We are seeking a Director of Digital Advertising to manage all aspects of our digital paid advertising efforts across all eCommerce PPC, display, paid social and corporate marketing, as well as B2B marking. The Director of Digital Advertising is tasked with overseeing advertising deployment over our entire marketing and sales funnel from awareness to post-purchase. These responsibilities include, but are not limited to, coaching, developing staff, exploring and implementing new technologies and automation, creating and implementing advertising strategies, responsibly deploying spend and managing advertising budgets to brand dependent KPI’s.
This position is ultimately responsible for efficiently deploying resources to ensure a full-funnel impact. They will strategize and actualize the paid-marketing plans, from concept to hands-on execution, as well as be responsible for tracking the department’s budget and KPI targets. We seek an organized, hands-on, get-it-done individual to work collaboratively with operations, marketing, sales, and brand partners.
The Director of Digital Advertising reports to the Sr. Director of D2C and will manage and develop a team of advertising specialists.
- Partner & collaborate closely with PPR’s marketing & E-commerce teams and external agencies to develop and execute robust digital advertising strategies and campaigns for brand partners and corporate initiatives: crafting detailed briefs across social, search, display, programmatic, emerging channels, etc. – setting KPIs, optimizing ads in real-time, and ensuring all ads are aligned to the overall objectives of the campaign: purchase/consumption, engagement, acquisition.
- Advise on advertising content strategy for all campaigns. Collaborate with internal and external content creators to deliver best in class advertising content, that is dynamic and engaging, and optimized for the advertising platform, placement, and objective. Analyze content performance and utilize data to provide timely feedback and recommendations.
- Collaborate with director and manager level team members to leverage first party data across all campaigns: testing ad targeting based on user preference/actions. Create advanced retargeting strategies, test variables across audiences and establish advertising benchmarks. Ensure that advertising pixels and relevant event tracking is implemented across channels ahead of campaign launch.
- Manage and develop the advertising and content team, as well as external agencies/tools to manage the reporting and analytics for all advertising campaigns. Use the data to optimize campaigns in real-time, measure effectiveness across targets, objectives, placement, and content. Provide internal/external stakeholders with campaign reports, giving context to the data, and highlighting wins and areas for improvement for each campaign – use these learnings to consistently evolve best practices.
- Work alongside the advertising team on advertising partnerships. Forming direct relationships with various media platforms and ad tech companies, finding opportunities to influence added value from partners around priority advertising campaigns. Collaborate with partners on beta launches and case studies, identifying new ways for us to reach customers through paid media to drive scalable and efficient results.
- Keep track of campaign budgets and advertising credits, working alongside team coordinator to ensure vendors are paid in a timely manner. Keeping all campaigns within budget and optimizing spend to drive cost effective results. When necessary, suggest budget increases to project leads/brand stakeholders, based on results.
- Partner with the marketing and content teams to bridge the gap between organic and paid social, ensuring that advertising campaigns are complimentary to organic activity
- Offer guidance to team members on influencer marketing campaigns. Helping marketing team to launch dynamic paid influencer campaigns that drive incremental awareness.
Who you are:
- 7 – 10+ years of experience in digital paid advertising, and data analytics/reporting in e-commerce, brand and B2B advertising, with expertise in real-time advertising optimization – must have expert industry knowledge leading advertising platforms such as Google, Meta, Amazon, Wal-Mart Connect, Criteo, Citrus Ad, Microsoft Bing, etc.
- Must have experience with Stackline, Pacvue, and Perpetua.
- Deep understanding of the importance of digital advertising content. Comfortable with giving constructive feedback to content creators to optimize content.
- Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under demanding timelines.
- An analytical advertiser, with an intuitive understanding of advertising reporting tools and the ability to develop tailored reporting across campaigns.
- A strong understanding of the marketing funnel and customer lifecycles. Understands how to harness first party data to target customers and connect the dots between paid and organic audience development channels, to drive efficient and scalable results across audiences.
- Skilled in the creation and delivery of presentations, giving context around data and crafting presentations with the audience in mind.
- Expert knowledge of various ad tech from planning tools to ad management software, ad-serving platforms and reporting systems.
- Ability to prioritize, problem solve, and mobilize while maintaining a positive and productive approach in high-pressure situations.
- Must be curious, adaptable, and passionate about e-commerce and digital marketing and advertising.
About Powerplay Retail:
Powerplay Retail connects the right brands with the right retailers—doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. At Powerplay Retail we have a combined 250 years of experience connecting the most innovative brands with the most important online and in-store retailers to launch and grow the world’s best brands. Our broad capabilities and Flexible Service Offerings (FSO’s) are focused on our partner’s needs and ensure they always get the right expertise and just the right time.
We’re real people who love what we do and take pride in our work. We don’t believe in gimmicks or crazy stunts—just in doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. We are non-traditional, no sterile office vibes here. We also don’t let job titles define us, everyone has great ideas, no matter their title or department. We call ourselves a 15-year-old start up. Our business was built by riding the winds of change, adapting to the demands of the industry and our clients’ needs. We aren’t afraid of a new challenge. What sets us apart is we don’t just talk. We DO. We work hard and have the partnerships, relationships, and results to show for it.
We provide competitive salaries and benefits to make sure you and your families are taken care of. This includes a non-elective 3% 401K contribution, 75% of monthly insurance premiums paid for by Powerplay, flexible work environment, frequent food trucks, stocked refrigerators, happy hours, company outings, volunteer events and more!
Powerplay Retail. Where Brands and Retailers Achieve.
Powerplay Retail™
Related jobs:
Event Coordinator
Job Description
An anime-focused organization is seeking Event Coordinators to help organize and manage community events, conventions, meetups, and special activities. This position is ideal for organized professionals who enjoy planning memorable experiences.
