Ad Campaign Casting Calls and Auditions

Company Info:

Our client is a leading manufacturer of enhanced delivery systems for the functional food, nutraceutical, and preventative health markets. This newly created role will partner with the GM for North America and Marketing leadership to manage, oversee, and implement the overall digital marketing strategy for all brands. This individual will be responsible for growing the company’s brand awareness and driving traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. The Director will play a leading role in developing the digital channel strategy and customer/community engagement by blending both brand and performance marketing for the company’s portfolio. This is a high visibility role within a dynamic organization and will be an incredible, career-changing position for the right individual!

Location:

Irvine, CA area

Duties and Responsibilities:

• Lead and drive all aspects of Digital Marketing and Ecommerce for NAM- Building brand awareness and relevancy, demand generation, boosting digital presence and social currency, social media programming, KOL/influencer management, agency oversight, content and asset creation
• Manage team to develop and execute ongoing launches and digital content marketing strategy, including landing page optimization, lead nurturing, and reporting
• Support omni-channel marketing campaigns by developing high-impact landing pages, producing associative ads for CPC, and defining, tracking, and reporting conversion metrics
• Drive a seamless customer purchase experience through the creation and execution of a cohesive brand, category, and product story orchestrated across our digital channels and touchpoints to drive demand, consideration, engagement, purchase
• Build and manage social media channels (LinkedIn, Facebook, Twitter, and Instagram) including content, creative and paid media to drive demand and engagement
• Manage and build strong partnerships with internal relationships with commercial teams to manage communication calendar, customer feedback, and creative to support all channels.
• Manage external partner agency relationships and vendors to ensure work received is of high quality, on time, within budget, and meets requirements
• Own and continuously improve digital lead generation efforts, optimizing the marketing tech stack (Marketing Automation, Google Analytics) working with partners to improve usability, data cleanliness, and integrations.
• Identify insights through digital measurement and performance tools, to inform strategies
• Design A/B testing, improving digital funnels, and increasing conversion rate
• Manage and perform competitive intelligence to identify promotional activities based on first and third party data that fit the company’s strategy and positioning
• Direct strategies and strategically manage paid search, display, Social and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met – reporting on process to stakeholders
• Test, iterate, optimize and scale our performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand and winning conversion levers across product merchandising, pricing, placement, and promotions

Qualifications:

• Four-year college degree in Bachelor’s degree in a related field required. MBA strongly preferred
• 10+ years of data driven digital marketing experience, with a focus on leveraging and optimizing the full marketing technology stack, particularly CRM, ecommerce, managing large-scale, performance driven campaigns either agency or client side
• Track record of leading the build, launch, and management of websites in partnership with internal stakeholders and external agencies
• Exceptional content marketing experience from landing page creation, optimization and tracking to omni-channel campaign strategy and management
• Experience strategizing, designing, and executing A/B testing campaigns with the ability to manage and present report results
• Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership.
• Proven track record of leading both brand and performance marketing to drive customer acquisition, retention, and engagement through digital, social, mobile, and emerging media channels
• Strong financial and analytical skills- facility with numbers and quick translation of analytics to implications to shape strategy
• A keen eye for copy and experience executing strategic storytelling is a must
• Hands on experience with a paid search management platforms and 3rd party ad serving tools a plus

Red Dynamics, Inc

Girl Scouts is the only organization singularly dedicated to preparing girls for leadership. Our mission is to build girls of courage, confidence, and character, who make the world a better place. Through activities STEAM (science, technology, engineering, arts and math), Entrepreneurship, Civic Engagement and Outdoor Experiences, Girl Scouting provides girls with opportunities for fun and friendship, while fostering development of leadership skills and self-esteem. Girl Scouts of NE Kansas & NW Missouri is chartered by Girl Scouts of the USA and supports15,000 girl members and 9,000 adult volunteers in its 47- county jurisdiction surrounding the Greater Kansas City, St. Joseph and Topeka areas.

Girl Scouts of NE Kansas & NW Missouri is hiring a Director of Brand and Marketing based in the Greater Kansas City Area. This full-time role is responsible for developing and implementing brand and marketing strategy for the organization. This position will support all areas of operations including membership, program, fund development and product program to create and execute content for print, web and social media campaigns. This position will work in partnership with the Web, Creative and Print Production Lead to pair content with creative. The Director, Brand & Marketing will supervise the Brand & Marketing Specialist position.

