OutPLEX is seeking a creative and dynamic Marketing Manager to join our team! You will be a direct contributor (hands on role) and responsible for identifying and executing opportunities to improve our company’s Marketing efforts and our Digital Ad Campaigns. This role requires a strong background in pay per click (PPC) and key word usage strategies. The marketing manager works closely with corporate leadership and a requires a high level of initiative, attention to detail, and project management skills. Come join us on our next adventure and experience the rapid growth with us!
Responsibilities:
- Conduct campaign management for marketing initiatives
- Research, develop and support SEO, SEM best practices to identify new market opportunities including keyword search
- Optimize PPC campaigns to increase conversion rates and ROI for LinkedIn and Google
- Manage and improve organic search engine performance based on click rates, traffic, and conversions
- Email marketing optimization
- Manage the build of landing pages for each campaign
- Assist in the creation of digital content including but not limited to website, blogs and press releases
- Collaborate with sales team and other cross-functional teams to ensure marketing strategies align with overall business goals
- Create marketing campaigns on Google, social platforms and major search engines, as well as re-targeting and display
- Manage marketing budgets and allocate resources effectively
- Stay up to date with the latest marketing trends and major search engines
- Create compelling marketing collateral: PowerPoint presentations, brochures, infographics, etc.
- Establish data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts
- Deliver reporting and insights on digital metrics including web traffic and conversion data to influence business strategy and support continuous improvements to digital ecosystem
Desired Skills & Experience:
- Professional grammar and communication skills, written and verbal, with ability to communicate with leadership
- Proven experience in PPC advertising and keyword search
- Ability to work independently and ensure deadlines are met
- Proficiency in Google analytics software and keyword tools
- SEO experience a plus
- SEM, Google Analytics, business account management on social media, ad campaign creation and maintenance in various search and social media accounts experience a must
- Expertise with Microsoft Office Products
- 3+ years of experience in Digital Marketing
OutPLEX
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