Ad Campaign Casting Calls and Auditions

POSITION SUMMARY

Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for leading strategic marketing initiatives for both the Lou Malnati’s and Tastes of Chicago brands that drive sales and brand growth. This person will work cross-functionally and with external agencies to develop and execute holistic national marketing calendars, inclusive of campaigns, menu innovation, and promotions. This role will have the opportunity to impact the entire marketing planning process, from identifying business opportunities, to developing strategic campaign ideas, to executing cross-channel marketing plans.

RESPONSIBILITIES

· Work with marketing leadership to develop annual marketing calendars for both Lou Malnati’s and Tastes of Chicago that build brand equity and drive sales growth

• Lead campaign development from ideation and briefing to execution across owned, paid, and earned channels
• Build creative briefs for the design team and oversee the creative development process to ensure that collateral is cohesive and aligns to campaign strategy
• Collaborate with marketing and PR teams to develop campaigns into integrated marketing plans that reflect the strategic intent across channels

· Monitor performance of ongoing campaigns and make recommendations for optimizations or future campaigns

· Work with analytics partners to uncover consumer and business insights and translate them into product and marketing strategies

· Proactively identify opportunities for consumer research to hone brand identity or inform marketing campaigns and messaging

· Partner with cross-functional departments including finance, operations, IT, and procurement to manage menu strategy (pricing/discount strategy, menu innovation, LTOs, etc.)

· Lead cross functional teams to execute national calendar and brand initiatives; communicate timelines, decision points, and results

POSITION REQUIREMENTS

• 7+ years experience in a marketing role, ideally in multi-unit restaurants, retail, CPG or ecommerce
• Bachelors degree required, MBA preferred
• Passion for food is preferred
• Strong business acumen with a track record of developing insight-driven campaigns that deliver business results
• Experience designing marketing campaigns and managing the end-to-end campaign execution process
• Leadership experience and an ability to influence decision making at all levels of the organization
• A great collaborator who can work well with others within marketing and cross-functionally
• Strong analytical skills; experience interpreting business results and consumer research
• A strategic thinker who uses data to identify marketing opportunities and assess marketing impact
• Ability to manage multiple projects at once and meet deadlines in a fast-paced environment
• Experience working across marketing channels, including digital, paid and social media

Lou Malnati’s Pizzeria

Your new company

You will be joining a fast-growing insurance group as they look to continue to expand with over 100% headcount growth since pre-Covid. They operate as both an intermediary and underwriting business with a track record of successful organic and acquisition-led growth. Their marketing team is now 7 strong operates centrally across the group and has a voice within the Executive Committee. This role offers a great opportunity to join a growing team in a role that offers a lot of capacity for further development – including line management, more responsibility, and career progression.

Your new role

This is a broad, 360 marketing role sitting within the groups central marketing team that provides support across the business. You’ll be supporting two established broking businesses and a newly launched MGA with high-growth ambitions – giving you a variety of B2B multi-channel marketing and communication campaigns to plan and deliver, focusing on both retention and acquisition.

You’ll work key stakeholders of these businesses to develop effective marketing strategies and see through to execution, performance analysis, and reporting. Main channels will include email, advertising, direct mail (online and offline), events and PR. The business utilizes design, web, and PR agencies for external support, but copywriting and collateral is handled in-house.

This Marketing Manager role is a permanent, full-time position based in the City of London with hybrid working (2/3 split). You will report into the Head of Marketing and have the support of Execs in the team.

What you’ll need to succeed

• Experience operating at Senior Exec or Manager level within the insurance sector or wider FS sector in a broad marketing role.
• Adept at the developing effective multi-channel campaigns with end-to-end campaign management.
• Excellent written communication skills and previous, hands-on copywriting experience.
• Demonstrate the ability to effectively manage and influence a variety of stakeholders and present as a confident and credible communicator.
• Any academic or professional marketing qualifications would be advantageous.

What you’ll get in return

• A competitive salary of up to £50,000.
• Pension of up to 15% – 5% employee and 10% employer contributions.
• 9-5 in the City with a 2/3 hybrid working structure.
• Can apply for flexi-hours.
• Private health insurance.
• Cycle to work + other benefits.

What you need to do now

If you’re interested in this role, click ‘apply now’ to forward an up-to-date copy of your CV, or call us now.

