Ad Campaign Casting Calls and Auditions

Tonic Health is looking for a full-time, Digital Marketing Manager to be responsible for leading Tonic’s online marketing including implementation and execution of customer acquisition through our paid channels and owned channels. You’ll focus on optimising CAC to customers lifetime value through a combination of efficient acquisition, on-site optimisation and CRM promotional strategies to ensure long term retention.

This role is a unique opportunity to join a high growth start up and report directly to the Head of E-Commerce to scale the business. The successful candidate will be digital marketing and e-commerce expert, having demonstrated success delivering growth.

We are looking for someone with strong leadership, a hunger to learn, amazing attention to detail and a passion for growth. You must be a self-starter who loves getting stuck in, figuring out problems and taking responsibility of our mission to make common illnesses uncommon through the power of your immune system.  

The Role:

·      Develop innovative digital strategies to drive significant customer acquisition and retention through owned and paid channels.

·      Management of campaigns across, Facebook/ Instagram, TikTok, Google, Affiliate partners and CRM.

·      Develop creative ideas, testing plans and implement briefs for our freelance video editors and designers to produce performance content.

·      Support with website CRO through generating messaging and UX suggestions.

·      Regularly review and test optimization’s for our CRM automations and campaigns e.g. creative, messaging, timing.

·      Regularly review and suggest optimization’s to our customer experience e.g. unboxing experience, surveys and messaging personalization, product education

·      Research competitors and market trends and review our customer insights to ensure we are always ahead of the market.

·      Work with team to manage budget and continually review performance and propose actions

·      Ensure consistency and brand standards are met across all activities.

Key skills:

·      Performance Driven: Must have experience and proficiency in performance marketing across paid media and other channels driving business growth.

·      Data Proficiency: Must have a strong understanding of commercial growth metrics to drive insight and performance.

·      Digital UX: Have a strong understanding of the customer journey and enhance user experience to improve conversion.

What you need?

•                    At least 3 years’ experience in an e-commerce marketing role

•                    Broad Experience and understanding of all digital channels including Influencer, UGC, Affiliate/Partnerships, Blogs/SEO, Paid Search, Paid Social, SEO Affiliate Marketing and Display.

•                    Hands on knowledge of Paid Social Ads, Shopify, and Klaviyo.

•                    Experience of hands-on campaign planning, implementation and optimization is essential.

•                    A growth mindset with a focus on continuous testing to optimize audience, acquisition channels, conversion funnel and pricing.

•                    Loves a challenge, thrives in a hyper-growth environment and approaches problems with a can-do and positive attitude.

•                    A winning mentality and burning passion for the brand and your goals.

•                    A team player ready for a start-up growth ride.

Culture

·      We are a virtual team of self-motivated, self-disciplined, self-aware, and self-improving people who enjoy the freedom & responsibility of a high growth start up.

·      We have insatiable curiosity to drive the business forward with innovation and have the courage, passion and honesty to challenge the status quo.

·      We leave things better than we found them to make an impact to the health of people and planet.

Tonic Health

HYBRID to Riverwoods, IL

Contract (possible conversion to full time)

Job Description:

