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SENIOR MANAGER, COMMUNICATIONS

About BCRF

Breast cancer is a complex disease with no simple solution. Every diagnosis is unique and puts lives at risk. We must stop breast cancer in its tracks, and research is the answer.

Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in a wide range of research—prevention, diagnosis, treatment, survivorship, and metastasis—because each area of investigation informs another, propelling us toward the solutions we urgently need.

We convene and connect the best minds in science—giving them the opportunity to pursue their most innovative ideas. Our combination of investment and cross-disciplinary collaboration accelerates the entire field and builds momentum for new discoveries. BCRF-funded investigators have been behind every major breakthrough in breast cancer research, and the field is moving faster than ever. We can’t stop now.

With you, and the entire BCRF community, we are fueling the world’s most promising research. Join us—together, we will bring the end of breast cancer into focus. Learn more and get involved at BCRF.org.

ABOUT THE COMMUNICATIONS TEAM

The Communications and Engagement team drives increased awareness and visibility of BCRF’s mission and leadership through:

  • The development and curation of the BCRF brand identity and campaign;
  • Public relations and media outreach;
  • A content and marketing strategy for all digital channels, including email, social media, video/podcasts andbcrf.org; and, BCRF publications, including a bi-annual newsletter and annual report.

Additionally, the team leads engagement through direct and Peer-to-Peer fundraising along with other digital strategies, raising more than $7 million online annually.

The team serves as a strategic partner for all departments across the Foundation to facilitate powerful marketing and communications efforts for the Development and Events, Corporate Partnerships and Research teams.

ABOUT THE ROLE

The Senior Manager, Communications serves a critical role in the execution of BCRF’s communications and engagement strategy, and reports to the Managing Director of Communications.

The Senior Manager works cross-departmentally to:

· direct media relations for BCRF events

· support press efforts for corporate partners and Foundation thought leadership

· help create engaging content across all verticles

· facilitate the production of collateral across the Foundation

Primary responsibilities include:

Public Relations: Manage Foundation PR efforts including:

· Events: Working with the Development & Events team and agency partners to create and implement strategies for all signature, regional and other fundraising events including:

§ pre-event support (driving agency partners and vendors including photo/video, leading press communications, creating spokesperson and ambassador talking points, identifying potential ambassadors and event guests);

§ crafting and disseminating calendar listings and pitches regarding events and honorees to garner coverage of flagship and regional events

§ onsite management (supporting agency partners, photo/videographers and red carpet, ensuring BCRF materials such as step-and-repeats, face books and shot sheets are available);

§ post-event follow-up (media tracking and analysis reports, assisting in donor, VIP, media and vendor follow-up, including photo sourcing and delivery);

§ managing and/or facilitating all press outreach for select events

· Independent Fundraisers: Pitching BCRF fundraisers to local news outlets in key markets across the U.S.

· Shop Pink Program: Collaborating with the Corporate Partnerships team to aid in the promotion of BCRF’s Shop Pink program and other partner-related needs, including assisting in media events, creating and implementing an influencer engagement strategy, crafting program-specific collateral and copy while coordinating the fulfillment of partner-related requests

· Research: Assist in securing media opportunities and responding to deadline-driven press inquiries and requests; identifying appropriate media stories and pitching BCRF spokespeople for commentary; producing all necessary media interview prep documents. Flag articles featuring BCRF or relevant breast cancer stories to inform PR efforts and strategies

Publications and Editorial: Assist with and facilitate editorial projects across verticals by:

· Identifying appropriate event-related stories (featuring honorees or major donors) for bi-annual newsletter, annual report and website, as well as other external communications materials (i.e. BCRF’s podcast)

· Assisting in the production of BCRF’s bi-annual newsletter, annual report and other publications

· Providing proofreading and copyediting support for various communications projects and collateral

· Regularly providing timely updates across BCRF to key stakeholders in advance of promotion of events, key donors, corporate partners and researchers

Digital: Assist with maintenance of website, update copy for event pages and content as needed and requested, ensuring updated photo galleries for BCRF events and independent fundraisers by:

· Creating social media toolkits for event attendees and ambassadors and coordinating social media editorial calendars with the digital team

· Adding blog articles, including press releases and podcast updates to the website using the CMS tool

Brand Campaign: Assist in the creation of brand and storytelling campaigns by:

· Identifying influencers and others impacted by breast cancer for BCRF brand campaigns and other storytelling initiatives

· Supporting activities related to the production of BCRF brand campaigns, including participant outreach and cultivation, and photo shoots as needed

Plus, potential additional duties as the team seeks to achieve its ambitious goals.

