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Intrepid Direct Insurance is a direct-to-customer commercial insurance provider for a variety of industries, including auto aftermarket, fitness, and restaurant franchises. Located in Overland Park, KS in a new office building, our team of insurance professionals, developers, and marketers are on a quest to redefine everything franchisees know about insurance. You’ll also get to work with a diverse and talented group of people who are reimagining what a 200-year old industry could look like.
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If you like challenging the status quo, making a customer’s life a little easier, or think maybe someday you’ll solve one of the world’s greatest challenges – you’ve found the right place. Ready to experience what it means to be intrepidacious? Apply today!
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Our rapidly-growing company is seeking an innovative and collaborative Vertical Marketing Manager to help define and execute the growth marketing strategies for Intrepid Direct’s verticals, including our restaurant, auto-aftermarket, gym/fitness studios, and last-mile delivery segments, in addition to other verticals we enter. We’ll count on you to learn the business from our employees, partners, and customers about their needs and facilitate organization-wide shared understanding (i.e. personas, journey maps, etc.). You will then coordinate with Sales team members to develop marketing programs and campaigns to effectively target each vertical’s unique customer persona.
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This role will become the subject matter expert for each vertical and will collaborate with our Sales team, our Graphic Designer, and our Digital Marketing Manager to develop customer and prospect outreach strategies including website landing pages, email campaigns, sales collateral, social media posts, and tradeshow participation. In this position you will also collaborate with departments within our organization such as Customer Service, Claims, and Engineering, with the shared goal of redefining insurance to deliver a better customer experience
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Key functions will include but not be limited to:
- Champions projects for assigned vertical markets and facilitates cross-functional communication to ensure overall project and business success.
- Work within the existing digital framework (website, social media, marketing automation, etc.) to plan the creation and manage impactful, targeted, and effective multi-channel, customer-centric marketing campaigns aimed at increasing awareness and driving lead generation.
- Gather customer and market insights from aggregate campaign data to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Provide tracking, measurement, and reporting on the metrics of marketing programs and expenses.
- Work with the sales team to identify content required for customer-facing events (tradeshows, conferences, industry presentations, etc.) to enhance our presence, relevancy, and interaction with customers and prospects.
- Manage strategic partnerships within each vertical, working with the sales team to evaluate future business development efforts.
- Research and analyze information to identify new verticals and the potential demand for products and services, building out marketing programs as part of our go-to-market launch plans.
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- Bachelor’s degree with a marketing focus
- Minimum 3-5 years of experience in marketing, preferably B2B
- Exposure to digital and direct response marketing
- Detail oriented, with solid organizational, problem solving, and administrative skills
- Strong written, visual, and verbal communication skills
- Team oriented with a strong willingness to collaborate with others
- Possesses initiative and thrives in a fast-paced work environment
- Flexible in assuming new responsibilities as they arise
- Insurance background is a plus
- 100% in-office with flexibility
W. R. Berkley Corporation
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