Marketing Manager

Marketing Manager

City of London (hybrid)

About Hays

At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn’t just about being part of a global business leader; together with over 12,000 people across 32 countries, you’ll be making a difference in the world of work.

With the energy of the Hays culture behind you, you’ll be part of a progressive business that’s going places. Working flexibly and trusting each other to deliver, you’ll thrive in an environment that is inclusive, collaborative and motivating.

We call this the Hays spirit.

The opportunity

Lead the Sales Enablement team to proactively promote marketing activity via regular regional marketing calls and comms to ops – selling back marketing activity and driving operational engagement to minimise demand for unplanned marketing support.

Build, develop, and execute focused marketing plans for tactical core specialism and seasonal campaigns, partnerships and events ensuring activity has commercial consideration to enable sales and support business objectives, measured against agreed KPI’s. Ensure regular updates with key business stakeholders.

Build, develop and execute business engagement for national marketing campaigns. Ensuring operational business are clear on expectations, have been provided with the right promotional assets and are driving engagement to meet set KPI’s.

Meet monthly with key core specialism directors to ensure marketing activity is monitored and clear, national campaigns are being leveraged to their audiences as required and issues/blockers are being flagged and considered.

Manage, upskill and develop the events and marketing executives to effectively assist in the roll out and optimisation of marketing activity.

What can I expect day to day?

360 Marketing Support

• Lead the Sales Enablement team to manage and support adhoc marketing requests from operational business, challenging ROI and purpose and selling back existing marketing solutions or executing activity as need
• Maintain and optimise request processes and SLT’s to best support business needs and amplify/back-sell national marketing activities
• Follow processes for the performance measurement of campaigns and activity and contribute to reviews to ensure on-going evaluation
• Build, develop and execute key specialism campaigns which will be allocated through each financial year supporting the delivery of marketing plans across both UK and Ireland
• Work closely with Data and Salesforce teams to monitor campaign tracking and reporting
• Critically evaluate marketing activity to identify new opportunities, key learnings and potential improvements to plans.
• Lead the executives to execute and evaluate events across the UK&I, reviewing approach to ensure best practice and activity supports key objectives and priorities
• Manage key relationship with industries and specialism partners to nurture and amplify and develop mutually beneficial partnerships
• Work with other members of the wider UK & I/Global Marketing teams including social media, PR, e-CRM, content and creative studio to ensure seamless delivery and optimum impact of all activity.
• Maintain and conduct quarterly auditing of the Refer a Friend (RAF) process, liaising with regional PA’s to ensure adherence to governance and ability to ensure validity of RAF program & vouchers. Work with channel teams (B2C/ eCRM) to support/ provide reporting.

Business Engagement

• Launch key campaigns both, national and specialism, on time, to the regions via launch calls and/or communications
• Work on promotional toolkits, content and collateral ensuring consistent and engaging communication for key campaign launches across all regions
• Ensure all projects are following business engagement plans with key operational touchpoints and success metrics are being monitored to achieve maximum ROI as part of the roll out supporting business objectives
• Conduct 1:1 monthly calls with key specialism leads to monitored activity, manage expectations and ensure marketing is contributing to operational objectives

What you’ll need to succeed

• Educated to degree level or equivalent
• Strong standard of all Microsoft packages (Word, Excel, PowerPoint etc.)
• Strong experience across the marketing mix working on tactical campaigns and major marketing plans
• Strong understanding of the principles of B2B and B2C marketing principles
• Ability to quickly build rapport with colleagues to gain a deep understanding of their business and communication requirements
• Project management, prioritisation and organisation – able to understand and deliver to the requirements of a project brief, and ability to execute campaign production
• Stakeholder management, communication, and teamwork – Comfortable working in a matrix organisation and able to influence multiple groups across multiple UK geographic regions
• Demonstratable experience delivering successful business impact through marketing solutions

Not essential but advantageous:

• Adobe InDesign or equivalent (InDesign)
• Event management/ registration tools (e.g., Salesforce, Cvent, Eventbrite etc.)
• Project management tools (e.g., Monday.com)

Skills and Competencies

• Outstanding organisational ability and attention to detail
• Ability to empower and lead a team of executives
• Excellent communication skills both written and verbal
• Aptitude for managing high volume workloads based on (often tight) deadlines
• Excellent interpersonal skills and ability to work with and influence all levels of stakeholders
• Ability to manage senior level stakeholders effectively to create trust and buy in
• Work closely with the Head of Customer Strategy & Planning to improve stakeholder communication throughout the business
• Budgetary control and negotiation
• Highly motivated and a self-starter
• A bold decision maker, able to work in a dynamic and fast paced environment.
• Confident speaker and presenter to stakeholders at all levels
• Ensure Hays brand values are embedded across all marketing activities

What you will get in return

• Flexible hybrid working patterns
• Broad range of employee wellbeing initiatives and benefits
• Referral Bonus Scheme
• Community of support networks from Hays Pride, to Parents@Hays
• Paid charity day for all employees and working closely with charity partners
• Plus an extensive list of optional company benefits

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity If you’re thinking of a new tomorrow for your career, let’s work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

Hays