Ad Campaign Casting Calls and Auditions

Balfour & Co. is one of the world’s largest Collegiate and High School commencement services companies, leading the industry in digital product innovation by helping students and their families celebrate the most meaningful moments in their lives. Operating under Balfour®, GradImages®, University Photo®, Gaspard®, ArtCarved®, KeepSake® and Taylor Publishing Company®, the Company provides personalized products such as class jewelry and apparel, yearbooks and commercial printing, graduation cap and gowns, announcement products and photography through digital marketing technology, personal in-school deliveries, and customized school assortments. To learn more visit Balfour.com, the destination for Graduation products, and GradImages.com, the industry’s largest commencement photography platform. The Company operates throughout North America with around 5,000 team members. From our start in 1913 to today, the Company has grown and evolved in many ways but the quality of our products and our commitment to our people have been at the highest standards throughout this long history.

Position Summary: As the Director/VP of Marketing, you will be the driving force behind all marketing efforts at Balfour, leading the charge in both B2B account-based marketing and direct-to-consumer (DTC) marketing. Your mission will be to generate excitement, foster customer engagement, and drive revenue growth across all channels. With a focus on email and direct mail, you will create innovative campaigns that captivate our audience, while also leading social engagement programs to expand our reach and deepen customer connections.

Roles and Responsibilities: Marketing Strategy and Leadership:

• Develop and execute visionary marketing strategies that align with Balfour’s mission, leveraging email and direct mail as primary channels to drive brand awareness and customer engagement.

• Lead the marketing team, fostering a collaborative and high-energy culture focused on exceeding expectations.

• Set and surpass key performance indicators (KPIs), providing regular reports and insights to the executive team.

• Manage the marketing budget, maximizing ROI and driving innovation.

B2B and DTC Campaign Development and Execution:

• Create captivating marketing campaigns across digital, social media, print, and events to establish Balfour as the go-to source for personalized graduation products, both for our B2B partners and direct-to-consumer market.

• Utilize market research and analysis to identify emerging trends, customer preferences, and competitive landscapes, shaping marketing strategies accordingly.

• Optimize digital marketing efforts, including SEM, content marketing, and social media campaigns, to enhance customer engagement and loyalty.

Social Engagement Programs:

• Develop and lead social ambassador programs, leveraging social media influencers to amplify brand reach and strengthen customer connections.

• Develop and lead ongoing social calendar development.

Cross-functional Collaboration:

• Collaborate closely with cross-functional teams, ensuring seamless integration and alignment of marketing strategies.

Qualifications: Leadership and Experience:

• Bachelor’s degree in marketing, Business Administration, or a related field.

• Minimum 10 years of experience in senior marketing roles, preferably in the consumer goods industry.

• Proven leadership experience, successfully guiding and developing high-performing marketing teams.

Marketing Expertise:

• Expertise in email and direct mail campaigns, driving customer engagement and revenue growth.

• Track record of launching and managing successful social programs to amplify brand reach.

Analytical Skills and Strategic Thinking:

• Strong understanding of market research and analysis, data-driven decision-making, and ROI measurement.

• Proficiency in digital marketing strategies and tools, including SEO, SEM, content marketing, and social media.

Communication and Collaboration:

• Excellent communication and collaboration skills, with the ability to influence stakeholders.

• Strong business acumen and strategic thinking, with a passion for innovation.

Location: This role is based in our Aventura, Florida office. We will not consider remote work for this role.

Join Balfour as our Director/VP of Marketing, and lead our comprehensive marketing efforts, encompassing both B2B and direct-to-consumer initiatives. Together, we will create remarkable experiences, celebrate achievements, and shape the future of our brand. Apply now and embark on an incredible journey with us.

