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Digital Marketing Executive – Global Content/events/training & publishing consultancy – Up to £30k, hybrid (1-2 days in office per week).

Our client, a global content, events and training business, are looking for a Digital Marketing Executive with 1 year + marketing experience to join their growing team. They need someone who can execute account strategy, drive success across their client base, and showcase their excellent stakeholder management skills. This role offers hybrid working with 1-2 days in their London office per week so can be 3 days at home. In addition, our client offers 25 days holiday + BH (additional day for birthday & total increases with length of service) and a 3pm Friday finish during summer! Also there is a pension scheme, season ticket loan and regular social events, it’s a lovely, friendly company where they support and encourage staff.

As Digital Marketing Executive, you will be responsible for developing, delivering and improving the marketing strategy for client campaigns. Working alongside the wider Marketing team, you will have the opportunity to deliver multi-channel campaigns across the full marketing mix, incorporating email, digital, social media, print and events. You will also take the lead with curating sponsored content, engaging videos, and organising influencer marketing campaigns, with the ultimate aim of driving audience engagement.

What do I need?

  • Experience in B2B marketing, client campaigns for 12 months +
  • Experience with CRM & content management systems
  • Experience with marketing automation tools & social media management
  • Proven multi-channel campaign experience
  • A confident copywriter with excellent writing & communication skills
  • Ability to analyse performance metrics
  • An outgoing and collaborative team player

If you are a proactive and personable Senior Marketing Executive, Marketing Executive, or Marketing Specialist, apply now for this exciting opportunity.

Are you looking for a different role? Spotlight Recruitment would love to support your search. Join our community of 85,000 followers by clicking on the Spotlight logo and keep updated on our latest marketing, digital and communications roles. Spotlight Recruitment is an equal opportunities employer, and all applications will be considered according to our equal opportunities policy.

Spotlight Recruitment

$$$

Sr. Content Marketing Manager

Zinus is seeking an experienced content marketing professional to join our U.S. Marketing team as Content Marketer starting immediately. The ideal candidate will be able to demonstrate proven success of delivering engaging and high performing content. Experience developing and executing content marketing strategies to deliver best-in-class content for eCommerce platforms such as Amazon, Walmart.com, and Wayfair.com would be a huge plus. You will be asked to collaborate with internal teams as well as external agency partners to plan, develop, and execute key areas of marketing content to drive product sales and brand awareness across our entire Zinus portfolio. These initiatives and activities include content strategy to support digital advertising, integrated campaign development (video, web, social media, email, print/OOH, etc.), influencer marketing, PR and sponsorships, among others.

This position will carry enormous influence within our small but vibrant team and will be asked to present to senior company leadership as necessary.

What You Will Do:

  • Collaborate with the Director of Marketing, to guide development and implementation of local U.S. market marketing plans that deliver against global Brand and Product goals
  • Work with marketing and other cross-functional colleagues, including brand, growth, sales, and product, to ensure we are telling the right stories in the right formats across paid, owned, and earned campaigns throughout the buyer’s journey
  • Develop content strategy e.g., pillar strategy, core content ownership areas in partnership with the brand team
  • Lead all content marketing initiatives which includes creating and managing the content calendar; and driving desired brand perception, traffic, and leads from content marketing
  • Plan, develop, and implement insight-driven, high-value thought leadership content strategy, including thought leadership blogs, video scripts, creative briefs
  • Leverage consumer research tools to understand the challenges faced by customers and use this to create targeted content campaigns addressing and solving these challenges
  • Gain customer understanding to determine who we should target for content marketing and understand pain points and topics to write content about
  • Collaborate closely with the marketing team to both identify and leverage content across paid and owned marketing channels to drive awareness and growth
  • Manage at least 2 direct reports to provide guidance, feedback and mentorship
  • Plan, execute and deliver strategic content creation in support of new and existing product launches and promotional periods
  • Work closely with the company’s Merchandising & Operations team; enabling them to meet their channel revenue objectives with content; supporting them with appropriate tools, materials and presentations as required
  • Work closely with design and product marketing teams to define required marketing materials on an ongoing basis
  • Edit, proofread, and improve all customer-facing content
  • Independently plan content strategy as well as write hands-on, with minimal supervision – but in complete alignment with business strategies
  • Measure and analyze content-related metrics on a regular basis and factor results into future content recommendations and development
  • Undertake continuous analysis of competitive environment and consumer trends to create new content
  • Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups
  • Other duties as assigned

