About the job
Rookwood Pottery is looking for its next leader in Marketing to help grow the company by connecting our beautifully handcrafted products with those who love and appreciate them! For over 143 years Rookwood has been stunning the eye and stirring the soul with its one-of-a-kind creations. We are in need of someone with both the eye for art, and audience understanding to engage our customers and take us to the next level. If you’re up for a challenge, appreciate art, and love all things Cincinnati, then you might just be the right candidate for our Marketing Position!
· Title: Marketing Manager
· Reports to: President
· Works closely with: Creative & Photography
General Overview
The position for Marketing Manager is one that requires a high level of execution as the company has an incredible assortment of product to market and support. With two main divisions, Rookwood’s marketing efforts are primarily bucketed by our Pottery products and our Architectural Tile products and are sold instore and online. You might think that these are two very different audiences, which they are at times, but at Rookwood we sell products that elevate the everyday from bowls to backsplashes!
One thing to note once you’re here is that whether you’re on the studio floor crafting the product or you’re in an office selling it, we’re all dealing with handmade works of art that are both designed to be enjoyed and admired. In a sense, we make the “Art” of modern living!
The position should be filled by one who’s inspired, a visionary, and has insatiable curiosity about life! Someone who’s a talented storyteller through the written word and creative imagery, who has a discerning eye, attention to detail, and upholds high standards for the brand.
The right fit for this position should be effortless in a sense… Your natural tastes and esthetics should be aligned to both understand and appreciate the arts as well as items made entirely by hand. Rookwood is not looking for someone to come and mold the brand into something it’s not, but rather someone who’s passionate about supporting and growing one of America’s oldest ceramic institutions. A company that makes handmade products, produced in the United States, primarily through a woman workforce and woman ownership, and has been doing so for 143 years.
Although the title is one that Manages our Marketing, we’re looking for someone that’s highly skilled and motivated, who’s prepared to do the work of the work, as well as be heads up and strategical. Someone who’s committed to building and protecting our brand value, influence and support customer loyalty, and someone who can create and maintain marketing systems that assure our products are both well received, and the results are measured.
The Marketing Manager position is one of cross-functional collaboration, creative problem solving, innovative thinking, and always consumer-focused and results-oriented.
Specific Responsibilities
Social Media
- Develop and deploy social content and then it’s ongoing management.
- Generate content whether through the photo department or use of your own phone.
- Plan and manage regular social planning meetings with Sales & Marketing, Product, and administrative teams.
- Create and present planned monthly social calendar to President and Sales.
- Create BTS (Behind the Scenes) video and short stories featuring product being made.
Marketing
- Owns high-level Pottery and Tile Campaign & Content Strategy and Direction
- Supports both Tile Product Strategy and Retail with Product strategy and Key focuses areas.
- Owns Annual Marketing Calendar down to weekly execution plan.
- Owns Reporting of Marketing Results and Key KPIs
- Responsible for driving department forward via new channels, departmental improvements, channel improvements and increased effectiveness and more.
- Owns Events & Instore Signage
- Owns Partnerships
- Owns Media Coordination for Press and Events
- Owns Influencer Initiatives
Digital
- Owns Website content strategy & execution and ongoing site optimization.
- Owns Social platforms like Facebook, Instagram, as well as all other online presence.
- Own Digital Ad Deployment and Strategy and Reporting.
Public Relations
- Cultivate strong relationships with like-minded community partners to create programming and cross-promotional strategies to support company partnerships and initiatives.
- Be an enthusiastic team member at Company held or sponsored events and assisting when necessary.
- Create content and serve as the local contact for press releases and press opportunities.
Meetings
- Participate in weekly Marketing Team calls with Creative and Photography.
- Attend weekly leadership meetings and one-on-ones.
- Participate in weekly financial reviews with administration.
Desired Skills And Qualifications
- A passion for all things Rookwood!
- Extraordinary communicator, enthusiastic storyteller, exceptional writing skills and visual aesthetic
- Demonstrated analytical skills / metrics driven
- Strong planning and project management competencies
- Demonstrated ability to communicate with senior and executive leadership
- Skilled in multi-tasking and managing several priorities at once
- Ability to maintain good working relationships with guests, team members, external business partners and third party vendors
- Business oriented and consumer driven
- Ability to act as ambassador of Rookwood Pottery and demonstrate confidence in his/her knowledge of the history, brand values, vision, and direction
- Working knowledge of Adobe Creative Suite, Microsoft Office, and Asana
- Experience working within Shopify web platform strongly preferred
- Knowledge of the local art community is beneficial.
- Interest in / working knowledge of advancements in technology and best practices related to website, digital marketing, and social media
- Proactive, Flexible, Curious, Positive Attitude, Team Player
Education / Experience
- Bachelor’s Degree in Marketing or Business Administration – preferred
- 4 to 5 years related experience in marketing or social media
Rookwood Pottery is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm
Rookwood Pottery
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