If this job isn’t quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays

Imperium Data has a client in the Jacksonville, FL area looking to add a Marketing Analytics & Insights Manager to their growing team . The client is a nationally recognized non-profit organization with great benefits and competitive compensation. The Marketing Analytics & Insights Manager will utilize their expertise in a variety of research platforms to gather, process, and store marketing data used to develop marketing strategies and reporting. The candidate will need experience with analyzing market research, app integrations, and persona development. A strong background in analytics and statistics as well as having the ability to develop strong cross departmental relationships will be necessary.

What you’ll be doing:

• Lead planning, development, and maintenance of systems required to capture, aggregate, report, and analyze insights.
• Manage a team of analysts to pull and analyze data to gain insight and implement analytics solutions.
• Define, document, and implement analytic processes while defining clear standards for data usage, measurement, and reporting.
• Create A/B testing designed to improve key metrics for all channels.
• Keep up to date and document industry trends, best practices, and opportunities.
• Make recommendations that optimize marketing efforts to maximize ROI.
• Utilize research, analytics, and insights to influence decisions and recommend new opportunities.
• Lead qualitative and quantitative research projects.
• Collaborating with your team and external vendors to create compelling stories and communicate insights.
• Enhance platforms and infrastructure to support campaign performance.
• Lead data integration efforts ensuring systems are connected and communicating accurately.
• Conducting Project Management for multiple projects with dynamic priorities and timelines.

What our client is looking for:

• 5+ years experience implementing and using marketing data analytics
• 5+ years experience in qualitative and quantitative research
• 5+ years experience with analytics and insights in a marketing or advertising setting
• 3+ years of experience managing analysts
• Experience with Google Analytics preferred
• Experience reporting, email, and marketing automation tools like CRM’s, Tableau, CliqView, and Power BI

Imperium Data Consulting is a subsidiary of Imperium Data, a full-service Information Technology services firm. Imperium Data Consulting is specialized in providing top Information Technology talent to organizations of all size and industries. We work with the best staffing industry technology and our teams are tenured talent and staffing consultants.

Imperium Data is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

Imperium Data

XPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is currently seeking a Consumer Marketing Manager.

XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “TOTAL REWARDS” package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.

Summary

We are seeking a Consumer Marketing Manager to develop and implement marketing plans and campaigns to promote the XPEL brand in key focus markets where XPEL has company-operated installation centers.

Core Duties

• Manage XPEL install center’s strategies, from research, planning, and budgeting, through campaign development, execution, and analysis on a global basis.
• Work with XPEL install center’s managers, Sales Directors, Territory Managers, and appropriate internal stakeholders to identify market opportunities, field needs, and implementation obstacles
• Work with Product Management, Customer Service, Business Intelligence, I.T., and other teams to integrate and prioritize XPEL install center’s messaging
• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams
• Work with Marketing Management to develop annual XPEL install center’s marketing plans
• Establish an annual operating budget based on the approved marketing budget
• Develop an ongoing consumer-facing communications plan, to ensure awareness of all programs, resources, initiatives, and improvements
• Be responsible for consistent consumer-facing messaging across all audiences, channels, and experiences
• Evaluate the effectiveness/impact of each planning initiative through quantifiable methods
• Other duties as assigned

Job Requirements

• 5-7 years of product/service/brand management experience. National/global level preferred.
• Possess a proven ability to increase brand awareness among multiple target groups
• Extensive strategy development experience
• Ability to travel up to 50%
• Prove track record of working across multiple departments and with outside partners
• Experience in traditional and non-traditional communications formats
• Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy a nd tactical development
• Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.
• Have a strong sense of urgency, integrity and impeccable professionalism in representing the Brand and company

XPEL

Marketing Manager

City of London (hybrid)

About Hays

At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn’t just about being part of a global business leader; together with over 12,000 people across 32 countries, you’ll be making a difference in the world of work.

With the energy of the Hays culture behind you, you’ll be part of a progressive business that’s going places. Working flexibly and trusting each other to deliver, you’ll thrive in an environment that is inclusive, collaborative and motivating.

We call this the Hays spirit.

The opportunity

Lead the Sales Enablement team to proactively promote marketing activity via regular regional marketing calls and comms to ops – selling back marketing activity and driving operational engagement to minimise demand for unplanned marketing support.

