Model Casting Calls and Auditions

Do you check the headlines on your newsfeed before you’ve had even a sip of your morning coffee? Do you love working at the speed of real-time to spot and influence trends before they become news?

Golin Dallas is hiring a tech-savvy Media Relations Manager to drive media strategy and execution that keeps our clients relevant with top media. You’ll build strong media relationships with reporters and editors at a variety of top tier and B2B technology media outlets and will always be on the lookout for opportunities that lead to coverage. You’ll transform new product announcements and industry trends into compelling stories and craft interesting content that goes beyond a basic press release. You’ll engage with media across a variety of channels, including social media, email and, yes, even a phone call or two.

We are looking for someone with the ability to think as a storyteller across platforms in real time.

You will:

• Support day-to-day media relations responsibilities for a prominent international technology brand. This includes developing earned media strategies for campaigns, thought leadership programs and real-time news events that lead to ongoing, positive brand mentions.
• Establish and maintain relationships with media, industry analysts and online influencers, and guide the client’s messaging to resonate with these different audiences. Effectively engage with these contacts across multiple channels, including email, social media and phone.
• Engage with clients and agency partners on a regular basis to create innovative PR programs that help shine a positive light on the client and brand, in addition to reaching new audiences who are receptive to the client’s products.
• Stay ahead of media by identifying emerging technology trends that can create story opportunities relevant to the client’s brand.
• Collaborate with internal and external teams across multiple disciplines to successfully manage complex, fast-moving and unexpected communications challenges.
• Have a curiosity for analytics. Have the ability to turn a few pieces of data into actionable insights to influence our client’s messaging and media outreach strategy.

GROWTH OPPORTUNTIES:

In this role, you will have direct access to seasoned, award-winning professionals who – will not only help improve your work – but establish a path for you to grow within Golin long term. This role provides the exciting opportunity to develop strong media relationships, and also create and build a new function within an established successful agency. One thing you’ll learn about Golin is people stay for both the people and the agency’s willingness to be flexible with career pivots and explorations.

JOB REQUIREMENTS:

• 3-5 years of professional experience in media relations with an understanding of B2B or technology media relations. Issues and crisis communications experience is a plus.
• Strong writing, editing and outreach skills are necessary. Open to making an initial ‘cold call’ to establish new media relationships.
• Understanding of earned media strategy and experience creating media plans and compiling media lists.
• Proven experience working with media and influencers and a strong portfolio of story placements; a passion for building relationships with anyone from an engineering website editor to the most influential names at well-known consumer tech outlets.
• Excellent communication, organizational and computer skills are a must, along with the ability meet deadlines, juggle multiple tasks, and a handle fast-paced environment.
• Outstanding interpersonal skills and superior client service skills.
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team.
• Comfortable working remotely and with team members located in other cities and time zones.
• Be detail oriented with an ability to focus on the larger picture.
• Ability to work on multiple programs at once under tight deadlines.
• Provide sound counsel and be comfortable providing editorial and response recommendations to clients.
• Ability to collaborate and communicate effectively with internal and client teams at all levels.
• Well-versed in AP style.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work remotely, and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Salary Range: $55,000 – $95,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

#LI-DNI

Golin

At Prism, we inspire growth for ambitious brands through sport and entertainment. For more than 25 years, we’ve made it our mission to engage audiences across the world’s biggest sports, major competitions, and bespoke experiences. We work solely for brands, and we are rights-holder agnostic, meaning that we won’t compromise on driving the best results and ROI for our clients through their sport and entertainment partnerships.

We are a close-knit, collaborative team with a unique and vibrant culture. Clients value our creativity, our innovative thinking, and our strategic, insight-based approach to every challenge. With our HQ in London with offices in other key worldwide locations, we are proud to be part of the Wunderman Thompson global network, and a WPP Group agency.

Due to team growth, Prism is offering an exciting opportunity to become part of a dynamic client team activating a new global partnership for one of the worlds largest automotive manufacturers.

