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Marketing Campaign Manager

$$$

HYBRID to Riverwoods, IL

Contract (possible conversion to full time)

Job Description:

  • The function of this role is to manage campaign processing for acquisition campaigns using campaign management tools and Acxiom’s Prospect Database.
  • This manager role requires a strong working knowledge of campaign management processing, ability to lead teams, manage multiple functions simultaneously and support new acquisition marketing business initiatives.
  • The manager will also be responsible for delivering timely campaigns as well as developing and tracking process improvements and efficiencies to the campaign production schedules.
  • Manages a team of 4-6 personnel.
  • Management of team including auditing, campaign development/coding and coordination of campaigns for various lines of business.
  • This particular position currently supports Consumer Pre-Approved, Scored, Personal Loans; Business Broadmarket, CrossSells, and Hotlists Campaigns.
  • Responsible for the overall management, process strategy and execution of daily, weekly and monthly Acquisition Marketing campaigns generated using Campaign Management software and Acxiom’s Prospect Database.
  • Will generally manage 12 unique campaigns per month.
  • Will also be responsible for launching new businesses onto the Prospect database platform including project proposals, requirements gathering, design, build, testing and implementation.
  • Develop and establish Acquisition campaign management metrics including development of best practices.
  • Identify and establish all campaign documentation standards and unit procedures and ensure it is kept up to date including milestones, workflow, campaign procedures, change management, campaign process reporting.
  • Develop process improvements for campaigns and track /measure success factors.
  • Leads staff in solving all technical and business problems requiring innovative solutions.
  • Manages staff of 4 to 6 employees including weekly status updates, team meetings, timely staff performance evaluations, training and development plans.
  • Provides guidance to staff to accomplish organizational and business unit goals.
  • Responsible for all staffing assignments and identifying the appropriate delegation of campaigns to meet all deadlines.
  • Accomplish results through staff, recommends staffing organizational changes.
  • Work with Business Technology partners to identify new systems, databases, fields, flat files, segmentations and processes to support Marketing campaigns and their new initiatives.
  • Explore with technology team new Campaign management tools to help support or improve campaign processes.
  • Current and expanded tools include End of Campaign File Tracking system.
  • Ensure that campaigns meet all state, federal, company and direct marketing regulations including but not limited to do not call, do not mail policies as well as credit/ marketing eligibility criteria.

Leadership Responsibilities:

  • Manages professional employees and/or supervisors.
  • Builds a strong team.
  • Develops other to their full potential.
  • Empowers and motivates others.
  • Recognizes when there are obstacles preventing others from achieving their goals and readily intervenes

Task Complexity:

  • Resolves issues and contributes to business unit/area development. Broad knowledge of the field with strong leadership skills.

Decision Making:

  • Wide latitude for decision making.
  • Gathers information, consults those who need to be involved, and puts decisions into action.
  • Coaches employees in decision making by thinking through scenarios and decision criteria before taking appropriate action.

Amount of Supervision:

  • Receives guidance from senior managers and directors on departmental issues.
  • Exercises considerable latitude in determining objectives and approaches to assignment.

Communication Skills:

  • Excellent written and verbal communication, presentation and professional speaking skills. Excellent influencing skills/ability

The Judge Group

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Expiration date:
06-02-2023

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