Build, develop, and execute focused marketing plans for tactical core specialism and seasonal campaigns, partnerships and events ensuring activity has commercial consideration to enable sales and support business objectives, measured against agreed KPI’s. Ensure regular updates with key business stakeholders.

Build, develop and execute business engagement for national marketing campaigns. Ensuring operational business are clear on expectations, have been provided with the right promotional assets and are driving engagement to meet set KPI’s.

Meet monthly with key core specialism directors to ensure marketing activity is monitored and clear, national campaigns are being leveraged to their audiences as required and issues/blockers are being flagged and considered.

Manage, upskill and develop the events and marketing executives to effectively assist in the roll out and optimisation of marketing activity.

What can I expect day to day?

360 Marketing Support

• Lead the Sales Enablement team to manage and support adhoc marketing requests from operational business, challenging ROI and purpose and selling back existing marketing solutions or executing activity as need
• Maintain and optimise request processes and SLT’s to best support business needs and amplify/back-sell national marketing activities
• Follow processes for the performance measurement of campaigns and activity and contribute to reviews to ensure on-going evaluation
• Build, develop and execute key specialism campaigns which will be allocated through each financial year supporting the delivery of marketing plans across both UK and Ireland
• Work closely with Data and Salesforce teams to monitor campaign tracking and reporting
• Critically evaluate marketing activity to identify new opportunities, key learnings and potential improvements to plans.
• Lead the executives to execute and evaluate events across the UK&I, reviewing approach to ensure best practice and activity supports key objectives and priorities
• Manage key relationship with industries and specialism partners to nurture and amplify and develop mutually beneficial partnerships
• Work with other members of the wider UK & I/Global Marketing teams including social media, PR, e-CRM, content and creative studio to ensure seamless delivery and optimum impact of all activity.
• Maintain and conduct quarterly auditing of the Refer a Friend (RAF) process, liaising with regional PA’s to ensure adherence to governance and ability to ensure validity of RAF program & vouchers. Work with channel teams (B2C/ eCRM) to support/ provide reporting.

Business Engagement

• Launch key campaigns both, national and specialism, on time, to the regions via launch calls and/or communications
• Work on promotional toolkits, content and collateral ensuring consistent and engaging communication for key campaign launches across all regions
• Ensure all projects are following business engagement plans with key operational touchpoints and success metrics are being monitored to achieve maximum ROI as part of the roll out supporting business objectives
• Conduct 1:1 monthly calls with key specialism leads to monitored activity, manage expectations and ensure marketing is contributing to operational objectives

What you’ll need to succeed

• Educated to degree level or equivalent
• Strong standard of all Microsoft packages (Word, Excel, PowerPoint etc.)
• Strong experience across the marketing mix working on tactical campaigns and major marketing plans
• Strong understanding of the principles of B2B and B2C marketing principles
• Ability to quickly build rapport with colleagues to gain a deep understanding of their business and communication requirements
• Project management, prioritisation and organisation – able to understand and deliver to the requirements of a project brief, and ability to execute campaign production
• Stakeholder management, communication, and teamwork – Comfortable working in a matrix organisation and able to influence multiple groups across multiple UK geographic regions
• Demonstratable experience delivering successful business impact through marketing solutions

Not essential but advantageous:

• Adobe InDesign or equivalent (InDesign)
• Event management/ registration tools (e.g., Salesforce, Cvent, Eventbrite etc.)
• Project management tools (e.g., Monday.com)

Skills and Competencies

• Outstanding organisational ability and attention to detail
• Ability to empower and lead a team of executives
• Excellent communication skills both written and verbal
• Aptitude for managing high volume workloads based on (often tight) deadlines
• Excellent interpersonal skills and ability to work with and influence all levels of stakeholders
• Ability to manage senior level stakeholders effectively to create trust and buy in
• Work closely with the Head of Customer Strategy & Planning to improve stakeholder communication throughout the business
• Budgetary control and negotiation
• Highly motivated and a self-starter
• A bold decision maker, able to work in a dynamic and fast paced environment.
• Confident speaker and presenter to stakeholders at all levels
• Ensure Hays brand values are embedded across all marketing activities

What you will get in return

• Flexible hybrid working patterns
• Broad range of employee wellbeing initiatives and benefits
• Referral Bonus Scheme
• Community of support networks from Hays Pride, to Parents@Hays
• Paid charity day for all employees and working closely with charity partners
• Plus an extensive list of optional company benefits

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity If you’re thinking of a new tomorrow for your career, let’s work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

Hays

ABOUT EVERY MOTHER

Hi, we’re Every Mother. We’re a research-backed women’s health company. Our mission is to make core and pelvic floor health more accessible to women everywhere. We currently offer a subscription product with access to holistic core and pelvic floor physical therapy for mothers, on their terms.