We’re seeking a driven and experienced PR & Communications specialist to play a key role in defining and delivering all elements of PR and Communications for this exciting new partnership.

The role will work closely with the wider client account team and liaise directly with our clients regional and global teams to ensure that all communication planning, and delivery is aligned with broader brand and product messaging in mind. The Senior PR & Communications Manager will develop and deliver a PR activation plan with first-class project management and a results-oriented mindset to bring this exciting and unique partnership to life across a broad spectrum of global media.

Based at our office in north London, the Senior PR & Communications Manager will work within a multi-disciplined account team in a client-facing role which provides extensive autonomy and significant opportunity for growth. The role also offers opportunities to represent the Communications discipline, driving results and growth across Prism’s broader business.

KEY RESPONSIBILITIES

• Lead and manage PR and comms for the client’s new partnership, having the confidence, knowledge, and experience to guide both the client and internal team with prompt actions, recommendations, and solutions
• Take the lead in working with the core client in all PR activations, from ideation and strategy to implementation, delivery, and measurement
• Ensure all PR activation plans are proactively delivered to a high standard with full approval of the client and external stakeholders as required
• Ensure that communication strategy is aligned with the wider client communication plans across other partnerships
• Manage, influence, and maintain a productive partnership with the core client and their regions and end markets, as well as the client’s agency network and global media
• Work across multiple projects with seamless efficiency, always thinking ahead and multitasking when required
• Manage all copy writing of all press material and accompanying copy for social
• Develop and maintain a strong working relationship with all partnership stakeholders to foster a collective culture of creativity, problem solving and positivity
• Support the core client with regular media coverage reporting, KPI tracking and strategy adjustment
• Expand our current business relationships by identifying and securing growth opportunities as part of the dedicated projects and across the wider business
• Oversee the development of junior team members as part of their personal and professional development process.

KEY REQUIREMENTS

• Strong understanding of the global media landscape and how to engage audiences in today’s media through both traditional and non-traditional channels
• Clear understanding of the role of social content and its value in engaging audiences
• Strong perspective about the role of PR/Comms in the wider brand communications strategy, particularly in performance-based partnerships
• Knowledge and experience of working with influencers and the value / role of media partnerships across automotive, lifestyle and technology
• Outstanding project management skills and a high level of organisation, as well as strong writing skills
• Experience in working to tight deadlines
• Ability to juggle multiple work streams and projects with a flexible attitude.
• International mindset with the ability to operate in global regions seamlessly
• First-class verbal and written communication skills with impeccable attention to detail
• Experience in managing/understanding budget planning and reconciliation processes
• Strong knowledge and understanding of media coverage reporting tools, analysis and recommendations
• Capability to define, develop, present and adapt strategic 360 communication plans, annually, monthly and project by project.
• Strong team player with a postive attitude and desire to grow both personally and professionally as the role requires
• Demonstrate the ability to generate creative ideas that make our current and prospective clients sit up and notice
• Minimum 6 years’ experience or in a similar PR/comms role, preferably working within automotive, or with other major brands on a global scale
• Strong knowledge and understanding of the media landscape, with good experience working with journalists in different markets, a very strong and upto date network of contacts and the confidence/ability to find and establish new connections
• Some travel both inside and outside of the UK may be required.
• Ability to write and speak a leading foreign language, whilst not essential, would be beneficial
• Agency experience, including pitching PR/Comms clients

In addition to the day-to-day, this role offers the opportunity to become a part of an ambitious and hardworking team with a passionate, nurturing and trusting culture. We provide competitive benefits, a flexible working model and initiatives that support your career and wellbeing and enable creativity to flourish including; 28 days holiday (+bank holidays), gym membership, ClassPass, HeadSpace, Private Medical insurance to name a few.

Prism, a WPP Company, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Prism Sport + Entertainment

NEON SEARCH are working on an exciting team expansion project and hiring a newly created role for an Ecommerce CRM Manager to join the London HQ of a Luxury Fashion & Lifestyle brand.