Please reach out directly to the CMO: https://www.linkedin.com/in/melissagoodis/ or via https://www.balfour.com/careers

Balfour & Co

Job Title: Manager, VIP & Influencer Marketing

Reports to: Senior Manager, Influencer Marketing & Talent Partnerships

Job Location: Los Angeles, CA

Job Status: Exempt, FT

About SHEIN

SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer and marketplace with operations in Los Angeles, Singapore and Guangzhou, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than a million items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us at shein.com, sheingroup.com, instagram.com/sheinofficial and youtube.com/shein.

Position Summary:

The Manager VIP & Influencer Marketing will be an integral part of the growing Influencer Marketing team at SHEIN, with the responsibility of identifying and managing strategic relationships with top-tier influencers, celebrities and VIPs that foster brand awareness, demonstrate brand values and create community. This role is integral to amplifying and positioning brand communication, campaigns, events and activations to reach new, targeted audiences using our influencer and VIP network to drive purchase intent and build brand love.

Our ideal candidate is passionate about the social ecosphere, actively takes part within it, and understands the social and digital landscape. Additionally, you have a deep expertise in influencer and talent strategy, using your personal relationships to drive campaign objectives. You will understand how these levers work together to complement a broader marketing campaign and have a strong perspective on how to measure and prove ROI through these activities.

Responsibilities:

• Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs.
• Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers, agencies and management via email, phone, DM, text, etc.
• Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
• Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and brand initiatives.
• Lead in developing new business proposals including proposal development including PowerPoint building, writing, and organizing relevant materials.
• Drive product placement into television, film and music projects.
• Develop influencer and talent relations program for the brand.
• Improve brand awareness and foster brand reputation among key fashion and lifestyle influencers.
• Oversee offline event activations with top influencers and VIPs.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates

Skills and Qualifications:

• Bachelor’s Degree Required
• 5+ years of related experience, preferably within Influencer Marketing, social media, or PR in the fashion industry
• An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent
• PC Skills, including MS Office, and MS Outlook
• Experience using Canva, Tribe Dynamics and Monday.com
• Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends
• Excellent written and verbal communication skills with keen attention to detail
• Ability to think strategically and creatively
• Flexibility to adapt quickly to changing business needs and dealing with ambiguity
• Comfortable with occasional travel
• Self-starter, ability to thrive in a fast-paced environment

Pay: $88,400.00 min – $125,000.00 max annually, plus Bonus

SHEIN Benefits and Culture:

• Healthcare (medical, dental, vision, prescription drugs)
• Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) savings plan with discretionary company match and access to a financial advisor
• Vacation, Paid holidays and sick days
• Employee Discounts
• Perks (HQ Location):
• Free weekly catered lunch at HQ
• Dog-Friendly office
• Free Gym Access at HQ
• Free Swag Giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages
• Free Shuttle Service from HQ to LA Union Station

SHEIN is an equal opportunity employer committed to a diverse workplace environment.

SHEIN Distribution Corporation

FACE FOUNDRIÉ is a focused facial bar specializing in all things face; facials, lashes, brows and skincare. Our modern, open concept spaces promote a welcoming and relaxing environment. We are seeking a highly motivated and experienced Marketing Manager to oversee and execute all marketing initiatives for the company. The ideal candidate will have a proven track record of developing and implementing successful marketing campaigns that drive sales, increase brand awareness and elevate customer engagement. This individual will work closely with the executive team to develop marketing strategies and tactics that align with the company’s goals and objectives.

Responsibilities

• Develop and implement comprehensive marketing plans and strategies that align with the company’s goals and objectives
• Manage and execute marketing campaigns across various channels such as digital, social media, email, print, and events
• Develop and execute customer engagement programs that increase customer loyalty and retention
• Conduct market research to identify new trends and opportunities that can be leveraged for marketing campaigns
• Partner with operations to grow ecommerce business
• Create and manage the marketing budget to ensure cost-effectiveness and ROI
• Analyze marketing campaign results and make recommendations for improvements
• Travel to new locations to assist with store set up and grand opening events
• Work closely with VP of Marketing to ensure consistent brand messaging and marketing activities across all locations
• Manage relationships with external vendors such as advertising agencies, graphic designers, and printers

