Our beauty client is seeking a Senior Director of Integrated Marketing Communications. This new role focuses on leading and executing 360° brand marketing, innovations, and creative initiatives across all channels such as brand and retailer .coms, social media, digital platforms, events, and partnerships for a Beauty brand. With a consumer-first approach, you will lead the digital and experiential activation from concept to execution in alignment with overall brand and business plans. This role is responsible for evergreen content, campaign, and digital strategy across touchpoints and leading a team of content strategists, content producers, community managers, and digital managers to produce data driven results. This position operates on a hybrid schedule out of their New York City office.
- Salary range: 190k-210k, based on experience
Responsibilities
- Lead and oversee the marketing campaign planning process and strategy development in accordance with overall brand and digital growth plan including Social, Campaign, and Digital Marketing strategy
- Innovation identification and deployment oversight
- Coordination with paid search and paid social initiatives
- Cross-category and department calendar management and coordination
- Email / CRM development and oversight including .com homepage, editorial, PDP, and CLP development and oversight
- SEO / event and partnerships management; BA/Influencer coordination and campaign briefing
- Build and manage a team of digital marketing professional to execute and optimize campaigns and evergreen content programs / calendars and production to achieve clear objectives
- Develop creative and content translating core brand messages to engaging best in class assets engaging online consumers across various channel formats
- Lead platform marketing and social digital transformation initiatives
- Digital platform and campaign identification and development
- Drive sales funnel goals and meet new consumer acquisition, performance, ROAS, and engagement
- Plan and manage digital marketing, social, and innovation budget, forecast, and spending accountability in accordance with P&L
- Lead .com ecommerce external and internal partnership and strategies including social shopping channels, measurement, and planning
- Establish and maintain close cross-departmental and category working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
- Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
- Delivery of monthly business insights, trends, reporting, and action roadmap to executive leadership and cross-functional partners
- Develop and drive innovation roadmap to drive brand relevancy and continued growth metrics
- Oversee on-site SEO and UX improvements to drive higher value and organic traffic quality
- Partner with cross-functional teams (product, retail, creative) to develop advertising assets, landing pages, editorial, emails, influencer campaigns, BA campaigns, and partnerships to drive successful campaigns at launch and beyond
- Partner with IT and Development teams to implement and drive best in class 360° data logic and system flows
Qualifications:
- BS / BA or University degree in marketing, communications, business, or similar field, MBA preferred but not required
- 12+ years of experience in digital marketing, social, and creative in-house or across agencies
- Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels)
- Expert knowledge of digital and social best practices, agencies, vendors, and functions
- Well-versed in vendor negotiations and contract building with a roster of existing relationships across platforms and vendors
- Experience creating and managing creative production agencies and marketing budgets to drive demand creation, process, and campaigns across multiple projects and teams
- A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIs, and engagement growth
- Proven success in leading team(s) to develop comprehensive 360° marketing campaigns and cross-category integrations
- Must be a strong strategic thinker, able to translate quantitative and qualitative data / insights into strong marketing strategies with a data-driven mentality
- Strong presentation skills
- Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content
- Strong decision-making skills and an understanding of where projects fit into overall company, budgetary, and category strategies
- Ability to operate independently and bring ideas and solutions to issues raised
- Expertise in launching, managing, and continuing to evolve owned digital platforms, ideally with a focus on DTC ecommerce and multi-category merchandising
- Digitally native and well-versed on marketplace evolutions and trends
- Experience working with external agencies and vendors to bring internal projects to life
- Experience working with analytics platforms (Sprinklr, Google Analytics, etc.) and in overseeing analytics departments
- Knowledge and experience with social engagement and content best practices
- Strong experience with Excel, Google docs, PowerPoint
- Knowledge of paid media landscape and internal and external options
- Excellent project management skills
- Ability to work in a fast-paced, collaborative environment
- Experience building, leading, and developing a team of direct reports
If you meet the required qualifications and are interested in this role, please apply today.
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About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
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