This is an exciting opportunity for an experienced ECRM professional with expertise in driving full lifecycle campaigns within fast paced Ecommerce Team, ideally coming from a luxe level brand

This is a dynamic role with the chance to drive the Global Strategy for an established & successful brand

You will be

• Responsible for driving acquisition & retention marketing channels, including email & SMS marketing
• Launch and fully manage catalogue, inserts and SMS channels for the UK and Europe
• Work closely with the Marketing and Creative teams in the USA and UK to ensure that the creative aesthetic and voice of the email program align to brand standards
• Work closely with the Marketing team to prioritize email projects, campaigns, customer acquisition and retention initiatives to advance the online business
• Ensure customers receive an outstanding experience at every touchpoint
• Strategically work alongside internal business units (including Corporate Marketing, Merchandising, Creative, Production, IT, the Executive team, and Digital Marketing (Traffic/Media & Site Operations)) to drive the email business
• Grow both brands’ house files and email lists
• Manage the entire email process; building the strategic plan, creating the email calendar, working with the production team to ensure proper inventory levels, leading the design and copy team to create each email, receiving executive approvals, working with the site operations manager to establish proper landing pages and site flows from the emails, working with our 3rd party vendor to get the email setup and deployed within our ESP, establishing a robust QA process to ensure a great customer experience, and analysing email performance reports to enhance future emails
• Lead strategic and technical projects (implement triggers) to advance the email channel

This role is a great career enhancement opportunity in a Global Successful Luxury Brand –

Urgent Hire – CV to [email protected]

Neon Search

Are you looking for a career move with a future? Do you enjoy a fast paced, ever evolving, never boring environment? Are numbers your jam? If so, Fashion Angels is the place for you!

Leader in the tween lifestyle industry! We are seeking an experienced Ecommerce PPC Manager for our growing team.

The PPC Manager will be responsible for helping to develop the strategic approach and executing paid search campaigns for Amazon and other ecommerce platforms.

Responsibilities

• Build a strategic advertising plan with Senior Account Manager to grow our rapidly expanding ecommerce businesses.
• Plan, set up, and manage PPC campaigns
• Provide detailed campaign analysis and data driven recommendations to the team for future strategic growth
• Share all KPI’s including performance insights and optimization recommendations
• Perform A/B ad testing, keyword/audience research, and ongoing bid management.
• Produce reports for our team and management
• Follow key KPI metrics closely to ensure all parts of the eCommerce funnel are optimized to support conversion and sale goals of campaigns
• Coordinate with internal partners to ensure item launches, social campaigns, etc. are optimized for success
• Maintain a Keyword database
• Working knowledge of all product offerings

Key Competencies

• Critical thinking and problem-solving skills
• Excellent organizational & project management skills
• Ability to work with a team and independently
• adapts easily to change

Education and Experience

• College Diploma or University Degree preferred
• A minimum of 2 years of experience on Amazon platform and PPC management
• Strong knowledge of other e-commerce platforms like Walmart, Target, etc… is a plus
• Strong Analytical Skills, with experience in metrics/ data driven marketing
• Strong Microsoft Office skills, specifically in Excel
• Power Bi & Google Analytics experience is a plus

Fashion Angels

Director, Acquisition Marketing

About VENUS

VENUS is a leading women’s fashion brand offering clothing, swimwear and lingerie in sizes 2-24. Founded in 1984 and headquartered in Jacksonville, Florida, VENUS’ unique products inspire Fun. Sexy. Style. and help our customers to make an impression in every moment of their lives.

This role is an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working people. Sustainability, diversity and inclusion are core values of our brand and are central to the company’s engaging culture. If you would like to be part of our inclusive, forward-thinking and collaborative team, we encourage you to apply today!

