Digital Marketing Manager
Why take a look?
Ready to raise your game? The Carlstar Group is the industry leader in the specialty tire and wheel market that offers the security of a large global company and the speed/ autonomy of a small company.
You are an up-and-coming digital marketing innovator who has mastered the day-to-day management of your current organization’s channels and products, and now you’re ready to elevate to the next level.
You’ll be a great fit if:
- You are a self-starter and enjoy a fast-paced, constantly evolving, manufacturing environment
- You can “connect the dots” between relevant data and what you’re seeing take place in the production environment
- You are comfortable with risk and driving quick implementation of creative and innovative solutions
- You seek out challenging projects and assignments and see them as learning opportunities
- You demonstrate grit in overcoming setbacks or obstacles
- You have an insatiable hunger to continuously improve yourself and your organization
What you get:
- An exciting, face-paced environment
- The speed in which a “Small-Large” company pushes and supports changes
- Frequent interaction and support from company leadership
- Direct access to C-Suite leadership to help guide you through your career and work-related challenges
- Autonomy to grow and shape the future of the company
- Grooming and development for next level opportunities
- Interactions with industry-leading OEM manufacturers
Company Overview
With approximately $750 million in revenue, The Carlstar Group, LLC (“Carlstar” or the “Company”) is a leading producer of specialty tires, wheels, and assemblies for diverse end markets including: lawn & garden, construction, power sports (primarily all-terrain vehicle tires), trailers, and agriculture.
Carlstar (and its predecessor) have been in the engineered rubber products business for over 100 years and sells its products under many of the most recognized brand names in their respective market segments including Carlisle, ITP, and Cragar, among others. In addition, the Company has one of the broadest distribution channels and the largest installed bases within its served North American markets. The Company is a strategic supplier to leading OEMs such as John Deere, Polaris, Husqvarna, Stanley Black & Decker, and BRP, and is sole sourced on a number of their leading platforms. Approximately 59% of Carlstar’s revenue is derived from higher margin aftermarket sales, leveraging the Company’s large installed base of OEM products. Carlstar has approximately 3,400 employees and operates four manufacturing facilities in both North America and China and twelve distribution centers.
Carlstar is engaged in serving lower volume, higher mix business where the Company must economically manage thousands of SKUs with low individual order quantities through a complex distribution network in a marketplace that highly values timely and accurate order fulfillment.
Through the implementation of efficient operational (enhanced SIOP, lean manufacturing, inventory planning, optimization of the distribution network, redesign and value engineering of compounds and products, improved process control, activity based costing, etc.) and intelligent commercial (dynamic pricing and material margin management, new product development, refined channel management, new account conquests, etc.) strategies, the company is targeting improving performance to over 12% EBITDA margins on substantially higher revenue over time. The company is on a very strong performance trajectory today.
To learn more about The Carlstar Group, please visit the company’s web site: https://www.carlstargroup.com/.
Position Summary
The Digital Marketing Manager is responsible for development and implementation of action plans that build and maximize Digital Marketing and engagement in the company’s business strategy, key products, and services. This position will provide support to Marketing, Sales and Product Managers through the regional execution of marketing campaigns, as well as generate and manage content in alignment with our business strategy.
This position reports to the EVP, Sales and Marketing.
Pivotal Experience & Expertise
Carlstar seeks an action-oriented, self-driven, proven marketing leader, who has demonstrated the intellectual horsepower, energy and creativity to transform a growing, dynamic business.
- Partner with key customers including, Secondary Supply Retailers, Warehouse Distributors, Market segment distributors and online retailers.
- Execute digital marketing and sales strategies in line with the company vision and strategic priorities.
- Lead execution and measurement of digital user acquisition strategies and strengthen relationships with distributors, and channel partners.
- Analyze performance of all digital marketing campaigns, assess against goals (ROI and KPIs), to drive improvement to campaign effectiveness.
- Gather customer insights through market research and ongoing evaluation to support further improvements in capabilities, tools, and methods.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, including Carlstar’s direct customer interface portal.
- Continually measure and analyze marketing channels, content and critical metrics to improve message delivery and understanding.
- Evaluate emerging technologies and standard methodologies. Provide thought leadership and perspective for adoption where appropriate.
- Develop strategy and priority guidance regarding digital activities focused on website content/upgrades, E-commerce penetration, social media and other digital communications.
