Marketing Campaign Manager

HYBRID to Riverwoods, IL

Contract (possible conversion to full time)

Job Description:

• The function of this role is to manage campaign processing for acquisition campaigns using campaign management tools and Acxiom’s Prospect Database.
• This manager role requires a strong working knowledge of campaign management processing, ability to lead teams, manage multiple functions simultaneously and support new acquisition marketing business initiatives.
• The manager will also be responsible for delivering timely campaigns as well as developing and tracking process improvements and efficiencies to the campaign production schedules.
• Manages a team of 4-6 personnel.
• Management of team including auditing, campaign development/coding and coordination of campaigns for various lines of business.
• This particular position currently supports Consumer Pre-Approved, Scored, Personal Loans; Business Broadmarket, CrossSells, and Hotlists Campaigns.
• Responsible for the overall management, process strategy and execution of daily, weekly and monthly Acquisition Marketing campaigns generated using Campaign Management software and Acxiom’s Prospect Database.
• Will generally manage 12 unique campaigns per month.
• Will also be responsible for launching new businesses onto the Prospect database platform including project proposals, requirements gathering, design, build, testing and implementation.
• Develop and establish Acquisition campaign management metrics including development of best practices.
• Identify and establish all campaign documentation standards and unit procedures and ensure it is kept up to date including milestones, workflow, campaign procedures, change management, campaign process reporting.
• Develop process improvements for campaigns and track /measure success factors.
• Leads staff in solving all technical and business problems requiring innovative solutions.
• Manages staff of 4 to 6 employees including weekly status updates, team meetings, timely staff performance evaluations, training and development plans.
• Provides guidance to staff to accomplish organizational and business unit goals.
• Responsible for all staffing assignments and identifying the appropriate delegation of campaigns to meet all deadlines.
• Accomplish results through staff, recommends staffing organizational changes.
• Work with Business Technology partners to identify new systems, databases, fields, flat files, segmentations and processes to support Marketing campaigns and their new initiatives.
• Explore with technology team new Campaign management tools to help support or improve campaign processes.
• Current and expanded tools include End of Campaign File Tracking system.
• Ensure that campaigns meet all state, federal, company and direct marketing regulations including but not limited to do not call, do not mail policies as well as credit/ marketing eligibility criteria.

Leadership Responsibilities:

• Manages professional employees and/or supervisors.
• Builds a strong team.
• Develops other to their full potential.
• Empowers and motivates others.
• Recognizes when there are obstacles preventing others from achieving their goals and readily intervenes

Task Complexity:

• Resolves issues and contributes to business unit/area development. Broad knowledge of the field with strong leadership skills.

Decision Making:

• Wide latitude for decision making.
• Gathers information, consults those who need to be involved, and puts decisions into action.
• Coaches employees in decision making by thinking through scenarios and decision criteria before taking appropriate action.

Amount of Supervision:

• Receives guidance from senior managers and directors on departmental issues.
• Exercises considerable latitude in determining objectives and approaches to assignment.

Communication Skills:

• Excellent written and verbal communication, presentation and professional speaking skills. Excellent influencing skills/ability

The Judge Group