Our product has been clinically proven to resolve a common health issue, diastasis recti, and has been studied by leading health institutions such as the Hospital for Special Surgery and Weill Cornell Medicine. We’ve been featured on NPR, Good Morning America and Women’s Health, and we’re backed by leading investors including Courtside Ventures, Techstars, and Serena Ventures.

We are committed to making core and pelvic floor health accessible, affordable, and achievable, and we need your help to make it happen!

THE ROLE

Every Mother is looking for a Senior Performance Marketing Manager who will be responsible for the company’s acquisition strategy, operations, and performance. You will own channel execution, optimization, testing, and analysis across a mix of mostly digital media channels. You will also identify and test new channel opportunities to drive new customer acquisition. You will report to and partner with our Head of Marketing to develop and implement channel strategies that drive incremental growth in line with our revenue and CPA goals.

The Senior Growth Marketing Manager is responsible for driving performance by testing and executing campaigns directly or through agency/contractor relationships. Channels will include a mix of the following (but not limited to): paid social (FB/IG/Tiktok), YouTube, web retargeting/prospecting tactics, programmatic display, paid search, and SEO.

This role will also partner closely with Brand Marketing, Creative and Product. The ideal candidate is someone who understands the importance of a full-funnel approach, is curious and performance-led, and excited about analyzing data as much as they are about creative storytelling. In addition, this role will be responsible for vetting vendors and tools to add to our acquisition stack.

This opportunity is perfect for someone eager to build out and drive growth marketing for a mission-driven, consumer-loved, and venture-backed brand.

RESPONSIBILITIES

• Responsible for driving customer acquisition and revenue growth via digital and offline channels such as paid social (FB/IG,Tiktok), influencer whitelisting, direct mail and more
• Develop a full-funnel acquisition marketing strategy and manage paid marketing channels end- to-end (planning, audience targeting, execution, budgeting, analysis, testing, optimization and reporting) to align with CPA goals
• Maintain campaign performance reporting and effectiveness, highlighting successes, failures, trends, opportunities and costs
• Test new channels to identify areas that will enable us to scale and improve efficiency
• Responsible for execution of creative briefs and collaborating/brainstorming with brand, creative and customer insights to ensure all performance marketing creative assets are built in a data-driven approach
• Responsible for analysis utilizing digital advertising and analytics platforms such as, but not limited to, Google AdWords, Facebook, Google Analytics, and translation of data into actionable learnings and optimizations
• Design, implement and analyze A/B split tests across all channels (audience, offer, creative, landing pages, CRO) to test hypotheses and improve conversion rates/ ROI
• Partner with the Product/Development Team to implement code changes, tracking etc.
• Collaborate with CRM and social on lead gen/ pop up testing, influencer marketing/whitelisting
• Be a subject matter expert on your owned channels; stay up-to-date on industry trends, beta launches, and platform changes
• Consistently explore new opportunities for innovation and testing via emerging tech, new vendors, platforms, and proactively deliver recommendations to management and the broader team

QUALIFICATIONS

• 5 years of professional experience in a DTC eCommerce performance-based marketing role including hands-on experience.
• An expert with proven success in paid social (FB/IG, Tiktok), post iOS 14 changes
• Comfortable, adept with hands-on experience in Facebook Business Manager and Google Analytics.
• A full-funnel channel practitioner well-versed in campaign strategy/development, messaging, customer segmentation/ targeting and AB testing; the right person for this role is not just experienced with social and digital marketing execution but knows the intricacies of each channel and hacks to success
• Substantial experience working with performance marketing metrics (CPM, CTR, CPA, CPC etc.) and attribution in new digital landscape
• Successful ability to wear multiple hats – tactical planning, strategic execution, cross-functional relationship management, and analytical skills
• Creative thinker with an eye for design
• A go-getter with a positive attitude and bias to action who thrives in supporting cross-channel platform strategic campaigns
• Excellent track record of managing multiple projects and campaigns simultaneously with high ROI
• Organizational skills, great attention to detail, willingness to be flexible and able to lead workstreams and not afraid to get their hands dirty
• A quick learner and a self-starter, able to work independently and in ambiguity, willing to go above and beyond to achieve challenging business goals
• Relentless in learning ongoing and pushing what we’re doing, to stay ahead of trends and channel developments in the performance marketing industry
• Knowledge of the current privacy landscape, best practices and experience managing it (iOS 14.5, 3rd Party Browser restrictions)

