Lowe Rental – Refrigeration and Catering Specialists

Marketing Executive

Lowe Rental is the world’s leading refrigeration, catering equipment and modular kitchen supplier to major retailers, on-demand food delivery platforms, exhibitions and events across the globe.

The Role

The successful candidate will be an ambitious Marketing Executive who is keen to accelerate their career within a fast growth, lean environment. This is a broad marketing role with exposure to different marketing platforms within a growing global team.

Key responsibilities will include:

· Strategy Development: Collaborate with senior marketing leaders and other stakeholders to develop and refine marketing strategies that align with the company’s overall business objectives.

· Campaign Planning and Execution: Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.

· Content Creation: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.

· Marketing Analytics: Monitor and analyze marketing performance, using data-driven insights to optimize campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.

· Budget Management: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.

· 3rd party Management: Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.

· Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.

· Team Leadership: responsible for leading, managing, and mentoring a team of marketing specialists or coordinators.

· Reporting: Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.

As a people orientated organization, the successful candidate must be a fit for our core values, Listen, Empower, Accomplish as well as having the following skills and experience:

Essential

• Marketing Degree
• 5-6 years’ experience within a fast- paced marketing executive role
• Superb organizational skills
• Social and long format copywriting experience
• Excellent proof-reading skills
• High level of interpersonal communication
• Fully proficient in Excel, Powerpoint, Word and Outlook
• Must be passionate about marketing culture
• Excellent presentation skills
• Excellent decision making and problem-solving skills
• Strong commercial acumen and curiosity.
• CMS experience
• Digital campaign planning and delivery

Lowe Rental – Refrigeration and Catering Specialists