ABOUT YOU

This role coordinates and works with every member of the Communications team, serves as primary contact for cross-departmental requests from the Development & Events team and manages various agency partners and vendors.

The ideal candidate will have experience in client-facing roles and will be a self-starter with a strong work ethic, superb communication and organizational skills, and the ability to prioritize, problem-solve and multi-task under deadline.

The ideal candidate will be extremely responsive, an enthusiastic consumer of all media (print, web, broadcast), passionate about mission-driven causes, a positive team player with the drive, ambition, know-how, and creativity necessary to help advance team efforts while managing ongoing projects and administrative tasks simultaneously.

Experience and Education:

  • Bachelor’s degree in communications, public relations, journalism, marketing, or related field
  • 7 – 10 years applicable experience working in media relations at an agency or as in-house communications for a company or non-profit organization, particularly those hosting large scale events
  • Excellent writing and editing skills – samples will be requested as well as completion of an edit test
  • Strong communications skills
  • Thorough research and analytical skills
  • Extremely detail-oriented with project management skills and experience
  • Knowledge of working in Cision
  • Experience working within a CMS
  • Experience working on social media platforms and tools utilized for those platforms

Given this role, the incumbent must be able to deliver communications support at events taking place at night and occasionally on weekends (with advance notice); occasional travel required.

CONTEXT

Work Environment:

While performing the duties of this role, you would regularly work in a hybrid remote/in-office NYC arrangement.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear.

Position Type/Expected Hours of Work:

This is a full-time position. There will be occasional need to work extra hours on evenings and weekends to fulfill the requirements of the role, particularly during BCRF fundraising event seasons.

Travel:

Some travel is required for this role.

How to apply:

Please send a cover letter and resume with the subject line Sr Manager Communications to [email protected]. Candidates who share both why they’re a good fit and their salary expectations are more likely to qualify. Only short-listed candidates will be contacted. Please no phone calls. All inquiries will be held in confidence.

Compensation:

The compensation range for this role is $75,000-$85,000 annually along with an exceptional benefits package focusing on employee physical, financial and mental wellness.

Please note this role description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this role. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

OUR COMMITMENTS

BCRF is proud to be an Affirmative Action/Disabled/Veterans Equal Opportunity Employer.

BCRF upholds an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, marital status, age, physical or mental ability, veteran status, military obligations, genetic information, or any other basis protected by applicable law.

This policy applies to all applicants, employees, consultants, third-party workers.

The Breast Cancer Research Foundation

American Baitworks and Lake and Trail U.S.A. are looking for a Marketing Coordinator to assist in the planning, execution and optimization of our marketing efforts. This is an entry-level position that would be perfect for a recent marketing graduate. Knowledge of the fishing industry and associated terminology is required.

American Baitworks Co. is an innovative American based fishing tackle company that provides custom manufacturing of fishing lures and products for our customer’s specifications. Our family of brands includes:

  • BaitFuel™️
  • NetBait®
  • Halo Fishing®
  • Snag Proof®
  • Scum Frog®
  • Freedom Tackle Corp.®
  • STH Bait Co.™️

Lake and Trail U.S. A. houses a boat dealership, bait and tackle shop, and convenience store under one roof and is located in Okeechobee, FL. We are a one-stop shop for all things fishing!

The Marketing Coordinator will use multiple platforms to create real one-on-one relationships with our customers, dealers, followers and fans with the goal of building brand awareness and promoting our products, sales promotions, and events. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. We offer a competitive benefits program that includes group health insurance, paid time off, and a 401(k) plan with match. This is a 100% onsite position and can be located in Ocean Springs, MS or Okeechobee, FL.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Manages and maintains the dealership website including updates to current in-stock inventory for new and used boats.
  • Develops social media strategy and social media posting schedule.
  • Creates and prepares relevant, fun and engaging text, video, and image content.
  • Ensures brand consistency in copy through tone, voice, and terminology.
  • Posts appropriate and targeted content to multiple social media platforms including Facebook, Instagram, TikTok, and YouTube.
  • Actively listens and engages with each brand’s social audience; facilitates online conversations and responds to questions.
  • Suggests ideas for promotions and contests that will attract new customers, including in-person events.
  • Researches fishing tournaments in the area and arranges sponsorships.
  • Tracks analytics, including brand mention and engagement rates; uses this data to create monthly social media analytics reports.
  • Monitors the competition and regularly reports on trends, changes, growth and effectiveness of their campaigns.
  • Other duties as assigned.