NICE TO HAVE

• Experience with subscription products, LTV and multi-touch attribution a plus
• Experience in channels such as paid search, SEO, affiliate marketing, programmatic display is a plus
• Ability to use Google Tag Manager is a plus
• Knowledge of attribution/ analytics tools like Appsflyer, Northbeam, Triple Whale is a plus
• Expertise in a forward-thinking marketing tech stack (for both web and mobile), including analytics, attribution and conversion-optimization platforms is a plus

WHY YOU WANT TO WORK HERE

Every Mother is committed to realizing a world where every mother has access to excellent core and pelvic floor physical therapy. To do this requires a team that reflects the diversity of the community we serve. Our values demand that we are always working together to build a team where everyone feels belonging, connection, and purpose.

We are driven forward by a love of our mission and a love of the work that brings us closer each day. We are a community that supports each other to grow, learn and take risks. If you want to change the world and be around people who think you can do it, consider a career with Every Mother.

SALARY, COMPENSATION, & INTERVIEW PROCESS

For salary and equity ranges, send an email to [email protected]. Additionally, we can provide a full overview of the interview process so you can know what to expect.

Every Mother

EMEA Marketing Manager

JobAdder is on the hunt for a creative, proactive, EMEA Marketing Manager to take care of all offline marketing for the region. This role works at both a strategic and operational level, and is responsible for both the EMEA regional plan, and local execution against business objectives.

This is a key senior role in building JobAdder’s regional brand awareness, market penetration and credibility – both through executing on global strategy at a local level, and identifying and taking action on localised nuances and opportunities, requiring a more tailored approach.

The JobAdder marketing team consists of a core team of experts delivering global campaigns and assets, alongside regional leads driving local strategy, events and initiatives. This role is for the EMEA region, working in synergy with the global team.

The Benefits

• An excellent remuneration package.
• Health and mental wellness benefits.
• Flexibility to put your family first at all times – work from home or office
• An amazing team – supportive, fun and caring with team building, fun activities and lots of social events.
• Career experiences – lateral, vertical and rotational.
• Time off – for your Birthday, an annual wellbeing day, a Joy Day at the end of every quarter and time off over Christmas in addition to your 5 weeks annual leave.
• Plus most importantly a genuinely relaxed, happy, respectful, energetic working environment where you will actually look forward to coming to work each day.

The Role

• Centred on building our EMEA prospect base in partnership with the sales team, to drive opportunities for sales conversations
• Define, prioritise, execute and optimise a local campaign calendar – including, but not limited to webinars, sponsorships, industry events, PR, awards, landing pages, reports, customer testimonials/case studies
• Work with internal and external stakeholders to define topics, coordinate and/or build out event presentations and branded collateral as necessary
• Manage online webinar execution from start to finish – social media hype, email invitations, content preparation, moderating, sharing post webinar
• Bring our brand to life in an engaging and remarkable way: through creative theming, innovative branded swag, and rewarding and memorable experiences
• Strategically work alongside the partnership team to create joint marketing opportunities with our partners, that are mutually beneficial for both sides of the relationship
• Manage EMEA-focused marketing budget and reporting
• Work closely and proactively with all members of the marketing team to leverage skills, share ideas, seek feedback and influence growth
• Collaborate with the marketing team on ensuring that global campaigns are relevant and timely with the EMEA market
• Coordinate JobAdder’s presence at local events and conferences
• Take a lead in organising JobAdder hosted events
• Strategic partner to the regional sales leads in defining, refining and executing on regional strategy
• Work closely with the local sales team to understand and share regional market, competitor and customer insights and opportunities
• Own and communicate key performance data, insights, actionable recommendations and initiatives back to the global marketing team and broader business
• Intentionally expand JobAdder’s footprint by identifying and nurturing a carefully selected portfolio of strategic relationships with local partners and influencers
• Drive local presence through finding and managing relevant listings, review sites, award entries, affiliations.
• Build a localised hub of marketing excellence to service the specific needs of the region.