The Director, Acquisition Marketing leads our paid media & SEO efforts. This role is responsible for paid advertising performance (demand growth, advertising efficiency, and new customer acquisition), as well as a team of direct reports. This role keeps up-to-date with the latest digital technologies and paid media trends, and supports a cohesive Venus experience throughout the various paid channels. Ultimately, this role is responsible for handling our brand presence, ensuring high levels of web traffic, customer engagement, growth of reach, and conversions along the overall customer journey.

Job Duties

· Own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, connected TV as well as SEO.

· Responsible for leading the KPI development and measurement to ensure the Acquisition team is tracking success clearly.

· Identify opportunities to diversify our acquisition strategy and grow brand awareness by launching and testing new channels and media types.

· Drive digitalization, manage integrations of product and customer data into digital campaigns and develop systems that will enable data-driven decision making.

· Oversee and provide guidance to bonprix OMA team to ensure they are contributing to overall Venus goals.

· Collaborate with bonprix to identify testing or optimization opportunities in OMA.

· Ensure channel strategies are aligned to business priorities and campaigns are at an efficient ROAS and operating at a sustainable CAC.

· Build a team culture that champions/is oriented around the customer – driven by insights, measurement and learning to maximize results.

· Partner with the ecommerce team and leverage performance marketing analytics to evaluate the end-to-end customer experience and to optimize conversion rate.

· Implement marketing attribution capabilities incl. media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management.

· Leverage vendors to help build strategy and identify opportunities that fall in line with overarching goals.

· Work with IT on prioritizing resources to make improvements/enhancements for these respective channels.

· Partner closely with Brand team on assets to be refreshed in each respective channel, keeping in line with best practices by channel.

· Align with cross-functional teams to collaborate on the organization’s strategic initiatives and achieve desired results.

· Consistently push innovation with ongoing testing of existing and emerging technology and opportunities. Continually leverage new tools & industry best practices to be a leader in marketing.

· Other duties may be assigned.

Qualifications

· A minimum of 8+ years of experience and proven success with leveraging customer LTV segments to build audiences and to optimize ad spend, leading teams/agencies and working well across many multi-disciplinary teams: E-commerce fashion/apparel retail, analytics, reporting, forecasting, and marketing automation.

· Excellent problem-solving skills, as well as good planning, time management and organizational proficiencies.

· Successful track record with leading an online marketing team, mentoring, professional development, and succession planning.

· Strong negotiation skills.

· Highly skilled with numbers/data (budgets, trend analysis, performance measurement and management).

· High proficiency in the use of Microsoft Office products, especially Excel, plus Google Docs, Sheets, and Slides. Communication software: Slack, Skype for Business.

· Experience with relevant software platforms (Google Ads, Microsoft/Bing Ads, Meta, Pinterest, Taboola, Commission Junction).

· Expertise with various web analytic platforms (Google Analytics, OWAPro) and the ability to generate custom reports. Experience with Qlik is a plus.

· Excellent verbal and written communication skills.

· Ability to deliver reports and presentations to executives and other non-SME audiences in a clear and concise manner.

· Strategic thinking skills combined with emotional intelligence.

· Proven history of driving results and exceeding expectations aligned with overall department and organizational goals.

· Experience in direct/catalog marketing is a plus.

Education & Experience

• · Bachelor’s Degree in Marketing, or related filed, and a minimum of 8+ years of related experience, with a minimum of 4+ year’s of experience leading teams.

VENUS Fashion Inc.