What You Bring to Zinus:

  • You are a confident, driven, and dynamic marketing professional with 5-7 years of prior work experience in either a corporate marketing or creative agency environment
  • You are an expert in the field of content marketing, consumer-centric and data-driven copywriting, SEO, and digital marketing
  • You have 1-2 years of relevant prior experience with organic search as a channel – ideally, you have implemented successful SEO-focused content programs and measured the impact.
  • You have hands on tactical experience with eCommerce platforms like Shopify and headless Content Management Systems
  • You have a thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
  • You are a collaborative team player with great interpersonal skills and the ability to work cross-functionally
  • You are able to deliver feedback thoughtfully and receive it gracefully
  • You can operate efficiently in an environment of ambiguity and are able to multi-task and prioritize projects
  • eCommerce or CPG experience ideal, direct experience in our furniture or DTC mattress industry highly valued
  • BA/BS degree with strong academic credentials
  • Excellent written and verbal communication skills
  • Experience working with remote and multicultural global teams
  • Strong research and analytical skills

Work Authorization/Security Clearance

Must be authorized to work within the US., sponsorship is not available at this time.

About Zinus

Zinus is a highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all employees. We’ve been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this eCommerce business. If you chose to join Zinus you’d be joining a company that is committed to the happiness of our employees and customers above all else with the goal of delivering products and experiences that invoke wonder and joy daily.

Zinus

We connect our customers with recognized tools and services that empower them to create, build and fix.

The Marketing Coordinator leads and supports the brands of JPW in the marketplace aligning with marketing initiatives using the company’s authentic voice to gain top brand position and increase sales across all business lines.

This critical position requires a dynamic collaborative and proactive team player with energy and positive influence in every interaction. Working across multiple divisions, the ability to foster strong relationships and bring solutions to the table are essential. Acting as a brand ambassador, this key person will bring the business units closer through open dialogue and sharing of both internal and industry best practices. This full-time exempt position works primarily on-site at the corporate office in La Vergne, Tennessee.

WHAT YOU WILL DO: Critical Go-to Person. Influence brand strategy. Elevate Marketing Department.

  • Work cross functionally with established partner/vendor relationships, and collaborate with internal teams to understand their needs, support, and execute the completion of high-priority growth-related projects.
  • Own deployment of email marketing communications.
  • Maintain brand gear, wearables request, literature and general marketing needs.
  • Communicate marketing activity and messaging via Salesforce.
  • Manage and track all marketing invoicing.
  • Support sales and marketing program activities.
  • Perform support duties including but not limited to: database management, reporting and analytics, maintaining marketing materials managing sales and marketing software tools.
  • Represent high level of ethical, intellectual, professional and personal values that complement the team.
  • Forward thinking with the ability to foster origination and creativity, while also maintaining a focus on day-to-day deliverables.
  • Leverage the core values and culture to drive accountability and engagement.
  • Represent high level of ethical, intellectual, professional, and personal values that complement the team.

WHAT YOU WILL NEED: Inherent Energy. Drive. Focus.

  • Bachelor’s degree in marketing, communications, business, or related field, preferred or combination of work and education.
  • Minimum 2-3 years of solid experience in related marketing role.
  • Proficiency in marketing automation platforms for campaign management (Salesforce Marketing Cloud, HubSpot) and analytics tools (Google Analytics).
  • Experience working with MSOffice Suite and online project management systems with SmartSheet as a preferred.
  • Strong verbal, time management, written communication and analytical skills required. Writing and editing copy, a plus.
  • Excellent presentation skills including in-person and virtual PPT and product demos.
  • Special Skills: Strategic thinking, negotiation skills, conflict resolution skills, attention to details
  • Highly motivated self-starter, able to work in a proactive fast paced environment.
  • Demonstrate adaptability to a challenging and developing environment, and willingness to take on new responsibilities as the business evolves.
  • Travel minimal (5%).

WHAT YOU WILL GAIN: Inspiration. Learning Environment. Sense of Belonging.

Our search and selection connect top talent to opportunities where their subject matter expert skills are put to the best possible use. We seek motivated talent with a desire to expand their skillset and offer exposure to unique responsibilities for which they are equipped and motivated to work every day.