Attributes and Experience

• 7+ years experience in any of the following industries or business types: SaaS, Startup, Recruitment, preferred
• You embrace adventure – you are ready for anything, full of initiative and excited by change
• You have an entrepreneurial mindset – a natural born problem solver, prepared to have a go, not too proud to admit failure, and prepared to pivot when needed in a relentless pursuit of growth.
• You are a data champion with an eye for detail – measuring everything, A/B testing, optimising and looking for opportunities to scale.
• You find a better way, you make it happen – you have the capacity to think strategically, but are happiest hands on and taking action.
• You are a fast learner – quick to pick up new platforms and technologies
• You are resilient and determined – with a sense of urgency, and an ability to work quickly under pressure to get results.
• You are perpetually curious – not afraid to ask questions or admit you don’t know the answer, and hungry to learn.
• You are a natural communicator – with an ability to connect with others at all levels
• You are a team player – you know that while you may go faster by yourself, you will go further if you connect and collaborate well with others, both internal teams and external partners and suppliers

Skills:

• Strong communication and interpersonal skills
• Strong organisational and operational skills
• Excellent time and budget management
• Fluent in Google Suite. ie Google Sheets, Slides and Docs
• Basic HTML for email or landing pages
• Familiarity with the following tools and channels for building out comms: WordPress, LinkedIn, GoToWebinar, Vimeo, Canva
• Sound understanding of CRM tools/marketing automation platforms – Hubspot preferred
• Desired but not essential: Video editing skills to recut webinar content into bitesize snippets for social channels
• Desired but not essential: Bachelor’s degree in marketing, digital, comms or related field

About Us

JobAdder is a dynamic and innovative Software as a Service (SaaS) organisation with over 200 employees across 5 countries and over 25,000 customers worldwide. We are a recruitment management platform that assists companies and recruitment agencies to create a competitive advantage within their recruitment and hiring processes.

Recruitment and staffing is all about people. People helping people fulfill roles that bring joy and change lives. We’re here to help liberate recruitment professionals from unnecessary admin, supercharge their productivity, and empower them to focus on the humanity of recruitment – building rich and rewarding experiences for candidates, clients and colleagues alike.

Our mission is to make recruitment more efficient and joyful for everyone involved. Our vision is to be the world’s favourite recruitment platform. All of our people actively contribute to our culture and company values; Empathy, Customer, Innovation, Results!

Next Steps

JobAdder is all about spotting people’s potential as well as considering past experiences. We believe this helps us build a more diverse and inclusive team culture. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

JobAdder

Description:

Red Letter is seeking a Content Manager that will specialize in content management on the digital marketing management team, pursue the agency’s mission, and live the agency’s core values daily. The Content Manager is a salaried, full-time position in the Nashville, TN office with some flexibility with schedule and occasional remote options.

The Content Manager will:

• Collaborate with digital team and clients to ensure web properties are in alignment with client national, regional, and global strategies, plans and priorities
• Develop and maintain an understanding of target audience behavior and how digital content influences said behavior
• Successfully coordinate a wide range of digital web projects with minimal errors and quick response time – projects can range from content updates via CMS to email content coordination, social media coordination, etc.
• Plan, publish, and monitor social media posts for a portfolio of clients
• Stay up to date with content marketing trends and bring ideas to the broader team, and clients
• Assist with ongoing reporting needs, as needed
• Other duties as assigned

Requirements:

Responsibilities & Duties Include (but aren’t limited to):

• Capture client needs or client opportunities
• Keep track of client projects internally and update status reports
• Overall awareness of budgets and tracking methods
• Request jobs within project management system, providing creative brief with all information necessary for creatives to complete tasks/job
• Work with internal/external teams to build pages and test for accuracy
• Be able to make basic updates in the content management system with basic HTML
• Program and/or publish web and social media content according to editorial calendars
• Provide campaign support as needed
• Create social media posts utilizing Canva
• Coordinate yearly surveillance and make updates via the CMS
• Create wrap-up reports using information from Google Analytics
• Provide recommendations based on analytical findings