• The function of this role is to manage campaign processing for acquisition campaigns using campaign management tools and Acxiom’s Prospect Database.
• This manager role requires a strong working knowledge of campaign management processing, ability to lead teams, manage multiple functions simultaneously and support new acquisition marketing business initiatives.
• The manager will also be responsible for delivering timely campaigns as well as developing and tracking process improvements and efficiencies to the campaign production schedules.
• Manages a team of 4-6 personnel.
• Management of team including auditing, campaign development/coding and coordination of campaigns for various lines of business.
• This particular position currently supports Consumer Pre-Approved, Scored, Personal Loans; Business Broadmarket, CrossSells, and Hotlists Campaigns.
• Responsible for the overall management, process strategy and execution of daily, weekly and monthly Acquisition Marketing campaigns generated using Campaign Management software and Acxiom’s Prospect Database.
• Will generally manage 12 unique campaigns per month.
• Will also be responsible for launching new businesses onto the Prospect database platform including project proposals, requirements gathering, design, build, testing and implementation.
• Develop and establish Acquisition campaign management metrics including development of best practices.
• Identify and establish all campaign documentation standards and unit procedures and ensure it is kept up to date including milestones, workflow, campaign procedures, change management, campaign process reporting.
• Develop process improvements for campaigns and track /measure success factors.
• Leads staff in solving all technical and business problems requiring innovative solutions.
• Manages staff of 4 to 6 employees including weekly status updates, team meetings, timely staff performance evaluations, training and development plans.
• Provides guidance to staff to accomplish organizational and business unit goals.
• Responsible for all staffing assignments and identifying the appropriate delegation of campaigns to meet all deadlines.
• Accomplish results through staff, recommends staffing organizational changes.
• Work with Business Technology partners to identify new systems, databases, fields, flat files, segmentations and processes to support Marketing campaigns and their new initiatives.
• Explore with technology team new Campaign management tools to help support or improve campaign processes.
• Current and expanded tools include End of Campaign File Tracking system.
• Ensure that campaigns meet all state, federal, company and direct marketing regulations including but not limited to do not call, do not mail policies as well as credit/ marketing eligibility criteria.

Leadership Responsibilities:

• Manages professional employees and/or supervisors.
• Builds a strong team.
• Develops other to their full potential.
• Empowers and motivates others.
• Recognizes when there are obstacles preventing others from achieving their goals and readily intervenes

Task Complexity:

• Resolves issues and contributes to business unit/area development. Broad knowledge of the field with strong leadership skills.

Decision Making:

• Wide latitude for decision making.
• Gathers information, consults those who need to be involved, and puts decisions into action.
• Coaches employees in decision making by thinking through scenarios and decision criteria before taking appropriate action.

Amount of Supervision:

• Receives guidance from senior managers and directors on departmental issues.
• Exercises considerable latitude in determining objectives and approaches to assignment.

Communication Skills:

• Excellent written and verbal communication, presentation and professional speaking skills. Excellent influencing skills/ability

The Judge Group

Leading the global (Aerospace & Defense) A&D Business Unit’s marketing team, the A&D Marketing Director will be responsible for developing and executing best-in-class marketing plans to deliver on demand generation goals, further establish IFS’ unique thought-leader brand position and helping define our differentiation in the A&D sector.

This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression of those leads through the sales cycle to close, as well as evolving our account based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly.

Finally, the A&D Marketing Director will play an important role ensuring the A&D marketing strategy supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.

KEY RESPONSIBILITIES

• Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
• Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
• Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
• Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities
• Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
• Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
• Develop and manage strategic brand-building activities that further IFS market positioning
• Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
• Manage A&D marketing budget including planning, forecasting, and results reporting
• Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel

Qualifications

• Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
• Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
• Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
• Excellent verbal, presentation, and written communication skills; fluent English
• Demonstrable ability to communicate how industry solutions achieve business value
• Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed
• Experience in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn
• University degree in business or marketing (preferred)
• An obvious passion for industry marketing in support of building and scaling a successful industry-leading business

Additional Information

We are looking for applicants to be based in one of the following regions;

Ottawa, Canada; Chicago, USA; London, UK

IFS

MAIN JOB OBJECTIVE

Director, Global Operational Marketing- China, will be the primary liaison between the China local market in accordance with the vision and plan of Global Marketing and Global Retail. They will be charged with planning and collaborating go-to-market campaigns, generating competitive intelligence and analysis, following local digital and consumer trends, and sharing China market best practices to global partners, and co-developing business strategies. The Director, Global Operational Marketing- China, will be a champion of building relationships, and will promote sharing of diverse knowledge, skills, and experiences with local teams and cross functional partners including global marketing, product development, global retail, education, digital, creative and pricing.

A strategic and creative thinker, the Director, Global Operational Marketing- China, will proactively improve collaboration, communication and effectiveness to meet both global and local business needs.

