TIYA

This is an on-site job, the location is: 6080 Center Drive, Los Angeles, CA 90045

Confidentiality: TIYA PTE. LTD.(LIZHI Group) uses applicants’ data only for recruitment purposes.

About TIYA:

TIYA, a fully-owned subsidiary of Lizhi Inc. (NASDAQ: LIZI), was founded in Singapore with the vision of bringing people together through sound. Now the company has expanded operations to include offices in Singapore, Guangzhou, and Los Angeles, creating a global reach for its mission.

What will your role be:

• Lead end-to-end product management, from ideation to product launch and ongoing iterations.
• Conduct in-depth market research and analysis to identify user needs, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including engineering, design, marketing, and data science, to define product vision, strategy, and roadmap.
• Gather and prioritize product requirements based on user feedback, data insights, and business goals.
• Drive product development, ensuring timely delivery of high-quality features and enhancements.
• Define and analyze key product metrics, track performance, and identify opportunities for improvement.
• Stay up-to-date with advancements in AI and emerging technologies, applying them creatively to enhance user experiences.
• Champion a user-centric mindset throughout the organization and advocate for user needs in product decision-making.
• Collaborate with stakeholders to develop and execute go-to-market strategies, including product positioning, pricing, and promotion.

What an ideal candidate means to us:

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field. A master’s degree is a plus.
• Minimum of 3 years of experience in product management, preferably in the internet or technology industry.
• Strong understanding of AI technologies and their applications, including machine learning, natural language processing, and computer vision.
• Proven track record of successfully managing and launching innovative products.
• Solid analytical and problem-solving skills, with the ability to leverage data to make informed product decisions.
• Excellent communication and collaboration skills, with the ability to effectively work with cross-functional teams.
• Strong leadership abilities and the capacity to drive projects forward in a fast-paced, dynamic environment.
• Passion for staying updated on industry trends, emerging technologies, and user behaviors.

Why work with us:

• We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
• We are one of the leading pioneers in the online-audio industry
• TIYA is all about the PEOPLE, we fully and truly support people with creative mindsets to collaborate and grow together.

We will offer you:

• Competitive compensation and benefits programs
• Training & Development programs
• Career Advancement
• Excellent work environment and flexible hours
• International market exposure
• AWESOME Team members!

TIYA

Confidentiality: TIYA uses applicants’ data only for recruitment purposes.

About TIYA:

TIYA, a fully-owned subsidiary of Lizhi Inc. (NASDAQ: LIZI), was founded in Singapore with the vision of bringing people together through sound. Now the company has expanded operations to include offices in Singapore, Guangzhou, and Los Angeles, creating a global reach for its mission.

Role Summary:

• This role requires a heavy mix of both strategy and execution
• The role requires a skilled growth marketer and self starter who can work across multiple channels, analyze data, set up experiments to determine the most efficient growth strategies and think strategically to develop new approaches in a rapidly changing environment to set up TIYA for short & long term customer growth
• This role will concept, plan, and lead omni-channel strategies for user acquisition and reactivation, prioritizing sustainable growth that respects the state of the product and community
• This role reports to the VP, Marketing

Responsibilities:

• Develop comprehensive, integrated marketing strategy. Initiate, plan, and execution growth marketing campaigns with timelines to drive new user acquisition and retention by working with in-house teams and agency partners to bring them to market
• Develop and test new campaigns to better target users and improve overall ROI
• Drive new user acquisition through testing new marketing channels
• Assess and manage cross functional projects against objectives and goals
• Hands-on execute and/or work with the agency partners/contractors in, for example, the following areas:
• Achieve revenue and brand awareness targets systematically – driving business results at the top-line and the bottom-line
• Collaborate with the Creative Marketing Manager on ad creative development and ensure production schedules remain on track
• Work with the Paid Ads team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
• Work with Product Marketing managers and Product managers to formulate and execute product GTM strategy
• Define, track and measure success for all growth marketing campaigns.
• Identify trends and insights, plan and execute experiments and conversion tests
• Write compelling briefs for campaigns and programs

Our Ideal Candidate:

• 5+ years of heads-on growth marketing experience, ideally 2+ years at a start-up
• Demonstrated experience in identifying, working with, and maximizing current and new user acquisition platforms, especially in a mobile-constrained environment
• Extensive experience in all aspects of marketing, from Performance Marketing, Paid Advertising, Social, SEM, SEO, CRM/Customer Retention, Email, Affiliate, Influencer, PR, Creative Content, etc.
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization
• Have a can-do attitude to roll-up the sleeves and get marketing things done by any creative means necessary initially
• Work collaboratively with cross-functional teams – enjoy a no task too small approach to being collaborative, hardworking, positive, detail-oriented, and highly entrepreneurial
• Deep understanding of branding and genuine storytelling strategies
• Collaborative skills and team-first attitude, with strong, effective communication skills
• Passionate about building an amazing start-up & team together

Why work with us:

• We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
• We are one of the leading pioneers in the online-audio industry
• TIYA is all about the PEOPLE; we fully and truly support people with a creative mindset to collaborate and grow together

Our Perks:

• Competitive compensation and benefits programs
• Training & Development programs
• Career Advancement
• Excellent work environment and flexible hours
• International market exposure
• AWESOME Team members!

TIYA

Job Location: 6080 Center Drive, Los Angeles, CA 90045

Responsibilities:

• Develop and implement public relations and communications plans that support the industry relations team
• Manage and influence internal stakeholders and partners as you project manage communications initiatives from development to release to ensure the strongest stories are told
• Manage agencies to help develop and implement releases for major milestones
• Create content for press releases, byline articles and keynote presentations
• Regularly interact with the media, including serving as a spokesperson for online, print, radio and television interviews
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Manage reactive PR issues

Requirements:

• 4+ years PR experience in a corporate or agency environment; technology, and/or internet industry experience preferred
• Demonstrated experience in highly matrixed organizations
• Exceptional teambuilding and interpersonal skills – including the ability to represent the company’s business at the highest levels internally and externally
• Demonstrated results in working with and leading the thinking of senior management including ability to counsel executives regarding message content and delivery
• Comfortable with intense working environments and tight deadlines
• Ability to manage changing requirements as well as multiple overlapping projects at one time
• Excellent writing, communications, project management and organizational skills

Why work with us:

• We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
• We are one of the leading pioneers in online-audio industry
• TIYA is all about the PEOPLE, we fully and truly support people with creative mindset to collaborate and grow together

What we will offer:

• Competitive compensation and benefits programs
• Training & Development programs
• Career advancement
• Excellent work environment and flexible hours
• International market exposure
• AWESOME Team members!

TIYA