- Brand ambassador who has experience with brand transition is a plus.
- Bachelor’s degree in Marketing, Digital Marketing, UX/Design or Communication. MBA or Master’s degree an asset
- Minimum 3 years of experience in marketing
- Extraordinary, highly creative writing skills, with an innate attention to detail
- Strong communication and project management skills, with the ability to juggle priorities and move projects forward while maintaining high work quality
Leadership Capabilities & Culture Fit
- Unquestionable integrity, ethics and judgment. The courage and ability to take a strong position when required for the good of the Company.
- Excellent communication and influencing skills. The ability to be collaborative and creative in their ability to translate complex issues in terms readily understandable to a broad audience.
- Highly intelligent and analytical, possessing the intellectual curiosity to probe and understand how the dimensions within their area of responsibility work and influence the broader business.
- Demonstrated business orientation. This individual must have commercial instincts and financial acumen and will be able to connect operational decisions to the broader business and investment thesis.
- Self-awareness and the natu
- ral ability to build trust and confidence, especially with functional/P&L leaders, his or her peer group, and the executive leadership team.
- Strong interpersonal skills. An ability to positively engage with people at all levels of the organization.
- He or she will embrace a philosophy of transparency, healthy debate and accountability.
The Carlstar Group
Related jobs:
Job Description
A production team is seeking a New York-based camera operator and sound recordist to assist with a three-day filming project during New York Climate Week. This is an ideal opportunity for professionals experienced in documentary or branded content production.
Job Responsibilities
-
Operate camera and capture high-quality footage
-
Record and monitor clear, professional sound during filming
-
Collaborate with the production team to ensure smooth shoot days
Requirements
-
Must be based in New York
-
Must have experience with documentary or branded content
-
Preferably have own camera and sound kit
-
Must be available for all three filming days
Compensation
-
Paid professional gig (rate to be discussed with production team)
-
Opportunity to work on meaningful climate-related content
Job Description
A YouTube episodic series is seeking two Production Assistants (PAs) to support a two-day shoot in Dallas, TX. This is an excellent opportunity for individuals looking to gain hands-on production experience while working alongside a professional crew.
Job Responsibilities
-
Assist the production team with setup, breakdown, and daily operations.
-
Support cast and crew with tasks as directed by production leads.
-
Manage on-set needs such as equipment handling, organization, and logistics.
-
Ensure smooth workflow throughout the shoot.
Requirements
-
Previous production experience preferred but not required.
-
Strong communication skills and ability to take direction.
-
Reliable, punctual, and professional.
-
Ability to work in a fast-paced environment and handle multiple tasks.
Compensation
-
Rate: $250 per day for 8 hours.
-
Duration: Two days of work.
Job Description
A new independently financed series is seeking non-union writers from Chicago, or writers with a deep understanding of Chicago’s culture, to join an upcoming narrative TV series set to film in Summer 2026. The show will highlight everyday life in Black Chicago through authentic, character-driven storytelling.
Job Responsibilities
-
Collaborate with producers and creative teams to shape compelling scripts
-
Develop vibrant, original narratives rooted in Chicago’s culture and community life
-
Write 30-minute episodic content that blends drama, comedy, and family themes
-
Deliver scripts that resonate with youth while honoring traditions and values
Requirements
-
Strong writing bio that demonstrates experience and unique voice
-
Familiarity with Chicago’s cultural landscape and community life
-
Ability to create stories that challenge stereotypes and celebrate creativity, family, and entrepreneurship
Compensation
-
Paid opportunity, rate based on experience and project budget
Film Crew for Feature Production
Job Description
A feature film is finishing production and seeking skilled crew members to join the team. Positions are open for technical and production support roles to help bring this project to completion.
Job Responsibilities
-
Operate sound equipment and ensure high-quality audio recording
-
Manage lighting setups and technical rigging on set
-
Provide grip support for camera and equipment handling
-
Assist with daily set operations as a production assistant
-
Pilot drone equipment to capture aerial footage
Requirements
-
Previous experience in film crew roles preferred
-
Ability to collaborate in a fast-paced production environment
-
Strong technical knowledge in assigned department
-
Reliable, punctual, and detail-oriented
Compensation
-
Paid opportunity, rates dependent on role and experience
Job Description
A romantic musical comedy feature film titled In Another Life is currently in mid-production in Boston and seeking passionate collaborators to join the team. The project requires skilled crew members to support the final stretch of production.