CreativeMC is looking for a Marketing Manager to join our rapidly growing corporate swag company. CreativeMC elevates our clients’ brands with premium, on-trend branded merchandise from creation to fulfillment to virtual store solutions. We’ve also led our industry in sourcing and promoting eco-friendly product choices and championing minority-owned brands. Employee-owned since 2021 and 69% female and 58% people of color, CreativeMC is San Francisco’s largest promotional products distributor and twice won San Francisco Business Times’ Top 100 Fastest Growing Private Companies. Our client base is dominated by global Fortune 500 Companies and high-growth tech companies in California and beyond. We have offices in San Francisco, Sacramento, and in Prague, Czech Republic. Check us out at: www.creativemc.com

You will report to our Director of Marketing in B2B marketing, social media, and client engagement targeting new and existing clients like Google, Meta, HBO, Paramount Pictures, Peloton, and tons of others. Our team of brand stylists curates high quality, innovative products aligned to fashion and design trends, and decorates them beautifully to embody the ethos of our clients’ brands. Our seasonal trends lookbooks, created entirely in-house based on photoshoots in the Bay Area and Europe, are eagerly anticipated by clients and cornerstones of our marketing efforts. In 2023, we will be introducing client events to showcase our seasonal trends in a more personal way. As such, ideal candidates will bring creativity and a contemporary style aesthetic, along with superb project management skills, an infectiously positive attitude, a passion for collaboration, and a mindset of win-win.

This is a full-time position, Monday through Friday, 8:30am to 5pm.

Key Responsibilities:

1. Day-to-day Marketing Program Management:

• Manages the day-to-day Marketing calendar, campaigns, and content targeting both existing and potential new customers, including:
• Email campaigns (3x/month)
• LinkedIn and Instagram strategies and content
• Client case studies (1-2x/month)
• Blogs (2x/month)
• Client gifting programs
• Briefing and managing our creative agency

Email campaigns

• With insights from the brand stylist team and in collaboration with the Director of Marketing, devises email campaign strategies and concepts and incorporates them into our Marketing calendar.
• Creates weekly email campaigns through MailChimp to send to CreativeMC’s database of customers and partners, including writing the copy and guiding our creative agency in the development of the visuals.
• Sources products and brands to feature in the campaigns through her/his own research of our vendor partners and through consultation with our stylists.
• Reviews MailChimp analytics to devise re-targeting strategies and new campaign ideas

Social Media

• Develops strategies to grow CreativeMC’s social media accounts – principally LinkedIn and Instagram.
• Creates compelling content that’s relevant for each platform, including writing copy and briefing our agency to produce videos, graphics, photos, etc.
• Collaborates with CreativeMC’s sister company in Prague, Czech Rep, as well as the brand stylist team, to mine opportunities for content.
• Boosts engagement/participation from existing customers and vendors/retail partners.

Client Case Studies

• Obtains and drafts case studies 1-2 times per month on successful client projects for use in social media, pitch decks, etc., including gathering the information from the brand stylist team, writing the copy and guiding the creation of the visuals.
• Drives the strategy on when to publish which case studies and how they tie-in to our ongoing Marketing priorities.

Blogs

• In collaboration with the Marketing Director, develops blog strategies and narratives, as well as drafts the content and compiles the imagery with support from our agency
• Researches keyword trends, supported by our agency, to ensure that all content is optimized for search
• Tracks blog traffic data to inform the evolution of our strategies and content

Client gifting

• Oversees the self-promo program (CreativeMC’s client gifting program), including production of the gift items and branded packaging, as well as monitoring the fulfillment process.
• Researches ideas for client gifts, from holiday gifts to seasonal gifts that complement our lookbooks.
• Consults with the brand stylists to choose the most relevant gifts for clients that automatically qualify for gifts through their purchase volumes, first-time purchases, referrals, etc.
• Administers our “One Tree Planted” carbon offset program, where we plant trees for every eco-friendly client order. This includes creating certificates verifying that the trees have been planted and distributing them to our clients.

Creative Agency Oversight

• Manages the day-to-day priorities and project progress of our creative agency, which is a division of our sister company in Prague, Czech Republic.
• Drafts creative briefs for the agency, including budgets, timelines, and conceptual and creative direction of all day-to-day Marketing program projects.