RESPONSIBILITIES

• Drive speed to market in China, partnering cross-functionally to deliver campaign calendar
• Act as the advocate of China market, work collaboratively with global cross-functional teams to develop campaign strategy
• Serve as the subject matter expert of China’s ecosystem across online and offline channels
• Foster collaborative relationships between cross-functional teams and the local China team
• Conduct and present business analysis to support brand strategies against budget processes and market development projects
• Synergize and synchronize the marketing calendar and activation for the Chinese consumer across key markets
• Collaborate with Global Online/Digital teams to support the growth of the International Online business and omni-channel initiatives
• Evaluate new growth opportunities across all channels while supporting the existing business needs
• Conduct and present business analyses to support brand strategies against budget processes and market development projects
• Create and present quarterly up to date China Market Reviews to the management team and cross-functional teams
• Work with Global Retail team to develop education, retail experience, and visual merchandising strategy for campaigns and on-going practices
• Partner with Global Operations and local team to develop forecast plan for new launches

What you will learn in the first 6 months:

You will have a rich understanding of the global strategy and the local go-to-market execution, inclusive of both the long-term vision and mid-term/short-term goals & activation.

What you will achieve in 12 months?

• You will become the expert in the local market, representing their needs and serving as their voice to the Global team. You will see influential results in successful campaigns, application of new initiatives and process improvement, on both global and local teams.

PROFILE

• Bachelor’s Degree in Finance, Economics, Business or related field; MBA highly preferred, but not required
• Minimum of eight years’ experience in a global business development role
• Previous experience working with Asian markets and in Travel Retail required
• Fluency in Mandarin required
• Excellent business acumen and analytical skills
• Results-oriented & ability to make fast decisions and necessary corrective actions
• Commercial knowledge acquired from previous experiences in managing key accounts, trade marketing or field role
• Excellent knowledge of the retail skincare industry and consumer behaviors
• Superb communication, presentation and organizational skills
• Ability to collaborate with various business partners effectively and to manage by influence
• Highly resourceful and flexible with the ability to problem solve in a timely manner
• Strives for excellence in execution

Based in New York, NY

Salary Range:

• $135,000 – $155,000

Fresh

POSITION OVERVIEW

The Marketing Manager is responsible for creating and executing marketing campaigns; managing the Foundation’s social media platforms, including content creation; and managing systems that support the growth of the Monterey Peninsula Foundation and the tournaments we host – AT&T Pebble Beach Pro-Am and the PURE Insurance Championship. The position assists the VP of Marketing and Business Development in designing and executing all marketing and communications efforts, as well as tournament-related activations as needed.

ESSENTIAL FUNCTIONS:

• Devise and execute advertising campaigns that increase ticket sales, sponsorship, and volunteer recruitment efforts including email marketing, digital advertising, television, radio and print campaigns
• Project manage branding, advertising and promotional campaigns from beginning to end to ensure they meet targeted objectives
• Oversee the creation of marketing materials and content to drive brand awareness
• Manage marketing automation and CRM systems by designing and implementing programing and coaching others to use these platforms to their full potential
• Report on campaign ROI and adjust as necessary along with recommendations for future campaigns
• Create A/B testing to measure effectiveness of new ideas
• Maintain updated customer databases
• Actively engage social media followers through Facebook, Instagram, Twitter and other relevant platforms
• Create and maintain monthly calendar of timely and engaging social media and website content
• Analyze and report campaign results monthly and adjust efforts accordingly
• Keep up with current industry news and relevant social media trends and measurement tools
• Build relationships with key partners, social media content teams, and influencers
• Oversee and direct efforts of external PR agency and media center for each tournament

 EXPECTED RESULTS:

• Performance and timely completion of job responsibilities in a manner that is consistent with the Foundation’s expectations and standards
• Work efficiently and effectively with a team in common pursuit of a high standard of excellence and success. Be a positive addition to a high performance team
• Ensure, maintain and foster a positive relationship, effective communication and positive results with co-workers, vendors, sponsors, committee members, volunteers, staff and community
• Represent Monterey Peninsula Foundation in the highest level of professionalism in all activities

ADDITIONAL RESPONSIBILITIES:

• Assistance with tournament events, including spectator venues; involves evening and weekend work during tournament season. 