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• Minimum of 5 years of experience in marketing management, preferably a service industry
• Proven track record of developing and executing successful marketing campaigns across various channels
• Strong project management skills and ability to prioritize and manage multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proficient in Microsoft Office Suite, Google Analytics, and social media platforms
• Ability to travel to various store locations as needed

Compensation: From $60,000.00 to $70,000.00 per year
FACE FOUNDRIÉ®️

Senior Marketing Project Manager

Rittal North America has built a strong tradition of innovation and takes pride in a progressive approach to engineering. We design and manufacture the world’s leading industrial and IT enclosures, racks, and accessories, including high efficiency, high-density power management, and climate control systems for industrial, data center, outdoor and hybrid applications.

As the Senior Marketing Project Manager, you will engage in the development and execution of strategic marketing communications to efficiently support product launch campaigns and company brand across various communication channels. Create communication programs that promote the organization and its products and services through various means including blogs and social media, websites, product collateral, logos, or other promotional products. Collaborate with external partners/vendors to execute promotional events and campaigns. Develop a calendar for social media campaigns and initiatives to ensure constant interaction and engagement with customers and prospects. Assist in analyzing marketing data to help shape future marketing strategies.

Responsibilities:

· Develops and implements digital content and corresponding digital marketing and content marketing plans.

· Creates marketing assets and manage all facets of execution needed for marketing. Provides digital content, social media, and campaign reporting.

· Oversee and manage all design/creative request regarding vertical market campaigns from the agency or internal team members.

· Partners on other Marketing Projects for all areas of the business and collaborate with all business units on marketing efforts as assigned, ensuring effective collaboration on enterprise-wide website and initiatives. Includes creative development, legal review, and budget management.

· Manages agency to ensure work is progressing as planned.

· Manages budget on each campaign.

· Effectively and efficiently plan and prioritize all deliverables and resources working across projects based on scope of work and project goals.

· Performs A/B testing on campaigns

· Actively monitors campaign results and works to improve results

· Advises manager and internal business partners how to simplify campaigns to ensure great customer experience.

· Assists in the training and supporting the sales team and channel specialists to articulate product positioning and the advantages.

· Develops and maintains specific marketing and promotion plans. Establishes and maintains relationships with vendors to ensure increase in brand and product awareness, traffic, and engagement.

· Stays abreast of digital content and marketing industry trends and make recommendations for content strategy and development to most effectively market and drive business.

· Manages the staff activities and ensures campaigns are producing results.

· Manages campaign milestones and ensure on-time delivery.

· Measures results against desired outcomes and assist in developing proposals of plan adjustment and new initiatives.

· Manages and leads a team of Marketing Professionals and manages the ROI of team activities.

· Other duties as assigned.

Knowledge & Experience:

· Bachelors’ degree in Marketing preferred

· Experience in branding, marketing communications and product promotions.

· 8+ Relevant industry and/or agency experience preferred.

· 2+ years of experience in Marketing Campaign execution

· 4+ years of experience in Digital Marketing, Communications, Content Strategy

· Excellent project management skills.

· Effective communication and written skills.

· Knowledge of and prior experience with CRM and Marketing Automation tools (Marketo, Eloqua, HubSpot, Pardot, etc.) required.

What we offer is an opportunity to be a part of a team that increases the optimization and efficiency of our Global Company. Our goal is to create a safe work environment that our customers can trust us to deliver quality products. We enjoy all the benefits of an international company quickly growing in the US.

Rittal North America LLC is proud to be an affirmative action/equal opportunity employer. EEO/M/F/Vets/Disabled If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department. This option is for individuals who require accommodation due to a disability.

Rittal North America LLC

About Us

Sonoma County Tourism (SCT) is the official destination stewardship organization dedicated to promoting overnight stays and creating a sustainable hospitality economy in Sonoma County, California. SCT’s mission is to inspire overnight travel to Sonoma County that bolsters the region’s economy and encourages responsible stewardship of the community’s abundant resources. SCT achieves this mission by working with the local community and employing a marketing and promotions plan that creates awareness of the destination and encourages people and businesses to travel to Sonoma County.