Our people are the best part of JPW and make us who we are. They are the brightest minds bringing ideas to everyday life in the industries we serve.

With a global reach, we are an organization that feels local with a sense of belonging as we proudly work together to be a key part of a global, recognized, and award-winning organization.

We offer a comprehensive benefits package to enhance the health and welfare of our Employees including…Competitive Pay. Annual Bonus. Medical, Dental and Vision options with coverage as of the first day of hire. Telehealth. Flexible Spending Accounts. Health Savings Account Employer Contribution. Retirement 401(k)/Employer Match. Generous Employee Discount. Company paid benefits include…Paid Time Off. Designated Paid Holidays. Group Term Life Insurance. Short- and Long-Term Disability. Identity Theft Protection. Employee Assistance Program. Employee Appreciation and Recognition.

JPW INDUSTRIES AND CULTURE

JPW is a distinguished leader in metalworking and woodworking equipment and specialty shop tools with global operations. JPW’s, trusted brands – Jet, Powermatic, Wilton, Edwards, Baileigh and Axiom – set the standard in quality, reliability, innovation, and service.

JPW brands have a long history of recognition and dependable products built to last. With priority on customer satisfaction, dedicated support teams deliver reliable service and support that our customers have come to trust. JPW teams are motivated to improve the lives, the safety, and the well-being of those with whom we work – clients and colleagues. This is what we stand for. It is who we are and how we serve in all that we do.

At JPW, we live our core values – Customer First, Teamwork, Integrity, Innovation, Accountability – accompanied with the right amount of tenacity to have a satisfied customer with every interaction.

With qualifications and core values that fit with the above, be part of something great. We’re interested in the value you, your unique skills, and your experiences can add to the great workforce at JPW.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

JPW Industries

Marketing Manager FTC

Salary circa £65k

London, office based

*Available immediately*

Are you from a ‘Propco’ background or interest in design? Do you have B2B experience but with with an understanding of consumer needs? Maybe your journey started within FMCG?

This established business specialising in interior design for commercial workplaces and renowned for their outstanding designs, is looking for a strategic Marketing Manager to join on a 3-6 month contract to start immediately

Role and Responsibilities

  • Create an in-depth strategic marketing strategy in line with the business needs, goals and KPIs, guided by the CMO
  • Develop ideas, deliver and report on all campaigns and use learnings to influence future campaigns
  • Conduct extensive research into the specific target audiences with the help of other team members prior to campaign creation.
  • Effectively manage the marketing budget and report on ROI for all spend
  • Report on all marketing activity on a quarterly and annual basis in collaboration with the Social Media Manager
  • Work collaboratively with the Social Media Manager to ensure social media works hand in hand with marketing activity and ensure messaging is consistent
  • Brief the PR team on campaigns, projects and monitor KPIs
  • Be the guardian of the brand, taking ownership of brand activation across the business and its people
  • Manage all company websites to ensure they are up to date, on brand and factually correct
  • Write content for the websites, including but not limited to blogs, case studies and news articles in each business TOV
  • Create and deliver regular mailers for each business to specified audiences in collaboration with each business and the sales team
  • Ensure projects are captured with professional photography and distribute the edited images throughout the business
  • Write and coordinate awards entries

About you:

  • Proven success with planning and executing a strategic marketing strategy
  • Strong commercial and brand expert
  • Strategy marketing is key – creativity and execution
  • Strong marketing foundations from blue chip companies, desirable, not essential
  • Experience or understanding of start-up environment desirable, not essential
  • Understanding of architecture / construction, desirable, not essential
  • Creative with excellent writing skills, creative flair for producing engaging and interesting copy in the brands TOV
  • Ability to work collaboratively in a team as well as independently

Ball and Hoolahan – The Marketing Recruitment Consultants

Disclaimer: This role is home based but requires occasional travel. Candidates must be happy to travel to Bristol, Newcastle, Leeds or Nottingham. All travel expenses will be paid for.

I am working with a brilliant retail/lifestyle/healthcare brand who are looking for their first Social Media Manager to join the team and take ownership of social media (mostly organic). This role is fully remote, however, it would be useful to be based near either Newcastle, Bristol, Leeds or Nottingham. This is a full-time, permanent role with a salary of £33k-£36k depending on experience. With an exceptional culture, you will find yourself working in a forward-thinking, modern team that offers brilliant training and development opportunities, loads of flexibility and the chance to be part of something exciting.

