Our client, Dialog Health, is looking for a Digital Marketing Manager to join their team. As a Digital Marketing Manager, you will work closely with the marketing and sales teams to execute B2B digital marketing initiatives for their mobile communications technology in the healthcare industry.
Job Responsibilities
- Execute B2B digital marketing initiatives, including SEO/SEM, paid acquisition, email campaigns, and social media
- Analyze marketing campaign performance and provide data-driven recommendations for improvement
- Manage the marketing budget and ensure all campaigns are executed within budgetary constraints
- Manage the brand and ensure consistent messaging across all marketing channels
- Work with the Sales Op Team to outline client content for marketing and reporting opportunities from Case Studies to new client reports to DH Presentations
- Develop best-practice marketing templates for scalability, including reporting, case studies, and testimonials
- Track and report on web analytics and KPIs, including new targeted traffic, new contact forms, and bounce-rates
- Manage marketing creative assets, content database, and project calendar, and deliverables with key stakeholders
- Manage DH outreach marketing including email campaigns, LinkedIn, trade shows, and collateral
- Identify branding, marketing, and sales opportunities with the technology and healthcare sectors
- Create and manage automation tools to increase efficiency
- Create and manage marketing projects and campaigns
- Track toward key performance indicators (KPIs) for both sales and marketing
Experience
- 3+ years of B2B digital marketing experience in a SaaS company (healthcare experience is a plus)
- Demonstrated ability to execute B2B content marketing tactics, such as SEM, SEO strategy, email campaigns, and LinkedIn marketing
- Experience in paid acquisition, including Google Adwords and YouTube
- Strong written and verbal communication skills
- Bachelor’s degree in communication, business, marketing, or related field
- Self-starter and problem solver who proactively finds the best solutions for the problem
- Very organized, enjoys managing projects and streamlining processes
- Tech-savvy with a creative flair
- Ability to work collaboratively with cross-functional teams
Compensation
- $75,000-85,000 base salary
Claire Myers Consulting
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