Ad Campaign Casting Calls and Auditions

WizeHire is an award-winning platform that helps small businesses grow with a better way to hire. We are currently assisting a local customer source top talent to fill their Marketing Director position in Baltimore, MD, US

We are excited to hire someone who is passionate about letting the world know about a law firm on a mission to make divorces about people searching for a better life and not about making money. We are hiring a leader in marketing who will direct clients to our office through digital marketing strategies, online advertising, community-based marketing, social media campaigns, offline promotion strategies, direct mail campaign, and strategic planning for in-person events. ANNND, when that does not serve the role, is on the cutting edge to adjust and pivot to what matters to our clients, what they need to know so they can know, like, and trust us.

Experience in the legal industry is strongly preferred but not required. The ideal candidate for this position is an innovative thinker and multitasker who loves bringing creative ideas to the table.
WizeHire

Elle Seller is seeking a motivated and creative Marketing Executive to join our expanding marketing team. This individual will be responsible for designing and executing innovative marketing campaigns that take advantage of all available communication channels in order to reach our target audiences.

This role is an exciting opportunity for the right candidate to utilize their marketing expertise, creativity and analytical skills in everything from online to offline marketing campaigns.

Responsibilities

• Design, implement, and track marketing programs to generate leads, build brand awareness and increase customer loyalty
• Develop strategies and tactics to reach target audiences, optimize campaigns, and measure performance
• Monitor and report on competitor activity and online sentiment
• Execute marketing campaigns through digital, print and event channels
• Assist with budgeting and forecasting, identifying and monitoring KPIs
• Collaborate and build relationships with internal stakeholders to ensure successful campaign execution

Requirements

• Bachelor’s degree in marketing, communication, or related field
• Excellent written communication and proofreading skills, with an eye for detail
• Knowledge of SEO and email marketing
• Ability to think strategically and creatively
• Working knowledge of social media platforms and analytics tools

We offer a competitive salary and excellent benefits, including health insurance, flexible hours, and paid vacation. If you are an experienced marketing executive who is ready to make an impact with Elle Seller, we’d love to hear from you!
Elle Seller

Intrepid Direct Insurance is a direct-to-customer commercial insurance provider for a variety of industries, including auto aftermarket, fitness, and restaurant franchises. Located in Overland Park, KS in a new office building, our team of insurance professionals, developers, and marketers are on a quest to redefine everything franchisees know about insurance. You’ll also get to work with a diverse and talented group of people who are reimagining what a 200-year old industry could look like.

If you like challenging the status quo, making a customer’s life a little easier, or think maybe someday you’ll solve one of the world’s greatest challenges – you’ve found the right place. Ready to experience what it means to be intrepidacious? Apply today!

Our rapidly-growing company is seeking an innovative and collaborative Vertical Marketing Manager to help define and execute the growth marketing strategies for Intrepid Direct’s verticals, including our restaurant, auto-aftermarket, gym/fitness studios, and last-mile delivery segments, in addition to other verticals we enter. We’ll count on you to learn the business from our employees, partners, and customers about their needs and facilitate organization-wide shared understanding (i.e. personas, journey maps, etc.). You will then coordinate with Sales team members to develop marketing programs and campaigns to effectively target each vertical’s unique customer persona.

This role will become the subject matter expert for each vertical and will collaborate with our Sales team, our Graphic Designer, and our Digital Marketing Manager to develop customer and prospect outreach strategies including website landing pages, email campaigns, sales collateral, social media posts, and tradeshow participation. In this position you will also collaborate with departments within our organization such as Customer Service, Claims, and Engineering, with the shared goal of redefining insurance to deliver a better customer experience

Key functions will include but not be limited to:

• Champions projects for assigned vertical markets and facilitates cross-functional communication to ensure overall project and business success.
• Work within the existing digital framework (website, social media, marketing automation, etc.) to plan the creation and manage impactful, targeted, and effective multi-channel, customer-centric marketing campaigns aimed at increasing awareness and driving lead generation.
• Gather customer and market insights from aggregate campaign data to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Provide tracking, measurement, and reporting on the metrics of marketing programs and expenses.
• Work with the sales team to identify content required for customer-facing events (tradeshows, conferences, industry presentations, etc.) to enhance our presence, relevancy, and interaction with customers and prospects.
• Manage strategic partnerships within each vertical, working with the sales team to evaluate future business development efforts.
• Research and analyze information to identify new verticals and the potential demand for products and services, building out marketing programs as part of our go-to-market launch plans.