The Company

I am excited to be working with one of our great in-house brand clients who are looking to grow their marketing team. With a great marketing strategy in place, they are looking to continue to grow their team with a Social Media Manager. Our client is in the healthcare/lifestyle space and they are doing some amazing things for the industry. If you would like to be part of a company that helps give people confidence, offering an exceptional customer experience and journey then this could be a role for you.

The Role

As Social Media Manager you will be both strategic and hands-on, implementing a social media strategy to drive brand awareness, drive traffic to local stores and drive leads both B2B and B2C. You will be focused on customer experience and will love to take real ownership of social media. We are looking for someone who enjoys being strategic and coming up with engaging social media campaigns but also who loves to be hands-on, looking at campaign success and keeping up with the latest trends.

About You

To be successful in this role you will have the following experience:

  • Looking for a role where you can take ownership and really make the role your own
  • Strong experience in organic social media campaigns but some knowledge in paid would be a bonus
  • Happy working in a remote role but open to travelling
  • Experience in strategy, content planning, influencer, content creation and analytics
  • Happy being the sole social media specialist on the team

This role is fully remote, but you need to be willing to commute to either Nottingham, Newcastle, Bristol or Leeds occasionally.

Beyond The Book

Trowbridge BA14

£25,000 – £28,000 per annum – permanent full time (37.5 hours) + 28 days holiday (Inc bank holidays)

Marketing Executive required to join the team at Knees Home and Electrical.

Knees Home and Electrical are recruiting a marketing executive with a strong creative flare to join our ambitious team to help grow and execute our marketing campaigns.

Who are We?

Knees Home and Electrical is a 140+ year retailer who in the last 3 years has been ramping up its presence to become a regional power house of leading electrical and homewares brands. With an ambitious growth plan we are entering into a new phase to evolve our offering. 

Where do you fit in?

As a marketer with a bit of a design flare you will be a major contributor to the look and feel of a future Knees Home and Electrical. You will be working on all aspects of marketing from search advertising to brand management, design and strategy.

What are the job requirements?

Our ideal candidate will have at least 3 years’ experience in/with:

  • Ecommerce marketing experience
  • Social media campaign management
  • Email automation campaigns – Mailchimp
  • Strong design skills (Adobe Photoshop/Illustrator/Indesign)
  • Google Analytics, Google Merchant Centre, Google Search Console
  • Basic SEO knowledge
  • Facebook Business Manager/Facebook Marketing
  • WordPress / Woocommerce 
  • Excellent Excel skills

What does the role involve?

Core responsibilities including but not limited to:

  • Support in implementing and tracking digital campaigns across search, social media and email
  • Advising to create Google ads, editing and updating Google Merchant Account, Google Analytics and sync to Woocommerce and social media.
  • Ownership of Facebook Business Manager, advanced use of Facebook Creative Hub and Ads Manager, creating campaigns, analytics, setting up audiences.
  • Creating and designing a variety of email automation pipeline campaigns using Mailchimp – analysing and reporting outcomes.
  • Website updates, with the ability to edit WordPress, and work with basic HTML code.
  • Working with video/artwork production agencies, bloggers, influencers and experience with email outreach.
  • Working as part of a small team reporting to, and working closely with the group marketing director.

Where does the job lead?

We’re a small company and are expanding quickly. There is scope to take on more responsibility as the company grows.

APPLY NOW

To apply please send your CV and a cover letter to [email protected].

Knees Home & Electrical

Our beauty client is seeking a Senior Director of Integrated Marketing Communications. This new role focuses on leading and executing 360° brand marketing, innovations, and creative initiatives across all channels such as brand and retailer .coms, social media, digital platforms, events, and partnerships for a Beauty brand. With a consumer-first approach, you will lead the digital and experiential activation from concept to execution in alignment with overall brand and business plans. This role is responsible for evergreen content, campaign, and digital strategy across touchpoints and leading a team of content strategists, content producers, community managers, and digital managers to produce data driven results. This position operates on a hybrid schedule out of their New York City office.

