Manager, Marketing – Communications Planning

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Communications Planning team is responsible for the communication strategy and delivery of integrated marketing campaigns for the destination. The Manager is responsible for developing the communication strategy for Universal Orlando Resort ensuring all campaigns and tactics align with the overall brand and business objectives. They will collaborate in close partnership with Segment Brand Management, Integrated Media, Legal, Public Relations, Digital Marketing and UOR’s internal creative agency. This position requires working knowledge of on and offline media, communication strategy, creative development, as well as strong organizational, collaboration and account management skills.

MAJOR RESPONSIBILITIES:

Communication strategy

• Develops the communication strategy and campaign plans for the Resort business
• Collaborate with all key stakeholder teams as campaigns are being developed to gain alignment and approval
• Develops strategic documents including roadmaps and creative briefs for all projects
• Works directly with Project Management to define scope of work and budget for tactics
• Leads strategic conversations and presentation for key resorts campaigns

Thought Leadership

• Provide strategic recommendations for business opportunities by becoming an expert on the Resorts business
• Leverage expertise to guide other departments and teams to gain alignment on strategic solutions to business opportunities
• Provide POV on market place/industry trends

Management

• Manage project teams associated with the development of communication tactics supporting the Resorts business
• Manage and coach supporting team members to accomplish team goals

Misc

• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
• Perform other duties as assigned

EDUCATION: Bachelor’s degree in Business, Marketing or Communications required

EXPERIENCE:

• 5+ years of relevant experience in marketing and/or advertising.
• Previous advertising agency, internal agency, travel/tourism or entertainment experience is a plus.
• Must have strong working knowledge of all Microsoft Office applications
• Detail-oriented with strong account management skills
• Excellent communication (written and verbal) skills and interpersonal skills with an ability to work with the executives and a wide range of professionals, and effectively lead and inspire to achieve group goals.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment
• Diligent, flexible, resourceful, independent worker with a strong work ethic.
• Strong communicator capable of delivering concise messages to various audiences.
• Positive attitude, team player with professional demeanor.
• Intellectual curiosity and strong willingness to learn.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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