QUALIFICATIONS:

• BS/BA in related field and 3-5 years comparable experience preferred
• Strong technical ability including familiarity with graphic design, WordPress, and Mail Chimp or relevant marketing automation CRM
• Ability to write concise and engaging content for social media, website, email marketing campaigns, newsletters, annual reports and client correspondence
• Extensive experience working on a variety of marketing campaigns from inception to completion
• Must have strong attention to detail and ability to deliver results within allotted time frames
• Excellent written & verbal communication skills
• Strong organizational skills, presentation abilities and the capacity to work independently and in teams
• Flexibility, creativity and a strong work ethic
• Ability to work in variable settings responding to many concurrent activities and needs
• Familiarization with the game of golf

COMPENSATION & BENEFITS:

• Salary range $70,000 – $85,000 annually; eligible for performance-based bonus
• Medical, dental, vision insurance with employer paid premiums
• Employer-funded Health Reimbursement Account
• Holiday, vacation, sick and personal time off
• Tournament uniforms provided by employer
• Being part of a high-achieving team that impacts our region through the creation of world-class golf experiences that support over 200 local nonprofits each year

Monterey Peninsula Foundation

Overview:

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to lead our digital marketing efforts. The successful candidate will be responsible for developing and executing digital marketing campaigns that drive business growth and brand awareness. As the Senior Digital Marketing Specialist, you will work closely with our marketing team, sales team, and external partners to develop and implement a comprehensive digital marketing strategy.

If you are a highly motivated, results-driven digital marketer with a proven track record of driving growth and revenue, we encourage you to apply for this exciting opportunity. As the Senior Digital Marketing Manager, you will play a critical role in shaping our company’s digital marketing strategy and driving our success in a rapidly evolving digital landscape.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy across various channels, including email, social media, search engine marketing, and display advertising
• Create and execute targeted digital campaigns that drive lead generation and revenue growth
• Analyze and report on campaign performance, making data-driven recommendations for continuous improvement
• Work closely with the content team to create and distribute high-quality content that drives engagement and conversions
• Collaborate with internal and external teams to develop effective landing pages and marketing materials
• Stay up-to-date with industry trends and best practices, and provide recommendations to improve the company’s digital marketing efforts
• Develop and execute social media marketing campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram
• Collaborate with internal and external teams providing trade shows, conferences, product design, and workshop support
• Manage digital advertising budgets across various platforms, ensuring cost-effective use of resources to achieve maximum ROI

Requirements:

• 5+ years of experience in digital marketing, with a proven track record of driving growth and revenue
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and digital advertising
• Experience with Google Analytics and other digital marketing analytics tools
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Excellent communication skills, with the ability to effectively communicate digital marketing strategies and initiatives to other teams and stakeholders
• Creative thinking skills, with the ability to develop and implement innovative digital marketing campaigns and initiatives
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
• Experience in B2B marketing is preferred
• Highly desire experience with Apollo, Outreach.IO, and Microsoft Dynamics

What you will get with ELEKS:

• Above average compensation
• Close cooperation with a customer
• Challenging tasks
• Competence development
• Ability to influence project technologies
• Projects from scratch
• Team of professionals
• Dynamic environment with a low level of bureaucracy

About ELEKS:

ELEKS is a custom software development company. We deliver value to our clients, thanks to our expertise and experience gained from working as a software innovation partner since 1991.

Our 2000+ professionals located in the Delivery Centers across Eastern Europe and sales offices in Europe and North America, provide our clients with a full range of software engineering services. These include product development, QA, R&D, design, technology consulting and dedicated teams.

ELEKS

Walmart Connect is seeking an experienced Data Stewardship and Governance leader who will focus on the development of systems, processes, programs, and policies that guide the protection and curation of valuable Walmart omnichannel and user data. You will lead the strategic effort around use of data as well as inform the organization’s data and privacy strategy. We are looking for demonstrated performance in a constantly changing, ambiguous environment, and problem-solving leadership with limited oversight.