Summary

An integral team member in the MarComm department, the Digital Marketing Manager is responsible for developing, implementing, tracking, and optimizing SCT’s integrated messages across all digital channels.

What You Will Do

• Drive SCT’s digital marketing strategy across all channels including web, app, SEO/SEM, database marketing, email, and display advertising.
• Lead the strategy, development, and management of SCT’s digital ecosystem, including all properties, tools, and projects.
• Lead evaluation and implementation of third-party digital tools and features as needed.
• Monitor, track, and generate reporting for sonomacounty.com and the Sonoma County app while providing on-going, proactive insights and optimization opportunities to the MarComm team.
• Measure and report performance of digital marketing efforts against ROI and KPI goals.
• Manage budgets related to digital marketing activities, ensuring projects stay within budget.
• Manage SCT’s third party digital vendors, including negotiation of contracts, day-to-day management, and reporting.
• Manage all inbound website requests, maintain website development schedule, track, and resolve open issues, write detailed project requirements, and conduct all communication with key stakeholders.
• Collaborate with internal teams to optimize user experience across all digital properties.
• Provide digital project management of all SCT programs and projects.
• Manage all website and app product launches and upgrades.
• Work closely with MarComm team and key vendors to implement and maximize digital components during campaign periods.
• Work in tandem with Content and Social Media Manager to coordinate and optimize editorial and video content publishing efforts, as well as social media efforts.
• Work with PR team to optimize earned media and influencer marketing efforts.
• Liaise with all SCT teams to optimize their respective digital marketing plans.
• Stay current with emerging opportunities in the digital marketing world.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption, where appropriate.

What You Bring

• Bachelor’s Degree in Marketing, Advertising, or related field.
• 5-7 years of experience in digital marketing–experience in Tourism/Hospitality industry preferred, but not required.
• Understanding of digital marketing metrics, evaluations, and best practices.
• Strong project management and budgeting skills.
• Previous experience managing vendors and contractors.
• Ability to work in a highly collaborative, fast-paced marketing environment.
• Experience with WordPress, website and content editing/publishing platforms, Drupal experience a plus.
• Familiarity with Google Analytics and social media reporting tools.
• Possess strong oral and written communication skills.
• Destination marketing, hospitality industry or lifestyle brand marketing a plus.
• Valid driver’s license and provide own transportation.

Benefits: SCT offers competitive compensation and benefits including medical (Kaiser Permanente, Anthem Blue Cross), dental, vision, life insurance, employee assistance program (EAP), 401k + match, paid time off, and paid holidays.

How to Apply: Qualified candidates are invited to apply via the link provided in this posting. Please include your current resume and a cover letter! Walk-ins, phone calls, and personal emails will not be accepted.

Sonoma County Tourism is committed to providing equal employment opportunities. SCT believes a diverse team brings a wider range of personal and professional experiences and perspectives. Moreover, SCT recognizes that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live.

Compensation: From $70,000.00 to $80,000.00 per year
Sonoma County Tourism

APPROVE’s Digital/Technical Marketing Manager will be responsible for contributing technical knowledge to the creation, deployment, analysis and optimization of target content that delivers results across channels and platforms – including social media, listing sites, search engines, display networks, video, and others. You will work on a multidisciplinary team including copywriters, designers and sales leadership to build brand equity, generate in-bound leads, educate customers, and execute other aspects of the Company’s marketing and sales objectives. You will use your technical knowledge to implement, track, optimize and programmatically contribute to the Company’s marketing initiatives.

