Ad Campaign Casting Calls and Auditions

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Title: Account Manager/Brand Strategist (Hybrid/Partial Remote) 

Come join our team at Zilker Media, one of the fastest-growing companies in Austin!

Are you a brand strategist with a passion for driving results for individuals and corporations? 

Do you pride yourself on your problem-solving skills and love interfacing with clients?  

Do you thrive on community, authenticity and good vibes? 

We’re looking for an Account Manager/Brand Strategist with two to three years of full-time digital marketing/PR agency and client management experience preferred, agency internship experience accepted, to join our Brand Strategy Department. If this description sounds like a good fit, we’d love to hear from you!

But first, a little more about us.

Zilker Media is a boutique digital marketing and PR agency providing end-to-end brand building for the world’s leading companies, executives, thought leaders and bestselling authors. We are a partially-remote company with team members coming in the office two days per week and working from home (or a coffee shop, or Zilker park ????) three days per week. Our mission is to cultivate community—for our team, our clients and our home here in Austin.

Even working partially remote, we’re a close-knit team of talented professionals who genuinely care about one another and value an open, collaborative environment. Zilker Media is built on:

• Good Vibes
• Meaningful Relationships
• Bold Integrity 
• Leading The Way
• Bettering Our Community

And, we don’t mean to toot our own horn, but…we’ve built something pretty special here. See for yourself:

• Ranked #13 on in the micro-companies section of Austin Business Journal’s 2021 Best Places to Work (https://bit.ly/3DkA4H7)
• Ranked #15 in the micro-companies section of Austin Business Journal’s 2020 Best Places to Work (https://bit.ly/2XODY82)
• Named to Austin Business Journal’s 2019 list of Top Austin-Area Advertising & Marketing Agencies (https://bit.ly/2MMFy5Y)
• Named by AustinInno to their 2019 Austin’s Coolest Companies List (https://bit.ly/2GR2MEa)

About the Role

Our Brand Strategy department leads marketing strategy and branding for some of the world’s top thought leaders and companies. Our priority is to drive results with a creative personal branding approach while having fun doing it! In this role, you will be integral to the success of our brand strategy and PR campaigns. You will get to:

• Fully own and maintain client accounts by building meaningful relationships with your clients (executives, entrepreneurs and founders) that create a lasting relationship 
• Develop and present creative and industry-leading strategies and campaigns that drive high-end results for their business goals 
• Project manage all internal and external deadlines, ensuring items stay on track and are delivered with the highest quality 
• Work cross-departmentally with our PR team on media relations and collaborations with clients
• Experience career growth as you tackle new challenges, stretch out of your comfort zone and hone your skills daily
• Find greater meaning in your work, with more opportunities for creativity and making a difference

Requirements

Our ideal candidate has strong client-facing/account management, project management and digital marketing skills. As a Brand Strategist, you’ll receive on-the-job training to be the lead point of contact for Zilker Media accounts and be responsible for building and maintaining client relationships. In addition, you’ll take a hands-on approach to all campaign operations, so you should be comfortable handling everything from project managing deadlines, social media and other deliverables, to creating results-focused strategies and leading on industry trends and shifts. 

Here’s a quick rundown of what we’re looking for in a brand strategist:

• 2+ years’ experience in an account management, marketing, digital marketing or social media role
• Strong experience in client-facing with c-suite executives required 
• Experience executing brand strategies and digital marketing campaigns
• Knowledge of public relations and digital marketing
• Experience running successful digital advertising campaigns
• Previous experience using email management software or a CRM to set up automatic nurturing sequences
• Proven experience leading marketing initiatives, campaigns or projects
• Ability to adapt and shift quickly with industry trends and developments 

Culture and Benefits

Flexibility:

• Work from the office on Fitzhugh approximately two days a week and remotely the rest of the time
• Unlimited PTO – with a requirement to take at least 2 weeks off a year
• In addition, we also take all standard holidays and shut down the office the week between Christmas and New Year’s – totaling about 19 days per year,
• Flex schedule. Customize your schedule to your preferred workflow

Growth

• Professional development budget
• Constructive feedback and open dialogue at all levels of the organization
• A culture that supports constant learning
• An opportunity to innovate, implement new ideas and make an impact

Benefits

• Zilker Media contributes 60% of the company sponsored medical insurance plan
• Zilker Media contributes 100% of the company sponsored dental, vision and life insurance plans
• 401k option
• Eligible for Zilker Media’s profit-sharing program after one year with the company

Good Vibes

• Option to participate in the Good Vibes Initiative – Zilker Media’s philanthropic arm 
• Don’t just get the job done-have fun doing it! 