• Bachelor’s degree with a marketing focus
• Minimum 3-5 years of experience in marketing, preferably B2B
• Exposure to digital and direct response marketing
• Detail oriented, with solid organizational, problem solving, and administrative skills
• Strong written, visual, and verbal communication skills
• Team oriented with a strong willingness to collaborate with others
• Possesses initiative and thrives in a fast-paced work environment
• Flexible in assuming new responsibilities as they arise
• Insurance background is a plus
• 100% in-office with flexibility

W. R. Berkley Corporation

The Gamboa Group is seeking a Bilingual (Spanish/English), experienced Marketing Manager to join our team. This person should be driven, self-motivated, organized, and creative. In this role, you will be responsible for managing our various media vehicles to create a strong marketing campaign. This campaign should have a consistent message and branding to differentiate us from the competition and share our mission of creating abundance and wealth.

You will be managing and hiring others such as our social media expert, designers, writers, and maintaining relationships with vendors and sponsors.

We need someone familiar and proficient with funneling and converting leads into clients as well as looking at various data points in order to budget our results and ensure our marketing dollars are being invested in the best way possible for the best possible results. You will coordinate with higher-ups in the company and will need to be able to hear their vision, ask necessary questions, and execute successfully.

The ideal candidate should have excellent communication and leadership skills, be a self-starter with a go-getter attitude, have the ability to think strategically and be highly organized and detail-oriented. Additionally, the candidate should be flexible and determined, and able to work with a variety of teams and stakeholders.

If this sounds like you, we’d love to hear from you!
Gamboa Real Estate Group

Windstream is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.
Windstream offers bundled services, including broadband, security solutions, voice, and digital TV to consumers. The company also provides data, cloud solutions, unified communications and managed services to business and enterprise clients. The company supplies core transport solutions on a local and long-haul fiber-optic network spanning approximately 150,000 miles.

About the Role:

As the Creative Director for Kinetic, you will provide leadership to the in-house creative team of graphic artists and copywriters. This team works on creative concepts through executions of consumer communication touchpoints, such as digital advertising, website pages, social media, direct mail, event support, and other sales materials.

What You’ll Do:

· Manage and mentor a team of creative professionals, including graphic designers, copywriters, and other creative roles, providing guidance and feedback to ensure high-quality deliverables.
· Generate innovative and impactful ideas for marketing campaigns, branding initiatives, and content creation, translating strategic objectives into compelling creative pieces.
· Oversee the governance of brand identity, ensuring consistency across all marketing materials across channels, while exploring opportunities for enhancement.
· Collaborate with cross-functional teams, such as marketing, product, and communication teams, to develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.
· Provide clear creative direction to internal teams and external agencies, guiding the development of visuals, messaging, and overall creative assets to ensure alignment with brand guidelines and campaign objectives.
· Drive the creation of visually appealing and engaging marketing assets, including graphics, videos, illustrations, and other multimedia elements, as well as compelling copy and storytelling that resonate with the target audience.
· Ensure the quality, consistency, and timely delivery of creative projects, reviewing and approving all creative materials, and providing constructive feedback to enhance creative output.
· Stay informed about the latest marketing trends, design techniques, and industry best practices, applying relevant insights to enhance creative strategies and deliverables.
· Collaborate with the marketing leadership team to manage the creative budget effectively, ensuring optimal allocation of resources and tracking expenditures.

Do You Have:
– Extensive experience and a strong portfolio demonstrating expertise in creative direction, visual design, copywriting, and overall brand development.
– Proven ability to lead and inspire creative teams, fostering a collaborative and innovative environment, while effectively managing resources and timelines.
– Strong strategic mindset with the ability to align creative concepts and campaigns with broader marketing objectives and target audience insights.
– Deep understanding of brand development, positioning, and marketing principles, with a keen eye for design and a passion for storytelling.
– Significant experience in creative roles within marketing, advertising, or related industries, with a track record of delivering successful campaigns and driving business results.
– Excellent verbal and written communication skills, with the ability to effectively articulate and present creative concepts and strategies to both internal and external stakeholders.
– Ability to thrive in a fast-paced and dynamic environment, managing multiple projects simultaneously, and adapting quickly to changing priorities and deadlines.
– Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as familiarity with project management tools, collaboration platforms, and marketing automation software.
– Strong analytical and problem-solving skills to assess creative performance, gather insights, and optimize campaigns for better results.
– Bachelor’s Degree required; MBA is preferred.
Our Benefits:
– Medical, Dental, Vision Insurance Plans
– 401K Plan
– Health & Flexible Savings Account
– Life and AD&D, Spousal Life, Child Life Insurance Plans
– Educational Assistance Plan
– Identity Theft, Legal, Auto & Home and Pet Insurance
– https://windstreambenefits.com

Windstream DEI&B Statement: Connecting people in a world of infinite possibilities. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. The diverse voices of our employees fuel our innovation and the inclusive, equitable culture we are building fosters belonging and empowers each one of us to create amazing customer experiences.  

Our Employee Resource Groups:
· WinVets – Veteran Employee Resource Group
· WOW – Women Employee Resource Group
· WINPRIDE – LGBTQ+ Employee Resource Group
· WBPN – Black Professional Resource Group
· WARG – Ability Resource Group
· LaFamilia –Hispanic Resource Group
Windstream

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems