Leading the global (Aerospace & Defense) A&D Business Unit’s marketing team, the A&D Marketing Director will be responsible for developing and executing best-in-class marketing plans to deliver on demand generation goals, further establish IFS’ unique thought-leader brand position and helping define our differentiation in the A&D sector.
This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression of those leads through the sales cycle to close, as well as evolving our account based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly.
Finally, the A&D Marketing Director will play an important role ensuring the A&D marketing strategy supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.
KEY RESPONSIBILITIES
- Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
- Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
- Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
- Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities
- Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
- Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
- Develop and manage strategic brand-building activities that further IFS market positioning
- Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
- Manage A&D marketing budget including planning, forecasting, and results reporting
- Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel
Qualifications
- Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
- Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
- Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
- Excellent verbal, presentation, and written communication skills; fluent English
- Demonstrable ability to communicate how industry solutions achieve business value
- Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed
- Experience in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn
- University degree in business or marketing (preferred)
- An obvious passion for industry marketing in support of building and scaling a successful industry-leading business
Additional Information
We are looking for applicants to be based in one of the following regions;
Ottawa, Canada; Chicago, USA; London, UK
IFS
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