Integral member of small marketing team, executing multi-pronged strategy that spans supporting the campaign photoshoots, creative project management, sample trafficking, gifting, social-media, brand activations and public relations. This role will be hybrid and will require being physically in office or store 3-4 days per week.
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CONTENT SUPPORT:
Photo Shoots:
·       Assist and support in the planning and pre-production of look book, content and ecommerce shoots, including casting of talent, studio, styling, etc.
·       Manage sample coordination between LA/NY offices
·       Be on-set at all shoots to support with production needs
·       Be on-set at all shoots to either take or manage social content creation
·       Image asset distribution in partnership with creative team on a seasonal basis
·       Manage invoice reconciliation post shoot
·       Support with the list of asset needs from each shoot (detail shots, videos, bts, etc)
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SOCIAL MEDIA:
·       Assist and support in the planning, sample tracking and production of social-first content creation in collaboration with creative team
·       Support the execution of social posting, community management as needed
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MARKETING SUPPORT:
Retail:
·       Partner with Brand Marketing Manager on store styling initiatives and events
·       Support any retail traffic driving initiatives including partnership launches, parties, dinners, etc.
·       Manage asset production needs related to retail/events
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WHOLESALE:
·       Work cross-functionally with wholesale team members to traffic samples for market needs, photo shoots, etc.
·       Attend and support seasonal Market meetings and Joor shoots as needed
·       Support co-op advertising asset needs in partnership with Brand Marketing Manager
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CELEBRITY/INFLUENCER:
·       Support Brand Marketing Manager and Social Strategy by sourcing lists of key celebs/influencers for brand specific marketing initiations and collaborations
·       Support Brand Marketing Manager with influencer project management and day-to-day logistics and communication with talent teams
·       Manage ongoing gifting program for paid and organic ambassadors
·       Communicate daily with stylists, editors, influencers, and talent agents to fulfill sample and product requests
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GIFTING/SAMPLES:
·       Partner with team to identify key gifting styles each season that are aligned with wholesale and DTC investments
·       Manage inventory and product gifting including packaging and send outs
·       Oversee and coordinate sample and gifting sending outs
PRESS:
·       Support in creation of seasonal and project specific press releases, work to identify key press outlets and pitch long / short lead press stories in partnership with Director of Digital Creative
·       Monitor press hits and distribute company-wideon a monthly basis
·       Coordinate press days and/or appointments to push seasonal collections in partnership with team
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SKILLS:
·       Familiarity with sample trafficking and influencer databases such as Fashion GPS, Launchmetrics, and Dash Hudson
·       Proficient in Google Drive and Microsoft Office platforms
Must be vaccinted + boosted.
Salary Range – $60-65k annually
A.L.C.
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