REQUIRED SKILLS AND ABILITIES

  • Familiarity with the fishing industry and related terminology and slang is required.
  • Knowledge of basic social media functions including hashtags, post sharing, retweets, favorites, tagging, and influencers.
  • Ability to deliver creative, engaging content in text, video, and image formats.
  • Ability to stay up to date on trending industry topics to keep our brand and content relevant.
  • Ability to create video thumbnail graphics and promotion graphics.
  • Ability to edit short video clips and photos.
  • Understanding of basic social media analytics.
  • Excellent time management skills.
  • Superb attention to detail.
  • Excellent verbal and written communication skills.

EDUCATION AND EXPERIENCE

  • Bachelor’s degree in Marketing, Business Administration or relevant field.
  • Prior experience in a social media role preferred.
  • Knowledge of social media platforms including Facebook, Instagram, TikTok, and YouTube.
  • Prior experience with Streamyard, Facebook Creator Studio, and DashThis programs is a plus.
  • General MS Office Programs.
  • Adobe Creative Suite and Video Editing Experience is a plus.

PHYSICAL REQUIREMENTS

  • Prolonged periods sitting at a desk and working at a computer.
  • Some overnight travel required.

American Baitworks Co.

Walmart Connect is seeking an experienced Data Stewardship and Governance leader who will focus on the development of systems, processes, programs, and policies that guide the protection and curation of valuable Walmart omnichannel and user data. You will lead the strategic effort around use of data as well as inform the organization’s data and privacy strategy. We are looking for demonstrated performance in a constantly changing, ambiguous environment, and problem-solving leadership with limited oversight.

Responsibilities

  • Develop, promote, and manage policies and processes regarding data to and use of data at non-Walmart entities, including assessment strategy, internal communications and training, and on-going program management.
  • Develop an in-depth understanding of online tracking vendors and Walmart internal privacy, infosec and compliance policies to determine most appropriate partnerships
  • Manage the vetting and onboarding of an online tracking vendor at Walmart Connect
  • Design and iterate on privacy-related guidelines and procedures. Strategically evaluate legislative and platform-level privacy implementations and their impact to the business to drive solutioning.
  • Contribute to business strategy and policy/legal initiatives to mitigate data leakage and privacy risk
  • Work cross-functionally with Walmart compliance, governance, and legal teams to ensure adherence to Walmart’s corporate data governance and privacy policies and standards.
  • Define, develop, and document procedures for increasing data availability and quality while promoting responsible data usage and access controls.
  • Manage stakeholder expectations and communicate with internal teams and external parties to provide technical and business feedback
  • Represent the company’s perspective while serving as the liaison between legal, engineering, privacy compliance, infosec and sales
  • Design an end-to-end diagram of purposed solution including entire ecosystem from when data is transferred from Walmart to it being processed and stored by vendor
  • Process security and privacy assessments for tracking initiatives
  • Document potential business risk and escalate it to leadership for consideration
  • Serve as the subject matter expert relating to online tracking initiatives

Preferred Qualifications

  • 4+ years experience within a technical program/media partnership support role
  • Basic understanding of Advertising or eCommerce space
  • Understanding of what “tracking technologies” are and why an advertising/ecommerce business utilizes them
  • Proven track record of taking ownership and driving results
  • Experience interfacing and communicating with both business and technical stakeholders
  • Fluent written and spoken English

Additional Preferred Qualifications

  • Start-up environment and technical management experience a big plus
  • Experience with ServiceNow, Jira, Salesforce (sales, service, knowledge base or communities)

About Walmart Connect

At Walmart, we’ve led retail for over 60 years by keeping our customers’ needs at the center of everything we do. Our latest innovations leverage our online reach and massive network of physical stores to save 160 million weekly omnichannel customers time and money in ways no other retailer can match.

Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.

Walmart isn’t simply the world’s most successful retailer — we’re the world’s largest company. This is a unique opportunity to be part of a high-visibility team backed by the most talented retail colleagues in the world and over six decades of success. Join us.