Responsibilities

• Provides, develops and leads content strategy that advances an accurate and informed portrayal of the council and its mission to internal and external audiences.
• Develop content for all council marketing materials, including recruitment flyers, direct mail appeals, social media graphics, e-newsletters, patch design, special event / campaign design and other digital materials.
• Creates minimal graphics as a back-up to the Web, Creative and Print Production Lead for social media post and provides minimal photography for events / program activities to share on social media platforms.
• Manages the implementation of content for marketing campaigns and/or initiatives as identified in the department’s annual plan of work.
• Manages and creates content for social media channels.
• Consults with and advises council staff on content and messaging relating to their respective departments in order to strengthen the position as the leading and primary organization dedicated to preparing girls for leadership.
• Through creative direction, this position works to strengthen our brand voice in the community and beyond.
• Serves on the council leadership team and participates in problem-solving and decision-making related to issues that impact overall council success.
• Prepare clear and concise reports, correspondence, presentations, and other written materials.
• Organizing work, setting priorities, meeting critical deadlines, and following up with a minimum of direction.

Qualifications

• Advanced understanding of principles and practices of public relations, marketing, advertising and technology
• Able to effectively convey information, thoughts and ideas in strong verbal and written communication form to all levels of the organization.
• Strong problem solving and decision-making skills and exhibits sound judgement
• Able to persuade, influence and collaborate effectively to gain support
• Strong Project Management skills and the ability to manage multiple projects simultaneously

Education and Experience

• Bachelor’s degree from an accredited college or university in public relations, advertising, marketing, journalism, communications, or a related field
• 6-10 years of progressively responsible marketing related management experience; or, any combination of education, training and experience that provides the required knowledge, skills and abilities to perform the essential functions of the job
• Previous experience managing full marketing budgets and meeting fiscal requirements
• Must have experience in the following software:
• Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator and Acrobat Pro)
• Microsoft Office 365 (strong PowerPoint skills)
• Salesforce
• Constant Contact

Other Requirements

• Valid Driver’s License with an acceptable driving record.
• Employment is dependent upon the results of a criminal background investigation

Working Conditions:

Work is performed in primarily outdoor weather conditions, dirt and dust, and extreme heat or cold. As well as some work performed at home or in office environments.

***As a condition of hire, full dosage of the COVID-19 vaccination is a requirement for this position. GSKSMO will consider accommodation for disability/medical and/or sincerely held religious beliefs.***

OMNI and our clients are Equal Opportunity Employers and seek diversity in candidates for employment. EEO Employer W/M/Vet/Disabled/Sexual Orientation/Gender Identity.

Girl Scouts of NE Kansas & NW Missouri

ABOUT JAPAN HOUSE LONDON

Japan House London is a cultural destination offering guests the opportunity to experience the best and latest from Japan. Located on London’s Kensington High Street, the experience is an authentic encounter with Japan, engaging and surprising even the most knowledgeable guests. Presenting the very best of Japanese art, design, gastronomy, innovation, and technology, it deepens the visitor’s appreciation of all that Japan has to offer. Part of a global initiative led by the Japanese Ministry of Foreign Affairs, there are two other Japan Houses, one in Los Angeles and the other in São Paulo. 

PURPOSE OF THE ROLE

The Retail Marketing Manager will be responsible for developing and then delivering all elements of a retail marketing strategy with the aim of driving sales in the physical and online Shops at Japan House London. This fast-paced role will cover a wide range of tasks such as social media strategy and posting, planning and creating revenue-driving email marketing working with agencies and media outlets on paid advertising, coordinating the creation of artwork and adverts, reporting to senior management on results and adjusting the strategy according to results 

Working with the Marketing & Communications Team, you will understand the need for an integrated approach and team working to achieve success across a variety of channels, both traditional and digital, ensuring that The Shop marketing plans and activities align with those activities for the broader Japan House offer.

It is essential that you have marketing experience in the retail sector. You will bring a wealth of essential skills to the role, with particular expertise in email and social media marketing. Excellent interpersonal skills and a proactive approach are essential, as are fresh thinking and a strong understanding of methods of audience engagement.

