The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background, excellent communication skills, and attention to detail.
Responsibilities
- Manage all aspects of Demand Generation, Content, and Product Marketing campaigns that influence movement across various stages of the marketing and sales funnel.
- Execute marketing campaigns for partnerships, including webinars, special promotions, and events.
- Content creation – you will be responsible for creating blog content, articles, press releases, case studies, and white papers with help from a senior content specialist and designers.
- Collaborate with the Sales team to define go-to-market strategies and product messaging that compels potential customers to work with InsuredMine.
- Maintain Marketing technologies systems of record, including our CRM to ensure “single sources of truth” to maximize efficiency and increase speed-to-market.
- Own and manage KPI goals and budget for demand generation programs and track campaign and marketing portfolio performance.
- Work with our marketing agency on content creation, SEO, and website maintenance.
- Work with the Head of Sales on how to pair brand and marketing initiatives with sales initiatives.
- Will get help from two content persons (in-house), and PPC and SEO/Blogs are being managed by another organization.
Qualifications
- Saas Experience
- Startup experience preferred
- 3+ years’ experience in marketing
- Strong verbal, written, and organizational skills
InsuredMine
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