Description:
Red Letter is seeking a Content Manager that will specialize in content management on the digital marketing management team, pursue the agency’s mission, and live the agency’s core values daily. The Content Manager is a salaried, full-time position in the Nashville, TN office with some flexibility with schedule and occasional remote options.
The Content Manager will:
- Collaborate with digital team and clients to ensure web properties are in alignment with client national, regional, and global strategies, plans and priorities
- Develop and maintain an understanding of target audience behavior and how digital content influences said behavior
- Successfully coordinate a wide range of digital web projects with minimal errors and quick response time – projects can range from content updates via CMS to email content coordination, social media coordination, etc.
- Plan, publish, and monitor social media posts for a portfolio of clients
- Stay up to date with content marketing trends and bring ideas to the broader team, and clients
- Assist with ongoing reporting needs, as needed
- Other duties as assigned
Requirements:
Responsibilities & Duties Include (but aren’t limited to):
- Capture client needs or client opportunities
- Keep track of client projects internally and update status reports
- Overall awareness of budgets and tracking methods
- Request jobs within project management system, providing creative brief with all information necessary for creatives to complete tasks/job
- Work with internal/external teams to build pages and test for accuracy
- Be able to make basic updates in the content management system with basic HTML
- Program and/or publish web and social media content according to editorial calendars
- Provide campaign support as needed
- Create social media posts utilizing Canva
- Coordinate yearly surveillance and make updates via the CMS
- Create wrap-up reports using information from Google Analytics
- Provide recommendations based on analytical findings
Qualifications and Skills Include:
- College degree in business, communications, advertising, public relations, marketing or related field is required
- 1-3 years’ experience in content management preferred
- Must be well-organized, extremely detail-oriented, can handle multiple projects simultaneously, and can work under strict deadlines
- Have a strong command of MS Office (Outlook, Word, PowerPoint, and Excel), Basic to intermediate level of understanding of Adobe Creative Suite and Content Management Systems like WordPress and Webflow
- Be able to communicate clear, concise, but detailed instructions in writing
- Experience with customer service
- Basic understanding of HTML is a plus
- Google Analytics, Google Tag Manager certification is a plus
- Ability to multi-task, but most importantly, prioritize
- Ability to present ideas and build presentation decks with clarity and context
- Ability to receive objective criticism and improve upon it
- Critical thinking and problem-solving skills
Red Letter Communications
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