Success in this role will be evidenced by an increase in sales in The Shop, both on and offline.

Flexible working opportunity: Full time (40 hours) or part-time (minimum 28 hours). Occasional out-of-hours requirement.

KEY ACCOUNTABILITIES

Overall

• Development and delivery of the retail marketing plan within agreed budget, based on customer insight to support sales revenue and other retail KPI targets.
• Development of customer insight plan for retail business to help enable optimisation of marketing, merchandising, eCommerce and promotions.
• Liaising with the JHL Marketing & Communications Team to ensure cohesion with general JHL marketing plan and activities

Email & Paid Advertising

• Maintaining and growing retail mailing lists, producing engaging Shop e-newsletters, e-shots and other communications, such as experience invitations.
• Management of all retail promotional materials (printed and digital) including but not limited to event flyers, POP labels, onsite marketing, digital screens, video content and A Board content.
• Working with internal artworkers and creative agencies to ensure any artwork is delivered to brief, on brand and to deadlines and liaising with printers on the production of all printed marketing materials.
• Liaising with media buying and digital agencies, briefing and managing the day-to-day coordination of campaign activities, and supplying assets (copy and imagery).
• Monitoring and reporting on results of marketing and campaign activities across all channels, looking at metrics such as click-throughs and conversions; readership figures, impressions, open rates etc.

Social Media & Influencer Marketing

• Executing social media plans for the retail business and creating engaging posts for Facebook, Instagram and other channels, that drive click-throughs to the online shop and end in conversions.
• Development of an influencer marketing programme to raise the digital profile of The Shop and drive traffic and conversion for the online Shop.
• Running campaigns, competitions etc. as identified in the strategy in line with the Retail Team KPIs.
• Ensuring that all retail events are promoted through the creation of Social Media event pages and using boosts to promote to well-defined audiences.
• Identifying suitable third-party content for sharing or potential collaboration.
• Using analytics to monitor and measure the performance of posts, using the results to optimise reach and engagement of future posts.

eCommerce

• Working with the eCommerce team to monitor traffic and identify ways to improve traffic to Shop website and conversion through social media and paid campaigns.
• Managing the optimization of digital content, working with our preferred supplier on enhancing SEO.
• Working with eCommerce team to develop backlinks to The Shop website to increase traffic referral sources and generate greater authority in SEO.

Other

• Commissioning photography for use digitally and for printed materials in line with brand guidelines.
• Responding to requests from journalists to provide content, products, samples etc.
• Planning and delivery of ‘Christmas in July’ for influencers and journalists in conjunction with JHL PR Manager
• Monitoring and sharing retail industry trends and best practice relevant to marketing
• Taking photos and videos related to related products and events for social posts
• Raising purchase orders and other administrative tasks as required.

QUALIFICATIONS, EXPERIENCE, CAPABILITIES AND QUALITIES

QUALIFICATIONS

• Appropriate tertiary qualification such as a degree or diploma in Marketing, Digital Marketing, or
• other related fields, preferably from a recognised institution including the Chartered Institute of
• Marketing and the Digital Marketing Institute
• Thorough knowledge of social media platforms, especially Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest (and other channels) and social media scheduling and listening platforms (e.g. Sprout Social)
• SEO skills and knowledge desirable
• Experience of using email marketing platforms
• Core IT skills including familiarity with online tools
• High level of proficiency in full MS Office suite. Photoshop also an advantage.
• Use of other software systems beneficial (eg CRM, CMS)

EXPERIENCE

• At least 3 years’ professional experience in marketing.
• Retail marketing and eCommerce experience essential.
• Experience of developing and managing social media channels for retail and eCommerce essential, including creating shops on social media channels.
• Experience of using social media scheduling and reporting platforms (preferably Sprout Social) as well as social listening tools.
• Use of analytics to monitor performance and report to on results.
• An understanding of Japanese culture is preferred

CAPABILITIES

• Excellent written and spoken English, to native level
• Exceptional skills in writing specifically for social media
• Proven organizational, planning and strategy development skills
• Ability to work independently as well as collaboratively
• Basic photography skills for social media
• Basic skills in taking and editing video for social media an advantage
• Excellent interpersonal and communication skills
• A participative team player with an inclusive approach towards all colleagues
• Ability to multi-task and prioritize work, whilst paying attention to detail
• Able to influence people whilst maintaining tact and cultural sensitivity
• Excellent time management skills
• The ability to be creative within the confines of a brand

