Claire Myers Consulting

Our client, Dialog Health, is looking for a Digital Marketing Manager to join their team. As a Digital Marketing Manager, you will work closely with the marketing and sales teams to execute B2B digital marketing initiatives for their mobile communications technology in the healthcare industry.

Job Responsibilities

• Execute B2B digital marketing initiatives, including SEO/SEM, paid acquisition, email campaigns, and social media
• Analyze marketing campaign performance and provide data-driven recommendations for improvement
• Manage the marketing budget and ensure all campaigns are executed within budgetary constraints
• Manage the brand and ensure consistent messaging across all marketing channels
• Work with the Sales Op Team to outline client content for marketing and reporting opportunities from Case Studies to new client reports to DH Presentations
• Develop best-practice marketing templates for scalability, including reporting, case studies, and testimonials
• Track and report on web analytics and KPIs, including new targeted traffic, new contact forms, and bounce-rates
• Manage marketing creative assets, content database, and project calendar, and deliverables with key stakeholders
• Manage DH outreach marketing including email campaigns, LinkedIn, trade shows, and collateral
• Identify branding, marketing, and sales opportunities with the technology and healthcare sectors
• Create and manage automation tools to increase efficiency
• Create and manage marketing projects and campaigns
• Track toward key performance indicators (KPIs) for both sales and marketing

Experience

• 3+ years of B2B digital marketing experience in a SaaS company (healthcare experience is a plus)
• Demonstrated ability to execute B2B content marketing tactics, such as SEM, SEO strategy, email campaigns, and LinkedIn marketing
• Experience in paid acquisition, including Google Adwords and YouTube
• Strong written and verbal communication skills
• Bachelor’s degree in communication, business, marketing, or related field
• Self-starter and problem solver who proactively finds the best solutions for the problem
• Very organized, enjoys managing projects and streamlining processes
• Tech-savvy with a creative flair
• Ability to work collaboratively with cross-functional teams

Compensation

• $75,000-85,000 base salary

Claire Myers Consulting