#wmc

Walmart Connect

$$$

Confidentiality: TIYA uses applicants’ data only for recruitment purposes.

About TIYA:

TIYA, a fully-owned subsidiary of Lizhi Inc. (NASDAQ: LIZI), was founded in Singapore with the vision of bringing people together through sound. Now the company has expanded operations to include offices in Singapore, Guangzhou, and Los Angeles, creating a global reach for its mission.

Role Summary:

  • This role requires a heavy mix of both strategy and execution
  • The role requires a skilled growth marketer and self starter who can work across multiple channels, analyze data, set up experiments to determine the most efficient growth strategies and think strategically to develop new approaches in a rapidly changing environment to set up TIYA for short & long term customer growth
  • This role will concept, plan, and lead omni-channel strategies for user acquisition and reactivation, prioritizing sustainable growth that respects the state of the product and community
  • This role reports to the VP, Marketing

Responsibilities:

  • Develop comprehensive, integrated marketing strategy. Initiate, plan, and execution growth marketing campaigns with timelines to drive new user acquisition and retention by working with in-house teams and agency partners to bring them to market
  • Develop and test new campaigns to better target users and improve overall ROI
  • Drive new user acquisition through testing new marketing channels
  • Assess and manage cross functional projects against objectives and goals
  • Hands-on execute and/or work with the agency partners/contractors in, for example, the following areas:
  • Achieve revenue and brand awareness targets systematically – driving business results at the top-line and the bottom-line
  • Collaborate with the Creative Marketing Manager on ad creative development and ensure production schedules remain on track
  • Work with the Paid Ads team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
  • Work with Product Marketing managers and Product managers to formulate and execute product GTM strategy
  • Define, track and measure success for all growth marketing campaigns.
  • Identify trends and insights, plan and execute experiments and conversion tests
  • Write compelling briefs for campaigns and programs

Our Ideal Candidate:

  • 5+ years of heads-on growth marketing experience, ideally 2+ years at a start-up
  • Demonstrated experience in identifying, working with, and maximizing current and new user acquisition platforms, especially in a mobile-constrained environment
  • Extensive experience in all aspects of marketing, from Performance Marketing, Paid Advertising, Social, SEM, SEO, CRM/Customer Retention, Email, Affiliate, Influencer, PR, Creative Content, etc.
  • Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization
  • Have a can-do attitude to roll-up the sleeves and get marketing things done by any creative means necessary initially
  • Work collaboratively with cross-functional teams – enjoy a no task too small approach to being collaborative, hardworking, positive, detail-oriented, and highly entrepreneurial
  • Deep understanding of branding and genuine storytelling strategies
  • Collaborative skills and team-first attitude, with strong, effective communication skills
  • Passionate about building an amazing start-up & team together

Why work with us:

  • We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
  • We are one of the leading pioneers in the online-audio industry
  • TIYA is all about the PEOPLE; we fully and truly support people with a creative mindset to collaborate and grow together

Our Perks:

  • Competitive compensation and benefits programs
  • Training & Development programs
  • Career Advancement
  • Excellent work environment and flexible hours
  • International market exposure
  • AWESOME Team members!

TIYA

Sports Marketing Assistant

Office Location: Tampa, FL

On-Site Locations: Tampa, Clearwater & St. Petersburg

We’re looking to grow our events team this month and could use an additional Sports Marketing Assistant to help us with events and retail promotions across the Tampa Bay area. Our Sports Marketing Assistant help a specific client improve their brand awareness, enhance their reputation, and increase their market share. If you have a competitive edge, love to win, have a background in any type of sport or just a keen interest in sports in general – we want to hear from you today!

We’re interested in meeting with people that have marketing degrees or promotions experience, but we also welcome applications from those wanting to transfer into the marketing industry. Regular marketing, sales, and customer service training are provided in the office and we operate as a supportive team where people are constantly sharing ideas, success stories, tips, and more with each other!

You’ll primarily be responsible for:

  • Setting up branded promotional displays & kiosks
  • Representing a specific brand with integrity & enthusiasm
  • Promoting specific products, services, campaigns or special offers
  • Distributing marketing materials and conducting market research
  • Tracking conversations and collecting consumer feedback
  • Building strong consumer relations & producing occasional sales
  • Answering questions, offering guidance, relating to customers

People with experience working in retail sales, customer service, hospitality, or similar backgrounds tend to do well as part of our marketing team because you’ll be working with customers face-to-face helping to influence their buying decisions.