  • Salary range: 190k-210k, based on experience

Responsibilities

  • Lead and oversee the marketing campaign planning process and strategy development in accordance with overall brand and digital growth plan including Social, Campaign, and Digital Marketing strategy
  • Innovation identification and deployment oversight
  • Coordination with paid search and paid social initiatives
  • Cross-category and department calendar management and coordination
  • Email / CRM development and oversight including .com homepage, editorial, PDP, and CLP development and oversight
  • SEO / event and partnerships management; BA/Influencer coordination and campaign briefing
  • Build and manage a team of digital marketing professional to execute and optimize campaigns and evergreen content programs / calendars and production to achieve clear objectives
  • Develop creative and content translating core brand messages to engaging best in class assets engaging online consumers across various channel formats
  • Lead platform marketing and social digital transformation initiatives
  • Digital platform and campaign identification and development
  • Drive sales funnel goals and meet new consumer acquisition, performance, ROAS, and engagement
  • Plan and manage digital marketing, social, and innovation budget, forecast, and spending accountability in accordance with P&L
  • Lead .com ecommerce external and internal partnership and strategies including social shopping channels, measurement, and planning
  • Establish and maintain close cross-departmental and category working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
  • Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
  • Delivery of monthly business insights, trends, reporting, and action roadmap to executive leadership and cross-functional partners
  • Develop and drive innovation roadmap to drive brand relevancy and continued growth metrics
  • Oversee on-site SEO and UX improvements to drive higher value and organic traffic quality
  • Partner with cross-functional teams (product, retail, creative) to develop advertising assets, landing pages, editorial, emails, influencer campaigns, BA campaigns, and partnerships to drive successful campaigns at launch and beyond
  • Partner with IT and Development teams to implement and drive best in class 360° data logic and system flows

Qualifications:

  • BS / BA or University degree in marketing, communications, business, or similar field, MBA preferred but not required
  • 12+ years of experience in digital marketing, social, and creative in-house or across agencies
  • Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels)
  • Expert knowledge of digital and social best practices, agencies, vendors, and functions
  • Well-versed in vendor negotiations and contract building with a roster of existing relationships across platforms and vendors
  • Experience creating and managing creative production agencies and marketing budgets to drive demand creation, process, and campaigns across multiple projects and teams
  • A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIs, and engagement growth
  • Proven success in leading team(s) to develop comprehensive 360° marketing campaigns and cross-category integrations
  • Must be a strong strategic thinker, able to translate quantitative and qualitative data / insights into strong marketing strategies with a data-driven mentality
  • Strong presentation skills
  • Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content
  • Strong decision-making skills and an understanding of where projects fit into overall company, budgetary, and category strategies
  • Ability to operate independently and bring ideas and solutions to issues raised
  • Expertise in launching, managing, and continuing to evolve owned digital platforms, ideally with a focus on DTC ecommerce and multi-category merchandising
  • Digitally native and well-versed on marketplace evolutions and trends
  • Experience working with external agencies and vendors to bring internal projects to life
  • Experience working with analytics platforms (Sprinklr, Google Analytics, etc.) and in overseeing analytics departments
  • Knowledge and experience with social engagement and content best practices
  • Strong experience with Excel, Google docs, PowerPoint
  • Knowledge of paid media landscape and internal and external options
  • Excellent project management skills
  • Ability to work in a fast-paced, collaborative environment
  • Experience building, leading, and developing a team of direct reports

If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
Solomon Page

About the job

Rookwood Pottery is looking for its next leader in Marketing to help grow the company by connecting our beautifully handcrafted products with those who love and appreciate them! For over 143 years Rookwood has been stunning the eye and stirring the soul with its one-of-a-kind creations. We are in need of someone with both the eye for art, and audience understanding to engage our customers and take us to the next level. If you’re up for a challenge, appreciate art, and love all things Cincinnati, then you might just be the right candidate for our Marketing Position!

·       Title: Marketing Manager

·       Reports to: President

·       Works closely with: Creative & Photography

General Overview

The position for Marketing Manager is one that requires a high level of execution as the company has an incredible assortment of product to market and support. With two main divisions, Rookwood’s marketing efforts are primarily bucketed by our Pottery products and our Architectural Tile products and are sold instore and online. You might think that these are two very different audiences, which they are at times, but at Rookwood we sell products that elevate the everyday from bowls to backsplashes!