Responsibilities

• Develop, promote, and manage policies and processes regarding data to and use of data at non-Walmart entities, including assessment strategy, internal communications and training, and on-going program management.
• Develop an in-depth understanding of online tracking vendors and Walmart internal privacy, infosec and compliance policies to determine most appropriate partnerships
• Manage the vetting and onboarding of an online tracking vendor at Walmart Connect
• Design and iterate on privacy-related guidelines and procedures. Strategically evaluate legislative and platform-level privacy implementations and their impact to the business to drive solutioning.
• Contribute to business strategy and policy/legal initiatives to mitigate data leakage and privacy risk
• Work cross-functionally with Walmart compliance, governance, and legal teams to ensure adherence to Walmart’s corporate data governance and privacy policies and standards.
• Define, develop, and document procedures for increasing data availability and quality while promoting responsible data usage and access controls.
• Manage stakeholder expectations and communicate with internal teams and external parties to provide technical and business feedback
• Represent the company’s perspective while serving as the liaison between legal, engineering, privacy compliance, infosec and sales
• Design an end-to-end diagram of purposed solution including entire ecosystem from when data is transferred from Walmart to it being processed and stored by vendor
• Process security and privacy assessments for tracking initiatives
• Document potential business risk and escalate it to leadership for consideration
• Serve as the subject matter expert relating to online tracking initiatives

Preferred Qualifications

• 4+ years experience within a technical program/media partnership support role
• Basic understanding of Advertising or eCommerce space
• Understanding of what “tracking technologies” are and why an advertising/ecommerce business utilizes them
• Proven track record of taking ownership and driving results
• Experience interfacing and communicating with both business and technical stakeholders
• Fluent written and spoken English

Additional Preferred Qualifications

• Start-up environment and technical management experience a big plus
• Experience with ServiceNow, Jira, Salesforce (sales, service, knowledge base or communities)

About Walmart Connect

At Walmart, we’ve led retail for over 60 years by keeping our customers’ needs at the center of everything we do. Our latest innovations leverage our online reach and massive network of physical stores to save 160 million weekly omnichannel customers time and money in ways no other retailer can match.

Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.

Walmart isn’t simply the world’s most successful retailer — we’re the world’s largest company. This is a unique opportunity to be part of a high-visibility team backed by the most talented retail colleagues in the world and over six decades of success. Join us.

#wmc

Walmart Connect

At Bullard, we don’t create just products. We create life-saving solutions and experiences that turn customers into raving fans. Be part of a team that dreams up what’s next and does everything necessary to make it happen. Bring your passion, dedication and focus to help shape the future of Personal Protective Equipment!

We question the norm. Collaborate and learn from each other. Innovate based on end user customer insights and are not afraid to do differently. We deliver value to our end user and distributor customers. Our vision is to advance human safety to enable long, healthy, productive lives through innovative solutions.

Job Summary

The Marketing Manager – [Vertical] will have a growth mindset and solve market problems using the right products and the right messaging that reaches the right people. You’ll thrive in developing, implementing and overseeing strategies that communicate a product’s value to your markets. You’ll lead but collaborate with a talented team of sales professional, Product Portfolio Managers, and the Brand Activation Manager to create user personas, define the brand tone and voice, optimize our brand positioning with our channel partners and be an advocate for the customer journey and overall experience. The Marketing Manager – [Vertical] will drive sales enablement and own the overall promotion and channel for the Company.

