Marketing Manager -Branded Product Company

CreativeMC is looking for a Marketing Manager to join our rapidly growing corporate swag company. CreativeMC elevates our clients’ brands with premium, on-trend branded merchandise from creation to fulfillment to virtual store solutions. We’ve also led our industry in sourcing and promoting eco-friendly product choices and championing minority-owned brands. Employee-owned since 2021 and 69% female and 58% people of color, CreativeMC is San Francisco’s largest promotional products distributor and twice won San Francisco Business Times’ Top 100 Fastest Growing Private Companies. Our client base is dominated by global Fortune 500 Companies and high-growth tech companies in California and beyond. We have offices in San Francisco, Sacramento, and in Prague, Czech Republic. Check us out at: www.creativemc.com

You will report to our Director of Marketing in B2B marketing, social media, and client engagement targeting new and existing clients like Google, Meta, HBO, Paramount Pictures, Peloton, and tons of others. Our team of brand stylists curates high quality, innovative products aligned to fashion and design trends, and decorates them beautifully to embody the ethos of our clients’ brands. Our seasonal trends lookbooks, created entirely in-house based on photoshoots in the Bay Area and Europe, are eagerly anticipated by clients and cornerstones of our marketing efforts. In 2023, we will be introducing client events to showcase our seasonal trends in a more personal way. As such, ideal candidates will bring creativity and a contemporary style aesthetic, along with superb project management skills, an infectiously positive attitude, a passion for collaboration, and a mindset of win-win.

This is a full-time position, Monday through Friday, 8:30am to 5pm.

Key Responsibilities:

1. Day-to-day Marketing Program Management:

• Manages the day-to-day Marketing calendar, campaigns, and content targeting both existing and potential new customers, including:
• Email campaigns (3x/month)
• LinkedIn and Instagram strategies and content
• Client case studies (1-2x/month)
• Blogs (2x/month)
• Client gifting programs
• Briefing and managing our creative agency

Email campaigns

• With insights from the brand stylist team and in collaboration with the Director of Marketing, devises email campaign strategies and concepts and incorporates them into our Marketing calendar.
• Creates weekly email campaigns through MailChimp to send to CreativeMC’s database of customers and partners, including writing the copy and guiding our creative agency in the development of the visuals.
• Sources products and brands to feature in the campaigns through her/his own research of our vendor partners and through consultation with our stylists.
• Reviews MailChimp analytics to devise re-targeting strategies and new campaign ideas

Social Media

• Develops strategies to grow CreativeMC’s social media accounts – principally LinkedIn and Instagram.
• Creates compelling content that’s relevant for each platform, including writing copy and briefing our agency to produce videos, graphics, photos, etc.
• Collaborates with CreativeMC’s sister company in Prague, Czech Rep, as well as the brand stylist team, to mine opportunities for content.
• Boosts engagement/participation from existing customers and vendors/retail partners.

Client Case Studies

• Obtains and drafts case studies 1-2 times per month on successful client projects for use in social media, pitch decks, etc., including gathering the information from the brand stylist team, writing the copy and guiding the creation of the visuals.
• Drives the strategy on when to publish which case studies and how they tie-in to our ongoing Marketing priorities.

Blogs

• In collaboration with the Marketing Director, develops blog strategies and narratives, as well as drafts the content and compiles the imagery with support from our agency
• Researches keyword trends, supported by our agency, to ensure that all content is optimized for search
• Tracks blog traffic data to inform the evolution of our strategies and content

Client gifting

• Oversees the self-promo program (CreativeMC’s client gifting program), including production of the gift items and branded packaging, as well as monitoring the fulfillment process.
• Researches ideas for client gifts, from holiday gifts to seasonal gifts that complement our lookbooks.
• Consults with the brand stylists to choose the most relevant gifts for clients that automatically qualify for gifts through their purchase volumes, first-time purchases, referrals, etc.
• Administers our “One Tree Planted” carbon offset program, where we plant trees for every eco-friendly client order. This includes creating certificates verifying that the trees have been planted and distributing them to our clients.

Creative Agency Oversight

• Manages the day-to-day priorities and project progress of our creative agency, which is a division of our sister company in Prague, Czech Republic.
• Drafts creative briefs for the agency, including budgets, timelines, and conceptual and creative direction of all day-to-day Marketing program projects.

2. Collaborates on Seasonal Lookbook Creation

• Partners with the Marketing Director in setting the vision, creative direction, and product selections for seasonal trends lookbooks, including researching new products as well as fashion, design, and color trends to inform our ideas.
• Leads all aspects of securing product samples for the photoshoots, working with the photographer(s) to determine which products will be shot together, and creating wardrobe and styling mood boards the creative team can work with.
• When the photoshoots are in the U.S., oversees the management of the photographer, stylist, and model selections.
• Coordinates with the creative agency on lookbook design reviews, proofing, etc.
• Creates all lookbook-related email campaigns and social media content, supported by our creative agency.

3. Manages Internal and External Events

• Drives the conceptual direction and creative execution of company-wide events, including the annual employee awards event, results meeting, holiday party, etc. The Office Coordinator is responsible for all logistics, including venue, food, drinks.
• Partners with the Marketing Director to conceive, develop, and execute client events, including overseeing logistics, decoration, client gifts, and the production of creative assets.
• Devises strategies and manages execution for CreativeMC’s presence at industry trade shows.

4. Other:

• Assists in maintaining the corporate brand guidelines and assets for company-wide use (e.g., logo, templates, color palette, etc.)
• Monitors, maintains, and elevates the corporate positioning as a brand that differentiates itself (in part) by being ahead of trends, fashion- and design-led, and committed to delivering premium quality products and experiences.
• Under the direction of the Director of Marketing, creates company collateral and other corporate communications assets, including videos, sales presentations, direct mail inserts, etc.
• Assists in maintaining and tracking Marketing budgets

Qualifications:

• 5+ years in a marketing role, including at least 1 year as a manager
• World class project management skills and attention to detail
• Strong skillset in copywriting
• Experienced and fluent in briefing and managing creative agencies and freelancers
• Must be fully COVID vaccinated with the card to show proof of vaccination
• Ability to use MailChimp, inDesign, Photoshop; WordPress, is a plus, but not required
• Deep experience working in the Microsoft Office suite, Google products
• Experience working quickly and efficiently in Microsoft Excel
• 2+ years’ experience with Mailchimp
• Strong project management experience
• Ability to remain agile, resourceful and responsive in a remote working environment
• Excellent attention to detail
• Demonstrated ability to coordinate cross-functional teams
• Demonstrated effective interpersonal and analytical skills. Highest degree of integrity, professionalism, diplomacy and discretion
• Located in San Francisco, CA (local candidates, due to need to eventually work in the SF Office)
• Natural problem solver with strong analytical and critical thinking skills

What We Can Offer You

• Compensation starts at $76,000 – $78,000 annual (DOE), plus great benefits: PTO, Paid Holidays, Healthcare benefits and a 401k with a match
• Creative, fun culture with a close-knit team
• Tremendous opportunities for growth under the tutelage of a highly accomplished Marketing professional

To Apply:

If you feel this could be right for you, please provide the following to this email address [email protected]; please put “Marketing Coordinator” in the subject line.

• Cover Letter (tell us your story as it relates to this job at CreativeMC)
• Writing and work samples

We are an Equal Opportunity Employer

CreativeMC