QUALITIES

Communicator Able to convey messages effectively, to both wide and specific audiences

Goal-oriented    Results driven and striving for growth

Initiative                          Responds creatively to opportunities, and generates new ones

Adaptable                       Able to use a variety of tools, embrace change and add ideas

Enthusiastic                    Passionate about the shared vision and mission

Creative                           A good eye for design and attention to detail

WORK ENVIRONMENT

• Our aim is for a flexible approach to work locations, balancing regular on-site presence and working remotely. The mix of office-based working and remote working will be determined by business need and role requirements. 
• On site work at Japan House London, Kensington High Street, or its satellite office at Allen Street Kensington
• Standard working hours are Monday to Friday, 8 hours per day, with core hours from 10am to 3pm
• Some duties will be carried out in JHL public spaces.
• Occasional after-hours event-related work may (evenings and weekends) may be required.
• Flexible working requests will be considered for this role – please outline in your application 

BENEFITS

• Generous holiday allowance – up to 36 days per year inclusive of public and bank holidays
• Group life insurance scheme
• Remote GP service including access to physiotherapy and mental health services
• Cycle to work scheme
• Employee Assistance Programme
• Employee discount for the Japan House Shop and Stand
• Online platform to access perks and discounts for major brands
• Access to perks and discounts local to Kensington High Street, London
• Personal learning budget

Japan House London

Do you play well with otters? If so, come join our team. The Wild Center (TWC) is seeking a highly motivated marketing & communications professional for a full-time position at a natural history museum in the heart of New York State’s Adirondack region. As the Marketing & Communications Coordinator, you’ll help us promote the Center, build awareness of our work and enhance our brand. This position should be interested in and/or experienced in marketing, communications, public relations, digital content creation and social media. We are looking for passionate, curious, and motivated people to join our burgeoning team this year. Come be a part of a team that values creativity, enthusiasm, learning together, and having fun while working in a supportive atmosphere.

Essential Duties and Responsibilities

• Assist with TWC marketing and communications campaigns, including: audience development, media research, social media marketing, digital and traditional media campaigns, event planning, and data reporting and analysis.
• Work closely with various departments to develop, plan, shoot and edit digital content via YouTube, Facebook, Instagram, Twitter, TikTok and wildcenter.org.
• Create and maintain email marketing campaigns
• Create graphics and design print collateral
• Assist in website development and maintenance
• Represent the Center during media, journalist, and influencer onsite visits
• Other cross-departmental duties as assigned
• Work schedule: Tuesday-Saturday, 40 hour work week. Some holidays and evening work will be required.

Qualifications

• Knowledge of social media (Facebook, Instagram, Twitter, TikTok, YouTube) 
• Knowledge of marketing analytics dashboards (Google Analytics, Meta Analytics, etc.) preferred
• Experience with WordPress a plus
• Technical skills including photographic and video abilities, and experience with Adobe Creative Suite (Photoshop, InDesign, Premiere) a plus
• Strong creative writing and copywriting preferred
• Flexibility and the ability to adapt to change – we work in a dynamic setting with shifting daily duties
• Self-motivated – you seek opportunities to learn and grow and can thrive independently
• Experience planning, shooting and editing video
• Teamwork and collaboration – we work in a team based environment and offer support across departments
• Organization and time management skills – you will work on multiple tasks concurrently
• Maturity and professionalism – we will consider you if you demonstrate the above skills regardless of level of education completed
• An interest in natural history and climate science and working on- and off-site during all seasons
• Policies – be prepared to adhere to all Wild Center policies including NYS Covid safety procedures and regulations. COVID-19 vaccination is required as a condition of employment.