• You own the marketing budget and P&L for your market and will be responsible for working with the Brand Activation Manager to prioritize the Brand Activation Teams resources to maximize opportunities.
• Understand and articulate the market positioning of products, and their competitive advantages.
• Design and help deliver customer training while identifying and developing sales enablement tools and programs.
• Lead and drive the strategic development and execution of your industry marketing plan and provide leadership for all deliverables.
• Work with the sales organization to turn customer segmentation, persona development insights, and channel performance data into campaign messaging strategies that drive customer acquisition.
• Lead and provide creative solutions across multiple categories including, product launch support, digital advertising/social campaigns, seasonal campaigns, roadmap planning, and platform development.
• Partner with Product Portfolio Managers and the Brand Activation Manager to ensure a consistent brand voice and cohesive customer journey across marketing efforts.
• Share key findings with the brand activation team as well as broader organization to inform opportunities in other areas.
• Responsible for creating powerful and unique product positioning that clearly defines competitive value, including successfully executing program and launch initiatives.
• Work with the sales organization to develop strategic channel targets and growth plans. Capitalize on channel marketing partnerships to promote Bullard from both within the customer’s organization and to their end user customers.
• You are responsible for developing and managing the end-to-end operations of the Company’s influencer marketing, key opinion lead and distributor council programs to drive brand awareness, success stories, content, and market insights.   

·        Use Salesforce as a tool for segmentation and classification of all prospects, customers, and distributor partners.

• Conduct market research and analysis to utilize metrics and data to  drive decisions and support market growth.

Qualifications

• BA/BS in marketing, business or relatedtechnical or business discipline. Master of Business Administration strongly preferred.
• 4 years’ experience in marketing, product management, brand management or related field.
• Ability and willingness to travel up to 25% when needed is also required.
• Experience with Salesforce a plus
• Growth marketing experience and can balance both an analytical and creative approach.
• You are a results-oriented professional with proven experience in storytelling.
• Self-motivated, self-managed. Gets stuff done – on time, on budget.
• You have a high degree of intellectual curiosity.
• Ability to translate technical concepts into clear, business narratives.
• Ability to think differently and challenge the status quo.
• The possessor of a great sense of humor.

Bullard

About ByHeart

ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want all parents to feel amazing about feeding.

We build each product from the ground up: a team of pediatricians, breast milk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health inform our next-to-nature approach. We hand-pick the most wholesome ingredients from partners and farms that we consider family. We take pride in what we put in and in what we keep out of each recipe. ByHeart is only the 5th FDA-registered infant formula manufacturer in the US, and the only new infant formula brand to complete its own clinical trial in over 15 years. Our formula is blended in proprietary small batch process in our owned facility in Reading, PA with rigorous quality and safety controls. Parents deserve farm-to-formula accountability. Innovation isn’t easy, but we believe in a better feeding future.

With over $190M in pre-market funding, we take our investors and board members as seriously as we take our formula: they come from a vast landscape of expertise, ranging from life sciences development to consumer media and direct to consumer disruption, and more. We launched our Whole Nutrition Infant Formula in March 2022, and are advancing a pipeline of mom and baby nutrition products & markets to follow.

About Our Culture

A committed team is (and always has been) the fuel that propels ByHeart forward. ByHeart is comprised of world-class doctors, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who believe in no-compromise nutrition, farm to formula accountability, parent partnership and net positive impact for babies (and their parents!), meaning all families (including those of our own ByHeart team) have the very best health choices – whenever and wherever they need them.

At ByHeart, we say people are our number one priority, but we want our actions to speak louder than our words: we offer a fully comprehensive benefits package to every employee on the team, plus flexibility to achieve personal work-life balance. Join us to empower parents with the very best nutrition choices for baby – from (even before) day one.

Role Description

Reports To: Victor Castro, General Manager – E-Commerce

Location: New York City, HQ

Start Date: ASAP

As we aspire to build a best-in-class customer lifecycle marketing program, ByHeart is looking for an experienced, strategic and operational leader who will be responsible for leading the vision, ownership, and implementation of our customer lifecycle marketing, customer retention, and loyalty and community strategy.

As a key partner to the Sr. Director of Customer Acquisition, VP of Brand, and Director of Parent Experience, this person will oversee all our multi-channel retention marketing programs across email, push, SMS, direct mail, and inserts with the goal of maximizing customer lifetime value and driving loyalty and brand affinity while increasing NPS and CES scores. The key metrics this role will be responsible for tracking and improving include: building and improving the health of our prospect lists, increasing conversion rate from prospects to customers, improving product refill rates, reducing customer churn, and increasing engagement with our brand and communities while building a fanatical customer base.

