Associate Director, Multimedia Communications (Strategic Multimedia Communication Plans, Marketing/Promotion Plans, Public Relations/Media Relations and Video/Audio Broadcast Pre & Post-Production)
Management/Supervisory Scope: The Assistant Director of Multimedia Communications is responsible for working in partnership with the Director, Multimedia Communications (and other designees) on the cohesive development and promotion of strategic multimedia communication plans, marketing/promotion plans, public relations/media relations activities, and video, audio production and post-production activities for Trinity United Church of Christ (TUCC). The Assistant Director, Multimedia Communications is responsible for the direct/indirect management of: managers, team leaders, social media team members, associated video and audio pre-and-post- production team members, and media sales office/AKIBA sales in partnership with the Director, Multimedia Communications.
Basic Function: The Assistant Director, Multimedia Communications works in partnership with the Director, Multimedia Communications in the areas of communication, marketing/promotions, public relations/media relations, video and audio pre-and-post-production work, and media sales/AKIBA sales.
Duties and Responsibilities:
*Percent of Time Essential (E) or Non-Essential (N)
Communications (25% — Essential)
Throughout (TUCC) Ministries, work in partnership with the Director, Multimedia Communications (and other designees) to provide, establish, and help drive a multi-channel, communication strategy; develop brand voice, maintain brand integrity, across all platforms, and assist in the creation and development of communication materials for digital, video, audio, and print content.
Work with a team of multimedia communications professionals to accomplish all goals and objectives as directed by the Director, Multimedia Communications.
Track communication engagement across various platforms and make data-driven decisions in conjunction with the Director, Multimedia Communications and other designees.
Work in partnership with the Director, Multimedia Communications and other designees in the management of (TUCC’s) ministry presence at conferences, events, and with product fulfillment materials.
Help manage broadcast tv promotional, content materials as assigned.
Marketing (25% — Essential)
In partnership with the Director, Multimedia Communications (and other designees), manage digital marketing work on websites, social media, and SEO (Search Engine Optimization) for (TUCC) Ministries. Manage content marketing activities for the creation of blogs, e-books, videos, and other informative material relating to (TUCC) Intellectual Products or content materials, as directed by the Director, Multimedia Communication and in concert with other designees.
Engage with (TUCC) internal and external audiences, in conjunction with other designees, utilizing the latest marketing platform tools and marketing funnel strategies.
Engage different demographic groups and work on capital campaigns and/or donor development marketing plans for future member growth and for financial partner growth.
Write for church membership and write broadcast content, capital campaign content, and donor development content, etc., along with other designees.
Public Relations & Media Relations (25% — Essential)
Write press release kits and media advisory kits for (TUCC) Ministries, as needed.
Along with other designees, build strong communications/relationships with local resource affiliates.
In partnership with the Director, Multimedia Communication and other assigned designees, respond to written requests for information release, or press conference requests and media relations activities from media designating affiliates, influencers, and community leaders. Develop contacts with this same population as requested, as well.
Track engagement across various platforms and make data-driven decisions.
Work closely with production teams, i.e., audio, video, etc., as directed by the Director, Multimedia Communications, regarding project creation and the development of major campaigns and launches.
Audio and Video Production (20% — Essential)
Direct and manage Audio and Video Teams in absence of the Director, Multimedia Communications.
Ensure production staff receive proper training and/or develop skills needed to effectively operate (TUCC’s) audio/visual technology for worship services, special services, and/or television broadcasts, as requested by the Director, Multimedia Communications.
Ensure staff avail themselves of the training offered by external professional institutions as requested by the Director, Multimedia Communications, and suggest standards of excellence for ministry partnerships.
Meet, as necessary, with the Audio and Video Teams to establish priorities and ensure goals and objectives are consistently being met and provide development and execution of audio and video projects in support of the Pastor’s vision, and (TUCC’s) ministries and pastoral teams, as directed by the Director, Multimedia Communication, in concert with other assigned designees.
Other Duties (5% — Non-Essential)
Perform other duties as assigned.
Requirements: This position requires a bachelor’s degree in marketing, communications, business administration or other related field, or approximately seven (7) – ten (10) years of experience in communications, marketing, and public relations/media relations, plus experience in audio and video pre-and-post-production work. A master’s degree in a related field is preferred. This position requires a person who possesses strong, multimedia communications work experience in the above areas, along with knowledge of broadcast industry programming platforms.
The incumbent must possess the understanding and ability to work effectively with press and media members and possess skills needed to support and manage campaigns and launches. The incumbent must be skilled at building relationships with all levels of personnel, possess strong interpersonal skills, including the ability to engage others in dialogue, one-on-one, or in a group-setting. The incumbent must be able to engage others who execute shared plans and goals and work well with external media members, influencers, and community leaders. The incumbent must possess experience tracking engagement metrics across various platforms and making data-driven decisions.
The incumbent must be able to think creatively and strategically, be a self-starter, adhere to deadlines, and possess great follow-up and reporting skills. The incumbent must be able to work well under pressure and within time constraints and be an enthusiastic learner who possesses good listening and problem-solving skills.
Trinity United Church of Christ – Chicago
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