One thing to note once you’re here is that whether you’re on the studio floor crafting the product or you’re in an office selling it, we’re all dealing with handmade works of art that are both designed to be enjoyed and admired. In a sense, we make the “Art” of modern living!

The position should be filled by one who’s inspired, a visionary, and has insatiable curiosity about life! Someone who’s a talented storyteller through the written word and creative imagery, who has a discerning eye, attention to detail, and upholds high standards for the brand.

The right fit for this position should be effortless in a sense… Your natural tastes and esthetics should be aligned to both understand and appreciate the arts as well as items made entirely by hand. Rookwood is not looking for someone to come and mold the brand into something it’s not, but rather someone who’s passionate about supporting and growing one of America’s oldest ceramic institutions. A company that makes handmade products, produced in the United States, primarily through a woman workforce and woman ownership, and has been doing so for 143 years.

Although the title is one that Manages our Marketing, we’re looking for someone that’s highly skilled and motivated, who’s prepared to do the work of the work, as well as be heads up and strategical. Someone who’s committed to building and protecting our brand value, influence and support customer loyalty, and someone who can create and maintain marketing systems that assure our products are both well received, and the results are measured.

The Marketing Manager position is one of cross-functional collaboration, creative problem solving, innovative thinking, and always consumer-focused and results-oriented. 

Specific Responsibilities

Social Media

  • Develop and deploy social content and then it’s ongoing management.
  • Generate content whether through the photo department or use of your own phone. 
  • Plan and manage regular social planning meetings with Sales & Marketing, Product, and administrative teams. 
  • Create and present planned monthly social calendar to President and Sales.
  • Create BTS (Behind the Scenes) video and short stories featuring product being made.

Marketing

  • Owns high-level Pottery and Tile Campaign & Content Strategy and Direction
  • Supports both Tile Product Strategy and Retail with Product strategy and Key focuses areas.
  • Owns Annual Marketing Calendar down to weekly execution plan.
  • Owns Reporting of Marketing Results and Key KPIs
  • Responsible for driving department forward via new channels, departmental improvements, channel improvements and increased effectiveness and more.
  • Owns Events & Instore Signage
  • Owns Partnerships
  • Owns Media Coordination for Press and Events
  • Owns Influencer Initiatives

Digital

  • Owns Website content strategy & execution and ongoing site optimization.
  • Owns Social platforms like Facebook, Instagram, as well as all other online presence. 
  • Own Digital Ad Deployment and Strategy and Reporting.

Public Relations

  • Cultivate strong relationships with like-minded community partners to create programming and cross-promotional strategies to support company partnerships and initiatives. 
  • Be an enthusiastic team member at Company held or sponsored events and assisting when necessary.
  • Create content and serve as the local contact for press releases and press opportunities. 

Meetings

  • Participate in weekly Marketing Team calls with Creative and Photography.
  • Attend weekly leadership meetings and one-on-ones.
  • Participate in weekly financial reviews with administration.

Desired Skills And Qualifications

  • A passion for all things Rookwood!
  • Extraordinary communicator, enthusiastic storyteller, exceptional writing skills and visual aesthetic
  • Demonstrated analytical skills / metrics driven
  • Strong planning and project management competencies
  • Demonstrated ability to communicate with senior and executive leadership
  • Skilled in multi-tasking and managing several priorities at once
  • Ability to maintain good working relationships with guests, team members, external business partners and third party vendors
  • Business oriented and consumer driven
  • Ability to act as ambassador of Rookwood Pottery and demonstrate confidence in his/her knowledge of the history, brand values, vision, and direction
  • Working knowledge of Adobe Creative Suite, Microsoft Office, and Asana
  • Experience working within Shopify web platform strongly preferred
  • Knowledge of the local art community is beneficial.
  • Interest in / working knowledge of advancements in technology and best practices related to website, digital marketing, and social media
  • Proactive, Flexible, Curious, Positive Attitude, Team Player 

Education / Experience

  • Bachelor’s Degree in Marketing or Business Administration – preferred
  • 4 to 5 years related experience in marketing or social media

Rookwood Pottery is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm

Rookwood Pottery

OutPLEX is seeking a creative and dynamic Marketing Manager to join our team! You will be a direct contributor (hands on role) and responsible for identifying and executing opportunities to improve our company’s Marketing efforts and our Digital Ad Campaigns. This role requires a strong background in pay per click (PPC) and key word usage strategies. The marketing manager works closely with corporate leadership and a requires a high level of initiative, attention to detail, and project management skills. Come join us on our next adventure and experience the rapid growth with us!