Responsibilities:

• Work with design and copy team to develop, execute, and manage digital ads and campaigns across platforms, channels, and touchpoints, including social media, search engines, and display networks.
• Monitor, analyze, and improve campaign performance by capturing insights, identifying trends, adjusting strategies and budgets to maximize return on ad spend (ROAS)
• Conduct research and establish a deep understanding of the target audience. Leverage that knowledge to create ad creatives, content, and wildly effective copy.
• Actively engage in SEO best practices (keyword, image optimization etc.)
• Use campaign data to generate actionable insights to boost ad performance, conversion rates, and generally inform the improvement of our overall marketing strategy.
• Continually test and iterate on ad creatives, targeting, and strategies through A/B testing, audience segmentation, and targeting strategies.
• Leverage the latest digital advertising tools and practice knowledge to experiment, innovate, test, and deploy with ferocious intent to achieve and sustain our distinct competitive advantage in reach and action.

Requirements:

• Degree in Marketing, Website Design, Programming or a related field.
• 3+ years of experience in digital marketing or programming, with a focus on creating and managing campaigns focused on customer acquisition and a broad knowledge of marketing strategies.
• Analytical mindset with ability to identify trends and quantify results.
• Experience in driving successful digital advertising campaigns, achieving KPIs and optimizing ROAS.
• Skills and experience with platform used for creative content development and content retargeting.
• Fluency in advertising platforms such as Google Ads, Facebook, Instagram, YouTube, TikTok, LinkedIn, programmatic platforms, and others.
• Proficiency in programming languages is a plus (PHP, JavaScript, etc.)
• Experience with digital marketing tools and platforms, such as Google Analytics, Hubspot, Tag Managers, and other tools.
• Analytical mindset and critical thinking. Multi Dimensional Project and Task Management skills.

APPROVE

Marketing Manager
Brooklyn, NY

We are currently searching for an experienced Marketing Manager for a Client in the Brooklyn, NY area.

Reporting to the VP, Sales and Marketing, The Marketing Manager will provide strategic marketing support and insight for the Sales team, development team and ownership.

Responsibilities include, but are not limited to:

• Act as a key contact for all marketing and sales vendors including sales agent, advertising agents, public relations, and creative agency.
• Set deliverable timelines and ensure vendors are on track for successful completion of those deliverables. Manage production timelines. Develop healthy working relationships with all vendors.
• Manage a multi-million-dollar marketing budget. Maintain a forecast of that budget based on key project milestones.
• Maintain brand standards across all mediums: digital media, print media, social media, direct mail, sales gallery.
• Consistently optimize all marketing channels to improve ROI.
• Collaborate with the development team to balance construction goals with sales and marketing initiatives.
• Contribute to the development of marketing campaigns.
• Produce monthly, quarterly, and annual reports of marketing/sales activities for key stakeholders.
• Maintain corporate web and social media presence.

In collaboration with the VP, Marketing.

• Author, maintain, and implement a multi-year marketing plan that drives the project to successful completion and sellout.
• Actively create new marketing/sales tactics and a cohesive marketing plan to drive sales of the condominiums.
• Consistently optimize all marketing channels to improve ROI.
• Develop competitive landscape analyses as needed. Maintain list of key competitive developments.
• Maintain key stakeholder buy-in at all times.
• Participate in deal negotiations and track all sales from contract signing through closing.
• Manage investor and lender communications regarding sales and marketing.

Qualifications:

• Bachelor’s degree equivalent or higher.
• Two or more years of experience in relevant fields: real estate development, real estate sales, luxury marketing.
• High level of discretion and emotional intelligence.

• Attention to detail; copyediting skillset.
• Highly technically adept proficient and confident in the use of Microsoft Office and Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Systems-oriented and capable of building processes for the team to efficiently execute the marketing/sales campaign.
• OSHA10 or OSHA30 certification or willingness to pursue certification.
• New York State licensed real estate salesperson or broker license, or willingness to pursue licensure.
• Excellent organization, verbal, and written communication skills; project management experience is a plus.
• Adept at juggling multiple priorities and deadlines without sacrificing quality.

If you would like to learn more about this opportunity contact Sarah at [email protected]
Cornerstone Recruiting

Job Description – Digital Marketing Manager

System Soft Technologies is a leading technology company that provides innovative technical solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $170MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft Technologies?

