Digital Marketing Manager

Job Summary

VIZ Media is the leading publisher of English-language manga from One Piece to My Hero Academia, with other business lines in anime distribution, consumer products licensing, and Japanese entertainment. We are looking for a Digital Marketing Manager to join our Consumer Acquisition & Retention team to help build our growing online manga subscriber base.

The Digital Marketing Manager will report to the Senior Manager, Digital Subscriptions and Consumer Marketing, and they will work closely together to develop, execute, and analyze marketing efforts that support overarching Digital Subscription Service business goals. The Digital Marketing Manager will identify areas of opportunity and execute projects such as paid campaigns and direct messaging programs to drive consumer growth, retention, and engagement across VIZ platforms.

What you’ll do:

• Develop consumer growth and retention marketing strategies across all VIZ platforms to achieve key business goals for the company’s manga (Japanese comics) Digital Subscription Service
• Develop effective strategies and tactics for new user acquisition (prospecting) and audience development efforts from planning/budgeting through implementation, optimization, and documented measurement of impact based on business KPIs
• Strategize, plan, execute, and analyze innovative upper funnel marketing efforts to optimize the performance of key channels, such as SEM (search engine marketing), pay-per-click (PPC), media buys, and/or paid social marketing programs
• Keep pace with digital marketing industry trends, best practices and developments, and evaluate opportunities to implement new acquisition channels and campaign ideas to meet KPI goals (cost per acquisition, conversions)
• Manage, implement and optimize multi-channel messaging (email, in-app/push) via the company’s consumer engagement platform (Iterable), including onboarding, retention and retargeting efforts
• Compile channel-specific reporting (ex. dashboards) and contextualize analyses to communicate insights and recommendations to stakeholders
• Manage calendar/plans of growth marketing efforts that creatively leverage available resources, including VIZ Media’s large network of inventory, paid media, and other vehicles
• Advocate the creation and activation of marketing assets for paid campaigns, viz.com, VIZ apps and newsletters
• Collaborate with a wide variety of functional areas outside the Marketing team, including but not limited to Licensing, Publishing, Editorial, Creative, and Engineering departments to execute specific marketing plans
• Support viz.com and VIZ app marketing operations and maintenance, as needed

The ideal candidate has:

• 3+ years of digital marketing experience
• Demonstrated success in ownership of digital marketing campaigns from planning through execution and reporting
• Strong analytical and organizational skills, especially in assessing paid campaign performance or identifying consumer behavior
• Strong copywriting foundation across various media (email, push, etc.)
• Experience with SEM, PPC, media buys, and/or paid social marketing platforms
• Experience with marketing attribution platforms such as Singular or Adjust
• Experience with consumer engagement platforms such as Iterable
• Familiarity with handling basic CSS Styles and HTML
• Proficiency with Microsoft Office and Google Business Suite
• Effective communication skills with the ability to interact professionally with culturally diverse staff and in a small organization with an emphasis on teamwork
• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience with a record of success

Additional Preferred Experience:

• Experience with mobile app marketing
• Knowledge of consumer entertainment such as anime, manga, comics, and/oor video games
• Professional understanding of the publishing and/or entertainment market targeted at teens or young adults
• Knowledge of graphic design programs, specifically Adobe Creative Suite (InDesign, Photoshop)
• Familiarity with content management systems

Work Location, Schedule, and Compensation

Location: Open to candidates within California. This position can be fully remote or hybrid if the candidate is local to the San Francisco Bay Area (approx. 2 days onsite per week). Some business travel is expected for this position.

Schedule: This is a Regular Full-Time position with flexibility in working hours outside of our core hours of 10:00 am – 4:00 pm. The Digital Marketing Manager may occasionally need to work late or on weekends.

Compensation: $90,000 – $110,000 base salary, with additional variable compensation

Who We Are:

VIZ Media has been bringing the finest in manga, anime, and global entertainment to English-speaking fans across the world for 35 years. From classic series like Dragon Ball, Sailor Moon, and Naruto to current hits like Demon Slayer, Chainsaw Man, and My Hero Academia, we continue to offer the best in action, romance, fantasy, and adventure stories for fans of all ages.

We offer our employees a variety of benefits and perks including:

• Hybrid Work Model – you’ll work some days in the office and some remotely with commuter stipend
• Medical, Dental, and Vision Insurance, Disability and Life Insurance, and FSA Plans
• 8 Weeks of Parental Leave
• 401(k) with company match
• Generous time off policies including volunteer days and birthday holidays
• Annual fitness/wellness fund
• Work from Home stipend

VIZ Media