Marketing Executive
Lowe Rental is the world’s leading refrigeration, catering equipment and modular kitchen supplier to major retailers, on-demand food delivery platforms, exhibitions and events across the globe.
The Role
The successful candidate will be an ambitious Marketing Executive who is keen to accelerate their career within a fast growth, lean environment. This is a broad marketing role with exposure to different marketing platforms within a growing global team.
Key responsibilities will include:
· Strategy Development: Collaborate with senior marketing leaders and other stakeholders to develop and refine marketing strategies that align with the company’s overall business objectives.
· Campaign Planning and Execution: Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.
· Content Creation: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.
· Marketing Analytics: Monitor and analyze marketing performance, using data-driven insights to optimize campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.
· Budget Management: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.
· 3rd party Management: Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.
· Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.
· Team Leadership: responsible for leading, managing, and mentoring a team of marketing specialists or coordinators.
· Reporting: Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.
As a people orientated organization, the successful candidate must be a fit for our core values, Listen, Empower, Accomplish as well as having the following skills and experience:
Essential
- Marketing Degree
- 5-6 years’ experience within a fast- paced marketing executive role
- Superb organizational skills
- Social and long format copywriting experience
- Excellent proof-reading skills
- High level of interpersonal communication
- Fully proficient in Excel, Powerpoint, Word and Outlook
- Must be passionate about marketing culture
- Excellent presentation skills
- Excellent decision making and problem-solving skills
- Strong commercial acumen and curiosity.
- CMS experience
- Digital campaign planning and delivery
Lowe Rental – Refrigeration and Catering Specialists
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