At System Soft Technologies, we are a family unit powered by diversity, inclusion, transparency, respect, integrity and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

We are looking for a highly creative digital marketing manager to lead our digital marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence while driving pipeline growth.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, campaign management art direction, operational organization, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our website, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Manage digital marketing strategy aligned with corporate brand strategy, by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs), trends and insights to optimize spend and performance.
• Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and identifies critical conversion points, drop off points, and optimize user funnels.
• Plan, execute, and measure experiments and conversion tests; and contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Manage Website, collaborate with internal teams to create landing pages and optimize user experience, and evaluate metrics that affect our website traffic, service quotas, and target audience.
• Optimize advertising spend and improve marketing results, as well as coordinate with in-house advertising and media team.
• Oversee digital marketing department operational requirements, processes, and projects.
• Manage and develop digital marketing team including recruiting, guiding, educating, driving performance accountability, and nurturing growth.
• Support other digital projects in support of leadership initiatives.

Qualifications:

• BA/BS degree in marketing or relevant field.
• 7+ years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of the latest trends and technologies in digital marketing including WordPress, HTML, CSS, JavaScript, and Google Business Suite, is required
• Knowledge of sales enablement tools including content management platforms, CRM (MSFT Dynamics), ZoomInfo, etc.
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• A self-starter who demonstrates critical and creative thinking abilities
• Experience managing multiple campaigns at the same time, and facilitating cross-functional collaboration, alignment, and participation to derive most impactful campaign results
• Proven experience managing teams, both direct and cross-functional
• Team player who collaborates openly and communicates effectively across all key stakeholders and audiences
• Exceptional independent problem-solving ability, including metrics-driven thinking

• Experience with campaign performance measurement and analysis is a plus
• Experience managing workflows through agile marketing approach is a plus.

System Soft Technologies

Trusted for 85 years, Foundation Wellness, a manufacturer of branded and custom-engineered health and wellness products is seeking a Graphic Design and Email Marketing Coordinator to accelerate the growth of our Foot Petals, FLAT SOCKS and Doctor Hoy’s brands. This role will be responsible for managing email marketing initiatives and developing creative assets for all marketing needs across these three brands. This includes designing compelling social media posts, creating eye-catching new product packaging, and crafting effective email marketing campaigns. As a key member of our team, you will play a vital role in elevating our brand and increasing our market share.

What we offer:

• Great Workplace Culture: Recipient of the Top Workplace award 8 years in a row
• Excellent benefits package which includes medical, dental, vision coverage available on day one; 401K match, company-paid life insurance, etc
• Generous paid time off including 9 paid holidays
• Tuition reimbursement

What you do:

• Creative design projects as required – digital assets, brochures, email, packaging, website graphics, etc.
• Develop and execute marketing campaigns for Foot Petals, FLAT SOCKS, and Doctor Hoy’s and create assets that correspond.
• Develop and execute email marketing campaigns, including writing copy, creating templates, segmenting lists, and analyzing metrics to drive continuous improvement.
• Collaborate with creative team members to develop compelling content that drives engagement and conversion.
• Monitor and analyze market trends, industry best practices, and consumer behavior to identify new marketing opportunities and improve campaign performance.
• Plan and execute A/B testing and other experiments to improve campaign performance and drive growth.
• Ensure brand consistency across all marketing channels, adhering to brand guidelines and messaging.

What you know:

• Strong written and verbal communication skills, with the ability to create engaging and persuasive copy.
• Experience with email marketing platforms and analytics tools, such as Omnisend, MailChimp, HubSpot, or Salesforce Marketing Cloud, and experience with customer segmentation and personalization
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines
• Knowledge of social media marketing best practices in terms of creative and overview knowledge of SEO
• Familiarity with Adobe Creative Suite and/or other graphic design software
• com experience is preferred, but not mandatory
• Ability to work well on own – trustworthy & focused
• Entrepreneurial and dynamic mindset that can thrive in fast-paced work environment
• Willingness to travel up to 100% for industry trade shows and customer visits.

