We are seeking a Director of Digital Advertising to manage all aspects of our digital paid advertising efforts across all eCommerce PPC, display, paid social and corporate marketing, as well as B2B marking. The Director of Digital Advertising is tasked with overseeing advertising deployment over our entire marketing and sales funnel from awareness to post-purchase. These responsibilities include, but are not limited to, coaching, developing staff, exploring and implementing new technologies and automation, creating and implementing advertising strategies, responsibly deploying spend and managing advertising budgets to brand dependent KPI’s.
This position is ultimately responsible for efficiently deploying resources to ensure a full-funnel impact. They will strategize and actualize the paid-marketing plans, from concept to hands-on execution, as well as be responsible for tracking the department’s budget and KPI targets. We seek an organized, hands-on, get-it-done individual to work collaboratively with operations, marketing, sales, and brand partners.
The Director of Digital Advertising reports to the Sr. Director of D2C and will manage and develop a team of advertising specialists.
- Partner & collaborate closely with PPR’s marketing & E-commerce teams and external agencies to develop and execute robust digital advertising strategies and campaigns for brand partners and corporate initiatives: crafting detailed briefs across social, search, display, programmatic, emerging channels, etc. – setting KPIs, optimizing ads in real-time, and ensuring all ads are aligned to the overall objectives of the campaign: purchase/consumption, engagement, acquisition.
- Advise on advertising content strategy for all campaigns. Collaborate with internal and external content creators to deliver best in class advertising content, that is dynamic and engaging, and optimized for the advertising platform, placement, and objective. Analyze content performance and utilize data to provide timely feedback and recommendations.
- Collaborate with director and manager level team members to leverage first party data across all campaigns: testing ad targeting based on user preference/actions. Create advanced retargeting strategies, test variables across audiences and establish advertising benchmarks. Ensure that advertising pixels and relevant event tracking is implemented across channels ahead of campaign launch.
- Manage and develop the advertising and content team, as well as external agencies/tools to manage the reporting and analytics for all advertising campaigns. Use the data to optimize campaigns in real-time, measure effectiveness across targets, objectives, placement, and content. Provide internal/external stakeholders with campaign reports, giving context to the data, and highlighting wins and areas for improvement for each campaign – use these learnings to consistently evolve best practices.
- Work alongside the advertising team on advertising partnerships. Forming direct relationships with various media platforms and ad tech companies, finding opportunities to influence added value from partners around priority advertising campaigns. Collaborate with partners on beta launches and case studies, identifying new ways for us to reach customers through paid media to drive scalable and efficient results.
- Keep track of campaign budgets and advertising credits, working alongside team coordinator to ensure vendors are paid in a timely manner. Keeping all campaigns within budget and optimizing spend to drive cost effective results. When necessary, suggest budget increases to project leads/brand stakeholders, based on results.
- Partner with the marketing and content teams to bridge the gap between organic and paid social, ensuring that advertising campaigns are complimentary to organic activity
- Offer guidance to team members on influencer marketing campaigns. Helping marketing team to launch dynamic paid influencer campaigns that drive incremental awareness.
Who you are:
- 7 – 10+ years of experience in digital paid advertising, and data analytics/reporting in e-commerce, brand and B2B advertising, with expertise in real-time advertising optimization – must have expert industry knowledge leading advertising platforms such as Google, Meta, Amazon, Wal-Mart Connect, Criteo, Citrus Ad, Microsoft Bing, etc.
- Must have experience with Stackline, Pacvue, and Perpetua.
- Deep understanding of the importance of digital advertising content. Comfortable with giving constructive feedback to content creators to optimize content.
- Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under demanding timelines.
- An analytical advertiser, with an intuitive understanding of advertising reporting tools and the ability to develop tailored reporting across campaigns.
- A strong understanding of the marketing funnel and customer lifecycles. Understands how to harness first party data to target customers and connect the dots between paid and organic audience development channels, to drive efficient and scalable results across audiences.
- Skilled in the creation and delivery of presentations, giving context around data and crafting presentations with the audience in mind.
- Expert knowledge of various ad tech from planning tools to ad management software, ad-serving platforms and reporting systems.
- Ability to prioritize, problem solve, and mobilize while maintaining a positive and productive approach in high-pressure situations.
- Must be curious, adaptable, and passionate about e-commerce and digital marketing and advertising.
About Powerplay Retail:
Powerplay Retail connects the right brands with the right retailers—doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. At Powerplay Retail we have a combined 250 years of experience connecting the most innovative brands with the most important online and in-store retailers to launch and grow the world’s best brands. Our broad capabilities and Flexible Service Offerings (FSO’s) are focused on our partner’s needs and ensure they always get the right expertise and just the right time.
We’re real people who love what we do and take pride in our work. We don’t believe in gimmicks or crazy stunts—just in doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. We are non-traditional, no sterile office vibes here. We also don’t let job titles define us, everyone has great ideas, no matter their title or department. We call ourselves a 15-year-old start up. Our business was built by riding the winds of change, adapting to the demands of the industry and our clients’ needs. We aren’t afraid of a new challenge. What sets us apart is we don’t just talk. We DO. We work hard and have the partnerships, relationships, and results to show for it.
We provide competitive salaries and benefits to make sure you and your families are taken care of. This includes a non-elective 3% 401K contribution, 75% of monthly insurance premiums paid for by Powerplay, flexible work environment, frequent food trucks, stocked refrigerators, happy hours, company outings, volunteer events and more!
Powerplay Retail. Where Brands and Retailers Achieve.
Powerplay Retail™
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