In your first month you can expect to learn:

  • Common direct marketing methods and techniques
  • Basic sales, customer service and promotions skills
  • How to build relationships with existing and prospective customers
  • How to effectively read people’s body language and facial expressions
  • The importance of having a winning mindset/positive attitude

In your first six months, you can expect to also learn:

  • Tips for effective time management, organization and administration
  • Campaign management & project management overviews
  • Public speaking skills, influential language & motivational techniques
  • Leadership, team-building, and training skills

Earnings: We pay through a combination of base pay plus commissions averaging $36k-$48k for the first year. Full details are provided during the interview process, and can vary slightly from campaign to campaign, but are always within a similar annual range.

2023 is going to be a big year for us as we continue to thrive as a team. A handful of people in our Tampa location are looking to branch out into other cities to further our reach, so they’ll be developing expansion teams over the next few months. This means opportunities for further development and progression into other areas may be possible too!

Sports Marketing Assistant Requirements:

  • You must be 18+ years of age and eligible to work in the USA due to the outbound nature of the role and the consumer data you’ll be collecting
  • Full-time availability is ideal, but we can potentially accommodate two part-time people or temporary workers
  • Marketing degrees, qualifications, knowledge and experience are helpful, but not required for this position
  • Retail sales, hospitality, customer service, or similar customer-oriented work experience is helpful, but not necessarily required
  • A positive attitude and ability to maintain composure are expected. Our clients have a reputation to maintain and we need to live up to their standards
  • Local applicants able to start work within 2 weeks’ time are ideal, but we will consider other notice periods and circumstances

For more information or for immediate consideration; send your resume or LinkedIn profile today!

All applications will be reviewed, but only successful candidates will be contacted (keep an eye on your missed calls and email messages so you don’t miss out!)

Water-City Blaze

Our client in the oil and gas industry is looking for a Social Media Director to manage social media efforts for all brands within their portfolio. The selected candidate will own enterprise-wide social media strategy and closely collaborate with Brand Directors in the planning, development, and deployment of social media campaigns. The successful candidate will be engaged across the newly formed Brand Marketing Center of Excellence and across the enterprise to drive a compelling narrative supporting business objectives. The Social Media Director will partner closely with Brand Directors to define social media objectives and oversee the creation/review of social media content. In addition, the role will develop and monitor enterprise wide KPI’s and measurement tools to assess performance.

What you will do:

  • Develop multi-brand social media strategies that drive brand awareness and reputation and link products back to the parent company.
  • Manage and track paid social media campaigns across multiple brands and platforms.
  • Partner with Brand Managers to monitor production spend and optimize agency burn against social media campaigns and creative, linking social media strategy into marketing campaigns.
  • Build audience growth and engagement across social channels.
  • Drive a strategy to integrate all social media platforms, email campaigns and web properties across the enterprise.
  • Create and then maintain a unified brand voice across social channels with a keen eye for creative excellence.
  • Possess passion about the intersection of brand and digital communications with an emphasis on short-form storytelling and engaging “snackable” content.
  • Assess demographics to define and target key audiences for our brands.
  • Build and maintain a detailed multi-brand social media calendar.
  • Develop and maintain client-agency relationships, timelines, and work agreements.
  • Coordinate social media activations with business objectives.
  • Analyze, review, and report on effectiveness of all social media activity and tie into overall brand marketing campaigns.
  • Drive innovative solutions with insights from social listening via Sprinklr or other platforms based on the social strategy you design.
  • Translate website and social performance data into actionable insights leading to optimization across platforms and processes.
  • Lead monitoring efforts and online crisis support.

