Leading the global (Aerospace & Defense) A&D Business Unit’s marketing team, the A&D Marketing Director will be responsible for developing and executing best-in-class marketing plans to deliver on demand generation goals, further establish IFS’ unique thought-leader brand position and helping define our differentiation in the A&D sector.
This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression of those leads through the sales cycle to close, as well as evolving our account based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly.
Finally, the A&D Marketing Director will play an important role ensuring the A&D marketing strategy supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.
KEY RESPONSIBILITIES
- Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
- Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
- Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
- Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities
- Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
- Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
- Develop and manage strategic brand-building activities that further IFS market positioning
- Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
- Manage A&D marketing budget including planning, forecasting, and results reporting
- Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel
Qualifications
- Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
- Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
- Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
- Excellent verbal, presentation, and written communication skills; fluent English
- Demonstrable ability to communicate how industry solutions achieve business value
- Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed
- Experience in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn
- University degree in business or marketing (preferred)
- An obvious passion for industry marketing in support of building and scaling a successful industry-leading business
Additional Information
We are looking for applicants to be based in one of the following regions;
Ottawa, Canada; Chicago, USA; London, UK
IFS
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WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales… we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support… it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
WHAT THIS ROLE WILL DO
- Provide overall day of show support to the Production Manager, Back of House team and to the Touring Personnel
- Manage the day of show parking list and show credentials
- Create day of show documents as needed (ie: meal tickets, sign in sheets, back of house signage)
- Manage onsite Runners
- Responsible for petty cash distribution and reconciliation
Qualifications:
- Flexible Schedule and ability to work early mornings into late nights (days/nights, weekends, and holidays)
- High School Diploma
- Experience in Microsoft Applications (Outlook, PowerPoint, Word, Excel, etc.)
- Cash handling experience
- Excellent communication skills and punctual
Preferred:
- Bachelor’s degree
- Experience in a live environment operation
- Experience in Prioritizing, Time Management & Multitasking
Physical Demands/Working Environment:
- Working environment is fast-paced and often loud and stressful
- Must be able to lift up to 75 lbs
- Moderate to loud level or noise in work environment
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over),ancestry, color, religious creed (including religious dress and grooming practices),family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS),marital status, domestic partner status, medical condition (including cancer and genetic characteristics),genetic information, military and veteran status, political affiliation, national origin (including language use restrictions),citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding),gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
———-
The expected compensation for this position is:
$20.80 USD – $26.00 USD Hourly
** Pay is based on a number of factors including market location, qualifications, skills, and experience.