Ready to join the Zilker Media team and build something meaningful with us? We’re ready to meet you!

To apply directly please email our HR Consultant, Susan Van Nostrand of Lake Travis HR at: [email protected]

Zilker Media

Our client, Dialog Health, is looking for a Digital Marketing Manager to join their team. As a Digital Marketing Manager, you will work closely with the marketing and sales teams to execute B2B digital marketing initiatives for their mobile communications technology in the healthcare industry.

Job Responsibilities

• Execute B2B digital marketing initiatives, including SEO/SEM, paid acquisition, email campaigns, and social media
• Analyze marketing campaign performance and provide data-driven recommendations for improvement
• Manage the marketing budget and ensure all campaigns are executed within budgetary constraints
• Manage the brand and ensure consistent messaging across all marketing channels
• Work with the Sales Op Team to outline client content for marketing and reporting opportunities from Case Studies to new client reports to DH Presentations
• Develop best-practice marketing templates for scalability, including reporting, case studies, and testimonials
• Track and report on web analytics and KPIs, including new targeted traffic, new contact forms, and bounce-rates
• Manage marketing creative assets, content database, and project calendar, and deliverables with key stakeholders
• Manage DH outreach marketing including email campaigns, LinkedIn, trade shows, and collateral
• Identify branding, marketing, and sales opportunities with the technology and healthcare sectors
• Create and manage automation tools to increase efficiency
• Create and manage marketing projects and campaigns
• Track toward key performance indicators (KPIs) for both sales and marketing

Experience

• 3+ years of B2B digital marketing experience in a SaaS company (healthcare experience is a plus)
• Demonstrated ability to execute B2B content marketing tactics, such as SEM, SEO strategy, email campaigns, and LinkedIn marketing
• Experience in paid acquisition, including Google Adwords and YouTube
• Strong written and verbal communication skills
• Bachelor’s degree in communication, business, marketing, or related field
• Self-starter and problem solver who proactively finds the best solutions for the problem
• Very organized, enjoys managing projects and streamlining processes
• Tech-savvy with a creative flair
• Ability to work collaboratively with cross-functional teams

Compensation

• $75,000-85,000 base salary

Claire Myers Consulting

Management/Supervisory Scope: The Assistant Director of Multimedia Communications is responsible for working in partnership with the Director, Multimedia Communications (and other designees) on the cohesive development and promotion of strategic multimedia communication plans, marketing/promotion plans, public relations/media relations activities, and video, audio production and post-production activities for Trinity United Church of Christ (TUCC). The Assistant Director, Multimedia Communications is responsible for the direct/indirect management of: managers, team leaders, social media team members, associated video and audio pre-and-post- production team members, and media sales office/AKIBA sales in partnership with the Director, Multimedia Communications.

Basic Function: The Assistant Director, Multimedia Communications works in partnership with the Director, Multimedia Communications in the areas of communication, marketing/promotions, public relations/media relations, video and audio pre-and-post-production work, and media sales/AKIBA sales.

Duties and Responsibilities:

*Percent of Time Essential (E) or Non-Essential (N)

Communications (25% — Essential)

Throughout (TUCC) Ministries, work in partnership with the Director, Multimedia Communications (and other designees) to provide, establish, and help drive a multi-channel, communication strategy; develop brand voice, maintain brand integrity, across all platforms, and assist in the creation and development of communication materials for digital, video, audio, and print content.

Work with a team of multimedia communications professionals to accomplish all goals and objectives as directed by the Director, Multimedia Communications.

Track communication engagement across various platforms and make data-driven decisions in conjunction with the Director, Multimedia Communications and other designees.

Work in partnership with the Director, Multimedia Communications and other designees in the management of (TUCC’s) ministry presence at conferences, events, and with product fulfillment materials.

Help manage broadcast tv promotional, content materials as assigned.