Qualifications and Skills Include:

• College degree in business, communications, advertising, public relations, marketing or related field is required
• 1-3 years’ experience in content management preferred
• Must be well-organized, extremely detail-oriented, can handle multiple projects simultaneously, and can work under strict deadlines
• Have a strong command of MS Office (Outlook, Word, PowerPoint, and Excel), Basic to intermediate level of understanding of Adobe Creative Suite and Content Management Systems like WordPress and Webflow
• Be able to communicate clear, concise, but detailed instructions in writing
• Experience with customer service
• Basic understanding of HTML is a plus
• Google Analytics, Google Tag Manager certification is a plus
• Ability to multi-task, but most importantly, prioritize
• Ability to present ideas and build presentation decks with clarity and context
• Ability to receive objective criticism and improve upon it
• Critical thinking and problem-solving skills

Red Letter Communications

Digital Marketing Manager

Why take a look?

Ready to raise your game? The Carlstar Group is the industry leader in the specialty tire and wheel market that offers the security of a large global company and the speed/ autonomy of a small company.

You are an up-and-coming digital marketing innovator who has mastered the day-to-day management of your current organization’s channels and products, and now you’re ready to elevate to the next level.

You’ll be a great fit if:

• You are a self-starter and enjoy a fast-paced, constantly evolving, manufacturing environment
• You can “connect the dots” between relevant data and what you’re seeing take place in the production environment
• You are comfortable with risk and driving quick implementation of creative and innovative solutions
• You seek out challenging projects and assignments and see them as learning opportunities
• You demonstrate grit in overcoming setbacks or obstacles
• You have an insatiable hunger to continuously improve yourself and your organization

What you get:

• An exciting, face-paced environment
• The speed in which a “Small-Large” company pushes and supports changes
• Frequent interaction and support from company leadership
• Direct access to C-Suite leadership to help guide you through your career and work-related challenges
• Autonomy to grow and shape the future of the company
• Grooming and development for next level opportunities
• Interactions with industry-leading OEM manufacturers

Company Overview

With approximately $750 million in revenue, The Carlstar Group, LLC (“Carlstar” or the “Company”) is a leading producer of specialty tires, wheels, and assemblies for diverse end markets including: lawn & garden, construction, power sports (primarily all-terrain vehicle tires), trailers, and agriculture.

Carlstar (and its predecessor) have been in the engineered rubber products business for over 100 years and sells its products under many of the most recognized brand names in their respective market segments including Carlisle, ITP, and Cragar, among others. In addition, the Company has one of the broadest distribution channels and the largest installed bases within its served North American markets. The Company is a strategic supplier to leading OEMs such as John Deere, Polaris, Husqvarna, Stanley Black & Decker, and BRP, and is sole sourced on a number of their leading platforms. Approximately 59% of Carlstar’s revenue is derived from higher margin aftermarket sales, leveraging the Company’s large installed base of OEM products. Carlstar has approximately 3,400 employees and operates four manufacturing facilities in both North America and China and twelve distribution centers.

Carlstar is engaged in serving lower volume, higher mix business where the Company must economically manage thousands of SKUs with low individual order quantities through a complex distribution network in a marketplace that highly values timely and accurate order fulfillment.

Through the implementation of efficient operational (enhanced SIOP, lean manufacturing, inventory planning, optimization of the distribution network, redesign and value engineering of compounds and products, improved process control, activity based costing, etc.) and intelligent commercial (dynamic pricing and material margin management, new product development, refined channel management, new account conquests, etc.) strategies, the company is targeting improving performance to over 12% EBITDA margins on substantially higher revenue over time. The company is on a very strong performance trajectory today.

To learn more about The Carlstar Group, please visit the company’s web site: https://www.carlstargroup.com/.

Position Summary

The Digital Marketing Manager is responsible for development and implementation of action plans that build and maximize Digital Marketing and engagement in the company’s business strategy, key products, and services. This position will provide support to Marketing, Sales and Product Managers through the regional execution of marketing campaigns, as well as generate and manage content in alignment with our business strategy.

This position reports to the EVP, Sales and Marketing.