Qualifications

  • Bachelor’s degree in Advertising, Marketing, Communications or related discipline.
  • 8+ years of experience developing a social media strategy for a family of brands or house of brands and would develop strategy across the enterprise and then work with tier one agencies to bring that strategy.
  • 5+ years of performance based social media campaign management
  • Expert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends, and best practices.
  • Organization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationships.
  • Brand: Strong knowledge of brand strategies, concepts, and activities that drive consumer behavior.
  • Flexibility: Ability to change course quickly, does not get frustrated in a changing environment.
  • Passionate about the Social Media landscape and constant iteration to stay ahead of trends.
  • Experience building a house of brands concept across social media.
  • Experience managing social media strategies in the oil and gas industry, manufacturing or heavy industry.
  • Comprehensive understanding of all social media platform best practices for brand marketing.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

Kindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Kindred (formerly VentureWeb)

$$$

Are you looking to move from the #2 or #3 slot to leading comms for an organization? Does working at the fastest-growing Republican polling firm intrigue you, because you want to join a company that’s really going places? Do you thrive in the fast-paced environment of politics and enjoy taking the lead on multiple projects? Have you built a great network of journalists and influencers?

Cygnal is hiring a Comms / PR / Marketing Director to handle brand building for Cygnal and its pollsters and manage content development and advertising for Cygnal and its subsidiaries succeed.

This is an exciting time to be joining Cygnal. FiveThirtyEight just named us the most accurate private polling firm in the country for 2022, Campaigns & Election just awarded us “Republican Firm of the Year”, and Inc. 5000 listed us as the fasting growing research firm in 2021.

To fit in at Cygnal, you’ll need to display the company values:

  • Move Now – We default to action and are kindly responsive.
  • Wow Everyone – We create value, set clear expectations, and do the right thing.
  • Never Settle – We are curious, always learning, and growing.
  • Work Smart – We are simplifiers – efficient, effective, and scrappy.
  • Obliterate Obstacles – We take ownership of outcomes and learn from failing fast.

As the Comms / PR / Marketing Director, you will work alongside the CEO of the company, the pollsters, and other leadership team members handling everything from developing media releases and web/social content to creating direct mail and client gift campaigns to managing the advertising approach and budget.

Primary Responsibilities:

  • Generating PR opportunities, media engagement, and social media visibility for Cygnal and its pollsters.
  • Write, publish, and promote valuable, engaging content that benefits our clients and prospects and raises brand awareness, positioning the pollsters as subject-matter experts.
  • Write, design, and send email newsletters.
  • Develop marketing and sales materials in conjunction with the team.
  • Manage social media accounts by posting content regularly and engaging with our communities.
  • Create and manage a marketing calendar.
  • Draft and own the marketing budget.
  • Develop strategies and tactics to get the word out about the company and drive interested people to the front door.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, publicity, social media, and lead generation campaigns.
  • Develop case studies for marketing programs.
  • Oversee contractors, like web developers, designers, and video editors.
  • Measure and report on the performance of PR and marketing campaigns, learn from wins and losses, and assess against goals.

Required Background & Skills:

  • Experience in Hill, campaign, or trade organization comms / PR.
  • Relationships with national political journalists; preferably also experience with journalists and media outlets within some states.
  • Knowledge of the cable TV landscape and how news directors book talking heads.
  • Strong project-management and problem-solving skills.
  • A love for great, winsome copy and witty communication – we’re a bit snarky and tongue-in-cheek in our communication style.
  • Ability to learn and adapt rapidly, taking feedback in stride.
  • Creative thinking, able to come up with unique ideas to break through the media clutter.
  • Excellent verbal and written communication skills with the ability to concisely explain complex ideas.
  • Mental toughness to balance competing project demands on short timelines.
  • Flexibility to work weekends and/or unconventional hours as needed.
  • Reside in or willing to relocate to Washington, DC

Compensation:

  • A competitive base salary with performance-based variable compensation that results in a six-figure total compensation package
  • Unlimited vacation and work-time flexibility in non-election years; reasonable flexibility in election years
  • Health insurance benefits
  • 401k with company match
  • Company-paid short-term and long-term disability insurance and term life insurance
  • A collaborative and creative work environment
  • Parental leave
  • Training and coaching to help you grow and succeed
  • Relocation bonus

Cygnal

connectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift offerings for nurses, while alleviating staffing shortages at healthcare facilities. connectRN is headquartered in Waltham, Massachusetts and serves clinicians across the U.S. To learn more about connectRN, please please visit www.connectrn.com.

We are looking to hire a Senior Growth Lifecycle Marketing Manager to spearhead the activation of hired clinicians through the development of impactful marketing campaigns that deliver against key goals. Reporting to our Director of Lifecycle Marketing, the Senior Lifecycle Marketing Manager will continue to drive business growth by instrumenting strategies that are based on both qualitative and quantitative data in order to deliver the right message, to the right person, at the right time.