The right candidate must have a track record of successfully defining and executing short-and long-term customer retention and lifecycle marketing roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Finally, as with any start-up, we need a leader and a do-er; someone who can develop a strategy and delegate appropriately but also get in the weeds and execute programs, no matter how tactical.

This leader should be passionate about leading, mentoring, inspiring and collaborating with a team. ByHeart is building a culture where agility, humility, courage, energy, passion, enthusiasm, collaboration, integrity, and an unwavering commitment to succeed and win as a team is without compromise.

Role Responsibilities

• Oversee, refine and manage the end-to-end engagement and promotional strategy for retained customer cohorts
• Lead all current owned marketing programs and initiatives to drive profitable sales and near-term incremental revenue while influencing longer term customer behavior
• Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current customer base, in line with new customer segmentation output, and implement productive tactics to grow revenue and AOV through retention, cross-sell and win-back initiatives
• Own and lead the management of email, SMS, and overall contact lists – focusing on list health, growth, and engagement – while supporting acquisition and retention targets
• Undertake a thorough customer journey mapping initiative and work with Product Management, Brand Marketing, and Parent Experience teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation with emerging technologies to improve customer lifetime value
• Direct and monitor promo, email, sms, and campaign calendars; and implement plan modifications to optimize performance and quickly address shortfalls when they occur
• Partner and provide strong guidance to Product Management and Content teams to define targeted content and campaigns that increase customer engagement and purchase frequency
• Manage all retention marketing vendors, and as needed, onboard new third-party partnerships to enhance the end-to-end CRM marketing process across triggered, transactional, and ad-hoc campaigns
• Own, manage and enhance the ByHeart’s loyalty program strategy, and collaborate with growth marketing team to support referral program, to reward and retain our highest-value and most loyal customers, focused on participation and upward migration
• Ensure compliance with internal guidelines and best practices including CAN-SPAM and CCPA and similar, and help team manage resolution of issues as they arise
• Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor & meet targets on monthly, quarterly and annual basis.
• Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of Retention and CRM strategies
• Lead a rigorous testing strategy (A/B and multivariate tests) alongside the growth and digital product team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
• Support and collaborate on post-campaign testing/analysis, and iterate to maximize revenue contribution

Skills & Qualifications

• 5+ years of retention marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, direct mail, customer segmentation, and promotions in a B2C environment
• Experience working in, and understanding the dynamics of consumer E-Commerce technologies a plus
• Expert knowledge of email / SMS / CRM marketing and reporting tools
• Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
• Strong leadership skills and a proven ability to manage high-performing teams and vendor relationships
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
• Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with digital product, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
• Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
• Bachelor’s Degree required in Business Administration, Marketing, or related field. MBA preferred.

The minimum annual salary for this position is $150,000 and the maximum is $165,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits

ByHeart

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Role Summary

The Product Marketing Director for Global Product Marketing leads and manages all aspects of go-to-market planning and implementation for Separately Managed Account (SMA) products distributed through T. Rowe Price’s U.S. Intermediary (USI) business; including Manager Traded, Model Delivery, Dual Contract SMAs, as well as Asset Allocation Model Portfolios.  The Product Marketing Director will be responsible for formulating and defining the marketing strategy, positioning, content development, and measurement with the goal of improving and enhancing our ability to grow, win and retain assets in this space. The Product Marketing Director is responsible for developing and maintaining a USI holistic Go-To Market Plan for the SMA Product Set and its connectivity to the USI Wealth Strategy and Enterprise Promotional Plans for Equity and Fixed Income products as applicable.