Marketing (25% — Essential)

In partnership with the Director, Multimedia Communications (and other designees), manage digital marketing work on websites, social media, and SEO (Search Engine Optimization) for (TUCC) Ministries. Manage content marketing activities for the creation of blogs, e-books, videos, and other informative material relating to (TUCC) Intellectual Products or content materials, as directed by the Director, Multimedia Communication and in concert with other designees.

Engage with (TUCC) internal and external audiences, in conjunction with other designees, utilizing the latest marketing platform tools and marketing funnel strategies.

Engage different demographic groups and work on capital campaigns and/or donor development marketing plans for future member growth and for financial partner growth.

Write for church membership and write broadcast content, capital campaign content, and donor development content, etc., along with other designees.

Public Relations & Media Relations (25% — Essential)

Write press release kits and media advisory kits for (TUCC) Ministries, as needed.

Along with other designees, build strong communications/relationships with local resource affiliates.

In partnership with the Director, Multimedia Communication and other assigned designees, respond to written requests for information release, or press conference requests and media relations activities from media designating affiliates, influencers, and community leaders. Develop contacts with this same population as requested, as well.

Track engagement across various platforms and make data-driven decisions.

Work closely with production teams, i.e., audio, video, etc., as directed by the Director, Multimedia Communications, regarding project creation and the development of major campaigns and launches.

Audio and Video Production (20% — Essential)

Direct and manage Audio and Video Teams in absence of the Director, Multimedia Communications.

Ensure production staff receive proper training and/or develop skills needed to effectively operate (TUCC’s) audio/visual technology for worship services, special services, and/or television broadcasts, as requested by the Director, Multimedia Communications.

Ensure staff avail themselves of the training offered by external professional institutions as requested by the Director, Multimedia Communications, and suggest standards of excellence for ministry partnerships.

Meet, as necessary, with the Audio and Video Teams to establish priorities and ensure goals and objectives are consistently being met and provide development and execution of audio and video projects in support of the Pastor’s vision, and (TUCC’s) ministries and pastoral teams, as directed by the Director, Multimedia Communication, in concert with other assigned designees.

Other Duties (5% — Non-Essential)

Perform other duties as assigned.

Requirements: This position requires a bachelor’s degree in marketing, communications, business administration or other related field, or approximately seven (7) – ten (10) years of experience in communications, marketing, and public relations/media relations, plus experience in audio and video pre-and-post-production work. A master’s degree in a related field is preferred. This position requires a person who possesses strong, multimedia communications work experience in the above areas, along with knowledge of broadcast industry programming platforms.

The incumbent must possess the understanding and ability to work effectively with press and media members and possess skills needed to support and manage campaigns and launches. The incumbent must be skilled at building relationships with all levels of personnel, possess strong interpersonal skills, including the ability to engage others in dialogue, one-on-one, or in a group-setting. The incumbent must be able to engage others who execute shared plans and goals and work well with external media members, influencers, and community leaders. The incumbent must possess experience tracking engagement metrics across various platforms and making data-driven decisions.

The incumbent must be able to think creatively and strategically, be a self-starter, adhere to deadlines, and possess great follow-up and reporting skills. The incumbent must be able to work well under pressure and within time constraints and be an enthusiastic learner who possesses good listening and problem-solving skills.

Trinity United Church of Christ – Chicago

Marketing Executive

Lowe Rental is the world’s leading refrigeration, catering equipment and modular kitchen supplier to major retailers, on-demand food delivery platforms, exhibitions and events across the globe.

The Role

The successful candidate will be an ambitious Marketing Executive who is keen to accelerate their career within a fast growth, lean environment. This is a broad marketing role with exposure to different marketing platforms within a growing global team.

Key responsibilities will include:

· Strategy Development: Collaborate with senior marketing leaders and other stakeholders to develop and refine marketing strategies that align with the company’s overall business objectives.

· Campaign Planning and Execution: Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.

· Content Creation: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.

· Marketing Analytics: Monitor and analyze marketing performance, using data-driven insights to optimize campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.

· Budget Management: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.

· 3rd party Management: Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.

· Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.

· Team Leadership: responsible for leading, managing, and mentoring a team of marketing specialists or coordinators.

· Reporting: Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.