You will…

  • Lead the clinician onboarding, nurturing and communication strategy (inclusive of email, push, SMS, in-app notifications, etc.) to meet activation goals and deliver a world-class first experience to clinicians
  • Define, own and drive the clinician nurturing journey through an understanding of key needs and barriers in order to concept and develop campaigns that move them to that next best action
  • Identify opportunities to personalize the customer journey, including content/messaging strategy and channel/timing optimizations that lead to stronger engagement
  • Concept, design and execute A/B tests based upon data-led hypotheses
  • Leverage analytics, market research and consumer insights to inform planning, audience segmentation, and campaign execution
  • Interpret analytics results, assess outreach effectiveness, and adapt campaigns to report out on key findings and hit set KPIs
  • Partner with cross functional teams including market health, clinician experience, sales, marketing, customer support and product teams to to create feedback loops and deliver the best clinician experience across touchpoints
  • Build and manage reports and dashboards to socialize key insights and takeaways across the business
  • Manage and mentor two direct reports

You have…

  • Extensive experience in Consumer/CRM Marketing, lifecycle engagement, email marketing
  • Hands-on executional experience building marketing campaigns and leveraging BI reporting tools (like Iterable, Braze, Mixpanel, Sigma)
  • Experience developing omni-channel nurture campaigns including email, SMS, in-app, and push messaging
  • Prior experience managing a team
  • A test and learn mindset with the drive to both think and do
  • Highly developed creative and written communication skills, with the ability to self-edit
  • The ability to influence cross functional partners in order to gain buy-in and support for your vision and roadmap
  • A clinician first mindset, coupled with the drive to create a personalized and seamless experience regardless of the channel
  • A passion for data to inform, test, and prioritize campaigns and focus

You’ll get…

  • 100% employer-paid premiums for your (and your family’s) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
  • Hybrid work environment
  • Health Savings Account with contributions from connectRN of up to $2,000 annually
  • Free gym and parking on-site
  • Flexible time off policy
  • 401k with match

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time. As a healthtech company, connectRN is committed to the health of its employees and will only hire those unvaccinated due to medical or religious exemption.

connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. If this role would make you excited to come to work every day, please apply! We look forward to connecting.

connectRN

The Associate Marketing Program Manager provides overall project management for key Mercury brand marketing initiatives, new product launches, and customer marketing programs. In addition, this role is accountable for process definition and improvements related to creative development, content production, and strategic marketing activities. The Associate Marketing Program Manager will plan activities for the brand team within marketing, collaborate with other members of the team on best practices in project delivery and participate in creative reviews and approvals.

The role reports to the Marketing Program Manager. Success in this role requires timely delivery of a coordinated set of content development, event marketing, advertising, digital marketing, sales support, consumer engagement, and media outreach initiatives. It also requires an ability to manage budgets, prioritize expenditures, continually improve processes, and collaborate across functions.

Roles and Responsibilities

  • Gathers requirements for brand marketing initiatives, new product launches, and customer marketing programs from marketing leadership and/or cross-functional partners. Generates initial briefs and ensures alignment with members of brand team or marketing leadership.
  • Traffics projects to appropriate members of the marketing team or agency team members.
  • Maintains timelines and resource utilization plans for the portfolio of projects underway.
  • Communicates progress, facilitates identification of risks and opportunities, and recommends corrective actions as necessary to increase probability of successful delivery across project portfolio.
  • Strategic accountability for implementation of select brand marketing, new product, or customer marketing programs – beyond project management activities – including definition of success, coordination of creative work, alignment on solutions with cross-functional partners, appropriate approvals, and delivery to market. Example activities include:
  • Briefing of creatives, oversight of production efforts, evaluation of creative for fit with strategy and appeal to target audiences.
  • Development of marketing content by internal team and select external resources, including copywriting, still and video imagery, graphic designs for packaging, promotional program identities, or collateral to support Sales.
  • Participate in design reviews (print, POP, advertising, etc.).
  • Develop and cultivate productive, collaborative relationships with members of Category and Sales teams to identify marketing needs, document requests, broker prioritization choices, and ensure alignment on success factors.
  • Liaise with members of marketing teams at other Mercury operating units to inform and share status of marketing initiatives, solicit input, request support, and adopt best practices.
  • Create and manage yearly brand team financial budgets and oversee monthly expenses and forecast to ensure spending is within limits. Review and investigate expenses in question. Capture expenses by major projects. Work closely with CRM & Marketing Finance Manager to ensure expenses are being captured to the appropriate account and at the appropriate time.
  • Guide planning process for brand team, scheduling regular reviews and update sessions throughout year to assess progress vs. objectives, consider changes, and recommend go-forward priorities.
  • Develop and define key marketing processes, including development of point-of-purchase materials, printed marketing material development, advertising development, campaign definition and implementation, new product marketing launch (including integration into existing New Product Stage Gate requirements), etc.
  • Identify, secure approval for, and implement marketing process improvements, replacing or streamlining key stages to improve timeliness or effectiveness of delivery.
  • Assist and support other departments/divisions to promote best practices in marketing process implementation, project execution, etc.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is required.
  • 5 or more years professional experience, including 3 or more in a marketing role.
  • Project management experience, including track record of successful project delivery.
  • Cross-functional collaboration and ability to motivate performance through influence.
  • Legacy of accomplishment working with people at all levels to deliver business results.
  • Experience leading staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence.

