Digital Marketing Manager

Digital Marketing Manager

Why take a look?

Ready to raise your game? The Carlstar Group is the industry leader in the specialty tire and wheel market that offers the security of a large global company and the speed/ autonomy of a small company.

You are an up-and-coming digital marketing innovator who has mastered the day-to-day management of your current organization’s channels and products, and now you’re ready to elevate to the next level.

You’ll be a great fit if:

• You are a self-starter and enjoy a fast-paced, constantly evolving, manufacturing environment
• You can “connect the dots” between relevant data and what you’re seeing take place in the production environment
• You are comfortable with risk and driving quick implementation of creative and innovative solutions
• You seek out challenging projects and assignments and see them as learning opportunities
• You demonstrate grit in overcoming setbacks or obstacles
• You have an insatiable hunger to continuously improve yourself and your organization

What you get:

• An exciting, face-paced environment
• The speed in which a “Small-Large” company pushes and supports changes
• Frequent interaction and support from company leadership
• Direct access to C-Suite leadership to help guide you through your career and work-related challenges
• Autonomy to grow and shape the future of the company
• Grooming and development for next level opportunities
• Interactions with industry-leading OEM manufacturers

Company Overview

With approximately $750 million in revenue, The Carlstar Group, LLC (“Carlstar” or the “Company”) is a leading producer of specialty tires, wheels, and assemblies for diverse end markets including: lawn & garden, construction, power sports (primarily all-terrain vehicle tires), trailers, and agriculture.

Carlstar (and its predecessor) have been in the engineered rubber products business for over 100 years and sells its products under many of the most recognized brand names in their respective market segments including Carlisle, ITP, and Cragar, among others. In addition, the Company has one of the broadest distribution channels and the largest installed bases within its served North American markets. The Company is a strategic supplier to leading OEMs such as John Deere, Polaris, Husqvarna, Stanley Black & Decker, and BRP, and is sole sourced on a number of their leading platforms. Approximately 59% of Carlstar’s revenue is derived from higher margin aftermarket sales, leveraging the Company’s large installed base of OEM products. Carlstar has approximately 3,400 employees and operates four manufacturing facilities in both North America and China and twelve distribution centers.

Carlstar is engaged in serving lower volume, higher mix business where the Company must economically manage thousands of SKUs with low individual order quantities through a complex distribution network in a marketplace that highly values timely and accurate order fulfillment.

Through the implementation of efficient operational (enhanced SIOP, lean manufacturing, inventory planning, optimization of the distribution network, redesign and value engineering of compounds and products, improved process control, activity based costing, etc.) and intelligent commercial (dynamic pricing and material margin management, new product development, refined channel management, new account conquests, etc.) strategies, the company is targeting improving performance to over 12% EBITDA margins on substantially higher revenue over time. The company is on a very strong performance trajectory today.

To learn more about The Carlstar Group, please visit the company’s web site: https://www.carlstargroup.com/.

Position Summary

The Digital Marketing Manager is responsible for development and implementation of action plans that build and maximize Digital Marketing and engagement in the company’s business strategy, key products, and services. This position will provide support to Marketing, Sales and Product Managers through the regional execution of marketing campaigns, as well as generate and manage content in alignment with our business strategy.

This position reports to the EVP, Sales and Marketing.

Pivotal Experience & Expertise

Carlstar seeks an action-oriented, self-driven, proven marketing leader, who has demonstrated the intellectual horsepower, energy and creativity to transform a growing, dynamic business.

• Partner with key customers including, Secondary Supply Retailers, Warehouse Distributors, Market segment distributors and online retailers.
• Execute digital marketing and sales strategies in line with the company vision and strategic priorities.
• Lead execution and measurement of digital user acquisition strategies and strengthen relationships with distributors, and channel partners.
• Analyze performance of all digital marketing campaigns, assess against goals (ROI and KPIs), to drive improvement to campaign effectiveness.
• Gather customer insights through market research and ongoing evaluation to support further improvements in capabilities, tools, and methods.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, including Carlstar’s direct customer interface portal.
• Continually measure and analyze marketing channels, content and critical metrics to improve message delivery and understanding.
• Evaluate emerging technologies and standard methodologies. Provide thought leadership and perspective for adoption where appropriate.
• Develop strategy and priority guidance regarding digital activities focused on website content/upgrades, E-commerce penetration, social media and other digital communications.
• Brand ambassador who has experience with brand transition is a plus.
• Bachelor’s degree in Marketing, Digital Marketing, UX/Design or Communication. MBA or Master’s degree an asset
• Minimum 3 years of experience in marketing
• Extraordinary, highly creative writing skills, with an innate attention to detail
• Strong communication and project management skills, with the ability to juggle priorities and move projects forward while maintaining high work quality

Leadership Capabilities & Culture Fit

• Unquestionable integrity, ethics and judgment. The courage and ability to take a strong position when required for the good of the Company.
• Excellent communication and influencing skills. The ability to be collaborative and creative in their ability to translate complex issues in terms readily understandable to a broad audience.
• Highly intelligent and analytical, possessing the intellectual curiosity to probe and understand how the dimensions within their area of responsibility work and influence the broader business.
• Demonstrated business orientation. This individual must have commercial instincts and financial acumen and will be able to connect operational decisions to the broader business and investment thesis.
• Self-awareness and the natu
• ral ability to build trust and confidence, especially with functional/P&L leaders, his or her peer group, and the executive leadership team.
• Strong interpersonal skills. An ability to positively engage with people at all levels of the organization.
• He or she will embrace a philosophy of transparency, healthy debate and accountability.

The Carlstar Group