Pivotal Experience & Expertise

Carlstar seeks an action-oriented, self-driven, proven marketing leader, who has demonstrated the intellectual horsepower, energy and creativity to transform a growing, dynamic business.

• Partner with key customers including, Secondary Supply Retailers, Warehouse Distributors, Market segment distributors and online retailers.
• Execute digital marketing and sales strategies in line with the company vision and strategic priorities.
• Lead execution and measurement of digital user acquisition strategies and strengthen relationships with distributors, and channel partners.
• Analyze performance of all digital marketing campaigns, assess against goals (ROI and KPIs), to drive improvement to campaign effectiveness.
• Gather customer insights through market research and ongoing evaluation to support further improvements in capabilities, tools, and methods.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, including Carlstar’s direct customer interface portal.
• Continually measure and analyze marketing channels, content and critical metrics to improve message delivery and understanding.
• Evaluate emerging technologies and standard methodologies. Provide thought leadership and perspective for adoption where appropriate.
• Develop strategy and priority guidance regarding digital activities focused on website content/upgrades, E-commerce penetration, social media and other digital communications.
• Brand ambassador who has experience with brand transition is a plus.
• Bachelor’s degree in Marketing, Digital Marketing, UX/Design or Communication. MBA or Master’s degree an asset
• Minimum 3 years of experience in marketing
• Extraordinary, highly creative writing skills, with an innate attention to detail
• Strong communication and project management skills, with the ability to juggle priorities and move projects forward while maintaining high work quality

Leadership Capabilities & Culture Fit

• Unquestionable integrity, ethics and judgment. The courage and ability to take a strong position when required for the good of the Company.
• Excellent communication and influencing skills. The ability to be collaborative and creative in their ability to translate complex issues in terms readily understandable to a broad audience.
• Highly intelligent and analytical, possessing the intellectual curiosity to probe and understand how the dimensions within their area of responsibility work and influence the broader business.
• Demonstrated business orientation. This individual must have commercial instincts and financial acumen and will be able to connect operational decisions to the broader business and investment thesis.
• Self-awareness and the natu
• ral ability to build trust and confidence, especially with functional/P&L leaders, his or her peer group, and the executive leadership team.
• Strong interpersonal skills. An ability to positively engage with people at all levels of the organization.
• He or she will embrace a philosophy of transparency, healthy debate and accountability.

The Carlstar Group

Digital Marketing Executive

Sustainable Retail Start-up

Hybrid/Central London

£27,000-£40,000

We are partnered with a scaling sustainable retailer on the search for a Digital Marketing Executive. Having raised funding several rounds of funding in 2022 and continuing to scale in 2023, the purpose-driven start-up brings sustainability to the forefront of your daily routine, creating biodegradable and recyclable everyday essentials that are guaranteed for lifetime use. In the company’s nascency, the Digital Marketing Executive will work across a broad channel mix to drive growth for its digital and physical retail presences.

The Digital Marketing Executive will:

• Collaborate with the Head of Growth to develop and execute a comprehensive digital marketing strategy that aligns with the company’s long-term objectives.
• Manage and optimize digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to drive traffic and conversions.
• Conduct ongoing A/B testing of ad copy, visuals, landing pages, and other elements to improve campaign performance.
• Identify and build relationships with influencers and partners to amplify the firm’s brand message and reach new audiences.
• Develop and execute referral marketing campaigns to encourage existing customers to grow the company’s customer base.
• Analyze and report on campaign performance using tools such as Google Analytics and create actionable insights to improve future campaigns.
• Keep up to date with industry trends and changes in digital marketing best practices to stay ahead of the curve.

You:

• Have a digital marketing background and are keen to harness your skills in a purpose-driven, sustainable business.
• Are process-driven and analytical but have a creative flair and entrepreneurial mindset.
• Are adaptable and able to work across various channels and are keen to learn about holistic growth strategies.

Benefits:

• £800 pounds learning and development budget
• 25 days of annual leave
• Free products for you and your family

Apply for this Digital Marketing Executive role here or email [email protected]

Regretfully, due to a high volume of applicants, we are only able to respond to those who are successful.

3Search’s customer care and unrivaled marketing expertise will supercharge your marketing career. We are dedicated to promoting equality of opportunity for all employees and job applicants. You can read our D&I charter here.

Equal Opportunities:

We are dedicated to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all choices are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

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