Universal Orlando Resort

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: Lead the development of actionable knowledge-driven insights and analyses with a focus on marketing optimization and the guest journey within campaigns, products and events. Leverage findings from top down marketing mix modeling results, bottom up attribution models and consumer and marketing insights to provide strategic recommendations to key business stakeholder. Guide the long range, annual and seasonal marketing strategies to support the guest experience of Universal Orlando. Partner with key stakeholders to drive necessary insights derived from business goals.

MAJOR RESPONSIBILITIES:

ANALYTICS

• Manage the Cross Channel Attribution team by generating actionable knowledge-driven insights and analyses with a focus on marketing optimization within paid, owned and earned media and key business areas for point of origin, campaigns, destinations, attractions and events.
• Manage and become the power user of the Cross Channel Attribution measurement platform which consists of top down marketing mix modeling and bottom up attribution.
• Leverage top down marketing mix modeling results, bottom up attribution and consumer and marketing insights in order to provide strategic recommendations.
• Advocate and develop learnings and strategies to support optimization, testing, personalization, segmentation and enhanced targeting across channels.
• Develop tracking and measurement plans with recommendations for performance management.
• Analyze performance and impact of marketing initiatives overall on both online and offline customer behavior.

STRATEGY & INTEGRATION

• Guide the long range, annual and seasonal marketing strategies to support the Omni-channel guest experience of Universal Orlando.
• Partner with key stakeholders to drive necessary marketing insights and strategies in support of the business goals.
• Work across departments to proactively identify best practice solutions to solve complex marketing challenges.
• Assure alignment of the marketing insights and recommendations with the overall strategic plan for the business.
• Identify gaps in processes and act as a catalyst for problem solving and process creation, improvement and implementation.

TEAM DEVELOPMENT & MENTORING

• Mentor direct reports on a weekly basis to guide them on performance and personal and career growth.
• Conduct weekly 1-on-1 status meetings with direct reports.
• Conduct monthly / quarterly / annual planning with team to ensure team objectives align and support broader business objectives.

OTHER DUTIES

• Assist in the performance of other special duties and projects as needed in support of organizational goals.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
• Perform other duties as assigned.

EDUCATION: Bachelor’s degree required. MBA strongly preferred

EXPERIENCE:

• 6+ years of analytic, digital and integrated marketing experience combined with management consulting or cross-channel analytics framework development preferably in support of marketing and sales functions in the consumer entertainment, travel or amusement park industry; or equivalent combination of education and experience.
• Demonstrated experience leading analytics projects with significant and far-ranging impact on the marketing performance of the business in both the short- and long-term.
• Demonstrated cross-functional expertise with marketing mix models, media measurement & attribution, and forecasting.
• Demonstrated ability to leverage marketing insights and findings to provide strategic marketing recommendations for long term planning and more tactical media optimization projects.
• Demonstrated success leading inter-departmental analytics projects, successfully leveraging cross-functional relationships with marketing channels.
• Strong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations that highlights a clear decision framework based on analysis and experience.
• Expertise in understanding marketing integration between CRM, Direct, Social Media, Search, Paid Media and Ecommerce.
• Passion for entertainment industry and guest experience optimization.
• Strong organizational and analytical/problem solving skills.
• 3-5 years of relevant experience, preferably with a top-tier consulting or professional services firm.
• A track record of performance meeting targets and objectives.

Experience/Knowledge in the following areas preferred/beneficial:

• Travel & Resort Industry, Entertainment &/or Theme Park experience
• Marketing Mix Models (power user), attribution, forecasting, and market testing
• Digital Marketing & Analytics
• Marketing Analytics / Adobe Analytics
• Business Intelligence Reporting
• CRM Execution
• Consumer Research and Journey
• Consumer Data
• Management Consulting
• Competitive Analysis

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2023 Universal Studios. All rights reserved. EOE

Universal Orlando Resort

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Communications Planning team is responsible for the communication strategy and delivery of integrated marketing campaigns for the destination. The Manager is responsible for developing the communication strategy for Universal Orlando Resort ensuring all campaigns and tactics align with the overall brand and business objectives. They will collaborate in close partnership with Segment Brand Management, Integrated Media, Legal, Public Relations, Digital Marketing and UOR’s internal creative agency. This position requires working knowledge of on and offline media, communication strategy, creative development, as well as strong organizational, collaboration and account management skills.

