XPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is currently seeking a Consumer Marketing Manager.
XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “TOTAL REWARDS” package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.
Summary
We are seeking a Consumer Marketing Manager to develop and implement marketing plans and campaigns to promote the XPEL brand in key focus markets where XPEL has company-operated installation centers.
Core Duties
- Manage XPEL install center’s strategies, from research, planning, and budgeting, through campaign development, execution, and analysis on a global basis.
- Work with XPEL install center’s managers, Sales Directors, Territory Managers, and appropriate internal stakeholders to identify market opportunities, field needs, and implementation obstacles
- Work with Product Management, Customer Service, Business Intelligence, I.T., and other teams to integrate and prioritize XPEL install center’s messaging
- Develop detailed campaign briefs and timelines for marketing channel managers and creative teams
- Work with Marketing Management to develop annual XPEL install center’s marketing plans
- Establish an annual operating budget based on the approved marketing budget
- Develop an ongoing consumer-facing communications plan, to ensure awareness of all programs, resources, initiatives, and improvements
- Be responsible for consistent consumer-facing messaging across all audiences, channels, and experiences
- Evaluate the effectiveness/impact of each planning initiative through quantifiable methods
- Other duties as assigned
Job Requirements
- 5-7 years of product/service/brand management experience. National/global level preferred.
- Possess a proven ability to increase brand awareness among multiple target groups
- Extensive strategy development experience
- Ability to travel up to 50%
- Prove track record of working across multiple departments and with outside partners
- Experience in traditional and non-traditional communications formats
- Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy a nd tactical development
- Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.
- Have a strong sense of urgency, integrity and impeccable professionalism in representing the Brand and company
XPEL
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