Digital Marketing Director

Company Info:

Our client is a leading manufacturer of enhanced delivery systems for the functional food, nutraceutical, and preventative health markets. This newly created role will partner with the GM for North America and Marketing leadership to manage, oversee, and implement the overall digital marketing strategy for all brands. This individual will be responsible for growing the company’s brand awareness and driving traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. The Director will play a leading role in developing the digital channel strategy and customer/community engagement by blending both brand and performance marketing for the company’s portfolio. This is a high visibility role within a dynamic organization and will be an incredible, career-changing position for the right individual!

Location:

Irvine, CA area

Duties and Responsibilities:

• Lead and drive all aspects of Digital Marketing and Ecommerce for NAM- Building brand awareness and relevancy, demand generation, boosting digital presence and social currency, social media programming, KOL/influencer management, agency oversight, content and asset creation
• Manage team to develop and execute ongoing launches and digital content marketing strategy, including landing page optimization, lead nurturing, and reporting
• Support omni-channel marketing campaigns by developing high-impact landing pages, producing associative ads for CPC, and defining, tracking, and reporting conversion metrics
• Drive a seamless customer purchase experience through the creation and execution of a cohesive brand, category, and product story orchestrated across our digital channels and touchpoints to drive demand, consideration, engagement, purchase
• Build and manage social media channels (LinkedIn, Facebook, Twitter, and Instagram) including content, creative and paid media to drive demand and engagement
• Manage and build strong partnerships with internal relationships with commercial teams to manage communication calendar, customer feedback, and creative to support all channels.
• Manage external partner agency relationships and vendors to ensure work received is of high quality, on time, within budget, and meets requirements
• Own and continuously improve digital lead generation efforts, optimizing the marketing tech stack (Marketing Automation, Google Analytics) working with partners to improve usability, data cleanliness, and integrations.
• Identify insights through digital measurement and performance tools, to inform strategies
• Design A/B testing, improving digital funnels, and increasing conversion rate
• Manage and perform competitive intelligence to identify promotional activities based on first and third party data that fit the company’s strategy and positioning
• Direct strategies and strategically manage paid search, display, Social and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met – reporting on process to stakeholders
• Test, iterate, optimize and scale our performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand and winning conversion levers across product merchandising, pricing, placement, and promotions

Qualifications:

• Four-year college degree in Bachelor’s degree in a related field required. MBA strongly preferred
• 10+ years of data driven digital marketing experience, with a focus on leveraging and optimizing the full marketing technology stack, particularly CRM, ecommerce, managing large-scale, performance driven campaigns either agency or client side
• Track record of leading the build, launch, and management of websites in partnership with internal stakeholders and external agencies
• Exceptional content marketing experience from landing page creation, optimization and tracking to omni-channel campaign strategy and management
• Experience strategizing, designing, and executing A/B testing campaigns with the ability to manage and present report results
• Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership.
• Proven track record of leading both brand and performance marketing to drive customer acquisition, retention, and engagement through digital, social, mobile, and emerging media channels
• Strong financial and analytical skills- facility with numbers and quick translation of analytics to implications to shape strategy
• A keen eye for copy and experience executing strategic storytelling is a must
• Hands on experience with a paid search management platforms and 3rd party ad serving tools a plus

Red Dynamics, Inc