Responsibilities:

  • Conduct campaign management for marketing initiatives
  • Research, develop and support SEO, SEM best practices to identify new market opportunities including keyword search
  • Optimize PPC campaigns to increase conversion rates and ROI for LinkedIn and Google
  • Manage and improve organic search engine performance based on click rates, traffic, and conversions
  • Email marketing optimization
  • Manage the build of landing pages for each campaign
  • Assist in the creation of digital content including but not limited to website, blogs and press releases
  • Collaborate with sales team and other cross-functional teams to ensure marketing strategies align with overall business goals
  • Create marketing campaigns on Google, social platforms and major search engines, as well as re-targeting and display
  • Manage marketing budgets and allocate resources effectively
  • Stay up to date with the latest marketing trends and major search engines
  • Create compelling marketing collateral: PowerPoint presentations, brochures, infographics, etc.
  • Establish data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts
  • Deliver reporting and insights on digital metrics including web traffic and conversion data to influence business strategy and support continuous improvements to digital ecosystem

Desired Skills & Experience:

  • Professional grammar and communication skills, written and verbal, with ability to communicate with leadership
  • Proven experience in PPC advertising and keyword search
  • Ability to work independently and ensure deadlines are met
  • Proficiency in Google analytics software and keyword tools
  • SEO experience a plus
  • SEM, Google Analytics, business account management on social media, ad campaign creation and maintenance in various search and social media accounts experience a must
  • Expertise with Microsoft Office Products
  • 3+ years of experience in Digital Marketing

OutPLEX

Role: Marketing Executive

Location: Greater Manchester

Salary: £20,000 – £25,000

Social Money Ltd. Is a rapidly expanding Fintech company with two brands (soon to be three): Payl8r (retail finance) and Somo Bridging (Bridging loans).

We require a Marketing Executive to support the launch of a brand new exciting business and run the day-to-day Marketing piece working with the Head of Marketing.

The role will be to develop the brand and deliver effective marketing and advertising campaigns encompassing creative, analytical, digital, commercial, and administrative responsibilities. As part of an 8-strong Marketing department, including our award-winning Creative Director, you will be working with and learning an experienced and talented team.

Responsibilities

  • developing and overseeing marketing campaigns
  • Ability to proactively suggest creative solutions to briefs with direct access to the MD
  • conducting research and analysing data to identify and define audiences
  • devising and presenting ideas and strategies
  • promotional activities
  • analysing and reporting performance and results and turning them into future plans
  • writing and proofreading creative copy
  • writing and creating social media posts and blogs
  • maintaining websites and looking at web analytics alongside our Digital specialists
  • organising events and product exhibitions
  • updating databases and using a customer relationship management (CRM) system
  • coordinating internal marketing and helping to shape the organisation’s culture
  • managing campaigns on social media
  • Strong team ethic with the ability to work collaboratively with Marketing colleagues and the wider team

Must have experience in

  • Previous marketing role (preferred)
  • Email campaign strategy creation and implementation
  • Social media campaigns
  • Content creation
  • Managing multiple campaigns
  • Lead generation
  • Design of assets and brochures
  • Experience with/understanding of Influencer marketing would be advantageous
  • Tracking and creating MI
  • Managing a marketing budget

Personal attributes

  • Creative and forward thinking
  • Able to work under own initiative
  • Ability to work to deadlines
  • Strong eye for detail

What’s in it for you?

  • A supportive team and office environment with a strong warm and sociable culture – we enjoy monthly socials called Social Mojos
  • A brilliant and friendly culture in a business where anyone can make their mark
  • 28 days paid holidays including public holidays and unlimited unpaid leave should you need to take a little extra time throughout the year.
  • Stunning offices in Altrincham. A location that’s hard to beat on the doorstep of Altrincham with it’s vibrant social scene. Office perks and benefits, from your own Macbook to the Metrolink just 60 secs away, our fantastic social events, SoMo MoJo, plus spiritual support and regular guided meditation sessions for your wellbeing.

If this sounds like the opportunity for you then apply now.

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