Introduction
Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Purpose of Role
Lead the communication of a product’s customer value proposition to the market by effectively executing the defined go-to-market strategy. This role is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise out of the other parts of the Integrated Marketing Group (IMG) and the broader organization to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. This role is also tasked with elevating the Yamaha brand equity with customers by delivering effective and compelling messaging to market. The Marketing Manager is a People Leader therefore has direct reports.
Key Accountabilities Will Include
- Ensure growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaigns
- Ensure that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
- Ensure that the category Marcom budget aligns with Yamaha priorities and highest impact activities
- Ensure successful execution of the Category’s Go-To-Market strategies to create demand and preference for Yamaha products
Core Functional Competencies
- Analytics: Use data to inform marketing strategy and activities
- Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
- Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels
- Marketing Strategy Development: Select a course of action to achieve marketing goals
- Sales Alignment and Support: Align marketing work with, and support, sales efforts
- Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
Core Behavioral Competencies
- Customer Focus
- Decision Quality
- Plans and Aligns
- Collaborates
- Self-development
- Situational Adaptability
- Yamaha Way (integrity, will, challenge, initiative, commitment)
Ideal Qualifications
- Demonstrated success identifying customer insights and needs for effective marketing communications
- Able to build cross-platform traditional, digital, and social marketing programs
- Proficient in Microsoft Office with advanced PowerPoint and Excel skills
- Budget management
Preferred Qualifications
- Demonstrated success writing compelling creative briefs and leading a team of creative / media agency partners
- Experience developing marketing strategies and communications with top consumer brands
- Experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools
- Experience collaborating across multiple geographies and cultures
- Experience with creative development tools / software (Workfront, Wrike, Teamwork, Asana, etc.)
- Demonstrated success in a high-volume, matrixed organization
Here’s What We’ll Bring
- Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
- Performance based bonus program
- Robust employee wellness programs including free music lessons
- Gym and wellness reimbursement program
- Tobacco cessation reward program
- Free concerts from award winning artists
- Discounted hotel, travel, entertainment, and other attractions
- Employee product purchase program
- Flexible work options (including hybrid schedule)
- Casual dress
- Vacation, sick-time and personal floating holidays
- Inclusive and passionate culture
Compensation
- Up to $133,000 per year
- The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time
Yamaha Corporation
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