NEON SEARCH are working on an exciting team expansion project and hiring a newly created role for an Ecommerce CRM Manager to join the London HQ of a Luxury Fashion & Lifestyle brand.
This is an exciting opportunity for an experienced ECRM professional with expertise in driving full lifecycle campaigns within fast paced Ecommerce Team, ideally coming from a luxe level brand
This is a dynamic role with the chance to drive the Global Strategy for an established & successful brand
You will be
- Responsible for driving acquisition & retention marketing channels, including email & SMS marketing
- Launch and fully manage catalogue, inserts and SMS channels for the UK and Europe
- Work closely with the Marketing and Creative teams in the USA and UK to ensure that the creative aesthetic and voice of the email program align to brand standards
- Work closely with the Marketing team to prioritize email projects, campaigns, customer acquisition and retention initiatives to advance the online business
- Ensure customers receive an outstanding experience at every touchpoint
- Strategically work alongside internal business units (including Corporate Marketing, Merchandising, Creative, Production, IT, the Executive team, and Digital Marketing (Traffic/Media & Site Operations)) to drive the email business
- Grow both brands’ house files and email lists
- Manage the entire email process; building the strategic plan, creating the email calendar, working with the production team to ensure proper inventory levels, leading the design and copy team to create each email, receiving executive approvals, working with the site operations manager to establish proper landing pages and site flows from the emails, working with our 3rd party vendor to get the email setup and deployed within our ESP, establishing a robust QA process to ensure a great customer experience, and analysing email performance reports to enhance future emails
- Lead strategic and technical projects (implement triggers) to advance the email channel
This role is a great career enhancement opportunity in a Global Successful Luxury Brand –
Urgent Hire – CV to Hannah@neonsearch.co.uk
Neon Search
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