MAJOR RESPONSIBILITIES:

Communication strategy

• Develops the communication strategy and campaign plans for the Resort business
• Collaborate with all key stakeholder teams as campaigns are being developed to gain alignment and approval
• Develops strategic documents including roadmaps and creative briefs for all projects
• Works directly with Project Management to define scope of work and budget for tactics
• Leads strategic conversations and presentation for key resorts campaigns

Thought Leadership

• Provide strategic recommendations for business opportunities by becoming an expert on the Resorts business
• Leverage expertise to guide other departments and teams to gain alignment on strategic solutions to business opportunities
• Provide POV on market place/industry trends

Management

• Manage project teams associated with the development of communication tactics supporting the Resorts business
• Manage and coach supporting team members to accomplish team goals

Misc

• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
• Perform other duties as assigned

EDUCATION: Bachelor’s degree in Business, Marketing or Communications required

EXPERIENCE:

• 5+ years of relevant experience in marketing and/or advertising.
• Previous advertising agency, internal agency, travel/tourism or entertainment experience is a plus.
• Must have strong working knowledge of all Microsoft Office applications
• Detail-oriented with strong account management skills
• Excellent communication (written and verbal) skills and interpersonal skills with an ability to work with the executives and a wide range of professionals, and effectively lead and inspire to achieve group goals.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment
• Diligent, flexible, resourceful, independent worker with a strong work ethic.
• Strong communicator capable of delivering concise messages to various audiences.
• Positive attitude, team player with professional demeanor.
• Intellectual curiosity and strong willingness to learn.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2023 Universal Studios. All rights reserved. EOE

Universal Orlando Resort

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Manager, Corporate Communications is an experienced public affairs and communications professional who will be an essential part of the team that shapes and implements Universal Parks & Resorts (UPR) overall corporate communications strategy, tactics and content. The Manager will have a proven track record of applying public affairs, communications and media relations skills to the business groups they support. The Manager will also create and tell compelling corporate-level stories and lead content development that promotes, enhances and protects the brand. This role will partner with External Affairs, Community Relations, Diversity, Equity and Inclusion, Real Estate, Sustainability and other internal teams to help position UPR as a strong community citizen and good neighbor, a global employer of choice, a premium destination for our guests, and an industry leader and disruptor.

MAJOR RESPONSIBILITIES:

• Build public affairs, media relations, owned channel and content strategies to secure reputation-based coverage and to produce compelling written and visual content on topics such as community and government relations, diversity, equity and inclusion, sustainability, affordable housing, new ventures and other corporate initiatives that promote, enhance and protect the UPR brand.
• Foster relationships, proactively pitch and engage with key external stakeholders including local and national media, PIOs and community leaders.
• Help establish a best-in-class approach to media measurement, monitoring and research that quantifies the effectiveness of programs against established KPIs to directly influence strategy and deliver impact to the organization.
• Active member of the crisis communications team, participating in crisis and issues response and supporting Parks crisis and business issues world-wide. Support the development of global toolkits that outline crisis communications protocols and policies.
• Support execution of internal and external executive communication strategies for select UPR leaders, including media and thought leadership opportunities. Serve as trusted advisor to select leaders on communications strategy.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s degree in Communications, Public Relations, Public Affairs, Journalism or related field required.

EXPERIENCE: 5+ years of experience required. Experience with PR/Communications and web tools like Muck Rack, Cision and WordPress is preferred.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2023 Universal Studios. All rights reserved. EOE

Universal Orlando Resort