Mercury Marine

Sports Marketing Assistant

Office Location: Tampa, FL

On-Site Locations: Tampa, Clearwater & St. Petersburg

We’re looking to grow our events team this month and could use an additional Sports Marketing Assistant to help us with events and retail promotions across the Tampa Bay area. Our Sports Marketing Assistant help a specific client improve their brand awareness, enhance their reputation, and increase their market share. If you have a competitive edge, love to win, have a background in any type of sport or just a keen interest in sports in general – we want to hear from you today!

We’re interested in meeting with people that have marketing degrees or promotions experience, but we also welcome applications from those wanting to transfer into the marketing industry. Regular marketing, sales, and customer service training are provided in the office and we operate as a supportive team where people are constantly sharing ideas, success stories, tips, and more with each other!

You’ll primarily be responsible for:

  • Setting up branded promotional displays & kiosks
  • Representing a specific brand with integrity & enthusiasm
  • Promoting specific products, services, campaigns or special offers
  • Distributing marketing materials and conducting market research
  • Tracking conversations and collecting consumer feedback
  • Building strong consumer relations & producing occasional sales
  • Answering questions, offering guidance, relating to customers

People with experience working in retail sales, customer service, hospitality, or similar backgrounds tend to do well as part of our marketing team because you’ll be working with customers face-to-face helping to influence their buying decisions.

In your first month you can expect to learn:

  • Common direct marketing methods and techniques
  • Basic sales, customer service and promotions skills
  • How to build relationships with existing and prospective customers
  • How to effectively read people’s body language and facial expressions
  • The importance of having a winning mindset/positive attitude

In your first six months, you can expect to also learn:

  • Tips for effective time management, organization and administration
  • Campaign management & project management overviews
  • Public speaking skills, influential language & motivational techniques
  • Leadership, team-building, and training skills

Earnings: We pay through a combination of base pay plus commissions averaging $36k-$48k for the first year. Full details are provided during the interview process, and can vary slightly from campaign to campaign, but are always within a similar annual range.

2023 is going to be a big year for us as we continue to thrive as a team. A handful of people in our Tampa location are looking to branch out into other cities to further our reach, so they’ll be developing expansion teams over the next few months. This means opportunities for further development and progression into other areas may be possible too!

Sports Marketing Assistant Requirements:

  • You must be 18+ years of age and eligible to work in the USA due to the outbound nature of the role and the consumer data you’ll be collecting
  • Full-time availability is ideal, but we can potentially accommodate two part-time people or temporary workers
  • Marketing degrees, qualifications, knowledge and experience are helpful, but not required for this position
  • Retail sales, hospitality, customer service, or similar customer-oriented work experience is helpful, but not necessarily required
  • A positive attitude and ability to maintain composure are expected. Our clients have a reputation to maintain and we need to live up to their standards
  • Local applicants able to start work within 2 weeks’ time are ideal, but we will consider other notice periods and circumstances

For more information or for immediate consideration; send your resume or LinkedIn profile today!

All applications will be reviewed, but only successful candidates will be contacted (keep an eye on your missed calls and email messages so you don’t miss out!)

Water-City Blaze

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