Compensation & Benefits

• Pay Range: $40,000-$45,000 annually
• Comprehensive benefit package including medical, dental, supplemental and life insurance plans, health savings account, SIMPLE IRA retirement, employee assistance program.
• Paid vacation, sick/personal time, and holidays.
• Possibility of flexible scheduling and some remote work depending on department needs.
• The opportunity to work with 50 species of live exhibit animals, trails across a 115 acre campus located along the Raquette River and in a new interactive climate solutions exhibit.
• Access to regional reciprocity pass for employees to receive free or reduced admission to area museums or attractions.
• Professional networking opportunities with leaders in the science education field.
• The Wild Center strives to create an environment where our team thrives both personally and professionally. While life on the job can move at a fast pace, we appreciate the times we can slow down. Whether it’s sharing stories over a staff potluck, being wowed by cool science facts, or taking a break during a meeting to view a cute animal – we make time to grow together as a community.

To Apply

Open our Marketing & Communications Coordinator Application or go to wildcenter.org/careers to access the job description and application link. Attach a resume and cover letter within the application form. Address the following in your cover letter:

• Describe your experience planning a digital marketing campaign

Application deadline is 4/28/2023, 5pm EST. For technical issues email [email protected].

The Wild Center

ON SITE IN MN!

Hybrid

70K Salary

Primary Objective of Position: The Senior Specialist, Product Marketing focused on IoT (Internet of Things) products, will work collaboratively with cross-functional partners to develop a customer value-focused marketing strategy that tells the story of transformation and innovation. Because we push boundaries every day, your most critical skills will be building relationships and leveraging those relationships to activate our marketing strategy, ensuring that our campaigns meet internal expectations and resonate with external audiences.

Key Areas of Responsibility

• Work with Product Teams, Sales, Digital Team, Engineering etc. to develop and maintain subject matter expertise, primarily focused on our smart and connected IoT products, but also our Class A, B, and C products (as needed)
• Intimately understand the needs and pain points of our target customers for our smart and connected Internet of Things (IoT) products and develop marketing tactics that effectively draw them to our offerings. (IoT is the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.)
• Help develop marketing strategy (including KPIs) for smart, connected IoT products and drive execution of said strategy
• Own the development of targeted marketing campaigns and assets focused on improving business KPIs.
• Develop a diverse marketing toolkit to aid in launching new IoT products and services across all channels[MF1]
• Support development of digital and printed product brochures, including content, coordinating agency support, managing photo units, and scheduling photography.
• Attend all relevant team and product meetings as the representative from the marketing team and own any and all marketing-related deliverables coming out of these meetings.
• Champion solutions acceleration initiatives and drive innovative marketing campaigns supporting Intel IoT
• Attend shows to support marketing initiatives and/or product launches. Expected travel: 30 percent.
• Monitor the status of corporate trademarks to ensure proper usage-including documentation of initial trademark requests to the Legal Department and subsequent trademark status changes. Communicate trademark status as needed internally and to ad agencies.
• Assist the training department with the development of materials for Sourcebook.
• Other duties as assigned based on business needs.

Critical Competencies

• Demonstrated exceptional multi-variable program management skills and tools fluency. Comfortable working autonomously and driving projects to completion
• Fluency with the IoT ecosystem, consumer-facing products, solutions, and service types and offerings, and key influence- and buying audiences and insights
• Takes an iterative, data-driven approach to marketing and effectively gathers, analyzes, and reports on campaign effectiveness to key stakeholders
• Self-starter, high level of initiative, and self-motivated with proven ability to collaborate in a fast-paced, constantly evolving environment
• Outstanding partner relationship, collaboration, and communications skills, ability to influence while maintaining positive relationships, and a solid comfort level interacting with management and stakeholders.
• Track record of implementing strategic, proactive, and innovative marketing communications programs that excite, persuades and enlists highly technical audiences with outstanding results
• Comfortable presenting to external and internal audiences. Demonstrably strong writing and communication skills
• Experience in large enterprise environments is helpful. Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results

Education and Experience:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
• 3+ years of relevant marketing, advertising, and/or branding experience
• Knowledge of major industry trends and Intel’s IoT offering is highly preferred, with experience in IoT ecosystem and driving partner and channel marketing activities
• This position requires some travel to other Winnebago locations and shows

Robert Half

V&C are delighted to partnering with one the most important public sector departments.

This is an exciting and new opportunity for a Social Media Manager to join one of the governments largest sectors responsible for all Social Media Channels for the organisation..

A good experience and a strong understanding of communicating is critical to the success and growth of the business.