What we require:

• Bachelor’s degree in related field
• 2+ years of experience in email marketing and/or creative marketing roles

Foundation Wellness

NY NOW & Bulletin are seeking a passionate, dedicated Marketing Manager to support our Marketing and Sales teams.  

The Marketing Manager leads the development and execution of marketing campaigns to achieve attendance and sales goals for our integrated event and wholesale marketplace. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel B2B campaigns. 

In this role, you will help promote, market and elevate the thousands of brands in our trade show & online wholesale community to our audience of event attendees and buyers. You will use email marketing, social media, PPC, telemarketing, direct mail, and other communication channels to share our value propositions and success stories, and strategize creative, thoughtful B2B marketing campaigns and tactics that grow our community and generate more registrations for our events and sales on our marketplace. This includes assisting in the development and implementation of buyer-facing marketing channels and campaigns, as well as monitoring, analyzing and reporting on related activities and results.  

You will report to our Senior Director of Marketing and work collaboratively with all marketing and sales team members. 
 

This position can be performed from any of our US-based offices or remotely from anywhere within the US.

• Work closely with our Senior Director of Marketing to ideate, plan, and execute marketing campaigns to achieve delivery of business goals. 
• Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase audience registrations and sales conversions. 
• Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.  
• Manage the entire marketing content calendar (across NYN’s attendee and exhibitor email campaigns, as well as Bulletin marketplace’s email campaigns, SMS marketing, and social media), and make adjustments as needed. 
• Learn the NY NOW & Bulletin brand voice: write, write, and write some more. Ultimately, become NY NOW & Bulletin’s go-to positioning director and copywriter for email, social media, and site content (including the NY NOW website as well as UX language within the Bulletin platform). 
• Collaborate with our team’s designer(s) to create beautiful and on-brand collateral. 
• Collaborate with all marketing team members on social media campaigns and channels to increase awareness, drive sales, and engage community. 
• Collaborate with the vendors with whom we partner to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials. 
• Manage attendee communications for onboarding, promotions, and operations to ensure customer success. 
• Work with our Marketing Operations Team to deliver team tracking, pacing, and reporting, manage post-event report creation and survey analysis. 
• Reporting in platforms such as Tableau, Hubspot, Marketing Cloud and Pardot. 
• Partner with Marketing and Sales leadership to build a repository of new attendee leads that are nurtured with a goal of increasing audience registrations and sales conversions. Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content. Support and optimize marketing automation and lead nurturing processes. 
• Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations. 
• Manage process with our Event Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals. 
• Additional marketing assignments as needed. 

• Experience in marketing or related field preferred 
• Experienced in digital marketing, email marketing, lead generation, and SEO.  
• A dual-minded approach: You’re highly creative and an excellent copywriter but can also be process-driven, think scale, and rely on data to make decisions.  
• Strong copywriting and communication. There may be a take-home project or copy assignment to help us vet your abilities.  
• Content marketing: Experience creating and managing B2B marketing content, including writing campaigns and circulating digital content through marketing channels. 
• Email marketing: experience writing, building, automating, executing, and analyzing performance of email campaigns using complex tools like Hubspot, Salesforce, Marketing Cloud, etc. 
• Growth marketing: experience with PPC marketing campaigns and strategies is a plus. 
• Experience defining and translating data into actionable insights that influence marketing strategy 
• Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas  
• Ability to build relationships and collaborate successfully with multiple functional groups (sales, product, etc.) 
• Strong MS Office experience: Outlook, Excel, Word, PowerPoint. 
• Strong design eye: experience with Figma, Beepro, Canva, and knowledge of Adobe Creative Suite applications is a plus. 
• Strong reporting background: experience with tools including Tableau is a plus. 
• Ability to travel for our events, 2x/year 

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $80,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as the Headspace app and weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].

Emerald