organization of all tools and materials on set
Requirements
-
Experience in both standard and SFX makeup for film or theater
-
Portfolio showcasing past work, especially horror/SFX looks
-
Ability to work efficiently under time constraints
-
Excellent attention to detail and creative problem-solving
-
Availability to work on-location in Miami, FL from August 8–10
Compensation
-
IMDb credit
-
Meals provided on set
-
Portfolio material for future gigs