2. Collaborates on Seasonal Lookbook Creation

• Partners with the Marketing Director in setting the vision, creative direction, and product selections for seasonal trends lookbooks, including researching new products as well as fashion, design, and color trends to inform our ideas.
• Leads all aspects of securing product samples for the photoshoots, working with the photographer(s) to determine which products will be shot together, and creating wardrobe and styling mood boards the creative team can work with.
• When the photoshoots are in the U.S., oversees the management of the photographer, stylist, and model selections.
• Coordinates with the creative agency on lookbook design reviews, proofing, etc.
• Creates all lookbook-related email campaigns and social media content, supported by our creative agency.

3. Manages Internal and External Events

• Drives the conceptual direction and creative execution of company-wide events, including the annual employee awards event, results meeting, holiday party, etc. The Office Coordinator is responsible for all logistics, including venue, food, drinks.
• Partners with the Marketing Director to conceive, develop, and execute client events, including overseeing logistics, decoration, client gifts, and the production of creative assets.
• Devises strategies and manages execution for CreativeMC’s presence at industry trade shows.

4. Other:

• Assists in maintaining the corporate brand guidelines and assets for company-wide use (e.g., logo, templates, color palette, etc.)
• Monitors, maintains, and elevates the corporate positioning as a brand that differentiates itself (in part) by being ahead of trends, fashion- and design-led, and committed to delivering premium quality products and experiences.
• Under the direction of the Director of Marketing, creates company collateral and other corporate communications assets, including videos, sales presentations, direct mail inserts, etc.
• Assists in maintaining and tracking Marketing budgets

Qualifications:

• 5+ years in a marketing role, including at least 1 year as a manager
• World class project management skills and attention to detail
• Strong skillset in copywriting
• Experienced and fluent in briefing and managing creative agencies and freelancers
• Must be fully COVID vaccinated with the card to show proof of vaccination
• Ability to use MailChimp, inDesign, Photoshop; WordPress, is a plus, but not required
• Deep experience working in the Microsoft Office suite, Google products
• Experience working quickly and efficiently in Microsoft Excel
• 2+ years’ experience with Mailchimp
• Strong project management experience
• Ability to remain agile, resourceful and responsive in a remote working environment
• Excellent attention to detail
• Demonstrated ability to coordinate cross-functional teams
• Demonstrated effective interpersonal and analytical skills. Highest degree of integrity, professionalism, diplomacy and discretion
• Located in San Francisco, CA (local candidates, due to need to eventually work in the SF Office)
• Natural problem solver with strong analytical and critical thinking skills

What We Can Offer You

• Compensation starts at $76,000 – $78,000 annual (DOE), plus great benefits: PTO, Paid Holidays, Healthcare benefits and a 401k with a match
• Creative, fun culture with a close-knit team
• Tremendous opportunities for growth under the tutelage of a highly accomplished Marketing professional

To Apply:

If you feel this could be right for you, please provide the following to this email address [email protected]; please put “Marketing Coordinator” in the subject line.

• Cover Letter (tell us your story as it relates to this job at CreativeMC)
• Writing and work samples

We are an Equal Opportunity Employer

CreativeMC

About Starcom:

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Overview:

The Manager is the day-to-day steward of social media campaign development, activation and innovation. This person will work closely with the media strategy and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to-day management of a team of Analysts/Sr. Analysts including both project management to ensure timely delivery of all tasks and career development.

This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives:

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Assist in training, mentoring, and developing team members
• Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Adopt established account management standards and enhance campaign best practices
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Champion and facilitate communication and collaboration within the team and the agency
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel
• Provide oversight and direction to team of dedicated social media buyers
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Minimum Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
• 1+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills

Starcom

Job Summary

VIZ Media is the leading publisher of English-language manga from One Piece to My Hero Academia, with other business lines in anime distribution, consumer products licensing, and Japanese entertainment. We are looking for a Digital Marketing Manager to join our Consumer Acquisition & Retention team to help build our growing online manga subscriber base.

