Imperium Data has a client in the Jacksonville, FL area looking to add a Marketing Analytics & Insights Manager to their growing team . The client is a nationally recognized non-profit organization with great benefits and competitive compensation. The Marketing Analytics & Insights Manager will utilize their expertise in a variety of research platforms to gather, process, and store marketing data used to develop marketing strategies and reporting. The candidate will need experience with analyzing market research, app integrations, and persona development. A strong background in analytics and statistics as well as having the ability to develop strong cross departmental relationships will be necessary.
What you’ll be doing:
- Lead planning, development, and maintenance of systems required to capture, aggregate, report, and analyze insights.
- Manage a team of analysts to pull and analyze data to gain insight and implement analytics solutions.
- Define, document, and implement analytic processes while defining clear standards for data usage, measurement, and reporting.
- Create A/B testing designed to improve key metrics for all channels.
- Keep up to date and document industry trends, best practices, and opportunities.
- Make recommendations that optimize marketing efforts to maximize ROI.
- Utilize research, analytics, and insights to influence decisions and recommend new opportunities.
- Lead qualitative and quantitative research projects.
- Collaborating with your team and external vendors to create compelling stories and communicate insights.
- Enhance platforms and infrastructure to support campaign performance.
- Lead data integration efforts ensuring systems are connected and communicating accurately.
- Conducting Project Management for multiple projects with dynamic priorities and timelines.
What our client is looking for:
- 5+ years experience implementing and using marketing data analytics
- 5+ years experience in qualitative and quantitative research
- 5+ years experience with analytics and insights in a marketing or advertising setting
- 3+ years of experience managing analysts
- Experience with Google Analytics preferred
- Experience reporting, email, and marketing automation tools like CRM’s, Tableau, CliqView, and Power BI
Imperium Data Consulting is a subsidiary of Imperium Data, a full-service Information Technology services firm. Imperium Data Consulting is specialized in providing top Information Technology talent to organizations of all size and industries. We work with the best staffing industry technology and our teams are tenured talent and staffing consultants.
Imperium Data is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.
Imperium Data
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