Product Marketing Manager

ON SITE IN MN!

Hybrid

70K Salary

Primary Objective of Position: The Senior Specialist, Product Marketing focused on IoT (Internet of Things) products, will work collaboratively with cross-functional partners to develop a customer value-focused marketing strategy that tells the story of transformation and innovation. Because we push boundaries every day, your most critical skills will be building relationships and leveraging those relationships to activate our marketing strategy, ensuring that our campaigns meet internal expectations and resonate with external audiences.

Key Areas of Responsibility

• Work with Product Teams, Sales, Digital Team, Engineering etc. to develop and maintain subject matter expertise, primarily focused on our smart and connected IoT products, but also our Class A, B, and C products (as needed)
• Intimately understand the needs and pain points of our target customers for our smart and connected Internet of Things (IoT) products and develop marketing tactics that effectively draw them to our offerings. (IoT is the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.)
• Help develop marketing strategy (including KPIs) for smart, connected IoT products and drive execution of said strategy
• Own the development of targeted marketing campaigns and assets focused on improving business KPIs.
• Develop a diverse marketing toolkit to aid in launching new IoT products and services across all channels[MF1]
• Support development of digital and printed product brochures, including content, coordinating agency support, managing photo units, and scheduling photography.
• Attend all relevant team and product meetings as the representative from the marketing team and own any and all marketing-related deliverables coming out of these meetings.
• Champion solutions acceleration initiatives and drive innovative marketing campaigns supporting Intel IoT
• Attend shows to support marketing initiatives and/or product launches. Expected travel: 30 percent.
• Monitor the status of corporate trademarks to ensure proper usage-including documentation of initial trademark requests to the Legal Department and subsequent trademark status changes. Communicate trademark status as needed internally and to ad agencies.
• Assist the training department with the development of materials for Sourcebook.
• Other duties as assigned based on business needs.

Critical Competencies

• Demonstrated exceptional multi-variable program management skills and tools fluency. Comfortable working autonomously and driving projects to completion
• Fluency with the IoT ecosystem, consumer-facing products, solutions, and service types and offerings, and key influence- and buying audiences and insights
• Takes an iterative, data-driven approach to marketing and effectively gathers, analyzes, and reports on campaign effectiveness to key stakeholders
• Self-starter, high level of initiative, and self-motivated with proven ability to collaborate in a fast-paced, constantly evolving environment
• Outstanding partner relationship, collaboration, and communications skills, ability to influence while maintaining positive relationships, and a solid comfort level interacting with management and stakeholders.
• Track record of implementing strategic, proactive, and innovative marketing communications programs that excite, persuades and enlists highly technical audiences with outstanding results
• Comfortable presenting to external and internal audiences. Demonstrably strong writing and communication skills
• Experience in large enterprise environments is helpful. Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results

Education and Experience:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
• 3+ years of relevant marketing, advertising, and/or branding experience
• Knowledge of major industry trends and Intel’s IoT offering is highly preferred, with experience in IoT ecosystem and driving partner and channel marketing activities
• This position requires some travel to other Winnebago locations and shows

Robert Half