Job Responsibilities
- Coordinate event logistics and scheduling.
- Assist with setup and event operations.
- Communicate with vendors, guests, and volunteers.
- Ensure successful event execution.
Requirements
- Strong organizational skills.
- Excellent communication abilities.
- Ability to multitask in fast-paced environments.
- Event planning experience is preferred but not required.
Compensation
- Paid opportunities may be available depending on the position.
- Free VIP event admission.
- Complimentary photoshoots.
- Potential travel opportunities.
Promoters & Marketing Team Members
Job Description
An expanding anime and pop culture community in New York City is looking for enthusiastic Promoters and Marketing Team Members to help grow its audience, spread awareness, and support community events. This opportunity is ideal for individuals passionate about anime, conventions, cosplay, and fan communities who want to contribute to a growing organization.
Job Responsibilities
- Promote community events and initiatives online and in person.
- Assist with marketing campaigns and audience engagement.
- Help expand the community through outreach efforts.
- Represent the organization at events and meetups.
- Collaborate with the team on promotional strategies.
Requirements
- Passion for anime, cosplay, gaming, or pop culture communities.
- Strong communication and interpersonal skills.
- Reliable and motivated team player.
- Ability to engage with community members both online and in person.
- Marketing or promotional experience is a plus but not required.
Compensation
- Paid opportunities may be available depending on the position.
- Free VIP entry to community events and meetups.
- Free photoshoots.
- Travel opportunities, including flights for select travel events depending on the role.
Film Crew Hiring Call for Chicago Productions
Job Description
A production company is seeking experienced film and television crew members for upcoming projects in the Chicago area. This is a paid opportunity for industry professionals looking to join narrative film and television productions. Casting directors and production managers are currently hiring skilled crew members across multiple departments to support upcoming shoots and future projects.
Job Responsibilities
- Collaborate with production teams to support film and television projects
- Maintain professionalism and efficiency on set
- Execute department-specific responsibilities according to production needs
- Assist with ensuring productions run smoothly and safely
- Follow production schedules and project requirements
Requirements
- Previous film, television, or production experience preferred
- Strong communication and teamwork skills
- Ability to work in a fast-paced production environment
- Reliable, organized, and detail-oriented
- Narrative film and television experience preferred
- Must be available for projects in the Chicago area
Compensation
- Paid production positions
- Opportunities on upcoming and future productions
- Professional networking opportunities
- Experience working with established production teams
Job Description
A production filming in the Houston and Pearland area is seeking an experienced 1st Assistant Camera (1st AC) / Focus Puller with Ronin 4D experience. This paid crew opportunity is ideal for camera professionals who have experience managing focus on advanced camera systems and can contribute to a fast-paced production environment.
Job Responsibilities
- Serve as the 1st Assistant Camera / Focus Puller during production.
- Pull and maintain accurate focus while operating with the Ronin 4D camera system.
- Assist the camera department with equipment setup and operation.
- Collaborate closely with the Director of Photography and camera crew.
- Ensure camera equipment is functioning properly throughout production.
Requirements
- Proven experience as a 1st AC or Focus Puller.
- Must have experience pulling focus on a Ronin 4D system.
- Own wireless focus system preferred.
- Strong technical knowledge of camera operations and focus management.
- Ability to work efficiently in a production environment.
- Must be available for scheduled shoot dates.
Compensation Details
- Paid position
- Rate will be discussed with selected candidates
Film Crew for Watch Party Event
Job Description
A production team is seeking an experienced film crew to capture a live watch party event in Midland, Texas. This videography opportunity is ideal for creative professionals who specialize in event coverage and can deliver high-quality footage that captures the energy and atmosphere of a live gathering. Teams with experience filming events, branded content, and social media campaigns are encouraged to apply.
Job Responsibilities
- Film and document a live watch party event
- Capture high-quality video footage of attendees and activities
- Work collaboratively with event organizers and production staff
- Manage camera equipment and on-site production needs
- Deliver professional event coverage that highlights key moments
Requirements
- Prior videography or film production experience
- Must provide examples of previous video work
- Minimum crew size of 2–3 people
- Strong understanding of event filming and production
- Reliable equipment and professional workflow
- Ability to work efficiently in a live event environment
Compensation
- Paid film crew opportunity
- Professional event production experience
- Opportunity to expand your portfolio
- Networking opportunities with industry professionals
Entertainment Industry Production Staff
Job Description
A growing television and digital media network is hiring motivated professionals and aspiring creatives to join its production team. Opportunities are available across multiple departments, including content creation, production, post-production, casting, photography, and event support. Training is available for select positions, making this an excellent opportunity for both experienced professionals and individuals looking to gain hands-on entertainment industry experience.
Job Responsibilities
- Support television, digital media, and content production projects
- Collaborate with creative and production teams to deliver high-quality content
- Assist with filming, editing, casting, photography, or production operations depending on the role
- Maintain professionalism and reliability in a fast-paced production environment
- Contribute to the development of original programming and entertainment content
Requirements
- Passion for television, media, production, or entertainment
- Strong communication and teamwork skills
- Reliable, professional, and motivated work ethic
- Relevant experience preferred but not required for select positions
- Ability to work collaboratively in a creative environment
Available Positions
- Assistant Editors
- Story Producers
- Videographers
- Photographers
- Drivers / Security
- Licensed Medics
- Casting Producers
- Makeup Artists (MUA)
- Hair Stylists
Compensation
- Competitive compensation based on position and experience
- Training opportunities available for select roles
- Hands-on experience in television and digital media production
- Opportunity to work with a growing entertainment network
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities
