Red Letter Communications

Description:

Red Letter is seeking a Content Manager that will specialize in content management on the digital marketing management team, pursue the agency’s mission, and live the agency’s core values daily. The Content Manager is a salaried, full-time position in the Nashville, TN office with some flexibility with schedule and occasional remote options.

The Content Manager will:

• Collaborate with digital team and clients to ensure web properties are in alignment with client national, regional, and global strategies, plans and priorities
• Develop and maintain an understanding of target audience behavior and how digital content influences said behavior
• Successfully coordinate a wide range of digital web projects with minimal errors and quick response time – projects can range from content updates via CMS to email content coordination, social media coordination, etc.
• Plan, publish, and monitor social media posts for a portfolio of clients
• Stay up to date with content marketing trends and bring ideas to the broader team, and clients
• Assist with ongoing reporting needs, as needed
• Other duties as assigned

Requirements:

Responsibilities & Duties Include (but aren’t limited to):

• Capture client needs or client opportunities
• Keep track of client projects internally and update status reports
• Overall awareness of budgets and tracking methods
• Request jobs within project management system, providing creative brief with all information necessary for creatives to complete tasks/job
• Work with internal/external teams to build pages and test for accuracy
• Be able to make basic updates in the content management system with basic HTML
• Program and/or publish web and social media content according to editorial calendars
• Provide campaign support as needed
• Create social media posts utilizing Canva
• Coordinate yearly surveillance and make updates via the CMS
• Create wrap-up reports using information from Google Analytics
• Provide recommendations based on analytical findings

Qualifications and Skills Include:

• College degree in business, communications, advertising, public relations, marketing or related field is required
• 1-3 years’ experience in content management preferred
• Must be well-organized, extremely detail-oriented, can handle multiple projects simultaneously, and can work under strict deadlines
• Have a strong command of MS Office (Outlook, Word, PowerPoint, and Excel), Basic to intermediate level of understanding of Adobe Creative Suite and Content Management Systems like WordPress and Webflow
• Be able to communicate clear, concise, but detailed instructions in writing
• Experience with customer service
• Basic understanding of HTML is a plus
• Google Analytics, Google Tag Manager certification is a plus
• Ability to multi-task, but most importantly, prioritize
• Ability to present ideas and build presentation decks with clarity and context
• Ability to receive objective criticism and improve upon it
• Critical thinking and problem-solving skills

Red Letter Communications