The Digital Marketing Manager will report to the Senior Manager, Digital Subscriptions and Consumer Marketing, and they will work closely together to develop, execute, and analyze marketing efforts that support overarching Digital Subscription Service business goals. The Digital Marketing Manager will identify areas of opportunity and execute projects such as paid campaigns and direct messaging programs to drive consumer growth, retention, and engagement across VIZ platforms.

What you’ll do:

• Develop consumer growth and retention marketing strategies across all VIZ platforms to achieve key business goals for the company’s manga (Japanese comics) Digital Subscription Service
• Develop effective strategies and tactics for new user acquisition (prospecting) and audience development efforts from planning/budgeting through implementation, optimization, and documented measurement of impact based on business KPIs
• Strategize, plan, execute, and analyze innovative upper funnel marketing efforts to optimize the performance of key channels, such as SEM (search engine marketing), pay-per-click (PPC), media buys, and/or paid social marketing programs
• Keep pace with digital marketing industry trends, best practices and developments, and evaluate opportunities to implement new acquisition channels and campaign ideas to meet KPI goals (cost per acquisition, conversions)
• Manage, implement and optimize multi-channel messaging (email, in-app/push) via the company’s consumer engagement platform (Iterable), including onboarding, retention and retargeting efforts
• Compile channel-specific reporting (ex. dashboards) and contextualize analyses to communicate insights and recommendations to stakeholders
• Manage calendar/plans of growth marketing efforts that creatively leverage available resources, including VIZ Media’s large network of inventory, paid media, and other vehicles
• Advocate the creation and activation of marketing assets for paid campaigns, viz.com, VIZ apps and newsletters
• Collaborate with a wide variety of functional areas outside the Marketing team, including but not limited to Licensing, Publishing, Editorial, Creative, and Engineering departments to execute specific marketing plans
• Support viz.com and VIZ app marketing operations and maintenance, as needed

The ideal candidate has:

• 3+ years of digital marketing experience
• Demonstrated success in ownership of digital marketing campaigns from planning through execution and reporting
• Strong analytical and organizational skills, especially in assessing paid campaign performance or identifying consumer behavior
• Strong copywriting foundation across various media (email, push, etc.)
• Experience with SEM, PPC, media buys, and/or paid social marketing platforms
• Experience with marketing attribution platforms such as Singular or Adjust
• Experience with consumer engagement platforms such as Iterable
• Familiarity with handling basic CSS Styles and HTML
• Proficiency with Microsoft Office and Google Business Suite
• Effective communication skills with the ability to interact professionally with culturally diverse staff and in a small organization with an emphasis on teamwork
• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience with a record of success

Additional Preferred Experience:

• Experience with mobile app marketing
• Knowledge of consumer entertainment such as anime, manga, comics, and/oor video games
• Professional understanding of the publishing and/or entertainment market targeted at teens or young adults
• Knowledge of graphic design programs, specifically Adobe Creative Suite (InDesign, Photoshop)
• Familiarity with content management systems

Work Location, Schedule, and Compensation

Location: Open to candidates within California. This position can be fully remote or hybrid if the candidate is local to the San Francisco Bay Area (approx. 2 days onsite per week). Some business travel is expected for this position.

Schedule: This is a Regular Full-Time position with flexibility in working hours outside of our core hours of 10:00 am – 4:00 pm. The Digital Marketing Manager may occasionally need to work late or on weekends.

Compensation: $90,000 – $110,000 base salary, with additional variable compensation

Who We Are:

VIZ Media has been bringing the finest in manga, anime, and global entertainment to English-speaking fans across the world for 35 years. From classic series like Dragon Ball, Sailor Moon, and Naruto to current hits like Demon Slayer, Chainsaw Man, and My Hero Academia, we continue to offer the best in action, romance, fantasy, and adventure stories for fans of all ages.