The role collaborates with Global Product, USI Advisor Marketing, USI Sales Leadership, Global Marketing peers, and the Head of Global SMA Platform to identify marketing strategies and initiatives. The role oversees the execution of the product content, including the deliverables produced by other groups such as Global Client Investment Reporting (GCIR) and coordinates matrixed resources from other departments, such as investment management and shared services. The objective is to produce and disseminate sophisticated, intermediary and segment relevant content, including presentations, which will be curated by other groups, such as USI Advisor Marketing, for custom client programs. In addition, this role will serve as the subject matter expert for Global Marketing for advertising, digital and public relations material that positively position and differentiate T. Rowe Price in the marketplace to increase awareness, consideration, and selection by intermediary investors.

Responsibilities:

Oversee and Lead the Product Marketing Strategy for SMA and Asset Allocation Model Portfolios  

Establishes the strategic approach for product marketing and monitoring a suite of products based on business unit goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop campaign plans and may also execute on these plans. Takes ownership of business unit results for asset class or product suite, managing budget, setting explicit performance goals for priority products, and incorporating constructive feedback into work processes.

Develop and Maintain the Investment Product Marketing System for USI – Collaborates with internal stakeholders to define and develop investment product and model content working with Global Marketing, Global Product Asset Class Managers, GCIR, and internal and external agencies. Also serves as the point person with Investment Professional (IP) usage. Coordinates with PMs and Portfolio Specialist teams on IP usage and speaking opportunities.

Manage product launches and internal messaging – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary source content that will drive development of the sales story, the support collateral and promotions. This includes positioning documents, features/benefits templates and source presentations. This includes obtaining legal approvals, investment approvals when needed, buy-in and training of client-facing associates and coordination with segment and sales to deliver on a go-to-market plan. Develop content with a commercial orientation providing actionable insight for financial professionals and their clients. 

Holistic GTM vehicle plan for SMAs – Develop a report/plan deliverable to represent ALL USI Distribution owned by Product Marketing Director, aligned to USI Business Management Planning, Global Marketing Planning and the needs of our Enterprise partners (Global Product and Investments)

Qualifications:

Required:

• Bachelor’s degree or the equivalent combination of education and relevant experience AND
• 10+ years of total relevant work experience.
• Deep investment product marketing experience focused on Separately Managed Accounts (SMA); including Manager Traded, Model Delivery and Dual Contract SMAs distributed in the US Intermediary market. Strong knowledge of other vehicles, such as Mutual Funds, ETF, and CITs.

Preferred:

• Thorough understanding of intermediary distribution strategy and financial advisors’ needs, challenges, and business process with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
• Excellent influencing skills as this position is primarily integrating and aligning the priorities, needs and requirements of the broader Global Marketing organization, Global Product organization, USI Sales organization, USI Advisor Marketing organization and the financial advisors whom these organizations serve; to enhance existing products/offers and develop/launch new products/offers that optimize sales and end-user (client) experience; to influence increased adoption of T. Rowe Price strategies resulting in increased sales, net new flows, client engagements and new producers for U.S. Intermediaries.
• Proven ability to partner with sales leadership and field sales associates as well as channel marketing leads to ensure financial advisor (client) feedback is continuously provided to the Product Marketing Director for the purpose of understanding the evolving needs of our clients across all channels (wealth, platforms, and retirement and variable annuity).
• Intellectually curious seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.
• Demonstrated ability to think critically and challenge stakeholders (Sales and Marketing Leadership, National Account and Field Sales Managers, Portfolio Construction Specialists, Investment Professionals, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the needs of financial advisors and the sales associates who activate the investment products overseen by Global Product.
• Analytical skills to study, analyze and synthesize competitor and industry research and reports and lead proprietary competitive research initiatives that result in actionable recommendations and considerations for optimization of existing products/offers and the development or new products/offers.
• Experience in advisor/intermediary distribution within asset management or insurance industry, ideally with product marketing of SMAs or asset allocation model portfolios.
• Excellent written and verbal skills, with an ab
  ility to present to small and large groups of internal and external stakeholders.
• Highly energized, detail oriented, creative thinker who drives business results in a dynamically changing environment.
• Relationship management experience (internal or with clients)
• Participation in financial services industry associations

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
T. Rowe Price