As a people orientated organization, the successful candidate must be a fit for our core values, Listen, Empower, Accomplish as well as having the following skills and experience:

Essential

• Marketing Degree
• 5-6 years’ experience within a fast- paced marketing executive role
• Superb organizational skills
• Social and long format copywriting experience
• Excellent proof-reading skills
• High level of interpersonal communication
• Fully proficient in Excel, Powerpoint, Word and Outlook
• Must be passionate about marketing culture
• Excellent presentation skills
• Excellent decision making and problem-solving skills
• Strong commercial acumen and curiosity.
• CMS experience
• Digital campaign planning and delivery

Lowe Rental – Refrigeration and Catering Specialists

Keywee Greenhouse is an intensive, action-packed, you-learn-so-much-you-won’t-recognize-yourself training & certification program for recent college/university graduates.

By the end of the program, you will be a certified Associate Customer Success Manager, with a deep understanding and significant hands-on experience in content marketing, campaign management, social media marketing, and digital publishing. Also, you will be an expert of the Keywee storytelling platform, used by over 500 publishers and brands worldwide, and own customer relationships with storytellers like The New York Times, The BBC, Red Bull, The New Yorker, Conde Nast, National Geographic, Le Monde, and The Guardian.

As a first chance for you to experience analytics and campaign management, this role presents a great opportunity to learn and grow with the team and company.

Job Responsibilities (or how you might spend a typical day)

• As an Associate Customer Success Manager, you’ll own client campaigns end-to-end: from initial strategy, to launch, to measurement and optimization.
• You’ll be creating well-written, creative, on-brand, effective campaigns that connect the world’s best storytellers with their audience.
• You’ll be using the Keywee storytelling platform, used by hundreds of content creators worldwide, to create, execute, report on, and optimize content distribution campaigns on platforms like Facebook, and Instagram.
• You’ll be constantly learning and participating in various courses, training sessions, and mentoring meetings as you move through the various phases of the Greenhouse program, on your way to become a certified Keywee Greenhouse graduate.
• You’ll be the key point of contact for our customers, figuring out their business goals and challenges, and helping to maximize the value they receive from the Keywee platform, cultivating a successful long-term partnership.
• You’ll be a part of a fast-moving, dedicated, and whip-smart team and quickly own significant responsibilities
• You’ll be working with other teams like Sales, Marketing, Creative, Product, and Engineering. You’ll provide insights that will influence our product roadmap, you’ll work with the marketing team on crafting customer success stories, and liaise with our sales folks to ensure smooth onboarding of new customers.

Qualifications (or what we’re looking for)

• Recent college/university graduates with a great GPA.
• Strong written and verbal skills.
• Analytical mindset and vast knowledge of excel.
• Accountable, proactive, highly-motivated team player.
• Detail-oriented, diligent, organized.
• Thrives in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines.
• Friendly, positive personality.

Keywee

Our Client, An American government services company, is seeking a Director of Marketing

Location: Langhorne, PA/ Hybrid
Position Type: IT Full Time

Job Summary:

The Company is seeking a Director of Marketing to join their growing team. As the Director of Marketing, you will provide strong marketing skills in positioning, value proposition, promotion/advertising, and competitive analysis of Client’s provider data management solutions. Reporting to the Senior Vice President of Sales, you’ll develop and execute campaigns that facilitate significant growth.

Responsibilities:

• Develop overall strategy for marketing activities, best practices, methodologies, and operational execution.
• 2023 top priorities: demand generation content, activities and analytics — e.g. campaign development and deployment, proof statements (case studies, white papers, testimonials), webinars, SEO
• Support the sales team and accelerate pipeline velocity through proposal preparation and analysis, as well as development and refinement of best-in-class assets.
• Lead content generation and production across all media platforms to insure high-impact messaging for prospects and customers. This includes overseeing the creation and delivery of press releases, advertisements, and other marketing materials.
• Drive overall Customer Relations Management (CRM) programs to ensure the effectiveness of marketing activities.
• Conduct market research to capture insight on market trends, pricing strategies, competitors, customer needs and end-user behaviors.
• Develop content for webinars, podcasts, relevant white papers, thought leadership pieces, tip sheets, etc..
• Develop and manage social media properties (i.e. LinkedIn) with timely updates. Includes webinars and podcasts.
• Maintain complete and accurate documentation of all projects, products, materials and branding activities.
• Manage selection, engagement, and logistics associated with trade events.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree in in Marketing, Communications, Public Relations, or related field. Master’s Degree, a plus.
• Minimum of five (5) years of progressively responsible experience in demand management and digital communications with healthcare and workers compensation organizations, as well as TPAs and brokers, that offer technology/SaaS-based solutions.
• Must have strong collaborative skills and experience working with cross-functional teams.
• Excellent written and verbal communication skills with ability to develop complex presentations and create web content for a variety of uses and audiences required.
• Experience in developing and overseeing communication strategies and brand management in like or similar healthcare business segments – required.
• Proficiency in CRM and marketing automation platforms such as SalesForce and Hubspot.
• Strong analytical, organizational, project management skills with a bias for action.
• Demonstrated track of success in demand management content, activities, and decision-support analytics.
• Ability to cope with rapidly changing information in a fast-paced environment.
• Strong interpersonal skills with ability to effectively communicate with a diverse group of stakeholders.
• Strong general computer literacy, including fluency with all Microsoft Office products, PowerPoint, Word, Project and Excel, and internet applications – required.
• Ability to maintain an appropriate level of confidentiality of company, employee and customer/client information.
• Able to adhere to and represent Client’s mission, values, goals, and policies with the highest standards of honesty, integrity and professionalism.
• Must be able to travel 10-15%
• Located in mid-Atlantic region (strongly preferred).

Salary Range: $130,000 – $140,000
Mitchell Martin Inc.

Do you want more than just another job? Are you ready to team up with an organization that values your contributions? Then Hired by Matrix is for you!

Working with some of the US’ premier companies, we excel at connecting candidates with positive cultures and dynamic teams. We even go the extra mile with our signature Consultant Appreciation Program (CAP) to help them in their future job searches.

Hired by Matrix has provided talent solutions to enhance organizations’ team capacities for over three decades. As a full-service search firm, we partner with companies across industries, including Financial Services, Fintech, Consumer Goods and Services, Security and Logistics, Pharmaceutical / Biotech, Technology, Automotive, Engineering, and Healthcare.

At-a-Glance:

Are you ready to build your career by joining? If so, our client is hiring a Content Manager.

What You’ll Do:

• Collaborate with the communications, legal, field operations, campaign managers, customer service, customer excellence, freelancers, ghost writers, and marketing teams, among others, to ensure alignment across short- and long-term initiatives and on-brand creative execution.
• Ownership over an editorial calendar, developing content topics, content syndication and repurposing, analytics, and monitoring of user performance engagement metrics reports.
• Contribute to the development of the Content Strategy that can help AG reach its traffic goals and promote a consistent brand identity.
• Optimize content according to SEO with keen attention to details (edit and proofread content)
• Manage content distribution to online channels (i.e., social media, grow smart live, etc.)
• Audit the existing content archive for brand voice, relevance, and optimization for repurposing and syndication.
• Research competitors to find content gaps and keyword gaps.

What You Bring:

• Content Management System Proficiency
• Project Management and Strategic Planning
• Leadership Skills
• Creative, Video and Graphic Design Skills (preferred)
• SEO Copywriting, Editing, proof reading and Blogging
• Data Analysis
• Journalism, Production Skills (News, Media, TV, Online Magazine).
• Experience in digital communications and delivering digital content.
• Creation of digital content as well as being able to manipulate the content based on the targeted media (i.e., blogs, U-tube, channels, etc.)

Position Type: Contract

Get in Touch:

We want to hear from you! If you think you’d be a good match, submit your resume and reach out to Henry at 407-469-7011 to learn more.

Who We Are:

Since 1986, Hired by Matrix, Inc. has improved our candidates’ lives with exciting job opportunities that provide outstanding career advancement. Hired by Matrix offers our contract professionals competitive salaries, benefits after 60 days, and a 401k option with a company match after one year. Hired by Matrix is an Equal Opportunity Employer and proud to be certified as both a Woman-Owned Business Enterprise and a Woman-Owned Small Business.

Connect with us on LinkedIn today and learn more about how HbM can change your career: https://www.linkedin.com/company/hired-by-matrix-inc/

Check out our Career Center: https://www.hiredbymatrix.com/find-work/open-positions/

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Hired by Matrix, Inc