Responsibilities:

• To develop and manage a social media strategy by setting goals to help increase brand awareness and engagement.
• To develop and manage campaigns that promotes the organisation.
• To write bold and engaging blog posts.
• Driving campaigns and working with the campaign & marketing teams
• To build relationships with influencers regarding collaborations.
• To create new social arrangements to engage with a wider audience.
• To regularly liaise with clients via email and telephone calls.
• To offer support to the team regarding training on social media and to promote its use within the company.
• Working across the public sector

Skills:

• A relevant degree, preferably from a business and marketing background.
• A good knowledge of all social media platforms, especially relating to customers and advertising/branding.
• A minimum of five years’ experience in a similar role with copywriting skills.
• Knowledge of creating graphic content with the use of Adobe Photoshop or Illustrator.
• Strong influential writing and editing skills.
• Excellent communication skills to effectively be able to work with clients and colleagues.
• Creative skills and new ideas to add to the brand.
• Good analysis skills to be able to monitor performance on social media platforms.

V&C

We are seeking a Director of Digital Advertising to manage all aspects of our digital paid advertising efforts across all eCommerce PPC, display, paid social and corporate marketing, as well as B2B marking. The Director of Digital Advertising is tasked with overseeing advertising deployment over our entire marketing and sales funnel from awareness to post-purchase. These responsibilities include, but are not limited to, coaching, developing staff, exploring and implementing new technologies and automation, creating and implementing advertising strategies, responsibly deploying spend and managing advertising budgets to brand dependent KPI’s.

This position is ultimately responsible for efficiently deploying resources to ensure a full-funnel impact. They will strategize and actualize the paid-marketing plans, from concept to hands-on execution, as well as be responsible for tracking the department’s budget and KPI targets. We seek an organized, hands-on, get-it-done individual to work collaboratively with operations, marketing, sales, and brand partners.

The Director of Digital Advertising reports to the Sr. Director of D2C and will manage and develop a team of advertising specialists.

• Partner & collaborate closely with PPR’s marketing & E-commerce teams and external agencies to develop and execute robust digital advertising strategies and campaigns for brand partners and corporate initiatives: crafting detailed briefs across social, search, display, programmatic, emerging channels, etc. – setting KPIs, optimizing ads in real-time, and ensuring all ads are aligned to the overall objectives of the campaign: purchase/consumption, engagement, acquisition.
• Advise on advertising content strategy for all campaigns. Collaborate with internal and external content creators to deliver best in class advertising content, that is dynamic and engaging, and optimized for the advertising platform, placement, and objective. Analyze content performance and utilize data to provide timely feedback and recommendations.
• Collaborate with director and manager level team members to leverage first party data across all campaigns: testing ad targeting based on user preference/actions. Create advanced retargeting strategies, test variables across audiences and establish advertising benchmarks. Ensure that advertising pixels and relevant event tracking is implemented across channels ahead of campaign launch.
• Manage and develop the advertising and content team, as well as external agencies/tools to manage the reporting and analytics for all advertising campaigns. Use the data to optimize campaigns in real-time, measure effectiveness across targets, objectives, placement, and content. Provide internal/external stakeholders with campaign reports, giving context to the data, and highlighting wins and areas for improvement for each campaign – use these learnings to consistently evolve best practices.
• Work alongside the advertising team on advertising partnerships. Forming direct relationships with various media platforms and ad tech companies, finding opportunities to influence added value from partners around priority advertising campaigns. Collaborate with partners on beta launches and case studies, identifying new ways for us to reach customers through paid media to drive scalable and efficient results.
• Keep track of campaign budgets and advertising credits, working alongside team coordinator to ensure vendors are paid in a timely manner. Keeping all campaigns within budget and optimizing spend to drive cost effective results. When necessary, suggest budget increases to project leads/brand stakeholders, based on results.
• Partner with the marketing and content teams to bridge the gap between organic and paid social, ensuring that advertising campaigns are complimentary to organic activity
• Offer guidance to team members on influencer marketing campaigns. Helping marketing team to launch dynamic paid influencer campaigns that drive incremental awareness.

Who you are:

• 7 – 10+ years of experience in digital paid advertising, and data analytics/reporting in e-commerce, brand and B2B advertising, with expertise in real-time advertising optimization – must have expert industry knowledge leading advertising platforms such as Google, Meta, Amazon, Wal-Mart Connect, Criteo, Citrus Ad, Microsoft Bing, etc.
• Must have experience with Stackline, Pacvue, and Perpetua.
• Deep understanding of the importance of digital advertising content. Comfortable with giving constructive feedback to content creators to optimize content.
• Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under demanding timelines.
• An analytical advertiser, with an intuitive understanding of advertising reporting tools and the ability to develop tailored reporting across campaigns.
• A strong understanding of the marketing funnel and customer lifecycles. Understands how to harness first party data to target customers and connect the dots between paid and organic audience development channels, to drive efficient and scalable results across audiences.
• Skilled in the creation and delivery of presentations, giving context around data and crafting presentations with the audience in mind.
• Expert knowledge of various ad tech from planning tools to ad management software, ad-serving platforms and reporting systems.
• Ability to prioritize, problem solve, and mobilize while maintaining a positive and productive approach in high-pressure situations.
• Must be curious, adaptable, and passionate about e-commerce and digital marketing and advertising.

About Powerplay Retail:

Powerplay Retail connects the right brands with the right retailers—doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. At Powerplay Retail we have a combined 250 years of experience connecting the most innovative brands with the most important online and in-store retailers to launch and grow the world’s best brands. Our broad capabilities and Flexible Service Offerings (FSO’s) are focused on our partner’s needs and ensure they always get the right expertise and just the right time.

We’re real people who love what we do and take pride in our work. We don’t believe in gimmicks or crazy stunts—just in doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. We are non-traditional, no sterile office vibes here. We also don’t let job titles define us, everyone has great ideas, no matter their title or department. We call ourselves a 15-year-old start up. Our business was built by riding the winds of change, adapting to the demands of the industry and our clients’ needs. We aren’t afraid of a new challenge. What sets us apart is we don’t just talk. We DO. We work hard and have the partnerships, relationships, and results to show for it.

We provide competitive salaries and benefits to make sure you and your families are taken care of. This includes a non-elective 3% 401K contribution, 75% of monthly insurance premiums paid for by Powerplay, flexible work environment, frequent food trucks, stocked refrigerators, happy hours, company outings, volunteer events and more!

Powerplay Retail. Where Brands and Retailers Achieve.

Powerplay Retail™

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background, excellent communication skills, and attention to detail. 

Responsibilities

• Manage all aspects of Demand Generation, Content, and Product Marketing campaigns that influence movement across various stages of the marketing and sales funnel.
• Execute marketing campaigns for partnerships, including webinars, special promotions, and events.
• Content creation – you will be responsible for creating blog content, articles, press releases, case studies, and white papers with help from a senior content specialist and designers.
• Collaborate with the Sales team to define go-to-market strategies and product messaging that compels potential customers to work with InsuredMine.
• Maintain Marketing technologies systems of record, including our CRM to ensure “single sources of truth” to maximize efficiency and increase speed-to-market.
• Own and manage KPI goals and budget for demand generation programs and track campaign and marketing portfolio performance.
• Work with our marketing agency on content creation, SEO, and website maintenance.
• Work with the Head of Sales on how to pair brand and marketing initiatives with sales initiatives. 
• Will get help from two content persons (in-house), and PPC and SEO/Blogs are being managed by another organization.

Qualifications

• Saas Experience
• Startup experience preferred
• 3+ years’ experience in marketing
• Strong verbal, written, and organizational skills

InsuredMine

We’re seeking an experienced performance marketer from an eCommerce background to lead our client’s customer acquisition strategy!

Senior Performance Marketing Manager – Manchester (Hybrid working – 4 days office based) – £65,000 – Luxury Fashion

We’re seeking an experienced performance marketer from an eCommerce background to lead our client’s customer acquisition strategy.

Our client are a luxury-fashion online retailer who have consistently grown both in headcount & revenue throughout the past 12 months with international expansion now in their sight.

This individual will take a holistic and strategic view over all Paid, Social, Influencer & Partnership activity with the support of the well-regarded internal team and specialist agencies for campaign execution & optimisation.

