REQUIRES FULL RELOCATION TO DUBAI (financially covered)
We are seeking a highly motivated and experienced Brand Director to join our client in Dubai. The Brand Director will be responsible for developing and executing the brand strategy for the organization in order to increase brand awareness and drive growth. The successful candidate will be a strategic thinker with a proven track record in brand management, creative marketing, and business development.
Key Responsibilities:
- Develop and implement the brand strategy, including messaging, positioning, and visual identity, to ensure consistent and compelling branding across all channels and touch points
- Lead the development and execution of integrated marketing campaigns, including advertising, PR, events, and social media, to drive brand awareness and engagement
- Manage the brand budget and track performance metrics to ensure effective use of resources and ROI
- Collaborate with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and integration of brand messaging and positioning
- Conduct market research and competitive analysis to stay informed about market trends and customer preferences, and use insights to inform brand strategy and tactics
- Build and maintain relationships with key stakeholders, including customers, partners, and influencers, to drive brand advocacy and loyalty
- Recruit, manage, and develop a high-performing brand team to support the growth and success of the organization
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field
- 8+ years of experience in brand management and/or marketing in management consulting, with a track record of driving growth and achieving business objectives
- Experience leading cross-functional teams and managing budgets
- Strong strategic thinking and problem-solving skills, with an ability to develop and execute effective marketing strategies
- Excellent communication, collaboration, and leadership skills, with an ability to build relationships and influence stakeholders at all levels of the organization
- Demonstrated creativity and innovation in developing marketing campaigns and messaging
- Experience working in the Middle East market is preferred
- If you are a strategic thinker with a passion for brand management and a proven track record of driving growth and success, we encourage you to apply for this exciting opportunity.
NOTE: please know only relevant candidates will be contacted at this time.
MCG Talent
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