We offer our employees a variety of benefits and perks including:

• Hybrid Work Model – you’ll work some days in the office and some remotely with commuter stipend
• Medical, Dental, and Vision Insurance, Disability and Life Insurance, and FSA Plans
• 8 Weeks of Parental Leave
• 401(k) with company match
• Generous time off policies including volunteer days and birthday holidays
• Annual fitness/wellness fund
• Work from Home stipend

VIZ Media

Introduction

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

Purpose of Role

Lead the communication of a product’s customer value proposition to the market by effectively executing the defined go-to-market strategy. This role is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise out of the other parts of the Integrated Marketing Group (IMG) and the broader organization to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. This role is also tasked with elevating the Yamaha brand equity with customers by delivering effective and compelling messaging to market. The Marketing Manager is a People Leader therefore has direct reports.

Key Accountabilities Will Include

• Ensure growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaigns
• Ensure that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
• Ensure that the category Marcom budget aligns with Yamaha priorities and highest impact activities
• Ensure successful execution of the Category’s Go-To-Market strategies to create demand and preference for Yamaha products

Core Functional Competencies

• Analytics: Use data to inform marketing strategy and activities
• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels
• Marketing Strategy Development: Select a course of action to achieve marketing goals
• Sales Alignment and Support: Align marketing work with, and support, sales efforts
• Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns

Core Behavioral Competencies

• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-development
• Situational Adaptability
• Yamaha Way (integrity, will, challenge, initiative, commitment)

Ideal Qualifications

• Demonstrated success identifying customer insights and needs for effective marketing communications
• Able to build cross-platform traditional, digital, and social marketing programs
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills
• Budget management

Preferred Qualifications

• Demonstrated success writing compelling creative briefs and leading a team of creative / media agency partners
• Experience developing marketing strategies and communications with top consumer brands
• Experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools
• Experience collaborating across multiple geographies and cultures
• Experience with creative development tools / software (Workfront, Wrike, Teamwork, Asana, etc.)
• Demonstrated success in a high-volume, matrixed organization

Here’s What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Inclusive and passionate culture

Compensation

• Up to $133,000 per year
• The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time

Yamaha Corporation

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: Leads efforts in digital marketing by supporting strategy development, providing creative guidance and supervising project execution with both internal team members and external agency/vendors. Oversees the creation of compelling and brand-centric designs for all digital media channels including social, web sites, integrated micro-sites, online ads, graphics, pop-ups, user downloadable content, email newsletters, mobile media, and other interactive marketing materials for deployment on UOR websites, UOR promotional websites, promotional partner websites and various display networks. Insures on-time and on-budget execution of all projects.

MAJOR RESPONSIBILITIES:

• Manages digital creative projects that include creating comps and prototypes, setting design style, and providing direction for digital content in various digital media channels.
• Works with the Executive Producer, ACDs, Brand Communication & Strategy, Project Management, Legal and Licensed Partners, etc. to manage projects and workload. Takes initiative to move projects along according to schedule with high efficiency and attention to detail.
• Collaborates with other creative teams, departments and external agency/vendors in conceptualizing and executing effective original work. Brings fresh ideas and innovation to the table while always helping to elevate the work of others. Drives work of the digital creative team to successful conclusion, while pushing the brand forward. Ensures work is executed with high levels of efficiency while maintaining the vision and tone of the UO brand or specific campaign.
• Inspire and direct creative teams, agency/vendors and contractor resources as needed.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s degree or equivalent in Visual Communication Design (Graphic Design), Web or UI UX Design, Advertising, Film Editing or related field combined with outstanding creative portfolio.

EXPERIENCE:

• 7+ years of graphic arts design experience years of experience in advertising agency, in-house agency, graphic design field or marketing environment with portfolio of relevant creative work
• Experience in like industry (travel, tourism, entertainment) and with like targets/demographics (teens/tweens, vacationers, Floridians, Hispanics) a plus
• Experience in the creative development and leading projects from concept to completion
• Effectively QA and approve work for final output with agency/vendors
• Experience proofing marketing assets and providing concrete direction
• Ability to evaluate photography and video for quality and effectiveness
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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