Responsibilities:

• Ownership and line-management of performance marketing teams
• Deliver an effective digital strategy that supports the wider business goals in scaling internationally
• Lead on agency strategy, relationship & management, ensure media spend is appropriately used and maximised
• Work closely with the wider Marketing / eCommerce / Product / Brand teams to ensure best in class practices

Requirements:

• Detailed experience in another Performance Marketing / Customer Acquisition related role, preferably from an eCommerce background
• Previous experience line managing teams and specialist agencies
• Excellent stakeholder management
• Previous international experience highly desirable but not essential

Apply today!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

The Candidate Recruitment Agency

Friends of the Israel Defense Forces (FIDF) is a fundraising organization transforming the lives of the men and women of the IDF – Israel’s future leaders and society builders. We are fast-paced, big-thinking, and performance-driven, and attract the brightest and most passionate who are professionally driven, personally motivated, and eager to make an impact.

Whether energized by making a difference in the lives of Israel’s soldiers, wounded veterans, and bereaved families, or by providing hope and life-changing support to a population of diverse ethnicities, religions, and socioeconomic backgrounds, FIDF is for you!

Position Summary:

FIDF is currently seeking a full-time Young Leadership Campaign Manager, who will report to the National Young Leadership Director and will be a member of the dynamic, professional, and fast-paced National Young Leadership team. The National Young Leadership Campaign is a newly established campaign focused on developing and implementing an organization-wide strategy to engage and fundraise within a key demographic group of young professionals, ages 21-40, with a focus on building a lay leadership talent pipeline.

The focus of this job is making connections with people, motivating, and inspiring them to achieve fundraising results. Poise and an engaging, empathetic communication style based on natural warmth and enthusiasm is the key to achieving the goals of this job.

The work involves driving toward results by enrolling the commitment and buy-in of others, both colleagues and local Board members. While the job requires strong initiative and self-direction, results are only achieved with and through people. Knowledge and skill in how to successfully influence and persuade others by understanding how their individual needs and motivations link to goals is essential.

This role has variety of tasks and is dynamic and changing; and requires regularly meeting and pro-actively establishing relationships with existing and new Young Leaders. The ability to understand, quickly react and motivate others to adapt is a critical key to success.

Key Responsibilities:

• Cultivate and steward new and existing Young Leadership donors to retain and grow
• Create and manage peer-to-peer fundraising campaigns
• Create and manage pipeline reports to support chapter growth
• Coordinate logistics and execute all local events including local chapter committee meetings, parlor meetings, Shabbat dinners, large-scale parties, etc.
• Represent FIDF at various events to engage prospects and identify partnership opportunities
• Manage local YL communications and related tasks including, but not limited to; responding to requests for information from donors and executing chapter e-blasts/newsletters
• Curate and maintain local social media campaigns in collaboration with the National media team
• Effectively utilize the CRM platform in support of donor relationship management
• On occasion, assist with the local chapter events and campaigns

Board Governance:

• Effective communication with the local lay leaders and providing in a timely and accurate manner all information necessary for success
• Work with local Board members and serve as a resource to those who engage in prospect/donor cultivation, solicitation, and stewardship
• Provide timely and accurate reporting to local Board members

It is important for the Campaign Manager to have a sincere and genuine interest in the importance of FIDF’s mission of supporting soldiers, families, and veterans of the Israel Defense Forces.

Key Performance Indicators:

• Develop and maintain 120 significant donor relationships
• Recruit a minimum of 100 new Young Leadership Members in the first 12 months
• Find and secure new donors >$1,800
• Recruit for the National Young Leadership Mission to Israel
• Chapter data integrity to support decision making and prospect management
• Manage a local expense and fundraising budget, as part of the National YL initiative

Job Characteristics:

• Manage multiple initiatives occurring simultaneously
• Sense of urgency for goal achievement within a fast-paced environment
• High focus on people and relationships
• Confident, enthusiastic, persuasive influencer, stimulates others to action
• Creative self-starter and the ability to work both independently and as a team player
• Strong commitment to results
• Leadership based on ability to motivate others

Qualifications:

• Bachelor’s Degree from an accredited college/university
• Minimum 2-5 years of fundraising, events, and/or community building experience
• Understanding of local Jewish community not required, but preferred
• Excellent written, oral, and communication skills
• Knowledge of Microsoft Office 365 applications required and experience using CRM tools, with Raisers Edge experience preferred
• Ability to travel locally required. Occasional international travel to Israel as well as evening and working on Sundays required

Friends of the Israel Defense Forces (FIDF)