Job Responsibilities
-
Work closely with the director and production team to bring the film to completion.
-
Fulfill assigned crew roles with professionalism and creativity.
-
Ensure smooth day-to-day operations on set.
-
Collaborate effectively with cast and crew in a fast-paced production environment.
Roles Needed
-
1st Assistant Director
-
Line Producer
-
Sound Mixer (with equipment)
Requirements
-
Prior experience in the respective role.
-
Ability to work in a collaborative, creative team environment.
-
Availability for the scheduled production period.
Compensation Details
-
Compensation details will be discussed with selected candidates.
Job Description
The indie short film Through Your Eyes is seeking talented post-production professionals to join the team. This emotionally driven sci-fi drama runs approximately 12 minutes and follows a desperate granddaughter who tries an experimental treatment to save her grandmother from Alzheimer’s.
Job Responsibilities
-
Sound Designer: Create immersive soundscapes that elevate the storytelling and capture the emotional tone of the film.
-
Colorist: Deliver polished color grading to enhance the sci-fi aesthetic and overall mood of the short film.
-
Composer: Score an original soundtrack that underscores the emotional depth of the narrative.
Requirements
-
Experience in post-production with strong portfolio samples
-
Ability to collaborate with directors and production team to maintain creative vision
-
Passion for storytelling and sci-fi drama content
-
Availability to begin work immediately
Compensation
-
Paid opportunity, rates to be discussed based on experience and portfolio
Crew for Short Film Production
Job Description
A short film production in Broward County is assembling a passionate and reliable crew for an upcoming shoot. This is an excellent opportunity for filmmakers and production professionals looking to gain valuable on-set experience and contribute to a creative project.
Job Responsibilities
-
Assistant Directors (ADs): Keep the set running smoothly with strong communication and organizational skills.
-
Second Camera Operator (FX3): Capture cinematic coverage using Sony FX3 with a creative eye.
-
Production Assistants (PAs): Support across departments with energy, flexibility, and reliability.
Requirements
-
Must have relevant experience for the role applying to.
-
Strong teamwork and communication skills.
-
Availability for the full shoot schedule.
Compensation
-
Paid opportunity; details provided upon selection.
Job Description
A high-octane action film with strong production value is seeking an experienced camera operator to join the crew. This project is a fast-paced, dynamic shoot requiring handheld expertise and familiarity with advanced cinema equipment.
Job Responsibilities
- Operate the camera for action-packed sequences and dynamic scenes
- Collaborate closely with the director and cinematography team to execute the creative vision
- Capture handheld shots with precision and control
- Ensure professional quality footage using the Red Raptor X camera
Requirements
- Proven experience as a camera operator, particularly with handheld shooting
- Strong technical knowledge of the Red Raptor X or similar cinema cameras
- Ability to work collaboratively with a fast-paced production team
- Availability for two weekends in late September
Compensation
- Paid opportunity (rate discussed upon hire)
- Work on a professional film production with industry-standard equipment
- Gain experience on a high-energy, action-focused project
Women’s Board Assistant
Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.
Job Responsibilities
-
Provide administrative support to the Women’s Board team
-
Coordinate scheduling and communication with talent and clients
-
Maintain and update talent portfolios and records
-
Assist with bookings, contracts, and follow-ups
-
Handle general office duties as needed
Requirements
-
Strong organizational and multitasking skills
-
Excellent written and verbal communication abilities
-
Proficiency in office software and scheduling tools
-
Previous agency or entertainment industry experience preferred
Compensation
-
Competitive pay (details provided upon application)
Film Crew and Equipment Needed for Upcoming Production
Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.
Job Responsibilities
-
Provide and operate a fully equipped package truck for production needs
-
Work collaboratively with the production team to execute lighting, grip, and set requirements
-
Assist with setup, operation, and breakdown of production equipment
-
Ensure all gear is properly maintained and functioning throughout the shoot
-
Support all departments in meeting production deadlines and creative goals
Requirements
-
Experience as a gaffer, key grip, swing, or HMU on professional film sets
-
Access to necessary tools and gear for assigned role
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced production environment
-
Reliable and punctual with a commitment to the project schedule
Compensation
-
Pay based on role and experience
-
Meals and on-set amenities provided
-
Networking opportunity with other industry professionals
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities