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Red Letter Communications

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Description:

Red Letter is seeking a Content Manager that will specialize in content management on the digital marketing management team, pursue the agency’s mission, and live the agency’s core values daily. The Content Manager is a salaried, full-time position in the Nashville, TN office with some flexibility with schedule and occasional remote options.

The Content Manager will:

  • Collaborate with digital team and clients to ensure web properties are in alignment with client national, regional, and global strategies, plans and priorities
  • Develop and maintain an understanding of target audience behavior and how digital content influences said behavior
  • Successfully coordinate a wide range of digital web projects with minimal errors and quick response time – projects can range from content updates via CMS to email content coordination, social media coordination, etc.
  • Plan, publish, and monitor social media posts for a portfolio of clients
  • Stay up to date with content marketing trends and bring ideas to the broader team, and clients
  • Assist with ongoing reporting needs, as needed
  • Other duties as assigned

Requirements:

Responsibilities & Duties Include (but aren’t limited to):

  • Capture client needs or client opportunities
  • Keep track of client projects internally and update status reports
  • Overall awareness of budgets and tracking methods
  • Request jobs within project management system, providing creative brief with all information necessary for creatives to complete tasks/job
  • Work with internal/external teams to build pages and test for accuracy
  • Be able to make basic updates in the content management system with basic HTML
  • Program and/or publish web and social media content according to editorial calendars
  • Provide campaign support as needed
  • Create social media posts utilizing Canva
  • Coordinate yearly surveillance and make updates via the CMS
  • Create wrap-up reports using information from Google Analytics
  • Provide recommendations based on analytical findings

Qualifications and Skills Include:

  • College degree in business, communications, advertising, public relations, marketing or related field is required
  • 1-3 years’ experience in content management preferred
  • Must be well-organized, extremely detail-oriented, can handle multiple projects simultaneously, and can work under strict deadlines
  • Have a strong command of MS Office (Outlook, Word, PowerPoint, and Excel), Basic to intermediate level of understanding of Adobe Creative Suite and Content Management Systems like WordPress and Webflow
  • Be able to communicate clear, concise, but detailed instructions in writing
  • Experience with customer service
  • Basic understanding of HTML is a plus
  • Google Analytics, Google Tag Manager certification is a plus
  • Ability to multi-task, but most importantly, prioritize
  • Ability to present ideas and build presentation decks with clarity and context
  • Ability to receive objective criticism and improve upon it
  • Critical thinking and problem-solving skills

Red Letter Communications

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